How Juffali Automotive Co. made Mercedes the talk of Saudi Arabia

At this point, there’s few more familiar images than seeing a Mercedes-Benz cruising down the streets of Saudi Arabia. That’s with good reason: It’s been 70 years since Saudi Arabia’s homegrown brand Juffali Automotive Co. first forged its partnership with Mercedes-Benz, and as that tie-up continues into its eighth decade, they continue to flourish together like never before.
The sheer accolades that Juffali Automotive has received between 2021 and 2022 alone are too numerous to list in full, comprising a staggering 27 trophies that highlighted different standout aspects of the business, from customer service to marketing and more.
As 2022 runs to a close, the question is, how will Juffali Automotive Co. top this astounding run? With Mercedes-Benz, not to mention Mercedes-EQ, planning an impressive slate for 2023, we’ll soon find out.