1950s WORTHINGTON CORP. MODERN AIR CONDITIONER PROMOTIONAL FILM 65294
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- Опубліковано 6 сер 2018
- This 1950s color film about the value of having air conditioning was written and directed by Will Kohler as a Cinelux Production, and was presented by the Worthington Corporation, makers of furnaces and air conditioners. The Worthington Corporation was a diversified American manufacturer that had its roots in Worthington and Baker, a steam pump manufacturer founded in 1845. In 1967 it was merged with Studebaker and Wagner Electric to form Studebaker-Worthington. This company was in turn acquired by McGraw-Edison in 1979.
The opens with black and white photos of a 1950s woman clothing shopping, seated at a soda fountain, and sitting under a large hair dryer (:19-:33). Her husband sits at desk smoking a cigarette. A window air conditioning unit is behind him. (:47-:54) He arrives home in a 1950s Chevrolet and slides out the passenger door. He pumps up the tire on his son’s bicycle and wipes the sweat from his face (:55-1:35). Inside, his wife, wearing a dress and choker necklace, gives him a kiss. The living room is decorated in 1950s patterned curtains and lamps. He opens the window to let fresh air in. She closes it and wipes the dust off a desk as a result of what it brought into the room. He sits in a patterned chair to read the newspaper (1:36-2:30). The wife wears a half-apron over her dress and the two wash and dry dishes in a 1950s kitchen with peach cupboards. He continues to wipe sweat off his brow. She wakes him up from his nap in his chair (2:32-2:58). In the bedroom, the two sleep in separate twin beds. He tosses and turns in his 1950s patterned pajamas. He goes to the refrigerator for a cold drink and a snack. The clock on the radio shows 2:47. His wife and daughter also find it too hot to sleep comfortably. The radio clock says 6:05 ad he wakes up in the chair (3:00-5:25). The wife, wearing a sleeveless 1950s polka-dot dress, enters a store that sells air conditioning. He provides a demonstration using temperature gauges and a heat lamp. He also demonstrates humidity by blowing into a straw in a beaker (5:30-7:55). The husband uses a black rotary desk phone in the office. He also goes to the same air conditioning store. The same salesman shows him how an AC unit can be connected to a furnace or placed on top of the furnace and connected to a waterless air-cooled condensing system outside a house or replace the existing furnace with a combination heating and cooling unit in one cabinet operated by a wall thermostat. He removes the panel to show the blower. He demonstrates with a sponge full of water the amount of moisture squeezed out every 24 hours (7:57-10:12). The salesman arrives at the home and they look at the current Worthington Climatrol furnace. The wife wears a 1950s black dress with a large pendant necklace. They sign the papers to purchase the new air conditioner (10:15-12:25). The husband is shown lying on the floor in his shorts and open shirt. He wears sunglasses and has a lamp pointed at him. A 1950s TV on a wire stand can be seen (12:26-12:50).
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com
Wow, you really take central air for granted today but it wasn’t that long ago that it was really a luxury.
It's still a luxury where I live, more than half the homes still use window units
Every customer was respected those days as seen from this ad ,life was slow but worth while , no cuss words and patience was there
I wanted to see the actual indoor & outdoor unit running after the install.
I find it so interesting that the furnace at the end was a Mueller Climatrol furnace. They actually started the practice of adding a coil to a furnace from a condenser. Really sad that that this company is all deleted from the history of air conditioning and heating when they contributed so much to what we today know as "Central Air Conditioning" .
It's highly unlikely the humidity during the day was 90%. I live in one of the most humid areas of the country. On a summer day with a temperature of 93, the dewpoint is typically about 72. That's a humidity of 51%. That's still very high, it just doesn't sound that high. A hot day up north might still be 93 but the dewpoint is normally about 60. That's a humidity of 37%. Still unpleasant, but not like a humid day in the South.
I'm old enough to have lived about half my life without A/C in my home or car. After living the second half with it, I'd never be without it again. Even if it was possible to stand it during the day, it's sleeping that's the killer. I well remember as a kid having my pillow laid out on the window sill, trying to catch a breeze. One of the reasons why crimes against persons goes up during a prolonged heat wave in the big cities of the north is irritability from lack of sleep. No matter what the cost, I just couldn't survive without A/C again.
The Studebaker Starlite coupe is hard to confuse with a Chevrolet. It was unique.
The car was a Studebaker 4 door sedan
You could add a coil and outdoor ac back then for about 300- 400 bucks. I remember a complete system- heat and ac and ducting in a typical home in the 70's would run 800-900 bucks.
The insulation in many 50's homes in the attic was usually only 1-2" thick. None in the walls.
Systems back then could last 30 years or more.
I see Sam has excellent taste in automobiles, he's driving a Studebaker!
Sam may be a square, but I dig how they decorated the house. ;)
Its a beautiful video especially for industry veterans who grew up in the hvacr industry however I could not keep from hollaring at the man to remove the suit top for better cooling of ya perhaps. But I know it, men and women were so much more stand up with class even in home back then.
I have a Mueller Climatrol furnace in my basement. It heats this house perfectly, and was installed in 1959.
cool
WINSTON SHARPLES? 😮
I can’t believe how obviously sexist we were back then.
This was pretty "cool"
That salesman is sus. I wonder if they had buyer remorse.
Funny how the guy keeps his long-sleeve shirt and dress pants on and buttoned up tight in all the heat at first, then loosens up and puts on shorts AFTER the house is air conditioned.