True and that not just Airbus, but it gives competitors a better chance to compete against Boeing and competition is good. Just as Boeing is the only US based manufacture of commercial airplanes well we all need to remember this. The American auto manufactures at one time had tough competition with the Japanese and European car makers, and for the reason why American car companies; where facing the fate that Boeing is facing right now. Soon the Japanese and Chinese are going after the America aerospace industry. To say if Boeing keeps going the way they are going,then is going to be replaced by Honda, Mitsubishi, and COMAC.
Well watch as Sample AirBnB ... if you dont think L matters After all it could be anyone no matter Sheet Holder you are on that flying plane , you land the same way as everyone else.
@@bobdebouwer7835 No one is laughing. 1/4 of population is alredy afraid of flying, and if Boeing continues with its shit it would be 1/3 in no time. Boeing hurts complete industry, manufacturers and airline.
@@mng-kz7fr No. EMbraer is much smaller. But if the first guy get out of the race, the third place its bumped to second, and Airbus can't deliver wide bodies to every customer. The gap may be something Embraer would be willing to fulfill since the price of widebodies would skyrocket.
@@mng-kz7frhe’s talking about the potential acquisition of them by Boeing, something they genuinely screwed up before. Airbus bought their competitor and turned it into a very popular / profitable model in the A220. He’s thinking Boeing now has no choice but to buy them out and diversify their lineup. The only issue with that in my opinion is that Boeing is in one of the worst financial situations in the company’s history… they aren’t really in a position to make the purchase, and need to allocate those funds into internal re-workings as well as and immensely costly and important new narrow-body aircraft project.
I would never ride an airbus 💀 I’d get on a Brazilian plane before I got on that death trap.. airbus don’t even have it’s pilots flying anymore it’s a computer 💀
Isn't that something he needs to know by default? Something that anyone with access to Google or Wikipedia can find out? What's so unusual about the Chief Financial Officer of Airbus knowing what part a supplier is making for which plane?
@@Hans-gb4mv And how exactly is he going to keep his company financially viable if he is ignorant of who makes what part and for what plane? This is not the MAFIA where no one knows what the other is doing? He needs to have knowledge of how everything in the company his working since it all costs money. Plus anyone can find that out simply by a Google search, so if he doesn't know who makes a very important part of a plane (the wing) then he needs to find another job.
I know this is probably well prepared but the way he talks is exactly the way a high-ranking executive should talk. Informed, measured and with the right priorities. Wish Boeing had more like him in his ranks.
What you see here is a German executive. We Germans care about providing good quality for your customers and I suppose that also means providing accurate info during a professional interview :)
In a duopoly, it is VERY easy for Boeing's PR problems to affect Airbus. It puts even more pressure on Airbus to be absolutely spotless, again from a PR perspective. Any perception problems arising from even mundane malfunctions can get blown out like...oh i dunno, a door plug 😁
Do you have data to support this claim or are you just supposing this to be the case? Because, common sense tells me that Boeing being the new media whipping-boy takes the attention off of Airbus and whatever mishaps they are having.
@@yellowboeing6030 Not how the world works. Common misconception that anything lost by one is gained by the other - wrong. Neither Airbus nor Boeing can supply forecast demand for airframes of all categories, hence why both their order books are jammed for years to come. Second - name another company that could do what Boeing did re the Max 8 crisis and still be in operation. Plus nobody has been found criminally liable. Boeing is joined at the hip to the US/World economy, the poster child for 'too big to fail'. And that's just the commercial side.
Being is heavily involved in the military industrial complex. They are the very definition of too big to fail and aren't going anywhere though the civilian aviation division is on the brink of collapse (rightfully so). Nevertheless I do think interest beyond the economic, i.e having a airliner manufacturer is a symbol of American technological leadership domestically and abroad, will do everything they can to prop it up and help them survive.
Man, I wish our media had reporters like this. Her question about quality control being collateral damage from filling accelerated demand was excellent. She really asked a powerful question using very neutral language.
It’s wise to get your local news from a local news source, and your macro level news from outlets like this. The infotainment news (Fox CNN et al) are the worst places to get information.
You can usually read a lot of news in English, even if they're not from an English-speaking country. Tagesschau and DW offer English articles, Euronews is entirely English, etc.
You dont let shareholders wait for their profit in the US though, Boeing CEO is some private equity buffoon, outsourcing and cutting cust and making profits is everything in the pathetic us corporation culture.
Also let the public pay more for tickets. If the airlines don't have enough planes because proper safety is delaying the new ones, suck it up. Cancel your vacation.
@@dingdongs5208Soon competitors from Japan will replace Boeing and the company will go out of business and is going to be Airbus and their new Japanese rival that is it.
As an Ex-structural maintainer, this CFO has my utmost respect. He is no bean counter ! Not everyday you see a CFO so well versed in the product and in the fundamental / engineering / QC / principals of a buisness. Not everying can be quantified in Euros and Cents. Good job Mr. Toepfer !
I would argue that the "Chief Financial Officer" of a major company is by definition a bean counter. The difference is that he and other Airbus executives don't prioritize short term profits or inflating stock prices over literally everything else, but recognizes that in an high tech engineering and manufacturing company there is immense value in having immaculate products. The product lineup and its reputation, the intellectual property, the manufacturing sites, the quality of the engineers and the well trained manufacturing staff are what make the company valuable in the first place. Boeing fell victim to the typical disease of American companies and prioritized their shareholder value over their actual company. They ran the company like a financial institution instead of an engineering company. Every time they used company funds for stock buybacks to inflate their own share price, instead of investing this money into R&D or quality control, what they did is that they quite literally extracted value from their own company to enrich their shareholders.
Now we know that buying stocks to keep the share price high, instead of controlling quality, isn't keeping the share price high. Lesson learned? Neither is scaring off new top competent employees by very strange HR behaviour.
Boeing fails to turn a profit year after year, for generations. Part of the problem is their primary competitor is subsidized by over a dozen wealthy governments and is sold at cost or for a loss.
When a company fucks up so bad, and other companies in the same industry get mad, you know they fucked something up really bad to the point where its felt by everyone in the industry...
Boeing is affecting their competition's reputations as well. The general public is losing faith in plane quality so even competitors are concerned. Boeing has messed up majorly.
In aviation they don't usually lock people up for lapses in safety as it will discourage openness and collaboration. if a flight crew should crash the plane and survive they aren't hauled off to jail for any failures that might be their fault.
@@kevina4140 what is happening at Boeing is not a "lapse in safety", it is the result of the "shareholder value" approach to quality and treating safety as a cost factor that can be optimized away.
I was pleased that there was no management speak used in this interview. No references to unscheduled disassembly Or unscheduled life limiting outcomes Or quality escapes Or sub- optimal outcomes. Nice crystal clear English . The man says what he means and means what he says and no translation is required. Take note Boeing executives ! And this is from a man not using his mother tongue .
Rapid Unscheduled Disassembly is anything but manager speak 😂. It’s a humorous way of laughing about millions of dollars of equipment blowing up during development programs where no humans are ever on board where failure is already expected. “RUD” has absolutely no place outside experimental, developmental programs.
Quality escape isn’t management speak either. It has a very specific definition relating to a departure from an established standard, process or procedure.
Quality Escape is definitely management speak. It’s the equivalent of saying “oops!”. It’s either a Quality Failure or Out-of-spec Release, not an “escape”
Airbus is not happy because it doesn't have enough capacity to fill in the orders. Boeing should have told Airbus earlier if Boeing want to drop out from the competition and focusing on money instead.
Yeah but the loss of competition will allow them to grow to a point they can fill the orders. Airbus is being diplomatic about this publicly, but behind the scenes I bet they're breaking out the champagne.
It's ways more complicated, don't you think ? Aviation is 80% about supply chain rather than manufacturing it's important to secure the stability of this chain by enough levels of command a single manufacturer could have problems to maintain... and the european industry culture is quite different than the american one. Profits at all costs never was its anthem.@@MakerInMotion
@@MakerInMotion I don't think that's the case. With new, perhaps very large customers and further orders come even longer waiting times and many "old" Airbus customers will be annoyed because the delivery times are getting longer and longer. Airbus needs Boeing. Moreover, new production sites and lines cannot be built from scratch. It takes many years and good employees don't grow on trees. Airbus is certainly looking at Boeing with both a smile and a tear in its eye.
It’s refreshing to hear from an aircraft company that’s not utter trash. Boeing vs Airbus is like night and day. Boeing focuses on circumventing regulations in the service of ever-increasing profits to the detriment of safety. Airbus deftly navigates strict (for good reason) EU regulations while making superior products.
A struggling Boeing will result in alot of pressure on Airbus and he is smart enough to know that an instant increase of market share for Airbus will lead them into the same situation Boeing is in.
Not at all, Boeing are in their position through their own greed, if Airbus cannot accept anymore orders then they simply wont, they won't sacrifice quality for quantity
I don’t know why it took so long for people to realize that. I always preferred a airbus, and this isn’t the first time Boeing ever had huge fuck ups at all. Look at how many broken doors in the air and other bs happened to boring over the decades.
@@sarthakmohanty997 delta airlines engine panel drop mid flight.. Qantas engine failure mid flight as just some of the Airbus incidents of this week only.... the A380s coming out of storage also have been reported to have cracks...
This guy must have loved this interview. He got to patronise their only competitor while also talking about how Airbus are leading the way in both reputation and safety, while just coming across as a neutral person who's concerned about the industry and the public's safety. You don't get that sort of opportunity in every job!
@@pedecadonstudios714 Your bet is wrong. Airbus is much safer than Boeing. I knew its only a matter of time before shit going to hit the fan at Boeing years before the Max crashes. I don’t see the same happening at Airbus at all.
@@pedecadonstudios714 They don't hire bean counters as CEO. American companies simply have no values or morals beyond "shareholder value". Europeans love double-checking their work and finding flaws in someone else's work. They would LOVE to catch these issues before they are out there. For them, profit is just a reward for hard work and high standards. For Americans, profit is the result of cutting corners and fishing parts out of the thrash to build new planes.
Exactly that! He's just a stone cold professional. But I also believe this means, that he would say things in public he personally doesn't believe. I mean all the successful boss types do that, right?
The FAA should also be in the hot seat for allowing Boeing to "self regulate" its quality control, meaning slashing it to "maximize shareholder value".
Idk if you guys seen any Airbus factory videos while they’re making their planes. Compared to Boeing, at least Airbus has all their employees uniformed and grouped accordingly. Boeing factories look like a bunch of contracted outsourced people. Something as simple as uniforms they can’t even do what more the proper oversight that’s required on building these machines.
I don’t disagree. American dress code has really changed. I worked for IBM twice. The first time, ties were very common; even when I was a field tech, we always had ties on and made sure we looked sharp representing the company. The second time, jeans had become the new uniform. Later on, I worked at Wells Fargo in a large office campus in Chandler - when I first walked around the campus, I thought I was at ASU! Cargo shorts, goth, ripped up jeans were common. It was…unexpected in a corporate environment.
Yes!!!! 100%!!!!! I, as European, was shocked with clothes Boeing workers wear! In Europe just every every factory has mandatory and free and safe work clothes.
Well I don't know about aviation. But in Shipyard I work for it is mandatory for all workers wheter they are Shipyard direct employee or subcontractor labour to wear a proper attire showing the logo and name of entity they work for. It is part of security/ISPS policy to prevent unauthorized person to enter our production line.
Clear and well spoken questions and answers, and with body language showing the Airbus CFO was eager to have truthful and well thought out information given to the viewers. This interview likely caused an uptick in Airbus shares, it certainly would increase passenger confidence in the brand.
All commercial tech companies in the US seem to use the speed first approach. Since 2000 no one prioritizes quality. Here's hoping the reshoring efforts will lead to rebirth of American pride in quality.
I work for American manufacturers. Oh trust me. Profit and market share is everything. I think out of 10+ KPIs for the site, only 3 are for quality and safety.
everyone is beholden to the stock market unfortunately, and that includes me, and honestly everyone else who has any sense in this world. All the companies prioritize stock valuation. Only real estate is a comparable alternative
There is no "appearance" of stablity and quality. Airbus' track record speaks for itself. U.S. business practices are not the rest of the world's business practices. Many companies still take pride in producing quality products.
This is the mark of a Professional. You dont kick a teammate when he is down. Yes Airbus is a competitor, but when there is a serious crash or fire in Formula 1 all teams react.
It is also good business in general. There is not much to gain for them by pointing fingers. Sure, they might get a share of Boeing's business as a result of this. But customers aren't stupid. If they don't have confidence in Boeing's products, they will switch on their own. But this whole thing might lead to new legislation being imposed on the industry. And that will affect them as well as Boeing. I'm sure they would like to avoid that.
They want the status quo to be kept. It's better for them if only Airbus and Boeing shares all the marker shares between each other than if Boeing sinks and two new airplane manufacturers takes its place.
@@VG_164 china and russia cant compete with them in foreseeable future if boeing fallen they will be monopolist (except lockheed step up and back to civilian aviation)
Btw Boeing isnt even Boeing. McDonnel Douglas bought Boeing in the 80s and changed their name to Boeing to distance themselves from the dumpster fire caused by doing the exact same thing they did here. This isnt Boeing. This is McDonnel douglas larping as Boeing. And they murder a whistleblower like a fucking Cartel instead of simply spending some money fixing things. Its pathetic how Boeing, practically a nation-owned corporation atp, is handling things. These people need jail time for the murder alone.
What great, measured, mature responses to all the questions. This guy was excellent. I don't think we would've seen similar poise and mature responses if the situation was the other way around and if it were an American company or specifically Boeing having the upper hand if Airbus had gone down the shitter. Shame on Boeing..."this brings doubt on the entire industry"....shame on Boeing.
Boeing CFO Brian West (typical 'murican): Make paper planes so we make more money Airbus CFO: Thomas Toepfer (classic practical German): Our competition can't be too shit cause people will lose trust in market.
An interview straight out of a textbook! The otherwise rather inconspicuous Airbus CFO appears calm, controlled and convincing. Good body tension, steady hand position with targeted gestures, excellent English for a non-native speaker. A good example of what can be achieved with the help of senior management training programs!
Airbus needs a healthy Boeing to compete with. We can not let this duopoly become a monopoly, that's when you'll see stagnation and a big increase in prices. The problem at Boeing is that they've tied their faith with the 1960s designed 737, and they can only make small changes to it to keep the type rating. Boeing put that problem on themselves, but we need them back up and competing.
Nicely weighted and balanced comments from the AB chief. Glad to hear they are learning lessons from what’s happening to others and not revelling in their misfortunes. This is diligent and wise and prudent. The aviation industry needs both big manufacturers to be good and on top of their game as he wisely stated. Boeings’ earlier successes is what made Airbus better. And now Boeing need that same motivation to solve the problems and get better again . Competitors yes , but also one inspires the other to continuously improve.
This is the CFO talking about quality and even doubling down on it which means they'll have spent a considerable amount of money. The CFO of Airbus gets it which means the entire board gets it.
That is not true mate and your message is not helpful. I am european (shouldnt matter) and I know americans who will understand it as an insult as if they weren't honest hard working people. The truth is both the american people and the fiancial world (market value) are telling Boeing to change course. Besides everything in life has its ups and downs. USA decline started time ago (oil wars) bringing the sentiment of need for a change as backlash to that greed and corruption you mention. That is further proof that they want change. But I want to add that your message only fuels binary positions and hatred toward non-americans as it happened with the NATO comments recently. This is very dangerous for the world as many of the poorest americans end up missplacing that sentiment by supporting divisive populist liar dictator wannabes who claim to embody that change (hence the MAGA slogan).
This statement makes obvious sense if you consider the origin story of airbus. They were founded as a coop between EU countries to kickstart the european aviation industry as a competition to US made products, and have earned their position as equals by keeping a clean record. That was the only way they could ever achieve proper competition, by being considered equal to market leaders.
He’s right. Even Airbus is trying to make sure their airplanes don’t have these mishaps. This isn’t good for them as well. What a well spoken CFO. Cheers Airbus.
I bet Airbus and other aircraft manufacturing companies have already sent some personnel to help Boeing. Contrary to the expectation that Airbus will be deliriously joyful over Boeing's issues, the reality is probably not, not in this type of industry.
When Michael Chrichton wrote Airframe he portrayed Airbus as the villain taking away American jobs and scheming to decrease the airplane quality. How much the world has changed
@@asicdathensyeah I remember that novel, rising sun, right? The way he was describing the Japanese make you feel that they were extraterrestrial who don't trust or work with anyone, they always have a plan to takeover everything 😅
@@asicdathenshe was just biased and wrong. Nothing has changed. Airbus has always prioritized safety because the Europeans value that especially the regulators are much stricter
Reputation is like respect, hard to earn, easy to lose. Boeing now must spend like theres no tomorrow to regain people’s trust with their products. The government better not bail them out - all the exec should lose their bonuses and salaries instead.
I like this guy. You can't take shortcuts all the time and this guy gets that. He understands the work is done by those that contribute to the safe arrival of passengers. People who ride a desk all day to reap the profits of those doing the REAL WORK will never understand. Boeing is full of such people apparently
they should not be happy , that careless handling in an field where most of the worlds security is focused is highly upsetting . they have bust our balls with airport security that is threatened by the passengers , while the plane contsructors are reckless crooks .
This is good PR for Airbus too. Not that regular consumers really have an effect on thr company, but it's good overall to be in people's mind in a positive way.
People already have a common fear of flying. What’s SUPPOSED to put those fears at rest is the knowledge that flying is incredibly safe due to the high standards of excellence and safety in every step of the process, from the training of the pilots to the construction of the planes to the safety checks before takeoff, and everything in between. Boeing has betrayed that. You CANNOT cut corners when building airplanes. This is something that simply should not and cannot be acceptable, when a single crash can kill 200-300 people in an instant. Fortunately it looks like at least Airbus have common sense and are willing to continue to uphold those standards where Boeing have fallen short.
“Dead passengers that don’t affect the stock price don’t matter“, the new Boeing corporation motto! Airbus is jealous! The Boeing corporation has pioneer strict quality control. And by that I mean that the Boeing corporations strictly limits the amount of quality they put into each plane.
@@ronjon7942 The Boeing corporation is striving to be a safe space for investors. At the Boeing corporation, senior management has pledged to make certain that investors never have to fear that engineers will be allowed to put too much quality into their planes. The quality going into the planes of the Boeing corporation is strictly limited by all levels of Boeing corporation management in order to maximize profits.
Airbus: We’re doubling down on safety. Boeing: we’ll continue to not care about safety, but we’ll just buy out the manufacturing company that works with Airbus so they can’t make planes anymore 😁👍🏼
What they did to that man that was about to testify makes me feel unsettled enough to actively avoid flying on a Boeing aircraft whenever possible. I don't want any part of that sinister energy, especially at 40,000 feet in the sky
Doesn't matter how rotten of a company Boeing is, their competition, Airbus is already maxed out in their production so it isn't as if their customers could just jump ship anyway. Boeing can race to the bottom and their customers don't have a choice anyway.
Intelligent way to make the CFO talk sending a strong message to Boeing that we re not looking only for profit to our Shareholder from a Financial officer Bravo Air Bus but for sure Boeing have to wake up a bit
Airbus needs Boeing!! Or if it’s not Boeing at least other serious competitor in order to keep improving their product, maintain competitive pricing and to reduce allocation times that are currently becoming waaay to extreme. I’m an Airbus guy by the way…
Boeing won't just drop off the face of the earth, they're still huge in both civil and military aviation and will still keep going it's just they need to rebuild their brand image somehow.
"Safety is the foundation that the entire aviation industry is built on" - something Boeing forgot.
Facts
True and that not just Airbus, but it gives competitors a better chance to compete against Boeing and competition is good.
Just as Boeing is the only US based manufacture of commercial airplanes well we all need to remember this.
The American auto manufactures at one time had tough competition with the Japanese and European car makers, and for the reason why American car companies; where facing the fate that Boeing is facing right now.
Soon the Japanese and Chinese are going after the America aerospace industry.
To say if Boeing keeps going the way they are going,then is going to be replaced by Honda, Mitsubishi, and COMAC.
Well watch as Sample AirBnB ... if you dont think L matters
After all it could be anyone no matter Sheet Holder you are on that flying plane , you land the same way as everyone else.
The CEOs that destroyed Boeing are long gone. It's only now we see their ruin.
Speak sensible English!!!...not gobbledegook!@@tiefblau2780
Boeing should realise how miserable they are if their competition is disappointed in them for being so useless to get disrepute on whole industry 😅...
Its just PR. Behind closed doors they are laughing.
@@bobdebouwer7835 No one is laughing. 1/4 of population is alredy afraid of flying, and if Boeing continues with its shit it would be 1/3 in no time.
Boeing hurts complete industry, manufacturers and airline.
@bobdebouwer7835 Why wouldn't they? Look what boeing did to the C series!
They don't need Boeing to collapse, not at all.
they rejoice
This guy has a brain.
It's so big it knocked his hair follicles out! 😮
He is German as well :)
@@MobileDecay💀💀💀naww that was foul
It’s frustrating how rare this is in todays “elite”
well yeah, he works at Airbus
Airbus CFO: We're not happy with the issues at Boeing
Embraer CFO: We are.
That makes no sense. Embraer is not competing with Boeing right?
@@mng-kz7fr No. EMbraer is much smaller.
But if the first guy get out of the race, the third place its bumped to second, and Airbus can't deliver wide bodies to every customer. The gap may be something Embraer would be willing to fulfill since the price of widebodies would skyrocket.
I understood that because of the aquisition that never happened, not because they are competitors.
Embraer is a totally different demographic market in aviation.
@@mng-kz7frhe’s talking about the potential acquisition of them by Boeing, something they genuinely screwed up before. Airbus bought their competitor and turned it into a very popular / profitable model in the A220. He’s thinking Boeing now has no choice but to buy them out and diversify their lineup.
The only issue with that in my opinion is that Boeing is in one of the worst financial situations in the company’s history… they aren’t really in a position to make the purchase, and need to allocate those funds into internal re-workings as well as and immensely costly and important new narrow-body aircraft project.
Airbus: you are not even a worthy opponent anymore, just a disappointment
😂😂😂😂
Airbus = Class Act 👏🏻 I’m American and I’d trust Airbus over Boeing any day.
Me too I love Airbus but Boeing for the fighter jets such a shame
Yeah that’s exactly what they want. You don’t think all of this is intentional show boating?
@@sandman4663of course but this isn’t without reason airbus has consistently beaten Boeing at everything the last 5-8 years now.
@@sandman4663 I think you get to showboat a little when you stick to keeping planes safe and your competitor throws that away for more profit.
I would never ride an airbus 💀 I’d get on a Brazilian plane before I got on that death trap.. airbus don’t even have it’s pilots flying anymore it’s a computer 💀
He is extraordinarily well spoken.
More impressive that it’s not even his first language
Meanwhile the Boeing CFO doesn't even do interviews with media. Tells you all you need to know about the two.
Thank you! He is German. It's his second language.
He does the weird stress on the last syllable of processes, though. That one seems to even infect natives nowadays. I blame SAP.
The fact you think it’s extraordinary is rather sad. He is educated, well traveled and respects language… like many people outside of the USA.
I like how Airbus CFO knows exactly what plane model and exactly part of the plane Spirit AeroSystems is working on for them
Isn't that something he needs to know by default? Something that anyone with access to Google or Wikipedia can find out? What's so unusual about the Chief Financial Officer of Airbus knowing what part a supplier is making for which plane?
@@dannyvalentino328 Because parts are not his job, keeping the company financially viable is his job.
@@Hans-gb4mv And how exactly is he going to keep his company financially viable if he is ignorant of who makes what part and for what plane? This is not the MAFIA where no one knows what the other is doing? He needs to have knowledge of how everything in the company his working since it all costs money. Plus anyone can find that out simply by a Google search, so if he doesn't know who makes a very important part of a plane (the wing) then he needs to find another job.
One would imagine that this guy has prepared for such an interview and the question on Spirit was easy to anticipate.
It looks much more an impromptu interview, standing in a corner of a big hall than a prepared one in a comfortable office ...@@user-mk1be7hk4d
I know this is probably well prepared but the way he talks is exactly the way a high-ranking executive should talk. Informed, measured and with the right priorities.
Wish Boeing had more like him in his ranks.
"Wish Boeing had more like him..." How do you know Boeing doesn't? That cliché is annoying and you have no idea.
@@Skank_and_Gutterboy If they had, the max would've never been built
What you see here is a German executive. We Germans care about providing good quality for your customers and I suppose that also means providing accurate info during a professional interview :)
@@tomrock7019 I really want to make a Deutsche Bahn joke here but overall I agree haha
@@Skank_and_GutterboyThe guy Boeing had apparently didn't kill himself in a parking lot.
In a duopoly, it is VERY easy for Boeing's PR problems to affect Airbus. It puts even more pressure on Airbus to be absolutely spotless, again from a PR perspective. Any perception problems arising from even mundane malfunctions can get blown out like...oh i dunno, a door plug 😁
Do you have data to support this claim or are you just supposing this to be the case?
Because, common sense tells me that Boeing being the new media whipping-boy takes the attention off of Airbus and whatever mishaps they are having.
The times of the duopoly are over. Brand A is now the monopoly and brand B will be happy to survive their ordeal.
@@yellowboeing6030
No it ain’t.
@@yellowboeing6030 Not how the world works.
Common misconception that anything lost by one is gained by the other - wrong. Neither Airbus nor Boeing can supply forecast demand for airframes of all categories, hence why both their order books are jammed for years to come.
Second - name another company that could do what Boeing did re the Max 8 crisis and still be in operation. Plus nobody has been found criminally liable.
Boeing is joined at the hip to the US/World economy, the poster child for 'too big to fail'. And that's just the commercial side.
Being is heavily involved in the military industrial complex. They are the very definition of too big to fail and aren't going anywhere though the civilian aviation division is on the brink of collapse (rightfully so). Nevertheless I do think interest beyond the economic, i.e having a airliner manufacturer is a symbol of American technological leadership domestically and abroad, will do everything they can to prop it up and help them survive.
Man, I wish our media had reporters like this. Her question about quality control being collateral damage from filling accelerated demand was excellent.
She really asked a powerful question using very neutral language.
It’s wise to get your local news from a local news source, and your macro level news from outlets like this. The infotainment news (Fox CNN et al) are the worst places to get information.
american journalism is dead
I agree, excellent interviewer and excellent interviewee.
France24, DW, Euronews have insightful questions as well. European journalism is usually better than the US.
You can usually read a lot of news in English, even if they're not from an English-speaking country. Tagesschau and DW offer English articles, Euronews is entirely English, etc.
Who let this man cook? Such a well-put and classy response!
Answer: Boeing
In Europe they put more of an emphasis on profitability as opposed to The United States which emphasizes crushing poor people.
No matter what, there is no need to speed through manufacturing at the cost of safety. Let the airlines wait for their airplanes.
You dont let shareholders wait for their profit in the US though, Boeing CEO is some private equity buffoon, outsourcing and cutting cust and making profits is everything in the pathetic us corporation culture.
💯%
Also let the public pay more for tickets. If the airlines don't have enough planes because proper safety is delaying the new ones, suck it up. Cancel your vacation.
Airlines won't wait for their planes they will hop on to Airbus for their planes
@@dingdongs5208Soon competitors from Japan will replace Boeing and the company will go out of business and is going to be Airbus and their new Japanese rival that is it.
"We are also not happy with Boeing killing whistleblowers"
- he forgot to say
As an Ex-structural maintainer, this CFO has my utmost respect. He is no bean counter !
Not everyday you see a CFO so well versed in the product and in the fundamental / engineering / QC / principals of a buisness. Not everying can be quantified in Euros and Cents.
Good job Mr. Toepfer !
I would argue that the "Chief Financial Officer" of a major company is by definition a bean counter. The difference is that he and other Airbus executives don't prioritize short term profits or inflating stock prices over literally everything else, but recognizes that in an high tech engineering and manufacturing company there is immense value in having immaculate products. The product lineup and its reputation, the intellectual property, the manufacturing sites, the quality of the engineers and the well trained manufacturing staff are what make the company valuable in the first place.
Boeing fell victim to the typical disease of American companies and prioritized their shareholder value over their actual company. They ran the company like a financial institution instead of an engineering company. Every time they used company funds for stock buybacks to inflate their own share price, instead of investing this money into R&D or quality control, what they did is that they quite literally extracted value from their own company to enrich their shareholders.
@@Hurricane2k8... Another thing is the leadership. Some Airbus execs were Engineers in the company
Boeing: We prioritize greed, profit and production over safety of our customers.
go tell that to their face
@@nickolliver3021 what? You still wanna believe in Boeing after so many scandals including the sudden death of a whistleblower at a suspicious timing?
Now we know that buying stocks to keep the share price high, instead of controlling quality, isn't keeping the share price high. Lesson learned? Neither is scaring off new top competent employees by very strange HR behaviour.
Boeing fails to turn a profit year after year, for generations.
Part of the problem is their primary competitor is subsidized by over a dozen wealthy governments and is sold at cost or for a loss.
@@EllipsisAircraftfocusing on profits more than safety Is what got Boeing in this mess. Lmao, nobody feels safe flying in a Boeing these days
When a company fucks up so bad, and other companies in the same industry get mad, you know they fucked something up really bad to the point where its felt by everyone in the industry...
Because people won't want to fly if planes are falling apart midair.
Boeing is affecting their competition's reputations as well. The general public is losing faith in plane quality so even competitors are concerned. Boeing has messed up majorly.
How is it that no Boeing CEO has gone to jail for the 2 crashes.
CEOs are never held accountable as long the party contributions are at satisfactory levels...
The whole US government would be in jail and they can't do that can they
In aviation they don't usually lock people up for lapses in safety as it will discourage openness and collaboration. if a flight crew should crash the plane and survive they aren't hauled off to jail for any failures that might be their fault.
@@kevina4140 what is happening at Boeing is not a "lapse in safety", it is the result of the "shareholder value" approach to quality and treating safety as a cost factor that can be optimized away.
@@BernhardWelzelWhich resulted in a lapse in safety.
I was pleased that there was no management speak used in this interview.
No references to unscheduled disassembly
Or unscheduled life limiting outcomes
Or quality escapes
Or sub- optimal outcomes.
Nice crystal clear English .
The man says what he means and means what he says and no translation is required.
Take note Boeing executives !
And this is from a man not using his mother tongue .
Rapid Unscheduled Disassembly is anything but manager speak 😂. It’s a humorous way of laughing about millions of dollars of equipment blowing up during development programs where no humans are ever on board where failure is already expected. “RUD” has absolutely no place outside experimental, developmental programs.
Quality escape isn’t management speak either. It has a very specific definition relating to a departure from an established standard, process or procedure.
Quality Escape is definitely management speak. It’s the equivalent of saying “oops!”. It’s either a Quality Failure or Out-of-spec Release, not an “escape”
@@KhurramJhumra lol, it’s no more management speak than your silly option - which by the way, no one in the industry uses.
@@FlightData101 “Silly option”? Those are the terms I used when I was the QA Manager of a large factory with a 500 person headcount
Airbus is not happy because it doesn't have enough capacity to fill in the orders. Boeing should have told Airbus earlier if Boeing want to drop out from the competition and focusing on money instead.
Yeah but the loss of competition will allow them to grow to a point they can fill the orders. Airbus is being diplomatic about this publicly, but behind the scenes I bet they're breaking out the champagne.
@@MakerInMotion exactly !
It's ways more complicated, don't you think ? Aviation is 80% about supply chain rather than manufacturing it's important to secure the stability of this chain by enough levels of command a single manufacturer could have problems to maintain... and the european industry culture is quite different than the american one. Profits at all costs never was its anthem.@@MakerInMotion
That makes good sense. And while unthinking people may snicker, Russia and China may be capable of building civilian aircraft.
@@MakerInMotion I don't think that's the case. With new, perhaps very large customers and further orders come even longer waiting times and many "old" Airbus customers will be annoyed because the delivery times are getting longer and longer. Airbus needs Boeing. Moreover, new production sites and lines cannot be built from scratch. It takes many years and good employees don't grow on trees. Airbus is certainly looking at Boeing with both a smile and a tear in its eye.
I admire those Airbus executives. They try so hard not to laugh in public.
airbus executive have to manage several country and factory that not always likes eachother so they kinda more experienced in diplomatic talk 😁
I would hope they would be disgusted rather than laugh. People's lives are at risk.
Slow is smooth and smooth is fast
Say it again so they all comprehend
Less haste, more speed.
It’s refreshing to hear from an aircraft company that’s not utter trash. Boeing vs Airbus is like night and day. Boeing focuses on circumventing regulations in the service of ever-increasing profits to the detriment of safety. Airbus deftly navigates strict (for good reason) EU regulations while making superior products.
The products are also superior technologically not just safety wise
Now this is a man that wouldn't murder a former employee that questions his company. 🤔
At the exec level their public face is very different from their private face.
I wish Boeing was obsessed with quality instead of excelling at output by bypassing QA.
Utopianist thinking under capitalism, Boeing is in the money game like everyone else.
This guy is so well spoken, and yet realize English is probably not his first language. Think how well spoken he would be in his primary language?
Think he is a German :)
many Germans speak English well
A struggling Boeing will result in alot of pressure on Airbus and he is smart enough to know that an instant increase of market share for Airbus will lead them into the same situation Boeing is in.
Not at all, Boeing are in their position through their own greed, if Airbus cannot accept anymore orders then they simply wont, they won't sacrifice quality for quantity
Good point. Ramping up production numbers in this industry has to be measured in years instead of months.
Next time I take a flight, I’ll make sure the plane is an Airbus.
I don’t know why it took so long for people to realize that. I always preferred a airbus, and this isn’t the first time Boeing ever had huge fuck ups at all. Look at how many broken doors in the air and other bs happened to boring over the decades.
Last two weeks had many airlines issues, two of them major... all were Airbus... Happy times for Airbus cause non of them makes news
@@TheVchrungWhat were the two major issues you are referring to here? Which airlines?
I’ve been flying Airbus as much as possible for years.
@@sarthakmohanty997 delta airlines engine panel drop mid flight.. Qantas engine failure mid flight as just some of the Airbus incidents of this week only.... the A380s coming out of storage also have been reported to have cracks...
The fact this man didn't use this opportunity to slam Boeing, says a lot about his character.
This guy must have loved this interview. He got to patronise their only competitor while also talking about how Airbus are leading the way in both reputation and safety, while just coming across as a neutral person who's concerned about the industry and the public's safety. You don't get that sort of opportunity in every job!
Imagine being so bad that you’re top competitor is also being affected by your shit.
The whole board needs to go for Boeing to change…
@@pedecadonstudios714 nah. Airbus involves multiple countries. There's a lot more check & balance in that setup
@@pedecadonstudios714 Your bet is wrong. Airbus is much safer than Boeing. I knew its only a matter of time before shit going to hit the fan at Boeing years before the Max crashes.
I don’t see the same happening at Airbus at all.
@@pedecadonstudios714 They don't hire bean counters as CEO.
American companies simply have no values or morals beyond "shareholder value".
Europeans love double-checking their work and finding flaws in someone else's work.
They would LOVE to catch these issues before they are out there.
For them, profit is just a reward for hard work and high standards.
For Americans, profit is the result of cutting corners and fishing parts out of the thrash to build new planes.
Airbus CFO: Whatever I say won't change Boeing's chaos, so why not say something noble to win more favor. Excellent EQ!
Exactly that! He's just a stone cold professional.
But I also believe this means, that he would say things in public he personally doesn't believe. I mean all the successful boss types do that, right?
"We are not happy. We are delirious of joy."
Very professional and thoughtful statements from this Airbus representative. They’re not gloating - nor should they.
Good comment 👍
A good example of public relations and how to take the highroad
A road so high only one kind of bus is appropriate for it
The FAA should also be in the hot seat for allowing Boeing to "self regulate" its quality control, meaning slashing it to "maximize shareholder value".
Spot on cpmment. Also FAA graanted Boeing grandfathering rights for decades.
If one door closes another one opens - Boeing 😂
lol
Shouldn't that be the other way around in Boeing's case?
😂😂😂😂😂😂😂😂
I did LOL! You won the comment section today!
So impressed on how well he answered the questions, being humble and at the same talking Airbus up big time.
Idk if you guys seen any Airbus factory videos while they’re making their planes. Compared to Boeing, at least Airbus has all their employees uniformed and grouped accordingly. Boeing factories look like a bunch of contracted outsourced people. Something as simple as uniforms they can’t even do what more the proper oversight that’s required on building these machines.
I don’t disagree. American dress code has really changed. I worked for IBM twice. The first time, ties were very common; even when I was a field tech, we always had ties on and made sure we looked sharp representing the company. The second time, jeans had become the new uniform. Later on, I worked at Wells Fargo in a large office campus in Chandler - when I first walked around the campus, I thought I was at ASU! Cargo shorts, goth, ripped up jeans were common. It was…unexpected in a corporate environment.
Yes!!!! 100%!!!!!
I, as European, was shocked with clothes Boeing workers wear!
In Europe just every every factory has mandatory and free and safe work clothes.
@@ronjon7942 because what you wear has any bearing on your ability to perform in your office job?
Well I don't know about aviation. But in Shipyard I work for it is mandatory for all workers wheter they are Shipyard direct employee or subcontractor labour to wear a proper attire showing the logo and name of entity they work for. It is part of security/ISPS policy to prevent unauthorized person to enter our production line.
@@andanandan6061 Okay, right there are valid safety reasons for that. There is no safety reason for requiring a suit and tie to work behind a desk.
Clear and well spoken questions and answers, and with body language showing the Airbus CFO was eager to have truthful and well thought out information given to the viewers.
This interview likely caused an uptick in Airbus shares, it certainly would increase passenger confidence in the brand.
BOOOOO! Airbus sucks and a copycat, sooner or later boeing will regain its position has the top dog and airbus will be once again second place.
This CFO knows how to lead
He is the Chosen One
he is doing good job not smiling.
At least he didn't say "Quality Escape" in the interview!
All commercial tech companies in the US seem to use the speed first approach. Since 2000 no one prioritizes quality. Here's hoping the reshoring efforts will lead to rebirth of American pride in quality.
I work for American manufacturers. Oh trust me. Profit and market share is everything. I think out of 10+ KPIs for the site, only 3 are for quality and safety.
Investor wouldn't like quality
Tech companies? All companies. Everyone is now beholden to making profits for the shareholders at all costs, even human lives.
everyone is beholden to the stock market unfortunately, and that includes me, and honestly everyone else who has any sense in this world. All the companies prioritize stock valuation. Only real estate is a comparable alternative
Thats Software. Doesnt apply to aerospace.
Boeing doesn't move fast and break things. Boeing just breaks things.
It´s a nice way of saying that airbus will make a shit tonne of money. The strategy is to be perceived humble, stable and safe as an airplane builder.
Yup, and he nails it
Demand is way over what Airbus alone can provide.
There is no "appearance" of stablity and quality. Airbus' track record speaks for itself. U.S. business practices are not the rest of the world's business practices. Many companies still take pride in producing quality products.
This is the mark of a Professional. You dont kick a teammate when he is down. Yes Airbus is a competitor, but when there is a serious crash or fire in Formula 1 all teams react.
just imagine the comments if it was the other way around
It's not, and no need to imagine. What we have are the actual stupid comments of Boeing's CEO@@mehrschwein7378
It is also good business in general. There is not much to gain for them by pointing fingers. Sure, they might get a share of Boeing's business as a result of this. But customers aren't stupid. If they don't have confidence in Boeing's products, they will switch on their own. But this whole thing might lead to new legislation being imposed on the industry. And that will affect them as well as Boeing. I'm sure they would like to avoid that.
They want the status quo to be kept. It's better for them if only Airbus and Boeing shares all the marker shares between each other than if Boeing sinks and two new airplane manufacturers takes its place.
@@VG_164 china and russia cant compete with them in foreseeable future if boeing fallen they will be monopolist (except lockheed step up and back to civilian aviation)
Very clever man
As a Brazilian, I am relieved the merger of Boeing and Embraer never materialized.
Btw Boeing isnt even Boeing. McDonnel Douglas bought Boeing in the 80s and changed their name to Boeing to distance themselves from the dumpster fire caused by doing the exact same thing they did here.
This isnt Boeing. This is McDonnel douglas larping as Boeing.
And they murder a whistleblower like a fucking Cartel instead of simply spending some money fixing things.
Its pathetic how Boeing, practically a nation-owned corporation atp, is handling things.
These people need jail time for the murder alone.
I hope not I hope Embraer comes into its own and present a real competition to the other two.
If it's Boeing, I ain't going
If it's not boeing, I ain't going.
This man nailed this interview. He’s likely legit but showing concern, humility, humanity, and competency all in one go is superb
I love how he is not shooting against boeing, even tho he is in a position he easily could.
What great, measured, mature responses to all the questions. This guy was excellent. I don't think we would've seen similar poise and mature responses if the situation was the other way around and if it were an American company or specifically Boeing having the upper hand if Airbus had gone down the shitter. Shame on Boeing..."this brings doubt on the entire industry"....shame on Boeing.
Boeing CFO Brian West (typical 'murican): Make paper planes so we make more money
Airbus CFO: Thomas Toepfer (classic practical German): Our competition can't be too shit cause people will lose trust in market.
An interview straight out of a textbook! The otherwise rather inconspicuous Airbus CFO appears calm, controlled and convincing. Good body tension, steady hand position with targeted gestures, excellent English for a non-native speaker. A good example of what can be achieved with the help of senior management training programs!
Airbus needs a healthy Boeing to compete with. We can not let this duopoly become a monopoly, that's when you'll see stagnation and a big increase in prices. The problem at Boeing is that they've tied their faith with the 1960s designed 737, and they can only make small changes to it to keep the type rating. Boeing put that problem on themselves, but we need them back up and competing.
I like your comment 👍
Don't worry Boeing is not going anywhere
Absolutely
Soon SpaceX will replace both. We will travel by rockets.
@@CW-rx2js I mean they probably thought the same about Lockheed after L-1011 and McDonnell Douglas after DC-10 and MD-11
Nicely weighted and balanced comments from the AB chief.
Glad to hear they are learning lessons from what’s happening to others and not revelling in their misfortunes.
This is diligent and wise and prudent.
The aviation industry needs both big manufacturers to be good and on top of their game as he wisely stated.
Boeings’ earlier successes is what made Airbus better.
And now Boeing need that same motivation to solve the problems and get better again .
Competitors yes , but also one inspires the other to continuously improve.
I agree. An Airbus quasi-monopoly would be big problem
Great responses!
Boing appointed a bean counter as its CEO. So it isn't surprising the focus of the company changed to building planes as cheaply as possible.
That is the problem for 20 years at Boeing. They should hire a aviation engineer as CEO and not money driven bean counters
This is the CFO talking about quality and even doubling down on it which means they'll have spent a considerable amount of money. The CFO of Airbus gets it which means the entire board gets it.
America vs. Europe. Short-term vs. long-term profit. Greed vs. morality. Corruption vs. competence.
That is not true mate and your message is not helpful. I am european (shouldnt matter) and I know americans who will understand it as an insult as if they weren't honest hard working people. The truth is both the american people and the fiancial world (market value) are telling Boeing to change course.
Besides everything in life has its ups and downs. USA decline started time ago (oil wars) bringing the sentiment of need for a change as backlash to that greed and corruption you mention. That is further proof that they want change. But I want to add that your message only fuels binary positions and hatred toward non-americans as it happened with the NATO comments recently. This is very dangerous for the world as many of the poorest americans end up missplacing that sentiment by supporting divisive populist liar dictator wannabes who claim to embody that change (hence the MAGA slogan).
It's not America. It's just the US
This statement makes obvious sense if you consider the origin story of airbus. They were founded as a coop between EU countries to kickstart the european aviation industry as a competition to US made products, and have earned their position as equals by keeping a clean record. That was the only way they could ever achieve proper competition, by being considered equal to market leaders.
Very well said, sir!! I flew for TAT for 2 years, 89- 91 and flew Toulouse - Finkenverter route, it was a pleasure!
Airbus hired an engineer, and Boeing hired an accountant. That should tell everyone all they need to know about the two companies companies.
"We're not happy Boeing is killing people, but we're delighted airlines are now buying more Airbus products."
Boeing: speed, quantity, profit
Airbus: safety, quality, trustworthy
u forgot to put profit and failing computers under airbus too.
@@eddieflxible379 ah another salty Boeing fan, using diversion thinking that it makes Boeing any less rubbish
Very well rounded and thoughtful guy
He’s right. Even Airbus is trying to make sure their airplanes don’t have these mishaps. This isn’t good for them as well. What a well spoken CFO. Cheers Airbus.
Until Boeing keeps the bean counters in accounting and out of engineering, they are doomed.
I bet Airbus and other aircraft manufacturing companies have already sent some personnel to help Boeing. Contrary to the expectation that Airbus will be deliriously joyful over Boeing's issues, the reality is probably not, not in this type of industry.
A company whose priority isn't the shareholders. European capitalism at it's best.
When Michael Chrichton wrote Airframe he portrayed Airbus as the villain taking away American jobs and scheming to decrease the airplane quality. How much the world has changed
No, how much he was wrong !
He wrote one about corporate Japan trying to take over the world which hasn't aged well.
@garryferrington811 It became a movie with Sean Connery. He wrote it to cash on the fears of the average blue-collar worker .
@@asicdathensyeah I remember that novel, rising sun, right? The way he was describing the Japanese make you feel that they were extraterrestrial who don't trust or work with anyone, they always have a plan to takeover everything 😅
@@asicdathenshe was just biased and wrong. Nothing has changed. Airbus has always prioritized safety because the Europeans value that especially the regulators are much stricter
Neither are we 😢
Reputation is like respect, hard to earn, easy to lose. Boeing now must spend like theres no tomorrow to regain people’s trust with their products. The government better not bail them out - all the exec should lose their bonuses and salaries instead.
The result of excellent media training, right there. Classy.
I like this guy. You can't take shortcuts all the time and this guy gets that. He understands the work is done by those that contribute to the safe arrival of passengers. People who ride a desk all day to reap the profits of those doing the REAL WORK will never understand. Boeing is full of such people apparently
"Obsessed" with safety. This is the man I want in charge of building planes.
I hope all the companies in this industry are paying attention to the cautionary tale that is Boeing.
they should not be happy , that careless handling in an field where most of the worlds security is focused is highly upsetting . they have bust our balls with airport security that is threatened by the passengers , while the plane contsructors are reckless crooks .
This is good PR for Airbus too. Not that regular consumers really have an effect on thr company, but it's good overall to be in people's mind in a positive way.
People already have a common fear of flying. What’s SUPPOSED to put those fears at rest is the knowledge that flying is incredibly safe due to the high standards of excellence and safety in every step of the process, from the training of the pilots to the construction of the planes to the safety checks before takeoff, and everything in between. Boeing has betrayed that. You CANNOT cut corners when building airplanes. This is something that simply should not and cannot be acceptable, when a single crash can kill 200-300 people in an instant.
Fortunately it looks like at least Airbus have common sense and are willing to continue to uphold those standards where Boeing have fallen short.
Speech: we sorry for the problem at Boeing.
Translation: we're classy and not going to rejoice publicly while your company is destroying itself.
“Dead passengers that don’t affect the stock price don’t matter“, the new Boeing corporation motto! Airbus is jealous! The Boeing corporation has pioneer strict quality control. And by that I mean that the Boeing corporations strictly limits the amount of quality they put into each plane.
😂😂😂 You mean quality control, as in, control the amount quality Boeing puts into their aircraft⁉️
Ouch. You may not be wrong, but ouch.
@@ronjon7942
The Boeing corporation is striving to be a safe space for investors. At the Boeing corporation, senior management has pledged to make certain that investors never have to fear that engineers will be allowed to put too much quality into their planes. The quality going into the planes of the Boeing corporation is strictly limited by all levels of Boeing corporation management in order to maximize profits.
Safety should be with the Final Outcome of Product and efficiency is by Product
They are not happy, they are thrilled
Good approach
Airbus: this is a really *great time* to add on to our company's PR
He’s right. These issues with Boeing cost all airline manufacturers money.
Airbus: We’re doubling down on safety. Boeing: we’ll continue to not care about safety, but we’ll just buy out the manufacturing company that works with Airbus so they can’t make planes anymore 😁👍🏼
Tactfully done. Bravo
This interview was done for Airbus to highlight an issue that is occurring with their competitor while promoting their products.
Genius strategy.
What they did to that man that was about to testify makes me feel unsettled enough to actively avoid flying on a Boeing aircraft whenever possible. I don't want any part of that sinister energy, especially at 40,000 feet in the sky
You must continue licking the green phallic object on the ground where it's safe
Airbus knows they have to keep their own ducks in a row because otherwise Comac might get a foothold in the market.
This is positive collaboration
The guy is really smooth with his wording.
Doesn't matter how rotten of a company Boeing is, their competition, Airbus is already maxed out in their production so it isn't as if their customers could just jump ship anyway. Boeing can race to the bottom and their customers don't have a choice anyway.
If it was the other way around, Boeing would be saying it great, awesome, we are so Fu**en happy.
Intelligent way to make the CFO talk sending a strong message to Boeing that we re not looking only for profit to our Shareholder from a Financial officer Bravo Air Bus but for sure Boeing have to wake up a bit
Fantastic answers
Airbus needs Boeing!! Or if it’s not Boeing at least other serious competitor in order to keep improving their product, maintain competitive pricing and to reduce allocation times that are currently becoming waaay to extreme. I’m an Airbus guy by the way…
Boeing won't just drop off the face of the earth, they're still huge in both civil and military aviation and will still keep going it's just they need to rebuild their brand image somehow.
Relax Boeing is not going anywhere
@@CW-rx2js you mean you hope they don't