SaaS Partners & Resellers [Lessons From 30+ Client Projects]

Building a partner sales channel in SaaS is hard and requires an understanding of a few key fundamentals. You're going to learn in full my framework for partners, resellers, White label partners, and reverse partnerships, how to structure the partner commissions and what to focus on in the legal relationship.
A lot of times, the growth that you expect will come from having partners doesn't happen. Why is that and how can you avoid it?
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About me: I Global Expert on B2B SaaS Pricing Models, Monetisation, and Acquisition Strategies. 3x previous founder (3 exits) and now an advisor, investor, and board member. I've done commercial redesigns for over 100+ other B2B SaaS businesses across Europe, Asia, and North America. For more visit here: www.willingnes...
I’ve helped companies such as Microsoft, AGFA, SAP, Intel, and Samsung - and portfolio companies of VCs such as Bessemer, Tiger Global, and Gradient.
The Pricing Roadmap - my upcoming book on B2B SaaS Pricing via Houndstone Press (est. late 2022)... Visit here and sign up to get notified when the pre-order opens: www.willingnes...
I create this content because this is the next level for me. I already have a 7-figure solo consulting practice doing something I really love, but I can only serve a handful of clients a year. So this is for all the rest of you as I believe all good SaaS products deserve to be good SaaS businesses.
Enjoy the videos and don't forget to follow my channel for more on SaaS Pricing.
➢ Website: www.willingnes...
➢ Linkedin: / ulriklehrskovschmidt
Thank you for your support! I love to hear from you, so please continue to comment, like, and favorite. If there is a topic or issue you want me to cover? Go ahead and leave a comment and I'll have it up for you soon!
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[@Xnaarkhoo]

The best ever saas/sell podcast ever

[@musa2732]

Wow

[@abo4486]

Big thanks for such content,
A qucik question, don't you think it is better to charge the partner with a percentage of the CLV rather than ARR, since the revenue might go to 0 due to the churn rate of the customers of our product.

[@SaaSPricing]

Hi Abo - key point is to distinguish whether the partner A) is simply selling the solution or B) helping with the ongoing servicing of the end-client. If A: pay them now and get rid of them. A percentage of 1st year ARR is a good yardstick for this. If B: you can now pay both an up-front commission on the sale AND a small percent of the recurring revenue to cover ongoing service costs - in this way the partner participates in the total lifetime value of the end client (as well as the lifetime cost to serve that client). Hope it makes sense!