Financial Times Graphic World

The interactive projection installation created in partnership with DDB UK will be projected during a 3-day event in Grand Central Terminal in March 2012.
The four-projector installation includes three informative short films followed by a user-controlled, interactive experience. The short films will convey global business stories in a simple and compelling way using 3-D projection illusions that are 55 feet wide by 32 feet tall. During the interactive sequence, commuters will be able to interact with the data by walking on a 15-foot square floor mat filled with touch-sensitive sensors. Participants trigger the projections to explore additional world data.
Creative Director: Ricardo Rivera
Director of Post Production: Phil Erney
Executive Producer: Michelle Barbieri
Client: Financial Times
Agency: DDB UK
www.klip.tv/fi...