Dreamville's Ibrahim Hamad on managing J.Cole + taking the brand beyond music | IDEA GENERATION Ep.2

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  • Опубліковано 7 чер 2024
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    Timestamps
    00:00 - Intro
    01:20 - Childhood + Introduction to Rap
    04:10 - College Years
    05:06 - Meeting J Cole
    07:30 - Building A Fanbase
    10:10 - Bigger Ambitions
    11:10 - Getting Signed
    12:40 - Conceptualizing Dreamville
    13:37 - Being Signed + Working with Jay Z
    15:18 - The First Breakthrough Record
    16:19 - Battling Criticism + Social Media
    17:20 - Making Born Sinner
    18:06 - Leveling Up
    18:56 - the BET Awards + staying true to yourself
    21:08 - Making Forrest Hill Drive
    23:09 - Dreamville’s Rise + Mission
    24:18 - 4 Your Eyez Only + KOD
    25:25 - Being A Manager and Label Head
    28:10 - Dreamville Fest
    29:13 - The Dreamers Session + Revenge of the Dreamers III
    30:12 - Plaques
    30:50 - Looking Ahead
    Manager and music executive Ibrahim Hamad takes us on his long journey from meeting a then-unknown rapper named J.Cole in college to becoming his manager to helping him build a label, a festival and a media company as partners. Modest and soft spoken, for Cole's entire career Hamad has balanced friendship and business, acting as a sounding board, idea man, and relentless executor. And he learned how to do it all while on the job. In this episode he explains how he gets the best out of J.Cole, the pressure he puts on himself, and his vision for the future of Dreamville.
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    #dreamville #ibrahimhamad #jcole
  • Розваги

КОМЕНТАРІ • 159

  • @Natikillz
    @Natikillz 2 роки тому +95

    IB is so well spoken I could listen to him talk all day! Been riding with y’all since 09 DREAMVILLE 💙 *bring back dollar and a dream shows*

  • @far3i
    @far3i 2 роки тому +32

    Al hamdulillah for real management = smart friends who believe in you

  • @LuHound
    @LuHound 2 роки тому +78

    He's got the hand motions like Cole when he talks 😂 tight nit group, hella inspirational!
    Thanks you for sharing 💯

  • @luissoto1993
    @luissoto1993 2 роки тому +10

    I was 15 in high school and i saved my lunch money for a week or two in anticipation for this album. I went to target before school and bought my first album. I feel part of history now.

    • @advproz1752
      @advproz1752 Рік тому

      That’s awesome, you still rocking with Cole?

    • @rosasaavedra4539
      @rosasaavedra4539 2 місяці тому

      That's dope, I had never gone to a concert in my I'm 34 for now I went to see Forrest Hill drive in Miami

  • @JORDANMAC815
    @JORDANMAC815 2 роки тому +44

    I relate so much to how J Cole was about coming out as a rapper with being shy and not wanting to look like one of those other guys. I always felt a strong connection with Cole and even wrote a remix to “Lost Ones” to tell the story of when my aunt was murdered. Thank you for this interview it was inspiring and has a lot of gems in it!

    • @JORDANMAC815
      @JORDANMAC815 2 роки тому +2

      The “Lost Ones” Remix is on my channel if you wanna check it out and show some love!

    • @chrisdehmer3967
      @chrisdehmer3967 2 роки тому

      @@JORDANMAC815 Just checked it out.. Wow that’s a deep story I’m sorry to hear about your aunt, but you killed it lyrically! I like the Joyner Lucas reference too

    • @eezygange4kE
      @eezygange4kE 2 роки тому

      Facts just not wanting to be fully all the way out there and I’ll check it out for sure

  • @justing5682
    @justing5682 2 роки тому +63

    this was so dope. as an aspiring artist, I can only imagine the immense value that having a right hand man like IB brings to your team. hopefully I’ll find the IB to my Cole someday lol Keep up the work! Great content

  • @mpumelelokhuzwayo2764
    @mpumelelokhuzwayo2764 2 роки тому +6

    I think we all need an Ib in our lives.

  • @willbemyyear-hw1oh
    @willbemyyear-hw1oh 2 роки тому +10

    This Video made me respect Jcole even more from now on.
    JCOLE will live forever🐐

  • @Tapiwa_Mesa
    @Tapiwa_Mesa 2 роки тому +4

    His hand gestures, i see you man.. IB and Cole are really tights, very inspirational

  • @michaelsalfaro
    @michaelsalfaro 2 роки тому +10

    Grew up with Cole since '09 when i first saw the Who Dat music video on my aunts tv when i was visiting in Bronx, NY. He really built a brand! Love what Cole did with this group of people creating Dreamville and how IB just went along for the ride as a friend and stepped up. Love every artist on the label. Can't wait for the festival next year. I'm definitely going this time, best believe ima be high as hell and vibing out. 😀 Which is technically its second concert lol

  • @djthepatriot8
    @djthepatriot8 2 роки тому +21

    So happy you’re doing this again! These interviews will inspire a whole new generation

    • @IDEAGENERATIONOFFICIAL
      @IDEAGENERATIONOFFICIAL  2 роки тому +2

      Thank you so much, and hope you continue to be inspired by the episodes to come!

  • @omargetem1672
    @omargetem1672 2 роки тому +6

    Friends like this are priceless if you have one you are blessed and are prolly taking them for granted. Stop what your doing and show them some love they deserve it. 🙏🏽

  • @tinicoleofficial
    @tinicoleofficial 2 роки тому +6

    It was awesome seeing an interview from Ibrahim. I never knew his story, so this is good to hear✨🙏🏾

  • @israeltolentino3578
    @israeltolentino3578 2 роки тому +10

    Wow IB, you killed this interview! A lot of great gems! Hope to see you do more of these!

  • @SimoneLaRow
    @SimoneLaRow 2 роки тому +5

    Ooooh I'm hype to watch this! 😯🔥🔥💎

  • @seanhall3915
    @seanhall3915 2 роки тому +1

    Another great one. Glad you're still doing interviews. I hope you get to always keep going and never stop. Been following your work for years now. Good work. Keep going.

  • @shareefbnyat4056
    @shareefbnyat4056 2 роки тому +3

    Noah these are amazing bro!!! Blueprint was one of my favorite series and I’m glad you left complex to make this it’s own thing!!!! You got a true talent for this craft and you’re breeding the next generation of true influencers with this content.

  • @theherbpuffer
    @theherbpuffer 2 роки тому

    Low key the best interview channel out there. Love what you're doing and keep it up!

  • @Riggsy22
    @Riggsy22 2 роки тому +2

    Thank you for putting this together. Look forward to many more

  • @zambusakala1261
    @zambusakala1261 2 роки тому +3

    So many gems in this episode.

  • @AlekzP
    @AlekzP 7 місяців тому +1

    Just found these interviews!! These are GEMS 💎

  • @BJ-mj5gf
    @BJ-mj5gf 2 роки тому +1

    One of Cole's high school classmates put me on to the Come Up when it came out. Been a fan since. Love seeing dudes journey and even better seeing someone who took that journey with him.

  • @erodkid
    @erodkid 2 роки тому +8

    Noah always had the best format on interviews, so stoked to see these resurface!!!

  • @johnmontano3733
    @johnmontano3733 2 роки тому +6

    “I would split my sandwich with coke cause I knew he had nothing” man that hit me ✊🏼

  • @AntonKeith
    @AntonKeith 2 роки тому +2

    Amazing production. My first time watching your content. Thank you for sharing.

  • @danielfernandez0058
    @danielfernandez0058 2 роки тому +3

    Great interview, thank you for this!
    Also thank you Ib and the whole Dreamville family!

  • @sammoreland9384
    @sammoreland9384 2 роки тому +8

    So happy to see this series be revamped! The Complex Blueprint series changed my life forever and is what inspired me to work in music. Crazy because my biggest let down was that Ib had never got one. Watching this was mad nostalgic and inspired me all over again. Thank you!

  • @dayjob_
    @dayjob_ 2 роки тому +8

    My favorite series. This & the Russ episode have both been so inspiring to me. Never giving up on my dreams, no matter how many roadblocks I run into!

  • @markus7504
    @markus7504 2 роки тому +2

    this was so good man, thank you both

  • @kashfxthegreat
    @kashfxthegreat 2 роки тому +3

    I'm here for it #dreamville since 07...

  • @livinsowellr
    @livinsowellr 2 роки тому +4

    Beautiful Documentation as a Loonnggg Time Cole Fan I really enjoyed this. Big ups to Ibrahim Hamad and big thank you to Idea Generation 4 puttin this one together

  • @fadilbawah4779
    @fadilbawah4779 2 роки тому +5

    IB is someone I want in my circle

  • @CWESTRAP
    @CWESTRAP 2 роки тому +3

    Two great episodes right off the bat! Love it.

  • @DominicDosdos
    @DominicDosdos 2 роки тому +3

    This was so well put together! Thank you guys for taking the time to do this.
    Learned so much from this! Soaked everything up like a sponge.
    Cheers! More power to y'all!

  • @mjr3696
    @mjr3696 2 роки тому +4

    Noah, great material... I was always wondering what happened to Blueprint on Complex. I loved that series. Happy to have found this channel. Definitely will be tuning in.

  • @jayzell99
    @jayzell99 2 роки тому +4

    Im from NC and I remember when “Who Dat?” came out. I saw it on MTV jams. I just IMMEDIATELY knew J Cole was gone put on for NC and be a star. Glad I was right.

  • @EdgarFLopez
    @EdgarFLopez 2 роки тому +4

    This whole interview be mad inspiring 🙏🏽

  • @advproz1752
    @advproz1752 Рік тому

    Great interview!

  • @Sypooda
    @Sypooda 2 роки тому +5

    This channel is going to grow fast. Appreciate the game 💯

  • @RizzleFS
    @RizzleFS 2 роки тому +2

    production quality through the roof! great episode y'all, loved hearing Ib speak on all these things

  • @MagnumIsAG
    @MagnumIsAG 2 роки тому

    Absolutely great great content. Thank you. Mad inspirational.

  • @THHGURU
    @THHGURU 2 роки тому +3

    Amazing episode

  • @jermainewhitehead2712
    @jermainewhitehead2712 2 роки тому +4

    IB interviews always inspiring

  • @AntonioDPorter
    @AntonioDPorter 2 роки тому +2

    Top notch production I love this channel already, I’m gonna tell my friends to watch and subscribe.

  • @dereklozinski5885
    @dereklozinski5885 2 роки тому

    Love these videos!

  • @nelsonippolito8244
    @nelsonippolito8244 2 роки тому +2

    Top notch. Wonderful watch.

  • @MichaelCobbs
    @MichaelCobbs 2 роки тому +8

    This is a nice interview.

  • @LonicBeatz
    @LonicBeatz 2 роки тому

    Man im lucky to have found this channel, this kind of information is so nutritive 👏

  • @jeanryeshorts8936
    @jeanryeshorts8936 2 роки тому

    A friend like that is gold

  • @robinaguirre7714
    @robinaguirre7714 10 місяців тому

    I keep coming back to this

  • @chrisestrada1951
    @chrisestrada1951 2 роки тому +1

    Love the conversations

  • @SoulitaireRecordsOfficiel
    @SoulitaireRecordsOfficiel 2 роки тому +2

    Man thats an incredible interview those of us who are in the process will learn a lot from this thank you im subbin!!!!

  • @IamtheBlinkie
    @IamtheBlinkie 2 роки тому +2

    Dope episode 🙌🏿🔥

  • @carlanthony332
    @carlanthony332 2 роки тому +3

    Learning so much, thank you 🙏

  • @Righteous_Reck
    @Righteous_Reck 2 роки тому +2

    These are great videos

  • @kmclegacy
    @kmclegacy 2 роки тому +1

    This is cold 💯

  • @destinees7194
    @destinees7194 2 роки тому

    Great interview 👍🏾

  • @Kayfuckxperfection
    @Kayfuckxperfection 2 роки тому +2

    Great interview

  • @brittnyemarie
    @brittnyemarie 2 роки тому +6

    Wow had no idea him and Bas were brothers 🤯

  • @troynaval4526
    @troynaval4526 6 місяців тому

    Ib chill asf, love it 🙏🏽

  • @leagolekganyane
    @leagolekganyane 2 роки тому +1

    Noah asked all the right questions. This was a proper conversation

  • @stonecee7075
    @stonecee7075 2 роки тому +2

    So much interesting
    I relate to everything

  • @matthewmuli4361
    @matthewmuli4361 Рік тому

    wow. so inspiring

  • @ghettostarr249
    @ghettostarr249 2 роки тому +2

    Sudan's finest 🇸🇩🎵🎵🌟

  • @artofaxfeedthevision
    @artofaxfeedthevision 2 роки тому +2

    I’m already a loyal subscriber.

  • @AceyVivid
    @AceyVivid 2 роки тому +1

    This is amazing

    • @IDEAGENERATIONOFFICIAL
      @IDEAGENERATIONOFFICIAL  2 роки тому

      thank you!!!

    • @AceyVivid
      @AceyVivid 2 роки тому +1

      @@IDEAGENERATIONOFFICIAL you’re welcome! Thanks for doing the video, I’m a big Dreamville fan

  • @slicksams9375
    @slicksams9375 2 роки тому +1

    Love it

  • @HoopStation303
    @HoopStation303 2 роки тому +1

    I remember them 8th grade years bumpin that Cole riding the school bus. Pure times

  • @deandrefields240
    @deandrefields240 2 роки тому +1

    Good Interview.

  • @DhayveOG
    @DhayveOG 2 роки тому +2

    I love stuff like this..

    • @IDEAGENERATIONOFFICIAL
      @IDEAGENERATIONOFFICIAL  2 роки тому

      There's more to come... every Wednesday at 10AM. Thanks for watching, David!

  • @oluwajarchi
    @oluwajarchi 2 роки тому

    It's beautiful the interviewer got all he wanted in just few worded sentence. I be making it big in this music game , Def man

  • @aaronabberz
    @aaronabberz 2 роки тому +1

    Excellent content . IB is a top quality human

  • @aymanessam3690
    @aymanessam3690 2 роки тому

    Ma niggaz out there making it 🔥❤️🇸🇩

  • @cjeff002
    @cjeff002 2 роки тому +1

    Loveeeee

  • @dantaemay5868
    @dantaemay5868 2 роки тому +3

    A1 Content

  • @FlaTheRipperMusic
    @FlaTheRipperMusic 2 роки тому +1

    You're simple the best .

  • @djmaestro249
    @djmaestro249 Рік тому

    Sudan stand up, salute brother Ibrahim.

  • @TheOnlyLaz
    @TheOnlyLaz 2 роки тому +1

    🔥🔥🔥

  • @daynacurtis
    @daynacurtis 2 роки тому

    So this is bas’ brother😍

  • @NotRKelly
    @NotRKelly 2 роки тому

    Great interview but whole time I kept thinking about verse 2 of “Is she gon pop”

  • @amorfati9163
    @amorfati9163 2 роки тому +2

    Cole world always number 0NE

  • @DagiDeBEATZ
    @DagiDeBEATZ 2 роки тому +1

    Sudan ❤🙌

  • @abhishekrasane8591
    @abhishekrasane8591 2 роки тому +1

    Can y'all put your episodes on Spotify too?!

    • @noahcallahan-bever5788
      @noahcallahan-bever5788 2 роки тому

      Yup, we're working on a longer format podcast version of the show. Give us a couple weeks.

  • @4MCLOTH
    @4MCLOTH 2 роки тому

    Good inter your♨️

  • @noahcallahan-bever5788
    @noahcallahan-bever5788 2 роки тому +7

    If anyone has any questions or comments for Ib, he and I will be going LIVE on Instagram this afternoon (10/6) at 5pm, so please leave them here! I hope you all enjoyed the ep....

    • @zutv869
      @zutv869 2 роки тому

      my question is would dreamville be interested in signing Caribbean artist.

    • @parrishmitchell7402
      @parrishmitchell7402 2 роки тому

      You guys just expanded ventures of the dreamville brand a few months ago with CJ Rodney and Damian Scott leading the way. What ideas yall got for these ventures?

    • @rafaelortega2336
      @rafaelortega2336 2 роки тому

      Can you ask ib to go more into detail on the day cole got signed and the reaction from everyone, also what feelings they may have felt during the first meetings with Jay Z

    • @femthagreat
      @femthagreat 2 роки тому +1

      Hey Noah could you ask IB how does being an executive for the other dreamville acts differ than managing/still being an executive responsible for J Cole.

  • @BlakeSuperior_Beats
    @BlakeSuperior_Beats Рік тому +1

    This is really dope. You need to get my friend Tunji Balogun (Def Jam CEO) on here. He's got a story to tell.

  • @wt1272
    @wt1272 2 роки тому +4

    17k views, 0 dislikes 🔥

  • @ChannelTwentyTwo
    @ChannelTwentyTwo 2 роки тому +1

    Great interview. I think having no background music while Ib is talking would have been much better. The background music is a bit annoying or distracting.

  • @JustSomeKidfromQueens
    @JustSomeKidfromQueens 4 місяці тому

    I was 1 of those people that asked for the invite 🤦🏽‍♂️ 😂

  • @JN-er5yu
    @JN-er5yu Рік тому

    Damn so he's the one that had me defending Cole through all those early years, when everyone was talking smack, like he aint have it lol - glad Cole finally got to be himself

  • @LemonateDambo
    @LemonateDambo Рік тому

    What brand is that on his cap (passion) love it.❤😂😂

  • @TheFlowbetter
    @TheFlowbetter 2 роки тому

    IB is that homie u show ur music to and “only” listen to his opinion when he critiques it because u know it’s genuine

  • @TheValentineGuy
    @TheValentineGuy 2 роки тому

    Noah, You have the QuickSilver......Silver line in your hair......you heading down the Anderson Cooper hairstyle soon?

    • @TheDoknoh
      @TheDoknoh 2 роки тому

      LOL, seems inevitable...

  • @clos888
    @clos888 2 роки тому +1

    ib has spent so much of his life with cole that they both starting to sound like the same person

  • @sterlingmathis3632
    @sterlingmathis3632 2 роки тому +1

    Anyone notice how he sounds like jcole

  • @Obinnasvg
    @Obinnasvg 7 місяців тому

    Shout out to the interviewer

  • @TheDominiqueBallou
    @TheDominiqueBallou 2 роки тому +1

    I bet IB got a few dope verses on the hard drive 😂😂😂

  • @Stencio
    @Stencio 2 роки тому +1

    Ib the goat

  • @alecperez420
    @alecperez420 2 роки тому

    coleworld

  • @ricardomayo8337
    @ricardomayo8337 7 місяців тому

    IH could be just as relative as HI backwards. Peace OG