The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ

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  • Опубліковано 11 жов 2016
  • GQ Style Fashion Director Elgar Johnson looks at lad style and culture today, and its influence on fashion.
    Subscribe to British GQ►► po.st/SubscribeBritishGQ
    Starting his journey in London with Game of Thrones actor Alfie Allen, menswear designer Astrid Andersen and Footballistically Arsenal presenter Boyd Hilton, Elgar then heads to Liverpool, to shed light on a new mindset and visual identity among young lads.
    More From River Island:
    www.riverisland.com/
    ABOUT MAKING A SCENE
    In a brand new series for Vogue and GQ, 4 editors are dispatched to trace 4 British style movements then and now. Over the course of 4 episodes, each editor meets designers and experts, cultural figures and tastemakers, to find out the defining moments behind these trends, and what they mean to a new generation today.
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    ABOUT BRITISH GQ
    British GQ is the premier channel for men’s style, lifestyle and entertainment. Every week brand new series, original documentaries and essential style guides make it the first port of call for living well and looking good for men.
    The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ
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КОМЕНТАРІ • 96

  • @harryc266
    @harryc266 7 років тому +68

    this is why British GQ is so much better than GQ... Great video!

  • @tomwright629
    @tomwright629 7 років тому +83

    Theon Greyjoy last surviving son of Balon Greyjoy and heir to the Iron Islands. sister of Lilly Allen

  • @dbwhab4150
    @dbwhab4150 7 років тому +7

    Absolutely can't wait for the next episode!

  • @marcjakobs3114
    @marcjakobs3114 7 років тому +26

    Theon! Please do more of this!

  • @fkasqar8484
    @fkasqar8484 7 років тому +11

    6:12 thats my apartment building that I'm sat in right now watching this lol

  • @annlys7728
    @annlys7728 7 років тому +26

    Alfie Allen reminds me of Mick Jagger in an good way.

  • @sijoy1969
    @sijoy1969 5 років тому +4

    Alfie Allen is the dogs,coolest & nicest bloke in the media culture,should be held as as example to anyone in any culture 😎😎

  • @krzysztofsymonowicz775
    @krzysztofsymonowicz775 7 років тому +10

    A superb footage. I'm definitely waiting to see more of these.
    Could anyone please tell me what's the music in the background? - it really enhances the overall video production.
    Regards from Poland.

  • @lolatu666
    @lolatu666 7 років тому +4

    love this kind of content

  • @tsolmonconnect
    @tsolmonconnect 7 років тому +2

    Very great video!

  • @SilkSpectre7
    @SilkSpectre7 7 років тому +9

    This was a joy.

  • @AlecJamesOfficial
    @AlecJamesOfficial 7 років тому +4

    Very nice video!

  • @ardianacomia2764
    @ardianacomia2764 7 років тому +14

    Great! Subcultures brilliant

  • @georgenaseby
    @georgenaseby 7 років тому +2

    Please do a video on young streetwear like supreme and palace

  • @TheAlyxx89
    @TheAlyxx89 4 роки тому +1

    Alfieeee!!

  • @fernandoalarcon8534
    @fernandoalarcon8534 2 роки тому

    Nicely done.

  • @altar7885
    @altar7885 7 років тому +1

    great
    what camera was it shot with?

  • @mehiarsammar6579
    @mehiarsammar6579 3 роки тому

    the liverpool guys looks like their from the 80's, which is such a sick look

  • @chasthurlow8087
    @chasthurlow8087 3 роки тому +1

    My man survived against John Wick?

  • @L0r3n2
    @L0r3n2 7 років тому +8

    Freakin' Theon

  • @kiahsandy116
    @kiahsandy116 7 років тому

    This was in Hackney and I live there😂😂

  • @olive6785
    @olive6785 7 років тому +2

    I cklicked on this add just because of theon xD

  • @christianyegros7957
    @christianyegros7957 4 роки тому +1

    The Vigo Son

  • @nicholasrowland9402
    @nicholasrowland9402 5 років тому

    I try to be as much of a lad as I can

  • @salientsavage70
    @salientsavage70 7 років тому +4

    whats the brand of the jacket that allen's wearing? i swear to god i ve been looking for that forever

    • @cjpovey1930
      @cjpovey1930 7 років тому

      Salient Savage stone island, I have a few coats and jumpers by them, amazing quality and reasonably priced, their winter accessories are very good too

    • @ingmarfris8175
      @ingmarfris8175 7 років тому +3

      Absolutely nothing on their website is reasonably priced. I couldn't find a single thing that was less than $400.

    • @cjpovey1930
      @cjpovey1930 7 років тому

      Ingmar Fris try looking for a online store called Tessuti, they sell SI's lower priced jumpers, jeans and tops

    • @samsta871
      @samsta871 7 років тому

      Ingmar Fris try eBay mate

    • @cjpovey1930
      @cjpovey1930 7 років тому

      samsta871 be aware with eBay buys, there are a lot of fakes and in some cases, fakes that are exceptionally close to the real thing

  • @skin06
    @skin06 7 років тому +1

    'Picking up' is a relative term.
    Robbing blind is another...

  • @gd5830
    @gd5830 7 років тому +1

    Reek! :)

  • @isaacalderson769
    @isaacalderson769 4 роки тому +3

    God we're cool 🇬🇧

  • @bethanycook8124
    @bethanycook8124 5 років тому

    More alphie!!

  • @Thirdi
    @Thirdi 6 років тому

    oh young theon

  • @BleuBrando
    @BleuBrando 7 років тому +4

    supreme.

  • @amarcord1988
    @amarcord1988 7 років тому

    What is he wearing, the tracksuit?

  • @peterodonnell9897
    @peterodonnell9897 7 років тому +1

    anyone know where Elgar's hat is from?

    • @BritishGQ
      @BritishGQ  7 років тому +1

      You can shop the looks for The Lad and Modern Dandy here: www.riverisland.com/

    • @manvesh97
      @manvesh97 7 років тому

      Is the sweatshirt Elgar was wearing still available?

  • @Nadia-kr4np
    @Nadia-kr4np 7 років тому +1

    "We do not sow"

  • @mosheikss
    @mosheikss 7 років тому

    top!

  • @joshrigo5692
    @joshrigo5692 7 років тому +1

    good work good guy - researched and backed it up rather than pretentious rubbish on the catwalk

  • @Ratsoftheswamp
    @Ratsoftheswamp 7 років тому +1

    why is your pool just two colors?

  • @bryanpangestu2344
    @bryanpangestu2344 5 років тому +4

    Is that the actor from john wick?

  • @georgenaseby
    @georgenaseby 7 років тому

    They are all wearing supreme

  • @kiahsandy116
    @kiahsandy116 7 років тому +1

    Lol i know Alfie in real life

  • @radshoesbro
    @radshoesbro 7 років тому +1

    What's the sweatshirt Elgar is wearing?

  • @gayleralan
    @gayleralan 7 років тому +1

    Vegan pie and mash!?!?! Get rekt...wtf? What next, gummi bear jelly'd eels?

  • @mosheikss
    @mosheikss 7 років тому

    YNWA!!!

  • @noirs4m4
    @noirs4m4 6 років тому

    Huhu, I can't really understand what they say...

  • @ddd-ly3rv
    @ddd-ly3rv 6 років тому

    the corporation killed it off. hen peckers.

  • @nonchalantd
    @nonchalantd 7 років тому

    Theon Greyjoy

  • @keithklippensteen2720
    @keithklippensteen2720 6 років тому

    And the comments. People > so dumbed down!

  • @davidparnaby332
    @davidparnaby332 3 роки тому +4

    The death of fashion....this man is the style editor for GQ wearing a flat cap and check shirt talking football in a London caff?!?! Valentino look away

  • @dylanbarnes9195
    @dylanbarnes9195 5 років тому +1

    track ware was a thing in the 80s instead of bring it back, create something new!

  • @babsywoman4212
    @babsywoman4212 2 роки тому

    That lad must be like a far cousin of
    Mick Jagger.

  • @carlhouse5705
    @carlhouse5705 3 роки тому

    Astrid Andersen...your clothes definitely wont be the new Casual style XD

  • @peacetea1001
    @peacetea1001 6 років тому

    this is so british i love it. why can’t the american boys dress like this it’s so dumb. i’m from america unfortunately. hi.

    • @me5969
      @me5969 6 років тому +1

      Probably because it originated from football hooliganism. He said it was Liverpool fans that started it but he didn't mention how. Liverpool were the biggest team in the world in the 70s and 80s but Liverpool is really run down city (like Detroit) so Liverpool played all over Europe so Liverpool football hooligans would loot shops for designer clothes and rolexes and stuff and wear them back England and it just caught on with the "lad/pub/drinking culture". So it's really Britains access to Europe is the main reason and the culture that comes with football.

  • @keithklippensteen2720
    @keithklippensteen2720 6 років тому +10

    Posh people wearing 5000 dollar Gucci tracksuits to appear street is like Brit aristos and their constant swearing with their fake cockney accents. So repellent.

  • @figgettit
    @figgettit 7 років тому +5

    he is so hot ah!

    • @thecitizenjoan
      @thecitizenjoan 5 років тому +1

      Which one? I like the skateboarder

  • @mellowishype
    @mellowishype 7 років тому

    Reeek

  • @nickhyder9141
    @nickhyder9141 5 років тому

    I still don't get white trainers. They just don't create a good silhouette.

  • @g00dcharl0tte
    @g00dcharl0tte 7 років тому

    reek

  • @sebastians6204
    @sebastians6204 7 років тому

    PLEASE don't show people chew on video

  • @Polo_Bear
    @Polo_Bear 7 років тому +4

    What a load of rubbish. Lets get actors and dress them up in River Island gear and pretend this is how they dress every day and get them to spurt some rubbish about how lad culture and fashion are such a great match. Leave it out.

    • @SilkSpectre7
      @SilkSpectre7 7 років тому +1

      except this is literally Alfie Allen's own clothes and how he always dresses. Google him instead of spewing nonsense. Alfie's worn that particular cap all summer of 2016. It's on a ton of photos. And those nike shoes have been his for months, and the green jacket for longer than that. In fact, he almost always wears those exact clothes that you see in this interview.

    • @Polo_Bear
      @Polo_Bear 7 років тому

      Calm down stan. Im not talking about the celebrities, the actor kids they got pretending to hang out at some skate park wearing river island clothes that look straight from the rack. Who wears a shearling jacket to a skate park?

    • @SilkSpectre7
      @SilkSpectre7 7 років тому

      Alright, I stand corrected. :)

    • @SI-cd7xs
      @SI-cd7xs 7 років тому +1

      bunch of middle class toffs appropriating working class fashion to look edgy

  • @translanguager
    @translanguager 6 років тому

    Yikes

  • @humanbeing1675
    @humanbeing1675 4 роки тому +1

    Style..and wearing a track suit. Definitely no style and no self respect.

  • @keithklippensteen2720
    @keithklippensteen2720 6 років тому +1

    More NORMcore . ZZZZZZZzzzzzzzzzzzzzzzzzzzz, Who cares .

  • @carlhouse5705
    @carlhouse5705 3 роки тому

    spread to London in the 90's? ZERO credibility, right there

  • @bobhaverbeck7585
    @bobhaverbeck7585 3 роки тому

    Black guy representing British style. WTF?

    • @EFCkingTom
      @EFCkingTom 3 роки тому

      wtf is your problem

    • @bobhaverbeck7585
      @bobhaverbeck7585 3 роки тому

      @@EFCkingTom let's showcase a white guy to represent Japanese style. I'm tired of the constant onslaught of anti-white propaganda.

    • @EFCkingTom
      @EFCkingTom 3 роки тому

      @@bobhaverbeck7585 you do realise there are 2nd-3rd generation British black people who participated in the original casual culture?