Post-ironic clothing feels like the fashion world embracing guilty pleasures in a way that other art forms already have, movies, TV, and food especially. Sometimes stupid stuff makes us happy, but we all enjoy our own flavour of stupidity.
"Guilty pleasure" is such an interesting term - stuff that we enjoy, but feel like we shouldn't because of how others would perceive it. In a way it's a bit sad that people have to qualify things they like with it being a 'guilty pleasure' as if they can't actually justify what's good about it.
i don't even know why people wear plain clothes. you l get so much attention for being risky, bold and whimsical. and chicks dig that shit, at least the cool artsy ones
I worked at Bojangle's (a fried chicken restaurant) and two weeks before covid 19 was announced in the US, we were given work uniforms shirts that said,"Risk it for the Biscuit!" 🐔 They took them away but I kept two🤫
Yeah post irony is refreshing to awe On one hand ironic and overly sarcastic stuff is funny but in entertainment it’s already become a problem Overly ironic and post modern stuff Kinda is becoming annoying I just want to see something serious again Not 100 movies and shows trying to deconstruct every genre.
they love it actually, something about 2006, all of the sudden everything that made me weird made me cool. it's pretty dope. we got so lucky to live during such a massive change. just stay weird and don't give in and eventually people will see you as fun and based
@@banquetoftheleviathan1404 You know why it was around that time? Because of smartphones and better phone cameras. As people got better at taking aesthetic photos, even the cringiest outfits could be made to look cool.
@@ErebosGR people weren't really that online yet, I think everyone was just sick of pretending not to like things to seem cool. the only way to actually be cool turned out to be giving up on the idea in the first place. wearing abercrombie or whatever just made you a try hard. wearing a pokemon or ninja turtles shirt was ballsy
I've just been calling it Shitpost Fashion for a while now, and just kind of always been doing it. As a fairly young-looking woman, my longtime favorite shirt I own has a slick chromed font that says, "#1 Grandpa".
The way you are managing to branch out from your initial techwear niche while remaining informative and pertinent is great to see. Loving the growth of this channel
@@NoNeedForLungs I don't like the way he looks, I don't like the way he sounds, I don't like his style, I don't find his jokes to be funny, his videos are too long without enough substance
I’ve always had hand me down clothes growing up most of which falls into this genre of fashion and I’ve grown to love it so much that I actually make my own and buy these type of clothes frequently so I’m extremely happy that it’s become more popular
I went to an aquarium in kentucky once, and they had an all over print shirt of a big mouth bass jumping out of the water chasing a lure. Never bought a shirt quicker in my life
I also love this 'trend' for its accessibility. You can walk into any thrift store and find a dumb t-shirt that also goes kinda hard. I just copped a plain black t-shirt that says on the front in all lowercase letters 'i love my wife'. I am 23. I am a straight female. I don't have a wife. There is no way I was the demographic for that t-shirt. But the cut of the shirt is the best I've ever thrifted. It was 3 dollars. Yeah I'm pretty stoked about it.
Great video. I suppose this also relates to the whole ‘fashion is a circle’ and ‘20 Year rule’ as this sort of thing was popular in the early 2000s with ‘retro’ tees and ‘naff’ band tees… which has strangely come back recentky
Hi bud, first time viewer. Cool video. Gonna say it. I've been involved in the heavy metal scene since 1987. Yeah we've owned this for years. Our Thursday night out at college it was a badge of honour to find the silliest shirt. So we'd Swan into metal bar wearing Spice girls, Wallace & gromit or equally silly. You said about lego star wars shirts, they were massive 20 years ago. Pretty much this is my wardrobe lol. Nice to know us old gitz are fashionable, hey we wear similar combats! Good luck with your channel and all the best.
My favorite shirt that goes hard has to be the "professional beer drinker on the loose" that my friend picked up at the thrift store for me prior to st. Patricks day. Also I must admit that some of the Tool shirts go kinda hard. Anyway, great vid as always, Anthony Fantano
Great video! I really leaned into the silliness a few years ago because I figured, I'm in my 30s, I should stop caring what people think and just wear whatever makes me smile. I was shocked, in turn, when I started getting lots of compliments about my sense of style, which is new for me. lol I love the trend and it's cool to see a lot more people (seemingly) wearing stuff just b/c they want to AND feeling good about it AND looking good! I get a lot of my 'shirts that go hard' from smaller artists I follow on Instagram and random stores (I have a shirt from In n Out's 70th anniversary that goes crazy). I hope this trend keeps up for a while!
Late 1970s Permaprints cringe comedy tees ("I'm with stupid", "Join the Army, see interesting places, meet interesting people... and kill them", cartoons of a short-sighted tortoise humping an army helmet) bled into the nascent UK punk scene for people who couldn't afford Seditionaries. That was before postmodernism became a thing. It's always been a blurred world.
I can't believe I found this video right as I was thinking about my image collection of Shirts That Go Hard (my favorite is one that says "everyone thinks they're a bus driver until the REAL bus driver shows up" and its got a picture of a skull with two busses coming out from behind it is ridiculous)
I think half the fun I've had with fashion the last few years is going back to my parents house and finding all my 90s oversized t-shirts (or the ones that still fit cause I was a fat kid) and having nostalgia tickling the brain but also the ridiculous and loudness of them all. We use make iron on shirts of basically WordArt graphics and proto memes. Some of these are in the range of being considered vintage. Culture evolution and reflection can be wild.
Yes!! Glad to hear someone talk about this! I spent my entire summer in those tye dye with a frog or bird vacation destination shirts and i thought I was so drippy
This was super fashionable and trendy in the mid to late 2000s, I don’t know why people are acting like this is a new thing, I remember all the jokes about hipsters and their “ironic T-shirt’s”
One of my best un-ironic go hard shirts is a black oversized shirt with Putin on it winking at you. Friend of mine bought it in China on some kind of market for like 50 pence. Too bad you can't wear it anymore with the Ukrain conflict at the moment. Shirt goes HARD.
In a similar vein there is another trend like this to gym wear. My friends love taking nerdy or stupid shirts and using them for cutoffs. The comparison of nerdy graphics with a cutoff is just so funny. Street fighter shirts go hard fr tho. - we bought matching fortnight shirts that we made cutoffs from, iconic.
I think this is what makes streetwear unique because it can adopt these niche gift shop graphic can be adopted into a nice style. I love the wolf the dye t shirts
I think we're getting back in the cycle of fashion again but as you said with (usually?) this post-ironic mindset. Shirts I haven't worn in years because they were cringe to others or even to me as the ever changing internet vastly influenced my worldview, are now back out on display on my person because it's cool™️ to wear them now. I think now at least it seems like a lot less people are overly picky on what others wear but I think that's because we're growing up and understanding more.
I think the purposefully ugly Christmas sweater is another good example for this. Because it's communicating - at the same time - that we're way to cool to dress 'festively' but also, at the same time just want to do goofy, cute, innocent things to celebrate the happy holidays esp. among peers. And then - thirdly - one's just waiting for someone to compliment their ugly sweater, and thus the game's afoot: Did they mean it ironically, or are they preciously clueless enough as to be serious about it?
This is not just a concept that pertains to fashion but a bigger idea known as metamodernism. The idea of post irony is just that, oscillating between authenticity and the “joke” is what makes it so good and relatable at this point in time
I have a Tshirt that says “Grand hot poursuit championship against the police” with a motorbike on it, an adresse and a date from 2005. Just gold right here
I unironically bought the acg wizard tee when it dropped and have been rocking it ever since, seeing that here mentioned in this video made me really happy s/o to all the wizards
I have a shirt that translated basically says "amazed all night long". It's actually an unironic shirt from a special event at a university. I love it to death
I love pot-ironic fashion. I own a $16 Dolly Parton x Final Fantasy shirt that gets looots of compliments. BUT I feel like big brands doing it is way more cringe than just wearing a cheap shirt. it takes away all the bite and surprise someone gets from an ironic shirt and leaves behind a palatable snack. Idk I like to dress in interesting clothes so the effect is has on the viewer matters to me too. Wearing an only-vetements shirt is the cringiest thing because it sends the message "I'm neither creative nor interesting but I have a lot of money to pretend I am"
Also to tie into the Vetements DHL thing, wearing pieces of actual work uniform seems to be a trend, too. I remember a friend of mine found a cap from "Brezen Kolb" (well known pretzel manufacturer here in Germany) and that thing goes so fucking hard with skater clothing. It looks so out of place and obscure that it somehow works
i have a shirt i thrifted a while back that is so stupid and i bought because it was stupid. Its just a white tee with a cartoon graphic of a strawberry who is saying "strawberries are the worst" and then some random guy's name who i cannot find on the internet. its so stupid. i love it and i get compliments all the time because its absolutely ridiculous
Can't remember if it was Spooky Black or Bladee, but one of those guys has a music video from 8 years ago where he's wearing a white shirt that just has the Vaseline logo on it and that was the coolest shit I'd ever seen
You have literally figuratively genuinely just introduced me to the humour that I didnt know I was employing for like.... my entire adult life. Post-Irony. Wow. Insane.
I was given a Minecraft logo tee back in 2012 that I use pretty often compared to when I got it. My personal favorite is my Garfield Evangelion tee that I got on red bubble. Great vid as always alpaca!
From my time over 20 years ago in computer sales, I have dozens of promotional t shirts of computer games, operating systems and programs. I think I even have a Windows 95 t shirt. Now that I think if it, it would be pretty fun with some tech wear.
I got a shirt that days death grips (mentally insane experimental hip hop group) and has a picture of the lego bionicles. The whole shirt is also mirrored, just because. Goes extremely hard
I used to love but also laugh at those shirts in the 90s (and every decade since) with like coyotes howling at the moon on dark tie-dye. Even today I am sure they still exist for sale in unchanged form.
I also really enjoy this trend for the aforementioned reasons, but also the fit and quality side of the equation. Sometimes you want to show fandom or be goofy, but I always want to look good and enjoy the pieces I’m wearing while doing so.
I have a green minecraft shirt with two diamond shovels that says "DIgger Lover" in the classic Minecraft font on it. and 9/10 times people dont notice.
Im seeing more and more things from the 90's becoming popular, we bought shit like this back then, i notice my daughter and her friends listening to music from the 90's, bucket hats, etc. You know you're getting old when your decade comes back into popularity.
love post-ironic fashion. i get tons of compliments on my obscure prog metal band merch, mostly because to outsiders, it just looks like a mech fighting a dragon (i'm also quite feminine-presenting even though i tend to dress androgynously, which i'm sure adds another level of "irony" because it's not what people expect me to be into). i also have hot topic anime tees from 2016 (early high school, for me) that i still wear, partly because they're so worn they're the comfiest shirts i own, and partly because they go Hard. i really like taking something i love(d) and just wearing merch of it without consequences. i should get a weird garfield shirt.
„ugly metal shirts“ are fuckin awesome. I‘m not into metal because I don‘t like the sound and some of it can be so over the top and cheesy while taking itself extremely seriously. But it‘s so much fun to wear shirts with illegible logos, flames and skulls everywhere. For some reason I really enjoy the over the top ness in fashion, while i don‘t like it in music 🤷🏼♀️
This feels like it's just a riff of people wearing shirts for bands they don't have any clue about, except going back to the expectation you know some of what it's about. Like, don't choose sincerity OR irony, do both. I don't think it justifies brands creating and up-charging for more tees, considering how many ugly ones are already out there and the state of the environment, but if I did wear tees I could be into ones about vitamins.
I thrifted so many 90s biker t shirts with overdramatic skeletons to wear as pjama shirts but no they're socially acceptable I will be wearing them full time
I have a bright green t-shirt that just has a white "S" on the front. It might be like a bootleg green Skittle shirt or something or maybe it was just a print shop error. I don't particularly wear it out and about, but I thought it was rather amusing when I saw it while we were looking for shirts for me to wear as a child character (with a mustache) in a play. And I did wear it in some of the performances of that play.
I just closed Persona 5 Royal after playing all day, started your video and now I'm suddenly hearing that soundtrack again :D Thought for a second that it's still running in the background...
Humanity loves collage because it forces things that should go together, actually work. It expands our mind. We as a society saw every normal real thing that is to see, now we search for the impossible, evolution.
This is one of your first videos to be recommended me, I'm aware that this is not your typical content but this video was entertaining and quite informative; I'll now binge your channel.
Supreme has been doing ironic/post-ironic fashion since before it was cool. We just got the Supreme x Pillsbury Doughboy collab which goes hard for post-ironic fashion. But the crazy thing is I could see Supreme doing that exact same thing back in 2015 before anyone even thought of post-ironic fashion and there wouldve still been ppl who thought it went hard just because it was Supreme. Is Supreme the post-ironic fashion king???
I've been wearing shit like this before it was cool and one thing I want to say that the best shirts of these kinds are things of which you are a part of, like school sports. I have a shirt that shows when my Swim team became Division Champs, I was there and a part of that and the shirt is mid but it goes hard. I recently bought a shirt with an anime girl on it ironically, I originally wanted to cut the sleeves off of it because I wanted a cool tanktop but I ended up getting attached to it and now its part of the rotation.
To be honest I didn't even know this stuff was a 'trend' I think majority of people that are not really into fashion but are wearing this are just wearing it because they like the subject on the item. But also think that people that are wearing this as a trend, maybe are also wearing it just because they relate or like the subject, but with a fashion sense too. It's weird to me personally because I have a lot of tees and items that are quite thought provoking, but I like the fact that someone somewhere has made a ridiculous shirt that I've stumbled across at a charity shop or something. It's a weird one, that I'm totally loving that this is an actual trend that people follow.
I revel in finding this stupid shit. Super-markets are a gold-mine for these. Absolute favourite is a T with a T-rex, busting out the wall, shutter shades on, shouting "Where's the partay"
I remember my younger brother had a tshirt of an ipod and a cassete tape, both with arms and legs and wearing converse high tops. Iirc, the ipod had murdered the cassete. I thought it went pretty hard but not in a shitpost sense
I feel like people find it cool cause they couldn't wear this stuff as a kid cause they had to look good in school but now your an adult and you can wear anything so people are fulfilling their childhood wants
I thought I was going insane because of the persona 5 background music since i've been playing it a lot in the past week. had me combing through task manager while watching trying to figure out what was going on before I checked the description lmao. I bought a shirt at a gift shop when I was in cape caneveral a few years ago that commemorates NASA's shuttle program because the design reminded me of outrageous late 00s era mixtape covers. It's ridiculous, but goes hard as fuck. Plus, I've always been interested in space exploration, and it's fun to build fits around. It's easily the article of clothing I get the most compliments on
I'm a fan of these style of shirts. Especially how easy most of them are to get, For example I bought a Hot Cross Buns shirt that looks dumb af but great too of Amazon.
My favourite shirt that goes hard has got to be the "Dead Cops" one, it's so absurd even if you know the context. But I've got a couple shirts that go semi-hard, semi-flaccid too. One I've got from Ark Encounter when I was like 12 (which still fits for some reason) is a black T-shirt that has a gold foil Trilobite on it, which honestly doesn't look bad, apart from the fact that it shows I was once coerced to go to Ark Encounter. Band shirts are some of my favourites as well. Not the "big logo on shirt and nothing else type", of course - unique type faces, special concert prints, and the punk feeling really goes well with both the technical style and everyday wear.
Post ironic is wearing a klan outfit to Meijer. Every thing you just listed was ppl throwing shit at the wall. None of it went as hard as the burning cross I put in my neighbors yard
to me the post ironic state of fashion you’re discussing in the video is, of course, more widespread and clearly intentional on the consumer side with the graphics of the shirts that go hard. as it is more easily accessible even for non fashion consumer. However, in my opinion that weird balanced mix of fun and seriousness with irony and wearability transcends the graphics and explicit prints and can be found all the way back in 2015 with the start of vetements. Of course, today the brand is very mainstream and add on to the current trend by producing products that are intentionally referencing cringe and/or ironic references, but they do so because it was always in the brand’s dna. Demna and his friends originally joined together because they were bored of the state of fashion at the time (ie. overly serious and codified fashion) and they changed that by creating not only graphics but mainly clothes that were ironic and funny in their nature (aprons, sweatpants styled with heels, highlighters as heels’ and so on) but also by their proportion (big ass hoodies and pants that from a traditional fashion perspective didn’t look sophisticated nor practical), and ultimately (for me) made wearing clothes fun again. All in all I think that this feeling of boredom they had translated into very personal elements (funny graphics and references) that are ubiquitous today.
I think you're bang on there, and the enduring popularity of this sort of clothing is testament to how much people enjoy it and identify with it. I remember Vetements being super divisive at the time and a lot of people didn't like their playful take on things, but looking back it was a totally necessary disruption and I'm sure it paved the way for a lot of other fun stuff
@@ThisIsAntwon yes totally and i think that’s also why this form of humour within fashion is going to outlast the straightforward form of graphics that is currently being milked dry by corporation making 100% use of the trend. In a wider sense, it’s just taking the traditional codes or what people identify as fashionable and twisting it in a fun and personal but relatable way
Wizard Island is pretty cool. I haven't gone to the island yet, but sunrise at the old fire watch station at the highest point of Mt Mazama is pretty cool.
Its just the Fashion Cycle. Im old enough to remember when this style of tee was cool when I was a kid, then got stupid as I got older, now its getting cool again. And the circle continues...
I’m in my mid twenties and even I remember the mid to late 2000s “ironic tshirt” hipster thing, I kind of love that it’s coming back since I miss that era a lot but yeah I don’t think it will be trendy for too long.
I enjoyed this ... also got me thinking about a lot of the super wide fits that are becoming ever more popular. The same principle at work? Are they post ironic because they are Referencing something that is or was considered naff but actually resonates for nostalgic or aesthetic reasons but also the naffnes ..?
There's an element of that for some people absolutely, although no doubt some will be wearing exactly the same stuff unironically. Stuff like JNCO jeans are both such a product of the 90s and not that far away from popular pant shapes now that getting hold of that stuff has some postironic appeal
Post-ironic clothing feels like the fashion world embracing guilty pleasures in a way that other art forms already have, movies, TV, and food especially. Sometimes stupid stuff makes us happy, but we all enjoy our own flavour of stupidity.
"Guilty pleasure" is such an interesting term - stuff that we enjoy, but feel like we shouldn't because of how others would perceive it. In a way it's a bit sad that people have to qualify things they like with it being a 'guilty pleasure' as if they can't actually justify what's good about it.
i don't even know why people wear plain clothes. you l get so much attention for being risky, bold and whimsical. and chicks dig that shit, at least the cool artsy ones
I worked at Bojangle's (a fried chicken restaurant) and two weeks before covid 19 was announced in the US, we were given work uniforms shirts that said,"Risk it for the Biscuit!" 🐔
They took them away but I kept two🤫
Yeah post irony is refreshing to awe
On one hand ironic and overly sarcastic stuff is funny but in entertainment it’s already become a problem
Overly ironic and post modern stuff Kinda is becoming annoying
I just want to see something serious again
Not 100 movies and shows trying to deconstruct every genre.
ill have you know i exclusively enjoy silliness
I like how this "trend" goes full circles and bascially just comes to the conclusion "wear whatever nodoby cares"
they love it actually, something about 2006, all of the sudden everything that made me weird made me cool. it's pretty dope. we got so lucky to live during such a massive change. just stay weird and don't give in and eventually people will see you as fun and based
@@banquetoftheleviathan1404 You know why it was around that time? Because of smartphones and better phone cameras.
As people got better at taking aesthetic photos, even the cringiest outfits could be made to look cool.
@@ErebosGR people weren't really that online yet, I think everyone was just sick of pretending not to like things to seem cool. the only way to actually be cool turned out to be giving up on the idea in the first place. wearing abercrombie or whatever just made you a try hard. wearing a pokemon or ninja turtles shirt was ballsy
I've just been calling it Shitpost Fashion for a while now, and just kind of always been doing it. As a fairly young-looking woman, my longtime favorite shirt I own has a slick chromed font that says, "#1 Grandpa".
Oooh the chrome finish too! Fresh
@braingazer... Bro that song is so good
i'm a man but i got a shirt threatning to have sex with the cops if you call em on me, with a cholo weety on it. life is good
@braingazer... Same!!
@@spaceysteam5206 indeed
The way you are managing to branch out from your initial techwear niche while remaining informative and pertinent is great to see. Loving the growth of this channel
Yeah, man. Totally. Unsubed.
Thanks very much! I think there'll always be a 'technical fashion' angle to some extent but there's a lot more stuff out there worth talking about too
@@thisisbhm understandable have a nice day
This trend just reinforces my mantra about fashion in general, “if it goes hard, it goes hard”
i love alpaca
🦙
Antwon: I have this totally
Ironic, comedic shirt to show you
Also Antwon: grabs very cool, arguably un-ironic Nike ACG tech gears
glad anus is doing all fashion now, not only techwear 🔥
Right? Anteater is so cool isn't he?
Arisaka really hit his stride this last little while
anus lmao that caught me off guard
this cracked me up hahaha
It's never a good time when anus catches you off guard
You, Frugal Aesthetic, Reggie Casual and Bliss Foster are my number 1 go-to's for genuine fashion commentary!
Ayy thanks!
I did not expect the Frugal cameo, and it totally caught me of guard lol
Many parts of this video were cringe but Frugal Aesthetic was the most cringe of them all
@@Mister_Phafanapolis why hating on Frugal tho???
@@NoNeedForLungs I don't like the way he looks, I don't like the way he sounds, I don't like his style, I don't find his jokes to be funny, his videos are too long without enough substance
You didn’t expect it AND it caught you off guard??? At the same time??? 😮😮😮
I’ve always had hand me down clothes growing up most of which falls into this genre of fashion and I’ve grown to love it so much that I actually make my own and buy these type of clothes frequently so I’m extremely happy that it’s become more popular
Lmao I just saw the therapist skit and it’s pretty accurate
I went to an aquarium in kentucky once, and they had an all over print shirt of a big mouth bass jumping out of the water chasing a lure. Never bought a shirt quicker in my life
I also love this 'trend' for its accessibility. You can walk into any thrift store and find a dumb t-shirt that also goes kinda hard. I just copped a plain black t-shirt that says on the front in all lowercase letters 'i love my wife'. I am 23. I am a straight female. I don't have a wife. There is no way I was the demographic for that t-shirt. But the cut of the shirt is the best I've ever thrifted. It was 3 dollars. Yeah I'm pretty stoked about it.
Honestly, that goes kinda hard.
These ironic garments go hard, I would most definitely wear them unironically!
i got beavis and butt head heelys. didn't even know this was a trend but its beautiful
Great video. I suppose this also relates to the whole ‘fashion is a circle’ and ‘20
Year rule’ as this sort of thing was popular in the early 2000s with ‘retro’ tees and ‘naff’ band tees… which has strangely come back recentky
Hi bud, first time viewer. Cool video.
Gonna say it. I've been involved in the heavy metal scene since 1987. Yeah we've owned this for years.
Our Thursday night out at college it was a badge of honour to find the silliest shirt. So we'd Swan into metal bar wearing Spice girls, Wallace & gromit or equally silly.
You said about lego star wars shirts, they were massive 20 years ago.
Pretty much this is my wardrobe lol. Nice to know us old gitz are fashionable, hey we wear similar combats!
Good luck with your channel and all the best.
My favorite shirt that goes hard has to be the "professional beer drinker on the loose" that my friend picked up at the thrift store for me prior to st. Patricks day. Also I must admit that some of the Tool shirts go kinda hard.
Anyway, great vid as always, Anthony Fantano
Great video! I really leaned into the silliness a few years ago because I figured, I'm in my 30s, I should stop caring what people think and just wear whatever makes me smile. I was shocked, in turn, when I started getting lots of compliments about my sense of style, which is new for me. lol I love the trend and it's cool to see a lot more people (seemingly) wearing stuff just b/c they want to AND feeling good about it AND looking good! I get a lot of my 'shirts that go hard' from smaller artists I follow on Instagram and random stores (I have a shirt from In n Out's 70th anniversary that goes crazy). I hope this trend keeps up for a while!
Ive had a moon moon wolf shirt in my closet for years, the day I started to wear it unashamed in public was the most freeing moment of my life
Late 1970s Permaprints cringe comedy tees ("I'm with stupid", "Join the Army, see interesting places, meet interesting people... and kill them", cartoons of a short-sighted tortoise humping an army helmet) bled into the nascent UK punk scene for people who couldn't afford Seditionaries. That was before postmodernism became a thing. It's always been a blurred world.
I can't believe I found this video right as I was thinking about my image collection of Shirts That Go Hard (my favorite is one that says "everyone thinks they're a bus driver until the REAL bus driver shows up" and its got a picture of a skull with two busses coming out from behind it is ridiculous)
My favorite shirt that goes hard is the one that says “JOE ROGAN PODCAST” in bold red font on the top text, and below it, it’s sonic kissing shadow
I found this over the top, pro America “Desert Storm” shirt in a thrift store a year ago and it’s still one of my favorite shirts ever
I think half the fun I've had with fashion the last few years is going back to my parents house and finding all my 90s oversized t-shirts (or the ones that still fit cause I was a fat kid) and having nostalgia tickling the brain but also the ridiculous and loudness of them all. We use make iron on shirts of basically WordArt graphics and proto memes. Some of these are in the range of being considered vintage. Culture evolution and reflection can be wild.
Yes!! Glad to hear someone talk about this! I spent my entire summer in those tye dye with a frog or bird vacation destination shirts and i thought I was so drippy
This was super fashionable and trendy in the mid to late 2000s, I don’t know why people are acting like this is a new thing, I remember all the jokes about hipsters and their “ironic T-shirt’s”
One of my best un-ironic go hard shirts is a black oversized shirt with Putin on it winking at you. Friend of mine bought it in China on some kind of market for like 50 pence. Too bad you can't wear it anymore with the Ukrain conflict at the moment. Shirt goes HARD.
In a similar vein there is another trend like this to gym wear. My friends love taking nerdy or stupid shirts and using them for cutoffs. The comparison of nerdy graphics with a cutoff is just so funny. Street fighter shirts go hard fr tho.
- we bought matching fortnight shirts that we made cutoffs from, iconic.
I see it a lot in the pro wrestling community. Buff guys like Sammy Guevara wearing Dragon Ball Z shirts or Kenny Omega wearing gamer girl tshirts.
My brother has a shirt that goes hard, it's a large print of a grim reaper holding a controller, and writing that says "gamers never die"
I think this is what makes streetwear unique because it can adopt these niche gift shop graphic can be adopted into a nice style. I love the wolf the dye t shirts
I think we're getting back in the cycle of fashion again but as you said with (usually?) this post-ironic mindset. Shirts I haven't worn in years because they were cringe to others or even to me as the ever changing internet vastly influenced my worldview, are now back out on display on my person because it's cool™️ to wear them now. I think now at least it seems like a lot less people are overly picky on what others wear but I think that's because we're growing up and understanding more.
I think the purposefully ugly Christmas sweater is another good example for this. Because it's communicating - at the same time - that we're way to cool to dress 'festively' but also, at the same time just want to do goofy, cute, innocent things to celebrate the happy holidays esp. among peers.
And then - thirdly - one's just waiting for someone to compliment their ugly sweater, and thus the game's afoot: Did they mean it ironically, or are they preciously clueless enough as to be serious about it?
This is not just a concept that pertains to fashion but a bigger idea known as metamodernism. The idea of post irony is just that, oscillating between authenticity and the “joke” is what makes it so good and relatable at this point in time
I have a Tshirt that says “Grand hot poursuit championship against the police” with a motorbike on it, an adresse and a date from 2005.
Just gold right here
Hahaha amazing
I got the ACG wizard tee in the mail today, was pretty stoked to see it featured in the thumbnail. Great vid Alpaca
Sick! Nice pickup. Thanks 🙏
I unironically bought the acg wizard tee when it dropped and have been rocking it ever since, seeing that here mentioned in this video made me really happy s/o to all the wizards
wizard GANG
physical pain at 15:23, which was the cherry on top for such a brilliant essay.
"Wearing clothing ironically" is a phrase I never thought I would get as confused as I did upon hearing it the first time
I have a shirt that translated basically says "amazed all night long". It's actually an unironic shirt from a special event at a university. I love it to death
Perfect!
I love pot-ironic fashion. I own a $16 Dolly Parton x Final Fantasy shirt that gets looots of compliments. BUT I feel like big brands doing it is way more cringe than just wearing a cheap shirt. it takes away all the bite and surprise someone gets from an ironic shirt and leaves behind a palatable snack. Idk I like to dress in interesting clothes so the effect is has on the viewer matters to me too. Wearing an only-vetements shirt is the cringiest thing because it sends the message "I'm neither creative nor interesting but I have a lot of money to pretend I am"
I NEED TO SEE THAT SHIRT
Add that to the list of shirts I would steal from somebody
Who made the shirt? I would love to try and find one
I have a weakness for Engrish, so clothes with butchered English combined with Digital Brutalism is just so perfect.
Also to tie into the Vetements DHL thing, wearing pieces of actual work uniform seems to be a trend, too. I remember a friend of mine found a cap from "Brezen Kolb" (well known pretzel manufacturer here in Germany) and that thing goes so fucking hard with skater clothing. It looks so out of place and obscure that it somehow works
A good pretzel is a top tier snack so that definitely goes hard. Probably even better outside of DE where no-one is even gonna know what it is!
i have a shirt i thrifted a while back that is so stupid and i bought because it was stupid. Its just a white tee with a cartoon graphic of a strawberry who is saying "strawberries are the worst" and then some random guy's name who i cannot find on the internet. its so stupid. i love it and i get compliments all the time because its absolutely ridiculous
Can't remember if it was Spooky Black or Bladee, but one of those guys has a music video from 8 years ago where he's wearing a white shirt that just has the Vaseline logo on it and that was the coolest shit I'd ever seen
The lasting power of the minions is a historical aberration that will be studied in the future
the issue is where you draw the line between trashy and fashionable being that the line is blurry at times so you need good judgement and context.
Feels like Skateboard brands mid 90's T-Shirts basically.
You have literally figuratively genuinely just introduced me to the humour that I didnt know I was employing for like.... my entire adult life. Post-Irony. Wow. Insane.
I was given a Minecraft logo tee back in 2012 that I use pretty often compared to when I got it. My personal favorite is my Garfield Evangelion tee that I got on red bubble. Great vid as always alpaca!
Thanks! Garfield Evangelion is legendary
From my time over 20 years ago in computer sales, I have dozens of promotional t shirts of computer games, operating systems and programs. I think I even have a Windows 95 t shirt. Now that I think if it, it would be pretty fun with some tech wear.
I thrifted this local fire department shirt that kinda looks like a Nascar shirt and that shirt goes kinda hard tbh
I need to know what it looks like now
siiiick
I got a shirt that days death grips (mentally insane experimental hip hop group) and has a picture of the lego bionicles. The whole shirt is also mirrored, just because. Goes extremely hard
Death Grips and Bionicle both go hard individually so combining the 2 = pure 🔥
I used to love but also laugh at those shirts in the 90s (and every decade since) with like coyotes howling at the moon on dark tie-dye. Even today I am sure they still exist for sale in unchanged form.
They do exist
THIS IS WHY I NEED A 3 WOLFS TEE, EXPLAINED .
Perhaps the most powerful of the ironic tees
I also really enjoy this trend for the aforementioned reasons, but also the fit and quality side of the equation. Sometimes you want to show fandom or be goofy, but I always want to look good and enjoy the pieces I’m wearing while doing so.
this dude i know randomly pulled up wearing a burger king employee polo shirt (he never worked there) in his outfit and shit just went extremely hard💀
AYE! Props for using the Mega64 picture at 0:59 and not one of the many copies.
I have a green minecraft shirt with two diamond shovels that says "DIgger Lover" in the classic Minecraft font on it. and 9/10 times people dont notice.
Im seeing more and more things from the 90's becoming popular, we bought shit like this back then, i notice my daughter and her friends listening to music from the 90's, bucket hats, etc. You know you're getting old when your decade comes back into popularity.
Antwon saying "he amoogus am i right?" is probably the greatest thing I have ever experienced. Made me cry tears of joy
love post-ironic fashion. i get tons of compliments on my obscure prog metal band merch, mostly because to outsiders, it just looks like a mech fighting a dragon (i'm also quite feminine-presenting even though i tend to dress androgynously, which i'm sure adds another level of "irony" because it's not what people expect me to be into). i also have hot topic anime tees from 2016 (early high school, for me) that i still wear, partly because they're so worn they're the comfiest shirts i own, and partly because they go Hard. i really like taking something i love(d) and just wearing merch of it without consequences. i should get a weird garfield shirt.
„ugly metal shirts“ are fuckin awesome. I‘m not into metal because I don‘t like the sound and some of it can be so over the top and cheesy while taking itself extremely seriously. But it‘s so much fun to wear shirts with illegible logos, flames and skulls everywhere. For some reason I really enjoy the over the top ness in fashion, while i don‘t like it in music 🤷🏼♀️
I'm a metalhead and u guys are making me seethe over here
The Mega64 Death is certain shirt though lol I love that shirt, And that’s coming from the Tiddly winks 2009 Champion..
Wow can't believe we have the champ in here! It's a classic, loads of knock-off versions by other people as well
Vintage fast food employee uniform as fashion items - you're welcome
Blockbuster polo
Ngl this has always been my favorite sort of fashion. Seeing. A shirt that is just dumb hard that I probably won’t ever see again. Is just awesome
This feels like it's just a riff of people wearing shirts for bands they don't have any clue about, except going back to the expectation you know some of what it's about. Like, don't choose sincerity OR irony, do both. I don't think it justifies brands creating and up-charging for more tees, considering how many ugly ones are already out there and the state of the environment, but if I did wear tees I could be into ones about vitamins.
I thrifted so many 90s biker t shirts with overdramatic skeletons to wear as pjama shirts but no they're socially acceptable I will be wearing them full time
I have a bright green t-shirt that just has a white "S" on the front. It might be like a bootleg green Skittle shirt or something or maybe it was just a print shop error. I don't particularly wear it out and about, but I thought it was rather amusing when I saw it while we were looking for shirts for me to wear as a child character (with a mustache) in a play. And I did wear it in some of the performances of that play.
Maybe it was part of a word or name and a group of friends got it printed for an event.
@@BodyDestruction Oh, that is another possibility!
T-shirt prints were the original meme, fight me
Case in point: shit happens
Came on this channel for the techwear knowledge, stayed for the wizard t shirt (and the undisputable posing skills)
for a few years now one of my favorite tees just says “what if the hokey pokey is what it’s really all about?” lol
I just closed Persona 5 Royal after playing all day, started your video and now I'm suddenly hearing that soundtrack again :D Thought for a second that it's still running in the background...
Fashion Dadaism in the 21st Century
Once it's been explained in a youtube explainer video, it's over
The 100 gecs reference made it make sense immediately. Also explains why I like both the music and the shirts that go hard
Is this trend the reason why I wish so much that those dinosaur-and-construction vehicle shirts they make for 6 year olds were made in adult sizes?
Humanity loves collage because it forces things that should go together, actually work. It expands our mind. We as a society saw every normal real thing that is to see, now we search for the impossible, evolution.
The "Fish fear me, men fear me, Beasts avert their eyes as i walk, i am alone on this earth" fit
That tony hawk evangelion shirt goes absurdly hard and I desire it badly.
This is one of your first videos to be recommended me, I'm aware that this is not your typical content but this video was entertaining and quite informative; I'll now binge your channel.
The Moschino McDonald's collection lives rent free in my head and it's at least 10 years old by now
Supreme has been doing ironic/post-ironic fashion since before it was cool. We just got the Supreme x Pillsbury Doughboy collab which goes hard for post-ironic fashion. But the crazy thing is I could see Supreme doing that exact same thing back in 2015 before anyone even thought of post-ironic fashion and there wouldve still been ppl who thought it went hard just because it was Supreme. Is Supreme the post-ironic fashion king???
Totally! Stuff like the brick was a great example of that too, as well as being a fun display of the pure Supreme brand power
Also, that wizard is sick as hell
The Better call my lawyer t shirt goes real hard
facts
I've been wearing shit like this before it was cool and one thing I want to say that the best shirts of these kinds are things of which you are a part of, like school sports. I have a shirt that shows when my Swim team became Division Champs, I was there and a part of that and the shirt is mid but it goes hard. I recently bought a shirt with an anime girl on it ironically, I originally wanted to cut the sleeves off of it because I wanted a cool tanktop but I ended up getting attached to it and now its part of the rotation.
To be honest I didn't even know this stuff was a 'trend' I think majority of people that are not really into fashion but are wearing this are just wearing it because they like the subject on the item. But also think that people that are wearing this as a trend, maybe are also wearing it just because they relate or like the subject, but with a fashion sense too. It's weird to me personally because I have a lot of tees and items that are quite thought provoking, but I like the fact that someone somewhere has made a ridiculous shirt that I've stumbled across at a charity shop or something. It's a weird one, that I'm totally loving that this is an actual trend that people follow.
I usually just buy band tees anymore. If I'm not wearing a band shirt it's probably a plain black tee
I revel in finding this stupid shit. Super-markets are a gold-mine for these. Absolute favourite is a T with a T-rex, busting out the wall, shutter shades on, shouting "Where's the partay"
My favorite in my closet is a t-shirt for someone's birthday party that has childhood photos of him and says "Lordy lordy look who's forty"
I remember my younger brother had a tshirt of an ipod and a cassete tape, both with arms and legs and wearing converse high tops. Iirc, the ipod had murdered the cassete. I thought it went pretty hard but not in a shitpost sense
I feel like people find it cool cause they couldn't wear this stuff as a kid cause they had to look good in school but now your an adult and you can wear anything so people are fulfilling their childhood wants
Goat Crew does a lot of post-irony designs. Not long ago they did a capybara "ok I pull up" t shirt that ngl goes pretty hard.
Harley Davidson tourist shirts and casino gift shop shirts are some of the most GOATed
I thought I was going insane because of the persona 5 background music since i've been playing it a lot in the past week. had me combing through task manager while watching trying to figure out what was going on before I checked the description lmao. I bought a shirt at a gift shop when I was in cape caneveral a few years ago that commemorates NASA's shuttle program because the design reminded me of outrageous late 00s era mixtape covers. It's ridiculous, but goes hard as fuck. Plus, I've always been interested in space exploration, and it's fun to build fits around. It's easily the article of clothing I get the most compliments on
I'm a fan of these style of shirts. Especially how easy most of them are to get, For example I bought a Hot Cross Buns shirt that looks dumb af but great too of Amazon.
My favourite shirt that goes hard has got to be the "Dead Cops" one, it's so absurd even if you know the context. But I've got a couple shirts that go semi-hard, semi-flaccid too. One I've got from Ark Encounter when I was like 12 (which still fits for some reason) is a black T-shirt that has a gold foil Trilobite on it, which honestly doesn't look bad, apart from the fact that it shows I was once coerced to go to Ark Encounter.
Band shirts are some of my favourites as well. Not the "big logo on shirt and nothing else type", of course - unique type faces, special concert prints, and the punk feeling really goes well with both the technical style and everyday wear.
semi-flaccid lmao, definitely gonna start describing clothing like that from now on. Trilobites are pretty cool, shirt-worthy for sure
thats probably the best one
Post ironic is wearing a klan outfit to Meijer. Every thing you just listed was ppl throwing shit at the wall. None of it went as hard as the burning cross I put in my neighbors yard
to me the post ironic state of fashion you’re discussing in the video is, of course, more widespread and clearly intentional on the consumer side with the graphics of the shirts that go hard. as it is more easily accessible even for non fashion consumer.
However, in my opinion that weird balanced mix of fun and seriousness with irony and wearability transcends the graphics and explicit prints and can be found all the way back in 2015 with the start of vetements.
Of course, today the brand is very mainstream and add on to the current trend by producing products that are intentionally referencing cringe and/or ironic references, but they do so because it was always in the brand’s dna.
Demna and his friends originally joined together because they were bored of the state of fashion at the time (ie. overly serious and codified fashion) and they changed that by creating not only graphics but mainly clothes that were ironic and funny in their nature (aprons, sweatpants styled with heels, highlighters as heels’ and so on) but also by their proportion (big ass hoodies and pants that from a traditional fashion perspective didn’t look sophisticated nor practical), and ultimately (for me) made wearing clothes fun again.
All in all I think that this feeling of boredom they had translated into very personal elements (funny graphics and references) that are ubiquitous today.
I think you're bang on there, and the enduring popularity of this sort of clothing is testament to how much people enjoy it and identify with it. I remember Vetements being super divisive at the time and a lot of people didn't like their playful take on things, but looking back it was a totally necessary disruption and I'm sure it paved the way for a lot of other fun stuff
@@ThisIsAntwon yes totally and i think that’s also why this form of humour within fashion is going to outlast the straightforward form of graphics that is currently being milked dry by corporation making 100% use of the trend.
In a wider sense, it’s just taking the traditional codes or what people identify as fashionable and twisting it in a fun and personal but relatable way
I agree my favorite shirt is a shirt that says “I’m not 40 I’m 39.95”
Wizard Island is pretty cool. I haven't gone to the island yet, but sunrise at the old fire watch station at the highest point of Mt Mazama is pretty cool.
Its just the Fashion Cycle. Im old enough to remember when this style of tee was cool when I was a kid, then got stupid as I got older, now its getting cool again. And the circle continues...
I’m in my mid twenties and even I remember the mid to late 2000s “ironic tshirt” hipster thing, I kind of love that it’s coming back since I miss that era a lot but yeah I don’t think it will be trendy for too long.
I enjoyed this ... also got me thinking about a lot of the super wide fits that are becoming ever more popular. The same principle at work? Are they post ironic because they are Referencing something that is or was considered naff but actually resonates for nostalgic or aesthetic reasons but also the naffnes ..?
There's an element of that for some people absolutely, although no doubt some will be wearing exactly the same stuff unironically. Stuff like JNCO jeans are both such a product of the 90s and not that far away from popular pant shapes now that getting hold of that stuff has some postironic appeal