Hidden Secret of Indian MILK Brands | Open Letter
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- Опубліковано 26 лип 2024
- This video is a detailed deep-dive into the Indian dairy industry. India is the biggest milk producer as well as consumer in the world. Still, the foreign dairy brands have always failed to enter India. Why is our dairy industry so unique. Why does every state has its own brand? How did Amul and Mother Dairy become so popular? What are milk cooperatives? In this video, we discuss all of these in detail through various data points. Do watch and share!
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Music: uppbeat.io/?referral=an-wkrvy
Sources & Reference: docs.google.com/document/d/1d...
Chapters:
00:00 Introduction
01:47 History of Milk in India
02:15 Operation Flood and White Revolution
03:48 Reason 1
05:23 Reason 2
07:23 Reason 3
#DairyIndustry #IndianDairyIndustry #Amul #MilkCooperative #OpenLetter
Kaisa laga video? 🤔
Bahut badiyaa tha
Keep it up 👍
Gajab 😁
Awesome👍👍
Learned new information 😊as always 🙌
Sir ashraf pasmanda caste system par ek video banao 😊😊😊😊
The loyalty towards state government brands and AMUL is too great and genuine for international dairy brands to enter India and also it is hard for them compete against AMUL and state govt dairy companies
I hope other companies learnt from AMUL and opened similar businesses.
*As Usual, Amul is Also Gujarati Brand,, like Gujarati Ambani, Wipro, Kotak, Asian Paints, Berger, Godrej, No One from Mumbai*
@@nilaypatel1971cry baby spammer 😂😂
Wow, the milk supply chain ecosystem of India is definitely unique. Kudos to India!!!🇮🇳
Due to White revolution..Varghese courien
@@praveshbhanj4714Doctor
Milk Se Cruelty Jo Hoti Hai Uske Bare Mai Bhi Batana Chahiye Tha Naa Sirf Aachai Hi Batai
Sab Bolte Hai Gay Hamari Mata Lekin Ye Jhoot Hai Sirf Milk Ka Business Badhana Hai Aur Hame Sirf Milk piker Apna Body Banwana Hai Aur Gay Ke Bacche Ko Sadak Ya Phir Mar Bhagana Aur Wo Sadak Mai Insan Ka Banaya huwa Plastic Kha Sake Taki Hum Dusre Ka Milk Chura Sake
Still india has high amount of poverty😂😂😂😂😂😂😂😂😂
@@DragonSlayer607 Yes, but being an Indian let's be positive. It's true that India have a long way to go. But we as individuals can keep doing our work honestly.
Being a dairy technologist....i am surprised..after getting this content from u tuber....definitely it is informative....well done
Hi, thanks for the video. Having worked with in this sector would
Like to point out few things here
1. India was milk deficit before operation flood. We were donated milk powder
2. AMUL was created after private players exploitation of dairy farmers
3. Success of AMUL paved path for operation flood and thus cooperatives are created, nurtured and supported. To make this happen NDDB was created
4. Mother Dairy is not a cooperative
5. The cooperatives have a big flame which suited our country and thus they are flourishing ( political influence and involvement)
6. India based Private dairy companies were benefited by the same cooperatives. Look for cases of state cooperatives were sold because of loses.
Mother Dairy is a National Cooperative! It comes under NDDF, Government of India!
While, Amul is a State Cooperative and It comes under GCMMF, Government of Gujarat!
4th point is not True!
We grew up watching AMUL ads and consuming AMUL products. It will always have a special place in our hearts. Not to mention they have top-notch quality and huge diversification of products from milk to chocolate and it's Indian what not to love about it. Amul is not only a dairy product brand its an emotion. Try out their dark chocolate, they are awesome.
Amul is good but being a business
Dudh ki dhuli nahi hai
Kuch b comment 😂
Yup!
90% wala dark khaya thha ek baar 😓
@@yashag Bhot kadvi hoti hein.
These cooperatives help farmers to have a side income and run their daily household needs, even if farming doesn't do well in that year due to excessive rain or droughts...
It's truely lifeline of farmers.
*As Usual, Amul is Also Gujarati Brand,, like Gujarati Ambani, Wipro, Kotak, Asian Paints, Berger, Godrej, No One from Mumbai*
@@nilaypatel1971o
Love how you explain your research in a very concise format (commentary, facts, pictures etc.). Superb timing & speed and topics we all must be aware about.
It would be really good if you could make a video about the problems and malpractices in dairy in India
India is unique ❤
Most of the people talk about the bright and good side of dairy industry but very few talk about the dark side of it
So true. The dairy farming practices are so cruel to cows and buffaloes but no one talks about it. Many people just prefer to close their eyes and think if they don’t see/hear about it, it will go away….
Hope one day all of us Indians can see things through with an open and rational mind, rather than relying on ignorance, culture, or traditions.
Dairy industry has to be one of the cruelest. And while it does employ thousands across the country, nothing warrants the horrible state of life the innocent animals have to go through.
Milk is NOT a necessity!
The more you consume the milk, the more beef you export. Directly related.
Be vegan❤
Salam i am from West Malaysia very happy to listen to this video about cows milk products makes very good money very interest
It's also vital for us to support the small farmers who benefit from such cooperatives
Something new learned 👌🏼👏🏼✅
Very underrated youtuber you are. You talk about topics that seem small and are usually neglected by others but are very important and every Indian should know. Keep making such videos, I have seen all your videos.
Nice work and good reasoning and meaning full video . Sure people will relate to it .
@openletter happy to see your views crossing lacs...also wished for people like you succeed
Salute to your content 🫡🫡
Love your video ❤❤
And I don't have words for your consistency 🫡🫡
++
This is a very basic knowledge that senior management lacks that every country has difference in culture and that impacts the food as well so what succeeded in one place can massively fail elsewhere.
Still waiting for काला सच part
Same here 😂
Behad hi shandar reporting ...bahut achha kam kr rhe keep it.
Nice topic. Keep making videos on economic and social issues.
Your videos can be a good info source for descriptive topics for competitive exam aspirants 😅
Being in Delhi, we favored buying milk from local diary. It's quite true milk industry in India work on trust.
Very nicely described ❤ Thanks for sharing 😊
Wow this 9 mins video is a mba lecture in itself, such well researched and curated thoughts
Want to understand how india can become a superpower in the next few decades and what are the challenges associated with it
Infrastructure , Infrastructure , Infrastructure
@@truthfinderraj6221mentality
Answer is clear people should focus on Infrastructure, education, healthcare, unemployment, inflation rather then ideology.
I also think sports is a way for the nation to push its soft power across the world, but one of the reasons athletes or the sport doesn't get the spotlight because many sports don't get the viewership they deserve, what do you guys say?
It is clear, focus and improve the Basics.
Like replies above mine
Bharat being the oldest and culturally richest nataion is a very unique model for the world, which presents a challenge to many foreign brand owners and marketers. We need to purchase more and more indigenously designed and manufactured products be more challenging to foreign companies and make good Indian companies, the giant economic powers of the world to make India achieve Bharatiya glory again.
You're are awesome bro kitna easily itna bada milk chain system aur foreign countries ki failures ko samjhaya
Quite informative video. Nicely explained. 👍
Nice to know Co-operatives for almost every state.
I'm a fan of french dairy products, but no brand in the world can match the price/quality ratio of Amul
All those praising Amul has never tried Nandini products. Nandini milk consumer can never vouch on for any brand milk. Even north Indians in Bangalore are fan of Nandini Milk. My neighbour Gujrati even she can't have Amul after trying Nandini in Bangalore inspite of consuming Amul all her life.
@@Seema98709 thanks, will give it a try on my next visit
@@Seema98709Nandini Local h sirf North West mein jaise Sanchi MP mein.
@@Seema98709nandini is preferred because it is subsidised by state government. I think the difference comes at about 10rs per litre which is like 20% lower than competition. Quality comparison is just an empty argument as both brands are trustworthy. Though for me, Nandini is no match for Amul's taste, quality and product range.
@@Seema98709 people prefer nandini not because of taste because of less price than amul
Awesome ❤ bohot achha laga bohot ditails me bataya or samjhya v ....☺️❤️
Very interesting and informative.. Thanks!!
Kudos to AMUL for being the pioneer of co-operative society culture in milk industry in which dairy farmers are the real share holders of the company.
One day I was thinking about why there is not any foreign brand in the dairy industry but now because of you my doubt is now clear now
Nicely explained, thanx!
Quite an interesting topic and video. I don't know if other Indian private players can reach the level and importance of cooperatives like Amul or Mother dairy, but they are trying to establish their footprint with non-adulterated milk and other items by actually getting hold of good diary farmers and cows. This process with time can guarantee good price to these farmers
we can see the diversity of india in its cooperatives too and having different cooperative helps in maintaining fair competition and regulated prices
Informative..Thanks BRO.🎉❤
Very well made video. Keep up the good work 👏
I am so glad that i found your channel .. thanks for boosting my knowledge about such overlooked topics
Nice research done in the video .
I normally dont comment but commenting here for better reach. Love to see the channel grow.
Very good thanks. Brilliant narrator & narration.
Bhai Very good knowledge and also commenting as you requested for your benefit also :D
Indian Dairy Industry ki tarah aapka bhi content unique hai. Keep it up. Aur kabhi baised mat hoiyega 🙏🙏
In the case of milk and milk products, customer loyalty to brands is a major factor. Plus the foreign brands will be perceived as expensive. If the foreign brands wants to setup in India, they should learn how India functions culturally rather than pushing their own pre decided agenda without understanding the ground situation.
What you talking about ? McDonalds is rapidly taking over ...
@@tariq_sharif taking over what... please complete the sentence.
@@indiankuttan401 .. where rich people frequent ?
@@tariq_sharif please use complete sentences
@@tariq_sharifbut do rich people make huge share in Indian consumers? How often do we see middle class people gorging themselves with mc-ds ?? What's the point?
Good efforts, very informative
Very informative video bro.... Keep it up 😊
i love all your videos...very informative
A little information was known, but how India produces tons of milk was new to me. Thank you. It was informative 😊
Video was amazing
Thank you for sharing this information with us❤❤
Fantastic information, keep it up.
Proud to be dairy technology student
❤
Main Delhi ka hu aur main Mother Dairy waala milk khatidta hu.
Amul ke dairy shops Delhi mei bahut hi rare hai. Par doodh ki quality sahi hai.
Nandini milk i have been consuming since childhood. It's a really good product 👍
Jai Karnataka ❤
Very informative bro, keep it up
Seriously every cooperative is so much Famous in their respective States yeah and trust of people on them is outstanding
Great content. Learnt a lot❤
Good reaserch, appreciated
Nice video, very informative.
Bhai your content is unique and very interesting as well as important...❤❤❤
Bahut badhiya, aise hi naye topics laate raho
Good & informative bro👍
Good data gathering informative
I am from Anand, Gujarat 😍❤
Where amul is located 😎
I think the video was very informative and a lot of facts were covered.
Very nice information Sir, Thanks.
Thank you for sharing. Very important subject. But vidéo seems short - would like to know more in detail. Have a good continuation.
One more factor that affects the survival of foreign brands is the awareness of benefits of desi cows with A2 milk and the harmful effects of the A1 cow milk from the Jersey cows
No brother maximum no of people consume A1 milk from Jersey and hf cows
Yes, but the mistake the Milk revolution did in India was to promote foreign cows rather than develop Indian ones via selective breeding.
Yes almost 80% dairy animals are Western breeds crossed with local breeds
That factor is there but very few of modern Indians are selectively more compassionate towards our desi Gau mata or aware of the qualities and benefits of the A2 milk to us Bharatiya consumers who are genetically adopted and more suited to drink Desi Gau Mata A2 milk. Most of the farmers selling their milk commercially have Jersey or Hollestein breeds. I can say it so surely because i have seen Jersey cows even in the unreachable Himalayan region, here in J&K( to where I belong) and also in Uttarakhand. India needs to be aware of its ancient and hugely grown roots to save the dwindling numbers of our Indian Gau Mata breeds and need a societal shift to make our Gau mata achieve the status again that Gau mata enjoyed in ancient Bharat
A2 is nothing but a marketing hype. A2 milk is not even scientifically proven to be healthier than A1. And most people who buy expensive A2 cow milk and don't even know that buffalo milk is also A2 milk.
This video gave a very good insight to our dairy industry and of the food habits of Indian families
*As Usual, Amul is Also Gujarati Brand,, like Gujarati Ambani, Wipro, Kotak, Asian Paints, Berger, Godrej, No One from Mumbai*
Bhut bdhiya explain kra
Very nice and informative..
I live in US and whatever the hell they sell, that white stuff is far from milk. I buy Grass Fed A2 milk which is $10 for a gallon, is as close as it can get to milk I used to get from my Dudhwala in India.
Does A1 milk taste like watery or what kind of difference their is with our?
This is unique and new information...thanks...❤
Very much informative 👌👌
Nicely described !
Amazing presentation
Almarai's Story is interesting. Almarai owns all the cows and supplies milk to entire Gulf.
Hope one day all of us Indians can see things through with an open and rational mind, rather than relying on ignorance, culture, or traditions.
Dairy industry has to be one of the cruelest. And while it does employ thousands across the country, nothing warrants the horrible state of life the innocent animals have to go through.
Milk is NOT a necessity!
Amazing knowledge brother
Hindu unite 💪🚩🔱🕉🇮🇳
Ish bharat desh ke liye ish ki sanskriti ke liye 😊😊😊
One More Most Important thing was.......sab dairy companies apne mil ko A1 Type Milk(Jersey Cow🐄🐮) ke milk se banake sell krti h which is not good for health you can google it for that ....!! And jo A2 Type milk hota hai 🐃 Buffalo ka and Desi Cow only in sbka healthy hota hai goat ka Healthy hota hai wo ye brands bahot limited cities mein hi sell krte hai usmein saaf saaf likha hota hai A2 type milk...!!.....to koi fayeda nahi packet A1 Type Tond etc ka milk khareedne mein chahe wo kisi bhi brand ka ho .....you should alwaysssssss prefer A2 Type of Milk....apko is most main Reason ko bhi is Video mein btana chahiye tha ..for more information you can watch Fit Tiber Video😊🌸
Video is very good with new information.
Some misconceptions removed from the mind.
Like your video. thanks for information about Milk Coopratives in India.
You are trying different from past videos......keep it up 😊
Dairy industry toh india ki jaan hai 😊😊😊 india biggest producer of milk 😊😊😊
Thank you for providing rich information..
Good information. Analysis is real
Always Amul products ❤️❤️❤️ Amul icecream is amazing ❤️ no.1
Bas thodisi marketing ki kami hai baaki content aapka bhot badhiya hai!...
Congratulations for 500 k ❤
I got to know about a small part of this when I visited a village in Nov 22. Sadly none of this was taught to us in schools as part of White Revolution in history or civics😢
Thanks for making an engaging video.
I remember studying it in school.
IG it was in class 9/10 economics book
@@sra_junk Ironically I studied in Gujarat board and nothing came of Amul. We did visit local Vasudhara Dairy(coop amul) and sadly no knowledge imparted there too by the engineer or any of my school teachers
@@dvikauglaumishrauca school teachers themselves don't have that much knowledge... And ig I understand what would have happened in the plant. So, a plant usually follows hierarchical structure. I think that the technicians there only know how to operate machinery and some other know how. You should have talked to a higher level officer. There are some friendly ones that are eager to share knowledge when approached.
@@dvikauglaumishrauca I also studied in Gujarat board and there have small topic about AMUL.
I'm from Gujrat too..
And i was only told that Amul is from Anand.. nothing else
Good one😊😊😊
thanx, its a very interesting and educational video
Well researched 👍🏻
You created a whole milk based video without mentioning father of milk revolution Dr. Verghese Kurien. He is the man behind everything. Btw, nice video.
True I am wondering how did he forgot about him, the brain behind the entire concept
Yes , may be purposely 😂.If u know u know
Amul : The Taste of India 👍
Great explaination 🔥
Accha Video tha.. You explained well.. 🎉
I just like the Bhartiya Approach to Run Essential Industries like Dairy!