The SHOCKING TRUTH About Beyonce's Celebrity Brand Sir Davis Nobody Knows!

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  • Опубліковано 11 гру 2024

КОМЕНТАРІ • 108

  • @TheWhiskeyPanda37
    @TheWhiskeyPanda37 Місяць тому +27

    Prideful Goat is the only Celebrity whiskey I’ll ever buy! 🥃

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +5

      I appreciate it, but for the record I do not identify as a celebrity 🤣

  • @CPGumby
    @CPGumby Місяць тому +7

    I was at Total Wine last week and watched a couple of young women buy TWO CASES (12 bottles!!!) of SirDavis. I admit it is a good looking bottle, but I could get 2 bottles of superior rye for the same cost of one SirDavis. You do you, boo.

  • @michaelessig4517
    @michaelessig4517 Місяць тому +7

    So interesting when it comes to filing paperwork and alcohol in the US. I feel like I learned a lot in this episode.

  • @murdershark4606
    @murdershark4606 Місяць тому +6

    great video. one thing you did leave out is the mash bill is 51 rye 49 malt which I have never tried before. don't think ill be trying this one but thought id throw that out to everyone

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      I was aware that MGP had that mash bill, but I didn't know that was the one that was used.

  • @alexanderlai9160
    @alexanderlai9160 Місяць тому +9

    My theory is that it does not qualify as a straight rye whiskey because they are aging in USED barrels even in the first round of aging. The website and every press release says, "SirDavis goes through two rounds of aging. First, in American oak barrels, followed by a second maturation in Pedro Ximénez sherry casks." Conspicuously missing is the normal phrase "New charred-oak barrels". My theory is that they are aging in USED rye MGP barrels (esp since I believe these are cheap compared to new barrels or used bourbon barrels). I think this also explains the "whisky" spelling, because they are aging in all used barrels more like Scotch and Japanese whisky vs bourbon and rye traditions.

    • @WhiskyForBeginners
      @WhiskyForBeginners Місяць тому +1

      It is possible to use a new charred barrel without saying so. If the label says it's a straight rye, by definition it aged in a new charred barrel even if the label doesn't say so, because the law requires it.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +5

      Class 142 requires new charred oak containers just like class 102, so this theory can not be right.

    • @Mykkus
      @Mykkus Місяць тому +3

      The whiskey / whisky spelling is always interesting. Makers drops the E and so does old forester. Plus compare a black cap Early times BIB with a blue cap…. Saz put the E back.

  • @devonferguson9098
    @devonferguson9098 Місяць тому +3

    Randy, so well done...appreciate you being so open about brands, and the geeky information is awesome

  • @adityasane
    @adityasane Місяць тому +6

    Fair & balanced review. I speculate there might be another reason to register under category 142 instead of 102... additives are permitted under 142. Given the young age, I wouldn't be too surprised to see some additives and coloring agents (eg E150a which is commonly used in Scotch).

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +1

      I had not considered the 2.5% additive carve out for 142 rye. I suspect they use PX finish to give the young rye some color when proofed down.

    • @TheNewRevolution
      @TheNewRevolution Місяць тому +1

      I think you could be right. The whiskey does taste like they used sherry casks to mask youth. I wouldn't doubt the whiskey has coloring. It's got a nice color in the bottle. I really wish no coloring was allowed in any spirit. It's false advertising if you ask me.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +1

      I did some more digging and their website states:
      Does SirDavis contain any additives?
      SirDavis is crafted using no additives or coloring including E15OA.
      The only explanation is the age theory (that I can think of).

  • @ryanmccullough2532
    @ryanmccullough2532 Місяць тому +2

    Great review as always! Really appreciate your honesty and indepth reviews.

  • @esamuel02
    @esamuel02 Місяць тому +1

    Love when you do these deep dive videos Randy, thank you!

  • @John-Martino
    @John-Martino Місяць тому +2

    I really appreciate all the work you put into your videos to get the best facts that you can find.

  • @jakeconnor1617
    @jakeconnor1617 Місяць тому +4

    I’m continuing to be blown away by your knowledge and research that you do to make these videos great

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +2

      I asked Lindsey to record with me last night, but she was too busy. I explained that we didn't release a review last week and we couldn't miss two weeks, so I was going to do it myself. I was up stairs for a couple of hours and I went down to get her ipad (for the teleprompter) and she was like, what were you doing up there for all this time if you were not recording? I said "writing the greatest podcast script I have every created" 🤣. I was pretty excited about what I found!

    • @jakeconnor1617
      @jakeconnor1617 Місяць тому

      @@BourbonRealTalk I love it. A history nerd and I love all the research and details. Still setting to wrap my head around the age statement stuff and your theory

  • @CA_Scotty
    @CA_Scotty Місяць тому +2

    If I were on LVMH’s list, I would hope for an Ardbeg or Glenmorangie before sir Davis

  • @napsterninja
    @napsterninja Місяць тому +1

    I like the breakdown on all aspects of Sir Davis. Keep up the great videos. 👍

  • @tonyd.2609
    @tonyd.2609 Місяць тому +3

    The crowd buying Sir Davis is the same crowd that chased Taylor Port after it was "marketed" on TikTok. SMH

    • @adityasane
      @adityasane Місяць тому +1

      Taylor Fladgate Ports are amongst the best in the industry. Their vintage Port can age for 5+ decades and continue to improve. I'd agree their Ruby Port is forgettable, but is fine for mixing cocktails.

  • @nickp5511
    @nickp5511 Місяць тому +2

    WOW! BRT Intelligence Agency on the case! Sagamore PX Sherry and Prideful Goat are two of my favorites! PASS for me. Great video!!

  • @patricksankovic3265
    @patricksankovic3265 Місяць тому +1

    This is a very interesting breakdown of the behind the scenes. I love it Randy, thanks for the insight on everything that has been talked about in the whiskEy community

  • @tonyd.2609
    @tonyd.2609 Місяць тому +1

    Excellent "knowledge-share!" Thank you!

  • @jackkrummel4134
    @jackkrummel4134 Місяць тому +1

    Sounds like B put some new lyrics in a song..."If you wanted me to like it shoulda put some age on it." Imma steer well clear of this one but as always, appreciate the in depth review...always learn something here!

  • @travisryan0522
    @travisryan0522 Місяць тому +2

    I’m always leery of celebrity whiskey..

  • @detroit313vlogs7
    @detroit313vlogs7 Місяць тому +7

    Beyoncé drinks whiskey as much as I drink wine coolers. Never

  • @eponthdu
    @eponthdu Місяць тому +1

    Thanks for this video. The majority of what I enjoyed was the educational info that you shared that explained the legality of this industry. I certainly don’t plan on buying this or almost any celebrity whiskey. They tend to be under-proofed and overpriced.

  • @nickp5511
    @nickp5511 Місяць тому +2

    A friend of mine bought a bottle and he likes it. He’s a Basil Hayden fan too:)

    • @iowabassman4701
      @iowabassman4701 Місяць тому +4

      I say drink what you like. Was at a raffle the other night. Guaranteed a bottle as there were more bottles than people. The third guy drawn passed up all kinds of stuff, including Russell's 15 and EHT SiB rye, for an EHT small batch because it's his favorite bottle and hard to find. People like what they like.

    • @dee13lee
      @dee13lee Місяць тому

      @@iowabassman4701not only that, but some people can’t afford to drop $250 on a single bottle (Russel’s 15), even if they do win the opportunity to purchase it.

  • @frankmastromauro5630
    @frankmastromauro5630 Місяць тому +1

    Great video

  • @MichaelSullivanCincinnatux
    @MichaelSullivanCincinnatux Місяць тому +2

    Great sleuthing!
    You have mentioned in the past that your palate is sensitive to sulfur notes of the sort I would expect to accompany PX sherry cask finishing. When you assess such a whiskey, how do you adjust for that factor?

  • @DanDaWhiskeyMan82
    @DanDaWhiskeyMan82 Місяць тому +1

    You are awesome. I am here for all of the nerdy whiskey talk and all of your investigations that you’ve done thank you thank you so much fun.

  • @tomshanley5405
    @tomshanley5405 Місяць тому +1

    I've had a couple of other celebrity whiskeys and I found them underwhelming for it's price. It's just not taylored to us.

  • @heatherharrison264
    @heatherharrison264 Місяць тому +2

    This is, first and foremost, a marketing job. If I see it at a bar, I'll probably try it out of curiosity. I would expect it to be exactly as described in this video. It comes from a good source, and I'm sure it is made well for what it is trying to be, which is a casual-friendly, cocktail-friendly whisky. There is a decent chance that I would buy it if the price was reasonable, as this sort of whisky can be a good warm-up pour before moving on to the firewater. Unfortunately, celebrity branding and a fancy bottle naturally result in a price that is way too high.
    Somewhere, I heard that this is a high malt mash bill, so it might not be quite the same as the usual MGP rye. I've recently found a few high malt ryes that aren't costly. Johnnie Walker High Rye is a high malt rye that works fine as a simple warm-up pour or cocktail mixer. It is 45% ABV, which is surprising since inexpensive blended Scotch is almost always 40%. It's nothing fancy, and the bottle isn't as eye catching as the SirDavis, but the price is right for what it delivers. Save your money and buy this instead. And if you want some stronger Sherry flavor, just buy a bottle of Pedro Ximenez Sherry and mix a little of it into the whisky.

    • @eafarrar
      @eafarrar Місяць тому +1

      Smoke Wagon bottles the same 51/49 rye at cask strength and older for less money.

    • @heatherharrison264
      @heatherharrison264 Місяць тому

      @@eafarrar I'll keep an eye out for that. I'm finding that I like a nearly half-and-half rye and barley mix. They should bottle a cask strength version of SirDavis. I'm sure they would charge too much for it, but it would be a tasty pour.

    • @eafarrar
      @eafarrar Місяць тому

      @@heatherharrison264 I think they label it "Straight Rye Malted Barley" with the green medallion.

  • @jasonczfan8658
    @jasonczfan8658 Місяць тому +1

    Maker’s Mark also left the ‘E’ off whiskey too. Weirdos lol

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +1

      Yes, but they explain that when they were launching they wanted the public to know their whiskey was a good as scotch. No explanation for an American whiskey made by a person who was born in raised in the USA is suspect.

  • @eafarrar
    @eafarrar Місяць тому +2

    Marketing cringe and sub par whiskEy at a premium....no thanks. It definitely tasted super young.

  • @jeffscalfano3100
    @jeffscalfano3100 Місяць тому +1

    Im under the impression that a rye or bourbon does not have to have any age statement. But when you add the "Straight" moniker is when it must be at least 4years old unless you state that it is younger. But may be no lower than 2 years regardless of the age statement. Thought?

    • @WhiskyForBeginners
      @WhiskyForBeginners Місяць тому

      That's correct.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      You are correct.
      0-2 Bourbon
      2-4 Straight Bourbon with age statement
      4+ Straight Bourbon no age statement required
      Same with all the other mash bill whiskey's including rye.

  • @robertrackuzius3722
    @robertrackuzius3722 Місяць тому +2

    Will her friend Diddy be releasing a prison wine made from of toilet water?

  • @steveno7058
    @steveno7058 Місяць тому +1

    This could be like Templeton Rye. Not a straight rye because they added sugar or other flavorings

    • @alexanderlai9160
      @alexanderlai9160 Місяць тому

      For what its worth, the website does claim there are no additives or coloring.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      The website says:
      Does SirDavis contain any additives?
      SirDavis is crafted using no additives or coloring including E15OA.
      I think given the darkness of PX sherry finishing you wouldn't need coloring.

  • @Best_Served_Neat_On_Ice
    @Best_Served_Neat_On_Ice Місяць тому

    Regarding the regulations on age statements ...
    If a rye were to be aged 3 years in the first barrel and then finished for 1 year in a sherry barrel, are they allowed to put the age statement "4 Years" on the label?

    • @Freedomishere-im6ug
      @Freedomishere-im6ug Місяць тому

      I think that why he brought up the 102 class and 142 class

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +2

      Yes, they are allowed. The TTB now allows you to add secondary aging time to your total age statement (they didn't allow it in the past). In this case, rather than disclosing I believe they used the total 4 year age statement to avoid on all together.

  • @MalachyFarmer
    @MalachyFarmer Місяць тому +1

    Makers Mark calls itself Whisky in honor of their scottish/Irish heritage.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      Yes, and I accept that as normal because they explain that.

  • @WhiskyForBeginners
    @WhiskyForBeginners Місяць тому

    10:32 Is it a legal requirement that the label say that a straight whisky is a straight whisky? If so, then the scenario you hypothesize is the only thing that makes sense to me. But if you don't have to put "straight" on the label even when a whisky qualifies for the designation, then it's possible - though it seems to me unlikely - that they just chose to omit it. Whether that's possible depends on whether the law requires the "straight" designation on the label.
    As to the spelling, I much prefer the Scottish version - whisky. But then I have Scottish ancestors. And I've heard that the Irish started putting the E into the word back in the 19th century in order to differentiate their stuff from Scotch. 🙂

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +1

      There is a requirement that you have to put the information that most accurately describes the whiskey in the bottle, but if the whiskey was 3 years old when dumped to put in the PX sherry barrels, and it aged for 1 year in the second barrel, then they would have the option of calling it a straight with an age statement, or calling it just a rye without an age statement. I think it was the later.

  • @davetonnwrites
    @davetonnwrites Місяць тому +1

    Love the video, but look… Makers Mark, Old Forester, and George Dickel all leave the E out of whisky… idk if that point is relevant.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +3

      Yes, and they tell you why. MM and Dickel both say it is because their whiskey is as good as scotch, and they wanted consumers to know it. The Brown family was from Scotland. It is odd that a person raised in Houston Tx would leave off the "e" with no explanation unless it was a decision from branding people who are used to dealing with scotch brands.

  • @smokewagonwhiskey
    @smokewagonwhiskey Місяць тому

    The fundamental difference between a straight rye and a rye is the ability to blend in additives. When bourbon was made a distinct spirit of the United States you could no longer add flavors or non alcohol blenders to any bourbon, straight or other wise. That is not the case for rye. A rye without the straight designation can have 1.99% added flavors created in a laboratory and no more than 2.5% non alcohol blenders. So it’s most likely older than 4 years old but has flavors and caramel coloring added.

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      From the website:
      Does SirDavis contain any additives?
      SirDavis is crafted using no additives or coloring including E15OA.
      It is legal nuance, but they could not call it a straight and leave the age statement off unless it was 4 years when they dumped to go into the finishing barrel, but if they hit 4 in the finishing barrel they can drop the age but also have to drop the straight.

  • @chrisb5986
    @chrisb5986 Місяць тому +6

    I do not give two shits about celebrity brands or endorsements.

  • @bullhogsbbq9658
    @bullhogsbbq9658 Місяць тому +1

    If Beyonce involved, skip it

  • @andrewma923
    @andrewma923 Місяць тому +1

    He’s never tried anything like this before because it’s horrible 😂

  • @TheNewRevolution
    @TheNewRevolution Місяць тому +2

    The whiskey isn't bad. It's definitely not a $90-$100. It's definitely not any better than the other MGP rye's out there. It tastes like they tried to finish a whiskey to cover up youth. Don't take my word for it. Try a shot...like I did. It'll save you a lot of money.

    • @Mykkus
      @Mykkus Місяць тому +1

      I think a lot of brands are finishing to cover the youth.

    • @TheNewRevolution
      @TheNewRevolution Місяць тому +1

      @@Mykkus I think you're right. Unfortunately, I think the whiskey in this bottle has been colored as well. Classifying it under 142 allows for coloring. I bet the real color of it looks a lot like dirty water.

  • @Mykkus
    @Mykkus Місяць тому +1

    Different mashbill though… 49% malt. It’s not the standard 95/5

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +1

      I actually didn't know the mash bill when I wrote the script, but I was aware of the two standard MGP rye mash bills and knew it could have been either or both.

    • @Mykkus
      @Mykkus Місяць тому +1

      @@BourbonRealTalk​​⁠ didn’t know that was a standard? Interesting!!That’s the only thing that made it quasi interesting to me. If I get a chance to try a pour I may. But buying a bottle heck no 😂
      Thanks for another great vid!

  • @rem2799
    @rem2799 11 днів тому +1

    Love the ignorance of the comments and loads of bottom feeders.

  • @tkn7390
    @tkn7390 Місяць тому +1

    I love Sir Davis, it is DELICIOUS! I love sipping it!!!

  • @michaeltuthill6442
    @michaeltuthill6442 Місяць тому +1

    Not sure why you started talking about bourbon in the middle of the video. Also, I thought straight whiskey only had to be 2 years old, but if it was under four it must be age stated. I guess I was wrong on that.

    • @WhiskyForBeginners
      @WhiskyForBeginners Місяць тому

      No, you're right. Straight whisky must be at least two years old, and if it's younger than four years it must have an age statement. And of course it has to follow all the other rules for that kind of whiskey - rye, bourbon, corn whisky, whatever. 🙂

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому +3

      All the rules are the same for mash bill whiskey like bourbon, rye, wheat whiskey, except that rye that isn't straight is allowed to have 2.5% adulteration (although they clearly state they do not use additives or coloring).
      0-2 Bourbon
      2-4 Straight Bourbon with age statement
      4+ Straight Bourbon no age statement required
      I may have mistakenly switched to talking about bourbon, but given the above all the information applies.

  • @edpeter9411
    @edpeter9411 Місяць тому +1

    Strong pass? More like a hard no on what I think is a pure money grab.

  • @burner27
    @burner27 Місяць тому +2

    The bottle is nice as a decanter for better whiskys.

  • @robertharper2158
    @robertharper2158 Місяць тому +1

  • @philmontgomery95
    @philmontgomery95 Місяць тому +1

    You mean all these videos I’ve seen of influencers from other, non bourbon fanatic channels were nothing more than targeted marketing though social media?

    • @BourbonRealTalk
      @BourbonRealTalk  Місяць тому

      I don't watch the other channels. Are the other channels saying it is a good buy?

  • @kitdonovan7727
    @kitdonovan7727 Місяць тому +5

    I want nothing to do with Beyonce or T Swift. The 👹 will come calling for them soon

  • @B2the4th
    @B2the4th Місяць тому +1

    🤣😂🤣

  • @FrankPopo
    @FrankPopo Місяць тому +1

    Bottom line more celebrity garbage….

  • @YoJimBo851610
    @YoJimBo851610 Місяць тому +1

    13👍

  • @rem2799
    @rem2799 11 днів тому +1

    Lol @ the description when it has awards beating out other brands when submitted under a different name. I'd be shocked if any of you could be unbias unless it was a blind test.

    • @BourbonRealTalk
      @BourbonRealTalk  10 днів тому

      You are obviously a Beyonce fan, and not an experienced whiskey drinker. That is OK. It is OK for you to love it, and it is OK for me to use my tremendous amount of whiskey experience and insider information to evaluate it for what it really is. Either side pretending like the other side is stupid for holding their opinion is just biased silliness.

    • @rem2799
      @rem2799 10 днів тому

      @BourbonRealTalk the awards speak for themselves and others during blind testing. You don't want to give credit where credit is due likely because it's Beyoncé's product and you need to sell grief to the bottom feeding mouth breathers and create a safe space for them to be ugly. Bunch of "experts" with no expertise are gathered here.

    • @rem2799
      @rem2799 10 днів тому

      @BourbonRealTalk you don't have any insiders that would speak to you about this brand in particular. They don't know what they're talking about and have fed you lies. Or you are probably lying about having inside info. Either way I doubt it. Bye now.

    • @BourbonRealTalk
      @BourbonRealTalk  10 днів тому

      @@rem2799 I made space for you. Be happy with that. To anyone who knows whiskey, you sound foolish. I liked the whiskey just fine. I didn't say it tasted bad. It is just over priced for what it is. I am in a position to know. It does not mean it is bad. It doesn't mean people should not buy it. Also, people who hate the whiskey because they have a bad opinion of Beyonce are also entitled to that opinion. It does not make them "bottom feeding mouth breathers". Chill out. Don't speak as an authority on things you know nothing about. Make space for your fellow man. Give people the benefit of the doubt. Life is better that way.

  • @mach1smith
    @mach1smith Місяць тому +2

    This is a huge PASS for me!

  • @skidmarksteven69
    @skidmarksteven69 Місяць тому +6

    beyonce is going to jail for far worse then wiskey