📢 Enjoying our documentary? Help us spread the word! Share it on your social media, and feel free to use any of our photos or graphics: bit.ly/mam2creatives 👥💬 And if this content resonates with you, join us live at Marketing Festival 2025! Experience marketing insights, networking, and energy firsthand. Check out more details here: www.marketingfestival.cz/ Thank you for your support!
A fantastic bootcamp into the critical foundational topics & thinking driving Marketing. An inspirational piece that needs to be watched time and time again. In all seriousness there is no way to reflect on and internalize all the great lessons and provocations here. Thank you for the excellent content, superb guests, thoughtful questions and great production values. Kudos!!
Hats off! Guys you did something amazing. You collected all marketing big brains and let them talk. Those who follow them on regular basis get the summary with some raisins filling the cake of the discussion. Those new to business get valuable stuff to Think and learn. Finally the quality is amazing. You can easily say it’s coming from Amazon or Netflix. Congrats!
The greatest respect to the creators. I watched the documentary with wonder and admiration. The future of our industry through the eyes of perhaps the most unrecognized marketing leaders. Mark Ritson and Byron Sharp as we know them and Zoe Scaman. This trio in my eyes has created a probe into history and the future. Old versus new. Structure and order versus future chaos in an AI vortex. Confronting the old matadors with the new (and clearly defined) view of those who come after them.🤛 More questions than answers, but eye-opening and thought provoking. About 1000 things flew through my head while watching, just inspiration and taking it to the next level.
super video, nikdy jsem neměl větší pocit, že jsem out of touch s oborem, jako po shléduntí tohoto! :D ale vážně, klobouček, skvělá práce a díky za to!
She absolutely is! Her perspective is so balanced and human, giving people the courage to step out, try new things, and stand up for their ideas. We're thrilled to have her in the documentary, and even more excited that she’s joining us in Brno next year.
This are so important messages and insights to push our marketing craft to the next level, so let’s hope that Evidence about peoples behaviour in the real world becomes the base framework for marketing practitioners also here . Great work from the entire Marketing Festival team - congrats 👍
Ono to tak za den, dva odezní a přijdou nějaká uvědomnění co s tím, a kam dál. Já už se na to teď s odstupem taky dívám úplně jinak :)) Díky moc za zhlédnutí.
Our pleasure! 😊 Time for a bit of a breather after this three-month marathon-sprint combo, and then on to brainstorming the next thing. 🚀 Hope you took something useful from the documentary!
wonderful and insightful piece! agree with reaching as many as you can afford, target based on behavior instead or personas, and of course position carefully
Experienced & adaptable Strategists & Planners who properly dive in, are going to be incredibly powerful talents. I can’t figure out whether they will be off alone or staying in agencies/clients.
The best application of AI On Data will be training the data on the historical data (NBD-Dirichelet for example) and then analysing data ongoing using AI across thousands of metrics/dimensions to identify quatifiably possible penetration growth rates. ie if NBD says you can only get to 35% penetration, then a target of 50% is unlikely (without something radical happening). Apply the same to Frequency, Profiles etc
Mark says: 'as inflation increased marketers managed to increase prices ..' - but isn't inflation and increasing prices the same thing? maybe more correctly: as the marketers selling stuff that's inputs to businesses put prices up, the other marketers selling stuff (that uses those inputs) to other businesses and to consumers also put prices up?
Yes that is true,, however Mark's point is that many marketers have used the perceptual cover of inflation to raise prices beyond the mere effects of said inflation.
Mark Riston is the only one saying anything. The other two are just waffling nonsense. Byron Sharp was especially just saying words, none of which actually mean anything. Zoe is reading from the manual of the bleeding obvious... er AI will make teams... er more effective... er.. some to steer the ship, then it turns into Charlie Brown's teacher.
📢 Enjoying our documentary? Help us spread the word! Share it on your social media, and feel free to use any of our photos or graphics: bit.ly/mam2creatives
👥💬 And if this content resonates with you, join us live at Marketing Festival 2025! Experience marketing insights, networking, and energy firsthand. Check out more details here: www.marketingfestival.cz/
Thank you for your support!
A fantastic bootcamp into the critical foundational topics & thinking driving Marketing. An inspirational piece that needs to be watched time and time again. In all seriousness there is no way to reflect on and internalize all the great lessons and provocations here. Thank you for the excellent content, superb guests, thoughtful questions and great production values. Kudos!!
Hats off! Guys you did something amazing. You collected all marketing big brains and let them talk. Those who follow them on regular basis get the summary with some raisins filling the cake of the discussion. Those new to business get valuable stuff to Think and learn.
Finally the quality is amazing. You can easily say it’s coming from Amazon or Netflix. Congrats!
The greatest respect to the creators. I watched the documentary with wonder and admiration. The future of our industry through the eyes of perhaps the most unrecognized marketing leaders. Mark Ritson and Byron Sharp as we know them and Zoe Scaman. This trio in my eyes has created a probe into history and the future. Old versus new. Structure and order versus future chaos in an AI vortex. Confronting the old matadors with the new (and clearly defined) view of those who come after them.🤛
More questions than answers, but eye-opening and thought provoking. About 1000 things flew through my head while watching, just inspiration and taking it to the next level.
the production quality of this is amazing !!!!
Thank you so much, John! We put in everything we could within the time and budget we had.
The documentary has just the right questions, nothing bad for an industry that is making itself up.
super video, nikdy jsem neměl větší pocit, že jsem out of touch s oborem, jako po shléduntí tohoto! :D ale vážně, klobouček, skvělá práce a díky za to!
Zoe is the best. Looking forward to this
She absolutely is! Her perspective is so balanced and human, giving people the courage to step out, try new things, and stand up for their ideas. We're thrilled to have her in the documentary, and even more excited that she’s joining us in Brno next year.
Solid inspiration in 90 minutes! Thanks
This are so important messages and insights to push our marketing craft to the next level, so let’s hope that Evidence about peoples behaviour in the real world becomes the base framework for marketing practitioners also here . Great work from the entire Marketing Festival team - congrats 👍
V hlave mám bordel ako sviňa. Chytá ma úzkosť. Stále však v pozitívnom zmysle. Ďakujem.
Ono to tak za den, dva odezní a přijdou nějaká uvědomnění co s tím, a kam dál. Já už se na to teď s odstupem taky dívám úplně jinak :)) Díky moc za zhlédnutí.
Great stuff. Thank you 🙏
Our pleasure! 😊 Time for a bit of a breather after this three-month marathon-sprint combo, and then on to brainstorming the next thing. 🚀 Hope you took something useful from the documentary!
wonderful and insightful piece! agree with reaching as many as you can afford, target based on behavior instead or personas, and of course position carefully
Great documentary. Thank you Jindra & team 🙂
I have to admit, I’m pleasantly surprised you took the time to watch this. And it really means a lot to hear that from you. Hope you’re doing well.
Experienced & adaptable Strategists & Planners who properly dive in, are going to be incredibly powerful talents. I can’t figure out whether they will be off alone or staying in agencies/clients.
The best application of AI On Data will be training the data on the historical data (NBD-Dirichelet for example) and then analysing data ongoing using AI across thousands of metrics/dimensions to identify quatifiably possible penetration growth rates. ie if NBD says you can only get to 35% penetration, then a target of 50% is unlikely (without something radical happening). Apply the same to Frequency, Profiles etc
Mark says: 'as inflation increased marketers managed to increase prices ..' - but isn't inflation and increasing prices the same thing? maybe more correctly: as the marketers selling stuff that's inputs to businesses put prices up, the other marketers selling stuff (that uses those inputs) to other businesses and to consumers also put prices up?
Yes that is true,, however Mark's point is that many marketers have used the perceptual cover of inflation to raise prices beyond the mere effects of said inflation.
How is it that Prof G is not given an opportunity to respond to what the other experts say to his initial comment?
České titulky máme ve výrobě. Chceme je udělat pro tento projekt profesionálně. Očekávejte je na UA-cam v týdnu od 4. listopadu.
Y'all really should break out the AI bit as a standalone video. I see what Mark see, marketers acting like AI is crap after spending a few mins.
Hey John James - why are you cheating on our channel!
Your channel was good. But I needed some variety in the relationship. Something new. Don't worry. You're still my number one
@@johnjames8322 I don't tell anyone if you don't
To be fair, banjos ARE shit.
Mark Riston is the only one saying anything. The other two are just waffling nonsense. Byron Sharp was especially just saying words, none of which actually mean anything. Zoe is reading from the manual of the bleeding obvious... er AI will make teams... er more effective... er.. some to steer the ship, then it turns into Charlie Brown's teacher.
Maybe you need to listen to the other voices in the video. I'm one
@@johnjames8322 The guy who thinks brand campaigns are a scam? OK.