Filming Episode 3 and 4 of Showcase Series

Now the showcase series has come to an end of this year, I wanted to share some of the marking of how I created episode 3 and 4 of the showcase series.
Within this video, I also explain how I would go about creating a showcase episode, from the thought process I go into it, to choosing what to film and what not to film.
The key for a well-done promotion film is an understanding of a good story (even if it is basic) and shot diversity. As well, understanding and showcasing the types of products the "retail" shop sells in this case!
This could be a set of items around a theme, or a mix, but the key is to ask what would someone who doesn't know about X part want to know or be part of their reason for coming to the shop, or etc. that you are highlighting.
I will share the rest of the "making of" the showcase over the coming weeks!