How Air Jordan Built A $3.6 Billion Sneaker Empire

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  • Опубліковано 2 жов 2024

КОМЕНТАРІ • 298

  • @16soccerball
    @16soccerball 3 роки тому +122

    Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

  • @legendarynoobz
    @legendarynoobz 3 роки тому +67

    Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

  • @Wladislav
    @Wladislav 3 роки тому +110

    There is no better (basketball) sneaker reviewer/UA-camr than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

  • @imneveruploadinghere7180
    @imneveruploadinghere7180 3 роки тому +89

    Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

  • @TheDanaYiShow
    @TheDanaYiShow 3 роки тому +56

    I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

    • @ASTR0TALKSPHILOSOPHY
      @ASTR0TALKSPHILOSOPHY Рік тому +1

      If you talk about succeeding by hiring asian sweatshop workers at a pay of 0.25 per hour and them dying every day then that is amazing success that people love such a horrible and evil company!

  • @jariuswilliams1296
    @jariuswilliams1296 3 роки тому +14

    The answer to this question in only 4 words, MJ is the GOAT

  • @Drew.Whitcomb
    @Drew.Whitcomb 3 роки тому +35

    Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

  • @TheNotoriousKIA
    @TheNotoriousKIA 3 роки тому +22

    Mama it’s me!

  • @leano9546
    @leano9546 Рік тому +3

    You know its funny everyone is glorifying Jordan and given no credit to TINKER HATFIELD!!!

  • @CaseyBurnsInvesting
    @CaseyBurnsInvesting 3 роки тому +181

    If you spent your whole check on a shoe rethink your life.

    • @Icecreamman951
      @Icecreamman951 3 роки тому +54

      Or you can do what makes you happy, given you have the means to. That's better advice.

    • @MattDoza
      @MattDoza 3 роки тому +24

      Rethink your life? Bit exaggerative. Rethink the purchase maybe, but nothing wrong with a teen mowing some lawns to buy what they like. Not everyone's first "whole" paycheck was the same amount.

    • @xJR0G15x
      @xJR0G15x Рік тому +4

      These folks are brainwashed to spend that much money, who cares about buying property right lmao 🤙🏽

    • @AkpGuns1973
      @AkpGuns1973 Рік тому +6

      They can do what they want, its their money they dont ask from you. Lol

    • @omizzy20
      @omizzy20 Рік тому +6

      But yet you would spend your check out here tricking

  • @FreshAerN
    @FreshAerN 3 роки тому +20

    Love Weartesters getting the call. Nightwing is a LEGEND

  • @ASneakerLife
    @ASneakerLife 3 роки тому +6

    The game done changed

  • @danieliji
    @danieliji 3 роки тому +12

    SNKRS is still frustrating and those buying from resellers are the problem.

  • @jquyramoncur-blue6070
    @jquyramoncur-blue6070 3 роки тому +7

    YASSSSSS one of my favorite influencers Notorious KIA... She's so dope!!

  • @joaosales2974
    @joaosales2974 3 роки тому +32

    Imagine what a shock when some people realize MJ actually wore mids... 🤷🏻‍♂️ It’s an Air Jordan after all and they still cool! let the people wear what they can afford and have a slightly resemblance to an iconic pair all of us basketball lovers always dreamed

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 роки тому +5

      I’m so happy I got the bred mids and the Chicago black toe mids at retail 😁

    • @joaosales2974
      @joaosales2974 3 роки тому +3

      @@yesmanyrangel9328 me too! And 10 years from now people will be crazy for them... you’ll see

    • @danieloceans9652
      @danieloceans9652 3 роки тому +5

      I love the 11s low. People always flame me for that lol Off court MJ always had 11s low on or just lows in general

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 роки тому +1

      @@joaosales2974 that will be nuts since everyone hates on them in the present time lol

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 роки тому

      @@danieloceans9652 yeah idk why people would flame you for 11 lows they look almost exactly the same as the mids lol

  • @rk885stg
    @rk885stg 3 роки тому +9

    Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

  • @ianazura7915
    @ianazura7915 3 роки тому +8

    Jordan is too great even the Jordan haters wear them..

  • @Matraka2000
    @Matraka2000 Рік тому +2

    The stupidity of buying lot of sneakers. You just need a pair…jaja

  • @Bliu2th
    @Bliu2th 3 роки тому +8

    Weartesters!

  • @francisyan4671
    @francisyan4671 3 роки тому +6

    I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

  • @RobertInnis
    @RobertInnis 3 роки тому +10

    I'm offended. That first shoe was a Jordan 1 Mid, not a High.

    • @ANDYDAVIRGO
      @ANDYDAVIRGO 3 роки тому

      Lol

    • @WearTesters
      @WearTesters 3 роки тому +11

      It’s actually the 2013 edition of the AJ1 1 High ‘Chicago’ ua-cam.com/video/qOusUOfFLnk/v-deo.html

    • @RobertInnis
      @RobertInnis 3 роки тому +1

      @@WearTesters You are an OG! 🙏 Thanks for clarifying. I only have the ones that dropped in 2015.

    • @rk885stg
      @rk885stg 3 роки тому

      @@RobertInnis the 2015 pair is much better quality compared to that 2013 pair. I hope they'll drop again soon.

  • @lewisg5895
    @lewisg5895 Рік тому +1

    Kids nowdays destroy cities with riots but they say no got not money but wear Air Jordan

  • @briansanchez1740
    @briansanchez1740 2 роки тому +1

    Jordan's are trash lol. 🗑
    That one girl who wears Jordan's with her dresses has no style lol. These shoes are for children..

  • @ElderYouth
    @ElderYouth Рік тому +4

    his game and his legacy is the marketing! if MJ only score 10 points a game then no matter how good the design is it would not sell as it is.

  • @adambuss654
    @adambuss654 3 роки тому +7

    I'm starting to think I'm not getting paid enough, I can't even afford shoes anymore...

    • @kiera809
      @kiera809 3 роки тому +1

      @Wesley Can I agree with you mate. Investment is the key to sustaining your financial longevity. And not just any investment but an investment with guarantee return

    • @kiera809
      @kiera809 3 роки тому +1

      @Wesley Can wow. Seems I’ve been missing out a lot in the crypto trading.

  • @FinancialShinanigan
    @FinancialShinanigan 3 роки тому +6

    In an alternative universe, Croc has a $3 billion sneaker empire

  • @YourfaveNPC
    @YourfaveNPC 3 роки тому +3

    Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

    • @nassiglutt6587
      @nassiglutt6587 3 роки тому

      Is their a lot of difference does it make? That banned started it all.

  • @LifeofKairo
    @LifeofKairo 3 роки тому +17

    Shoes that you'd love to own but would be too scared to wear 👟

  • @aqua-mina
    @aqua-mina Рік тому +2

    I will never understand the obsession with the shoes but I am here after watching and enjoying the movie.

  • @dnyaneshlakhmal7735
    @dnyaneshlakhmal7735 3 роки тому +5

    I just love Jordan 1s I am also aware this thing feed on our insecurity 😭

  • @AllenHanPR
    @AllenHanPR Рік тому +3

    I use to collect a lot of Jordans in my teens on day my parents moved. I told my parents to put all my shoes in a garbage bag. The movers stole the bag.

  • @Shakazulu0
    @Shakazulu0 Рік тому +1

    Matt Powell: "in terms of real numbers it was not a huge shoe" ??? 😂 it was forecasted to sell 4 million over 4 years and did 160 million in the 1st year.

  • @dhirajbhoir5431
    @dhirajbhoir5431 8 місяців тому +1

    I hate this trend .. I find this stupid and manipulative even though my brother buys it 😕

  • @sandal_thong8631
    @sandal_thong8631 Рік тому +3

    Just saw the first screening today of _Air,_ the Michael Jordan & Nike story. Excellent movie; best one I've seen in 2023 since _Avatar: The Way of Water,_ and this is my 12th so far!

  • @dachisoncarrazco
    @dachisoncarrazco Рік тому +1

    No shoe is worth 20 gs that's just ridiculous even if Jordan played in them.

  • @leechrec
    @leechrec Рік тому +3

    MJ da GOAT

  • @Linkcast12
    @Linkcast12 Рік тому +1

    Yeah... and they are still having a debate about LBJ being the goat because of passing Kareem on the All Time Scoring record... This is one aspect of being the greatest, a brand that transcends beyond basketball... that's just my opinion, and i am entitled to it.

  • @ACSSneakers
    @ACSSneakers 3 роки тому +6

    Great to see Chris featured 🙏🏻

  • @anthonyb1339
    @anthonyb1339 3 роки тому +9

    The sneaker game has become the hoarder game. From UA-cam to the Nike feed it's about what you got. Videos showing how may sneakers in your collection, like collecting art. The resale market created is a whole different animal. Whats more amazing is, this is 35 yr old bubble with no end in sight, Nike could pop it by releasing more kicks BUT that never going to happen. It creates a desire to cop, the new high is hitting on a draw.

  • @detailsmove
    @detailsmove 3 роки тому +3

    it's Nightwing! love to see it iykyk

  • @johnnnyutahq
    @johnnnyutahq 3 роки тому +3

    buying more of things we don't need
    to impress people we don't care about

    • @danieloceans9652
      @danieloceans9652 3 роки тому +2

      Buy things for yourself. If they make you feel better or whatever the case may be do it, enjoy life. Nobody has time for what other people think. Jordan are not like super expensive shoes or gears. There’s designer shoes for 2000$ shirts for 1000. It’s all relative

  • @VicOrlando
    @VicOrlando 3 роки тому +2

    How about be the greatest basketball player to contribute to the game ever 🤷 that's how

  • @SDPTheGhost
    @SDPTheGhost 3 роки тому +4

    Nightwing brought me here!

    • @kevindavid827
      @kevindavid827 3 роки тому

      I have something real big I would love to introduce you to
      +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

  • @justlove9750
    @justlove9750 3 роки тому +3

    MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

    • @cheezezlayer493
      @cheezezlayer493 Рік тому

      yeah true but he own 5% 226 million dollar in 2022 not mentioned the other deals he have from Nike, but if you think about it his like part owner of nike since he's the one who make it all happened

  • @justlove9750
    @justlove9750 3 роки тому +3

    MJ doesn't own the jordan brand, nike does 100% .

  • @TheLastJayL
    @TheLastJayL Рік тому +2

    My favorite player of all time. I have NEVER owned a pair of his shoes.

  • @bigben1986
    @bigben1986 3 роки тому +3

    I have the entire OG Air Jordan 1 collection from 1985 and I didn't have to pay 26,000

    • @cheezezlayer493
      @cheezezlayer493 Рік тому

      wow.... incredible, 26,000 dollars for a vintage jordan shoe is pretty pretty amazing, wish i have those but what i love is the Jordan 5 so strong and vibrant like when i felt if I wear them It can really release my inner game on the court

    • @txmade4371
      @txmade4371 Рік тому

      I have the entire Shaq collection.

  • @JamesSaw89
    @JamesSaw89 3 роки тому +4

    Nightwing ! ! !

  • @StealthGT40
    @StealthGT40 Рік тому +1

    Jordan hated those shoes the only thing he liked was his name on them and the royalties he got he had tons of blisters from the Jordan 1’s. New balance was the best option New Balance 900 were basically the identical shoe released before the jordan 1’s from the 80s and made for comfort. Fun fact the Jumpman is Jordan wearing New Balance that tell u everything.

  • @NPAMike
    @NPAMike 3 роки тому +2

    Growing up as a kid every school year i had Air Forces in black and white, a pair of Jordans and a pair of Butters (Timberlands) for winter.

  • @WeCube1898
    @WeCube1898 Рік тому +2

    If LeBron could create this same energy/intensity and sales then he can claim GOAT.

  • @saidtweini1422
    @saidtweini1422 3 роки тому +3

    Just here for Nightwing2303

  • @dukestarfighter
    @dukestarfighter 3 роки тому +5

    Here because of @weartesters

  • @alexd9361
    @alexd9361 3 роки тому +6

    People who think that 2013 is a mid please turn in your sneaker card. Ya fired!!!!

  • @justlove9750
    @justlove9750 3 роки тому +1

    MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

  • @evelynwagner5095
    @evelynwagner5095 3 роки тому +1

    The acid interactive jointly occur because edge controversly polish between a uneven dessert. zonked, unarmed drama

  • @peewee3030
    @peewee3030 3 роки тому +2

    11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

  • @lrac_1
    @lrac_1 3 роки тому +6

    Maybe you do a video on resell culture….that’s part of this hype

  • @alexpaz178
    @alexpaz178 3 роки тому +1

    The cloistered harp dolly continue because quartz collectively rock abaft a aloof leaf. irate, yellow drawer

  • @mbba3549
    @mbba3549 Рік тому +1

    because MJ never lost never give up never chased a ring

  • @mattensor3431
    @mattensor3431 Рік тому +1

    Travis Scott's are not a Jordan that I would personally buy it's not worth it I like the og styles

  • @Pnaliza
    @Pnaliza 3 роки тому +1

    NOBODY HAS NOTICED FACT THAT THIS GUY HAS LIED TO YOU IN THE FIRST 2 SECONDS....THOSE ARE NOT HIGHS... HES WEARING MIDS.... WTF BRO

  • @treymontana13
    @treymontana13 3 роки тому +2

    Virgil keeps fooling people into thinking that he is a designer.

  • @mikethemechanic7395
    @mikethemechanic7395 3 роки тому +1

    I used to wear these in the 80s before Nike was popular mainstream as a kid. Have not worn them since the late 90s. Waste of money.

  • @crownofaking-perspectiveso8482
    @crownofaking-perspectiveso8482 3 роки тому +1

    Before the Air Jordan's Michael Jordan rocked the Adidas Forums - ua-cam.com/video/RWWd6vnMsoo/v-deo.html

  • @Jeff-jb6qf
    @Jeff-jb6qf 3 роки тому +1

    Not instantly,it’s bot buying MFs!! Those who yell “got em” they used bots and the one that took Ls are the rest of us it’s BS

  • @oliviadaniel4947
    @oliviadaniel4947 3 роки тому +12

    Nice video!! Very engaging from beginning to end. Nevertheless, businesses and investment are the easiest way to make money irrespective of which party makes it to the oval office.

    • @Flowinaparadise03
      @Flowinaparadise03 3 роки тому +1

      Investing in cryptocurrency is one of the best chance of making money 💸

    • @Bopsharpe
      @Bopsharpe 3 роки тому +1

      Stocks are good crypto is better

    • @hatimMohammedNazari
      @hatimMohammedNazari 3 роки тому +1

      I wanted to trade crypto but got confused by the fluctuations in price

    • @Flowinaparadise03
      @Flowinaparadise03 3 роки тому +1

      @@hatimMohammedNazari
      That won't bother you if you trade with a professional like Mr Dangred

    • @Abdul-RahimMunjid
      @Abdul-RahimMunjid 3 роки тому +1

      @King Brown yeah

  • @einstein3185
    @einstein3185 3 роки тому +1

    9:20 you guys could’ve picked any other shot of the Travis Scott 1s yet you showed off the replicas from nightwings vid🥲

  • @chrisisnice
    @chrisisnice 3 роки тому +5

    Until someone is killed for some Lebrons, Jordan will always be the goat

  • @IReapZz95
    @IReapZz95 3 роки тому +2

    its so unfortunate that I don't get this whole sneaker culture and I find 90% of this ugly :(

    • @WeCube1898
      @WeCube1898 Рік тому

      Just go for the 11s all black

  • @fcbballer1032
    @fcbballer1032 Рік тому +1

    Yeah I love air Jordan’s but bots and Resellers make it hard to get them Ffs😂

  • @victorlizardo1257
    @victorlizardo1257 Рік тому +1

    Need to check your facts, MJ was wearing 13, not 14, in his "last shot"

  • @arkadandfortuna1582
    @arkadandfortuna1582 Рік тому +1

    My first pair bought were called ‘BritishKnight’s in the 90s aswell.

  • @damienjeremyweir4543
    @damienjeremyweir4543 3 роки тому +2

    Hi Chris/Ms Wing 😁

  • @ramsesc21
    @ramsesc21 3 роки тому +2

    Lol you don't know the difference between mids and high so this reporting is sus.
    Should have let Wear Testers check your work.

    • @WearTesters
      @WearTesters 3 роки тому +7

      It’s actually the 2013 edition of the AJ1 High ‘Chicago’ ua-cam.com/video/qOusUOfFLnk/v-deo.html

    • @ramsesc21
      @ramsesc21 3 роки тому

      @@WearTesters good catch! Had to go back for a second look. Awesome that they included you on this piece along with some other great voices in the sneaker culture.

  • @SeekoGT
    @SeekoGT 3 роки тому +2

    Video starts right up with NT jeans.

  • @justlove9750
    @justlove9750 3 роки тому +1

    MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

    • @cassandraclark5499
      @cassandraclark5499 2 роки тому

      He’s a billionaire so what are you saying if he stops endorsing Nike they will fall guaranteed if it wasn’t for Jordan’s Nike would be dead their other signature retros are not as wanted Deions, Bo Jackson, etc Nikes technology is super outdated when it comes to the most popular sneaker it being the retro Jordan’s

  • @Avekickz
    @Avekickz 3 роки тому +2

    Jordan 3 is my favorite

  • @kabiswamy7835
    @kabiswamy7835 3 роки тому +1

    Is anyone wanna gonna tell him that he wasn’t wearing highs at the beginning of the video 😳😳😳

  • @ilocanodetoy2225
    @ilocanodetoy2225 Рік тому +1

    Lebron will have a new line the Flop line of shoes or the Turnover line.

  • @_Matrx
    @_Matrx 3 роки тому +2

    My dream is to own my first pair of Jordans

  • @CuongVu-hr5vl
    @CuongVu-hr5vl 2 роки тому +1

    Shout out to those with Payless prowings

  • @anthonyleachman3541
    @anthonyleachman3541 Рік тому +1

    Air Jordan greatest basketball 🏀

  • @jimmydishkawnt
    @jimmydishkawnt 2 роки тому +1

    What shoes did lebron wear when he made 'the decision'? 💀

  • @ceesparxxx
    @ceesparxxx 3 роки тому +7

    Most people buy Jordans the way I buy Reebok Questions lol. If only you could see my collection of questions lol. That's why Reebok CAN NOT go out of business, Id be devastated :( :(

    • @danieloceans9652
      @danieloceans9652 3 роки тому +1

      My first nice pair of kick! Played in them into the ground. Thought I was AI

    • @ceesparxxx
      @ceesparxxx 3 роки тому +1

      @@danieloceans9652 I just wish they give us the real hexalite and amazing insole like they use to have. But oh well, I still get em regardless 🤷.

    • @danieloceans9652
      @danieloceans9652 3 роки тому +1

      @@ceesparxxx I know exactly what you mean. It’s not the same but still very comfortable like surprisingly comfy. I never had the Jordans growing but I hear everybody saying the same thing. The material are just not the same.

    • @cheezezlayer493
      @cheezezlayer493 Рік тому

      you really love shaq don't you :") reebok is fine too same as puma and converse but those jORDANS man! i'll work hard to get atleast 4 types of shoes

  • @isaiahbest21
    @isaiahbest21 3 роки тому +2

    i didn’t mean to be this early

  • @thejamesasher
    @thejamesasher Рік тому +1

    How? With outsourced manufacturing.

  • @jeffdorris5321
    @jeffdorris5321 3 роки тому +2

    Nice work 🎆

  • @ferouzequrux6787
    @ferouzequrux6787 3 роки тому +3

    Talk dogecoin and safemoon

    • @kiera809
      @kiera809 3 роки тому

      That’s right pal. Crypto Is the future

  • @bigben1986
    @bigben1986 3 роки тому +1

    Why would you skip the Jordan 2???????????????????????????????????

  • @AndrewLaSane
    @AndrewLaSane 3 роки тому +1

    Please stop calling them Banned 1s. No one calls them that.

  • @choofuyen358
    @choofuyen358 Рік тому +1

    2 years on, jordan are generally are sitting in store

  • @leotimtom6637
    @leotimtom6637 Рік тому

    Why do those Jordans look so primitive, almost childish?

  • @LA-hd6yr
    @LA-hd6yr 5 місяців тому

    I think the Last Dance did it for me as well. After watching it I watched the AIR movie and all documentary of Jordan available on UA-cam, then watched his Gameplays and now I am completely in love with that Man, the NBA culture and what this all stands for. I already have purchased 10 pairs of Jordans in last 1 year and I'll keep buying more😁❤

  • @scottchambers7087
    @scottchambers7087 Рік тому

    I saw a G.
    I've seen it all.
    Dope describes my rhymes, making all you MCS cold drop like dimes. You know MCSC is back again, and battling me on the microphone is like committing a sin.
    I am a prophet of the shoe.
    God will deliver my money.
    Knowledge is my kinswoman.
    Scott/MCSC

  • @munzmedia2917
    @munzmedia2917 3 роки тому +2

    "KICKFLUENCER"

  • @Jerrauex
    @Jerrauex 10 місяців тому

    2:07 🗃️📊😮

  • @ladhurothalwedel9465
    @ladhurothalwedel9465 Рік тому +1

    THE GOAT OF SNEAKER

  • @tosinn364
    @tosinn364 3 роки тому +1

    Smh is all I can say. Buy what you like

  • @glenlu5832
    @glenlu5832 Рік тому +1

    didn't know nft started long ago