Google Analytics 4 Segments (how to create and use them)

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  • Опубліковано 4 жов 2021
  • Learn how to create segments in Google Analytics 4 and where can you use them. In this video, I explain:
    * What segments are in Google Analytics 4
    * How to create segments in Google Analytics 4
    * What are user, session, and event segments in GA4
    * Examples of segments and how to apply them in your GA4 explorations
    === LINKS ===
    Subscribe to our UA-cam channel / @analyticsmania
    ✭ In-depth guide: Segments in Google Analytics 4
    www.analyticsmania.com/post/g...
    📕 Free e-book: Getting Started with Google Analytics 4
    www.analyticsmania.com/p/gett...
    ⭐⭐ Google Analytics 4 course ⭐⭐
    www.analyticsmania.com/course...
    ✭ Free form explorations in Google Analytics 4
    • Free form exploration ...
    ✭ Funnel explorations in Google Analytics 4
    • Funnel Exploration in ...
    ✭ Path explorations in Google Analytics 4
    • Path Exploration in Go...
    ✭ Predictive metrics and their requirements
    support.google.com/analytics/...
    === CONNECT WITH JULIUS & ANALYTICS MANIA ===
    ✭ Facebook / analyticsmania
    ✭ Twitter / fedorovicius
    ✭ Linkedin / fedorovicius
    Subscribe to our UA-cam channel / @analyticsmania
    #googletagmanager #googleanalytics4
  • Наука та технологія

КОМЕНТАРІ • 34

  • @JosianneThessereault
    @JosianneThessereault 7 днів тому

    Hey Julius, thanks for info! I may be wrong, but if ever you want to compare all users versus a specific segment, the line that shows the total does the work for you, so there's no need to create an "All users" segment.

  • @heenadawnak2760
    @heenadawnak2760 Рік тому +1

    the granularity of information mentioned here. its amazing!!!

  • @MiguelPerezDiaz
    @MiguelPerezDiaz 2 роки тому

    very helpful video. thanks for posting

  • @absbi0000
    @absbi0000 5 місяців тому

    Dude AMAZING break down. Thank you.

  • @kerstinlimberger2524
    @kerstinlimberger2524 2 роки тому

    Thank you for your amazing videos! They help a lot!
    I have one question: How did you the the page path + query string? I am new to GA4 and i am very much struggeling with the custom dimensions and metrics and when I have to define them.
    Thank you for your answer!

  • @mohammarvalentin9894
    @mohammarvalentin9894 Рік тому

    Grateful for your videos !

  • @allthingsinteractive470
    @allthingsinteractive470 11 місяців тому

    Great piece, thank you.

  • @basharmohammad5353
    @basharmohammad5353 2 роки тому

    Amazing! Many thanks

  • @sobrisobri4530
    @sobrisobri4530 2 роки тому +1

    very helpful thank a lot

  • @BretonSamuel
    @BretonSamuel 2 роки тому +2

    Very cool thx !

  • @karloslitchetanheim6873
    @karloslitchetanheim6873 2 місяці тому

    Very useful, thank you

  • @user-uq5hm7ps3h
    @user-uq5hm7ps3h Рік тому

    Hi, I have a different question. In one of your videos, I saw how you enabled the traffic_type = internal parameter. So rather than filtering it, I created a custom dimension. Can I use it to segment my traffic here in Explorer?

  • @ArturPakosch
    @ArturPakosch Рік тому

    Thanks for the very helpful Video! I have a page with several languages that I want to seperate via page path (for example /es/), when I apply that filter and look for the page pathes there still are some other languagefolders in it sometimes (even when I excluded them). Any Idea why that is?

  • @mansourniang7339
    @mansourniang7339 Рік тому

    Hello Thanks for your video , i wanna know it's not possible to create a link to export the segments that we created ?

  • @katiecronauer5310
    @katiecronauer5310 2 роки тому

    Thank you! Super helpful video.
    Have you found a way to integrate segments or audiences from GA4 with Google Data Studio? Data Studio doesn't appear to have an option to add segments as it does for UA data.

    • @AnalyticsMania
      @AnalyticsMania  2 роки тому

      Yes, there is no such option (at least now)

    • @katiecronauer5310
      @katiecronauer5310 2 роки тому

      @@AnalyticsMania Bummer! Thank you for confirming (fingers crossed it comes soon)

  • @xjpariona
    @xjpariona 2 роки тому +1

    Hi! thanks for the videos, they are very useful. I set up my GA4 about 30-40 days ago, I'm learning to adapt to the new interface, however I try to get demographic data like "gender" "age" but GA4 doesn't give me any information, I get "0 results". On the other hand, with GA Universal, the sex or age segments work great. Could you give me your opinion?

  • @user-dr2iq8kt7c
    @user-dr2iq8kt7c 3 місяці тому

    Hi, I am wondering, will that be possible to create a segment for engaged sessions in GA4? Thanks

  • @hamidrezakarami3528
    @hamidrezakarami3528 2 роки тому

    How we can have a segment that they've seen 1st page and haven't seen 2nd page? We had it in GAU as events in segmentation

  • @user-fm9yh5uk4o
    @user-fm9yh5uk4o 4 місяці тому

    Hi, amazing vids - I have tried to set up a new 'all user' segment in Explore>variable>segments>+>user segment> Page / screen > path & string query> contains '/' at any point in time. Then here is where the issue lays, before saving I can see in 'Summary' users in this segment is populated (39k). But when saved and dropped into 'segment comparisons i get no data and page reads 'No data available'. any thoughts?

  • @adamgreco_amplitude
    @adamgreco_amplitude Рік тому

    Is it possible to make custom predictive segments (assuming the threshold is met) or can you just use the ones provided by GA?

    • @AnalyticsMania
      @AnalyticsMania  Рік тому

      Only built-in predictive metrics can be used (and that list is short). Currently available: Churn probability, in-app purchase probability, predicted revenue, purchase probability.

    • @adamgreco_amplitude
      @adamgreco_amplitude Рік тому

      Thanks!@@AnalyticsMania

  • @user-xt3yr7sj9e
    @user-xt3yr7sj9e Рік тому

    How I can track assisted conversion in ga4

  • @oliver.n278
    @oliver.n278 2 роки тому

    What kind of use is an "Event Segment" good for? I get the idea of the former "User Segments" And "Session Segments" but why would you only want data of a certain event?

    • @AnalyticsMania
      @AnalyticsMania  2 роки тому

      If you want to include only certain events in path analysis for example

  • @user-xg8hb9ot2r
    @user-xg8hb9ot2r Рік тому

    Pretty lost here for a unique request:
    I am tracking button clicks with a custom parameter of "button copy" so I can see total button clicks and also which buttons users are clicks. I would then like to layer in source/medium to see where these users come from. Totally stumped converting this request from UA that I used consistently and see the same data in G4.

  • @kend.9189
    @kend.9189 6 місяців тому

    these events come from GTM when a GTM trigger goes off?

  • @fernandojconti
    @fernandojconti 2 роки тому

    Hi. I don't have the "Exploration" option on my GA company account. I'm only see Home, Customization and then REPORTS: Realtime, Audience, Acquisition, Behavior and Conversions. I need to Use the Shop App pay transaction ID to create a new segment (session not user).

  • @LifeCoachLaurenMOwen
    @LifeCoachLaurenMOwen Рік тому

    Currently the custom segment names in Explore > Free Form will not save no matter what I do. Hope Google fixes this bug.

  • @bertrandmasselot2452
    @bertrandmasselot2452 Рік тому

    try to speak slower please!