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Creating Cultural Moments | Kim Kardashian West & Kris Jenner |
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- Опубліковано 27 чер 2018
- The final panel at BoF was hosted by Imran Amed with Kim Kardashian West and Jenner closing the summit, where they spoke about working together as a family and turning influence into a formidable product business.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
I think the kardashians are smarter than people give them credit for they’ve been slowly building a brand for years under the controversy and no one noticed and now they lead some of the markets
The general public is going to be kicking themselves sometime in the future when they look back and realize what kick-ass business women the Kardashians are
@@williamlewis2752 Why would they do that? Even if some people might not have noticed, what would we be missing?
Kris doesn’t get enough credit. She built this empire
@@airjust27 I agree she’s a genius
That is how millionaires work. It’s normal.
The interviewer actually asked direct and detailed questions, normally they get soft ball vague questions which boost their ego but this guy is playing more devils advocate which is refreshing
The interviewer was so irritating and uncomfortable. The family has been criticized enough. I hate the negativity. It's now time to congratulate! The Kardashians have paid they're dues!
Not sure about that....this guy brings up "Old White Men"....Obviously clueless about who actually owns the make up and Perfume Industry...then to say They are not being taken seriously...then changes his tune to say how they sold 300,000 contouring kits within a few minutes......geez
Go fuck yourself
Yes finally a journalist in this industry who actually does his job
@@sarasherry5586 he was not being negative he was asking interesting questions that they answered well. It was a great interview.
Kim is absolutely GORGEOUS and Kris's outfit is everything.
Skye Vonn yes she is
Kim yes kris outfit is bazaar.
She is super cute and what she has on is bad ass
I just love what she has on she never fails she has it down with style and her husband is also the style god he has a lot to do with what she wears.
@@myronlouis28 is coming over tomorrow so I’m not gonna uuuuuuuuuuuuuuuu
The interviewer did a great job! he asked direct questions and IMO was very respectful. He is only asking the questions that a lot of people have on thier minds, so he did a great job!
If someone says NO you’re talking to the wrong person... -Kris Jenner 🙏🏾 powerful
Kanye would say that
manuka ?? I’m Confused
LoL My kind of ladies. All sexy and powerful. Makes for a good life.
"If someone says no, you just talkin to wrong person" so damn inspiring
I really wish they got more credit.
Both Kim and Kris are very beautiful...but more important VERY smart.
Thanks ,i went to school,let me promote you
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I love her comment about Salma Hayek...diversity is strength in a global world. They're both very smart businesswomen.
Kris is so sweet and allowing Kim to have her moment. :) The wisdom. :)
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Sweet porn star
What an inspirational way of thinking--If someone says no, you are talking to the wrong person. Gosh--my theme for the school year. Thanks Kris Jenner!
Dr. Ramona Hyman I like that too!
Same
Kris and Kim are true bosses. Love them, or hate them, they are savvy business women and we can learn a lot from them, instead of hating on them.
I honestly kinda liked this interview. Like seriously, this is the most intellectual talk , I've seen from the kadarshian fam.
P.s. Kris's outfit is on point :p :D
Shivani Herlekar you should watch more Interviews with Kim. There’s tons of intellectual ones.
Can we just admire the fact that he is asking very direct and challenging questions? At the same time paving way for them to portray themselves as intelligent entrepreneurs than asking her about Kanye, north and sex tape
She's never seen her pop up? Wow when you've got such a team behind you and all you are is a very well oiled machine of marketers & branding... Life is sweet!
Athene677 exactly. And he's asking "business" questions about numbers and strategy and market studies and she's like "humm it's so this and so that"
Yeah they are definitely smart but more for taking advantage of the opportunities their team age building for them
As a woman who wants to venture into the business world, it's great seeing the kardashians reign. They're so smart and confident and really embody success. It's really inspiring
There you have it: Not really worried about what I think the cosnumer wants, instead guide them with what I want! It was obvious but now she said it!
This is how the wold works, marketing and advertisement is being used to have people believing they need this or that, of course some companies try to be more consumer friendly and listen to them, but mostly it's all about the brainwashing. And it works often. Can't blame the business people for using this weakness, just our stupid, superficial society for playing their game.
That’s just marketing and advertising
I never knew how business savy kim kardashian is! Shes really inspiring
OH MY GOD IM DYING AT KIMS ANALOGY TO SNEEZING & BACK LASH 😭😭😂
I’ve realized why the sisters can be ruthless and dramatic with one another besides for the entertainment, at the end Kim and Kris wants all the sisters to succeed and be able to feed their kids. They are family and business woman goals.
Good thanks 💖
His questions were sort of condescending, he told Kris that she's not involved in the "day to day", accused her of being a shadowy figure behind the scenes, and basically told Kim that no one takes her seriously lol.
MITCHELL WIGGS Because it's true.
MITCHELL WIGGS he did a great great job I teach broadcasters how to interview and he was very very very prepared one of the best interviews I’ve seen in Kim and her mother .
nobody does take her seriously. shes a Hollywood male receptacle.
Lol Imran is kind of rude "I want to have a serious conversation"
MITCHELL WIGGS I think he was playing devils advocate. I just read a thread the other day, where people are still bringing up Kim’s sex tape. They are still discrediting her. It’s a short journey into Facebook to see how many people still DONT take them seriously as business women.
So it’s a valid point to bring up and it allows them to address the issue and discredit it. He asked fair questions. And they answered them really well.
listening to them speak about the cynical PR machinations of 'putting out fires' was the most interesting thing in this panel, and that was shallow at best. watching them attempt to skate around the cola nightmare was hilarious
CHINA DETHCRASH you mean Pepsi?
;@;@;
Continue to stay blessed and continue to inspire doing wonderful things.. Simply AWESOME AND MIND-BLOWING..
I think this is an amazing interview. Not
Sure what people expect to hear
That disappoints them so much.
Exactly
They want to hear , what is your favourite lipstick? Kris how did you come up with the tv show kuwtk? How much surgery you all had answer none. And every other crap boring vapid question that every other interviewer has asked since 2000. Dumb people want to see and hear dumb questions. They don’t understand lkim is proudly putting her mum in her place or that she is proudly explaining how she developed her own business while looking after her mentally poorly husband who she loves and has accepted till death do them part. This is an excellent interview. Well done Kim!
"I see a question in the back" 😂😂😂
HAAAAA!!!
The entire family consists of extremely smart businesswoman. Not only do they know how to make money, they also have such a close knit bond with each other and I think that sets a great example for kids. They're great!
Yep great example:film porn,became famous pump up your butt and other parts od your body to maximum(exept nose trends say your nose have to be small something like Michael J nose)be naked cause thats your job and of cours be mamager and treat you children like project.Be maried 108 times(Max 70days),pump your lips on your 16 birthday with mum...Great family.👏👏👏👏👏👏👏👏👏👏
Agreed. Truly great.
Beautiful day... Yes! ❤️ That "yay" was so cute! 🤗 Hugs
Give Kris her credit. Kim tried to steal all the shine and the interviewer tried to say Kris wasn't involved "day to day " when she started it all if it wasn't for her the Kardashian empire would be non existent.
Jimniece Lyons you’re a pretty girl but completely resign the situation wrong. Kim didn’t try and steal anything, she just tried to get some of the much deserved credit. I think kris gets all the credit for being the mastermind behind the kardashian empire, when actually both Kris AND Kim were and are equally both the masterminds And without the both of them this family wouldn’t be where it is today. She wasn’t tryna steak anything so chill
The interviewer is great, relatable and interesting. I've learned a lot from all of them :)
These two make me vibrate with excitement... such headstrong business women.... 💕🙏🏿💅🏿✨👑
Okay wow best questions so far love it!
I don't think the interviewer was bad at all. In fact I think Kim gives uninteresting answers, that don't lead to a more interesting and dynamic conversation between the interviewer and her. I would also say, I don't think reality television is a respected craft at all, I don't get what her point is. She's right, you can't argue that it's not successful, hence her mentioning the 14 seasons, but I don't think it's respected tbh.
This guy is good.just don't understand those that a saying he is boring,what do u want him to do.interviews a different nd this one was a chilled one.mr interviewer,you are so good,keep your head up👏👏
2009 I've invited Imran Amed to Vienna and we've talked in a panel about the future of fashion blogs. No one knew where the path would go, but somehow we could grasp the power of the wave that was about to come. However, the perception of influencers (the term was not that common back then) was completely different and I got a lot of this looked-down-feeling. I think that was the point Imran tried to make at the beginning of the talk here.
Something I dont understand.
What is the link between the word "cultural" and those two ?
They both look amazing 🤩 love there outfits how creative I love it 🥰 they look beautiful and are beautiful 🤩 ❤️❤️‼️✨
these two women looks fantastic!
All my admiration and respect for empowering and hardworking women.
Im in love with kims idea's and the way she speaks.
The interviewer was right. The Kardashians were not taken seriously until today people still thinks their money was based on KK sex tape. They have proven wrong but stills..
Wow, sorry I low key am so distracted by how amazing Kris looks. Where is that suit from
Star Trek.
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His question were all over the place and he was asking the same question and over and over again.
Love how close Kim and her mother are ♥️
I wish Kris was my mom. She's so clever!.
I’m sure you have a beautiful and amazing mother who loves you! Don’t always fall for aesthetics, be thankful for the love and care your mom gives you.
I loooovee them
I think Imran did a good job, and please dont say that Kim and Kris are not a business model representants! If you pay attention, the answers talk by themselves expressing the HUGE business behind the Kardashians, and HOW they figure it out all in social media. Beauty is now the new fashion, and clearly running business of millions. Thanks @bof for the Interview!
I'm coming for your gig Imran!
well get into it in the car kim ... kris is savage 20:33
Why do I get the feeling Kim didn’t like it when mommy started talking about almost exactly how she manages them with the whiteboards and everything?
I'm not sure if these particular interview candidates has attracted an audience that otherwise wouldn't be caught anywhere near a BOF panel or a BOF UA-cam video, but in the event that it has. Let me just say, as a avid reader/follower of BOF (and Imran Amed) they have conducted thousands of intuitive, professional, knowledgeable interviews with key figures of the fashion industry. As a designer, their interviews have not only helped me gain insight into the mindset of other designers, but buyers, shoppers and CEOS of the retail world. To me, this interview could have been better if Kim's answers were more informational and gave the viewers some beneficial (usable) advice they could utilise as new-age entrepreneurs. The moment Kris started talking, you felt the actual confidence of a woman who has a better understanding of the game, as a whole, there was a sense of knowledge there that unfortunately Kim, seems to be uninterested in sharing with us. And while I commend BOF for giving the Kardashians this platform, there will always be some interviews that just don't work as well as expected. I would like to watch a solo interview of Kris Jenner, on management tactics and her business plan but other than that, no more of this. On another note, the users below who say he's condescending and rude? I did not read that at all. He's asking questions based on public opinion. I adore Kim Kardashian, but there are people out there who are intent on portraying her as the solitary cause of all things wrong with this generation, when in fact KK played to her strengths and made a billion dollar empire. So good on her for proving the naysayers wrong, but perhaps a prep prior to business related interviews is in order.
Thank you Jayla. Too bad I rave like a lunatic on my own channel! :)
Dmitri Ruwan u said that perfectly. Kim was rather reserved in this interview. Kris Jenner is the star of the show and always has been
True that.
Randomly was watching this interview and reading through the comments and found you! You worded this perfectly Dmi :)
Nush M thank you. ☀️
everyone is so quick to judge her forgetting that this woman has been in showbiz for over 10 years. that kind of experience makes her a veteran in this business. every move is calculated and everything she posts is a marketing strategy. Kim projecting this cutesie mom of 3 with a compulsive urge to post nude selfies is her BRAND. that makes her Kim. her multi million dollar empire.
This interviewer was so annoying in amount of 20 seconds !
HE is a horrible in interviewing
Destiny Hodge I think because the guy has an annoying voice
Traditional beauty business is the same as Kims, “Wow Kim your business hears your customers that’s SO NEW to the way business is DONE”
Nothing is more powerful than the ‘mum’ daggers!! Haha
They're both very smart businesswomen and look stunning.
BOF need better audio system/editing for their videos and podcast. The sound is not loud or clear enough compared to standard videos and podcasts. It's hard to keep up (no pun intended).
This questions have been asked millions time before
to be honest... I expected more... I mean it was kind boring and what’s more it’s not Kim and Kris fault
Travis is that u:
Agreed. I’m 5 minutes in and bored to tears.
This is NOT a school. They WON'T give you their formula.
This interview Imran can be better, you should go and watch Naomi Campbell's interviews she conducted for vogue especially the one with Virgil and Kim. There is real intention behind the questions and there was so much insight provided.
One thing. Why wear the open breast jacket if you are going to be consistently fixing it. She is not comfortable in the jacket.
Cause part of her carrer is being naked BIG part.
I feel like this sexy image that Kim portrays is not really who she truly is but simply plays up to because it benefits her and image in the media as well as bringing in those coins.
@@tianamiller6820:there's no bussines like show bussines.
30:56 Kris says Paris France like Kim run your under attack
Kim is just to smart and beautiful...i love her grace of style..just brush off the hatteration. Good luck to your fashion and business proposals. I can tell you its not easy staying beautiful. Its definitely a job. Good luck Paris and London props to italy and dont forget dagansionaro.
25:48 kim is me when i walk past a mirror
What a way to star an interview 🤣😂
Does anyone knows where Kris's boots are from?
I think they are lost for words i cant emgain being swam w popolarity..i think kim is drop dead gorgeous. Im sure they are swamped w beauty products. And to share that with the world is so not easy. Good luck Kardashians.
Kris looks so fucking amazing I'm obsessed with her outfit.
Kim made a cultural moment alright .. so much talent .. oh and Ray J
Kardashians must be the hugest influencers today, right?
Did no one notice after the interviewer bombarded her with rude questions, that she started speaking with him indirectly?? At 20:00 she’s telling him dead to his face on camera that he’s disrespectful
I love Kim n kris 💖
Starts off with an insult... why are you making her validate herself?
We love 💕 You Kim🇦🇲
I think the interviewer did a good job. The problem with why yal think he's condescending is coz you didn't understand his first question. Kim got defensive but actually his first statement was to set the tone of the interview like he wanted to showcase the world how well they've done and that they are talented business women but because kim got defensive and rightly so coz so much shit is thrown her way all the time but she didn't have to be here coz He was actually trying to set a good tone and it back fired. Also low key a lot of you guys are hating on him coz he's Muslim. That's what I'm sensing. But anyway to each his own. I think this was brilliant but to understand the nuances, you have to have a brilliant brain so I don't blame you guys who don't get it. Maybe your brilliance is different but definitely not for this.
Shaya Fendez WHAT. How did your comment go from very understanding to calling people racist and not bright. You yourself sounded stupid with that whole comment. Should of stopped at the first half. Lol.
Yeah you sound really brilliant using words like 'yal' and 'coz' in your rambling incoherent babble.
That's the exact problem. Beginning the interview with a question that the Kardashians have answered over and over and over and OVER again was painfully futile. We've heard their thoughts about this too many times to count. It's old news that doesn't need to be hashed through again, and quite honestly it's also a fairly rude question wether people want to believe it is or not. He is basically saying to them "Most people don't take you seriously." That's not a welcoming thing to hear when you're sitting in front of a crowd of people at your exciting new pop-up shop, and frankly I think they get tired of being forced to defend their brand so often.
They have "haters". So what? EVERYBODY DOES. Elon Musk has haters. The first question an interviewer asks Elon Musk isn't going to be "So remember when nobody took you seriously about Tesla? Can you talk about that?" x's 100. It was a poorly planned first question that made the interviewer seem like he hasn't done his research. The best way to show that people should take them seriously would be to ask normal, enticing questions about their brands.
Please Change the Interviewer for future interviews
So you just want what is your favourite kylie lip kit? What did you name north after? And the other ten million rubbish repeated questions?
theres plenty of kardashian/ellen interviews go watch them if you didn't want straight forward business questions relative to BRANDING....
Beleive me the compition is there..i hope it works out..tao
Bravo to the interviewer, he put them at ease and they were very open
Love 💕 You Kim
She didn't answer the questions well
she didn't study for the test.
He didn't ask the questions well...
She often doesn't
Kathy Woo she didn’t understand the questions
Kris Jenner👸The Queen😃 👑"Not today"She said😂
Mido presiosas damas de la nohe mi prima y tia kin kris guapa 👩👩🦰🇺🇸💘🤗👍🌹🌹🌹🌹👏👏😉🇺🇾🇪🇸
This interview seems to rip off on one of my favorite books The Kim Kardashian Principle by Jeetendr Sehdev. It's a New York Times bestseller that talks about how Kim has redefined the culture and landscape, definitions of beauty and built a digital business on a-typical talents - and the six new rules to learn from her!!!
Omg
The guy is hilarious
"So being the mastermind, Kris..." "You are a mastermind, Kris" "Oh, you have a MASTER DOCUMENT" "Your whiteboards must be pretty expensive" Haha lol I can't
Imran this was disappointing, you should have asked more questions into there business models, etc.......You came across as another vapid elite fashion interviewer.......I mean it is "BOF".....
John Doe came here to comment the same thing, these women have amazing successful businesses and I'm sure they'd have some great insights to share
John Doe
The Trashdasians , a business model?
😂😂😂😂😂😂
I though fashion was something to be honest.
"whats next" "ummmm i think highlighter having a moment? (let me ask my team)"
@@GarboMystique Let's see you make billions! Assh*le
@@kimmaximilian9274 you are right.
They make billions thanks to people like you
Love you Kim
Reaching out to the Kardashian’s / Jenner family and the World 🌍 3
❤❤❤
Kim Kardashian " I will sell them what i want" then Google Tom Ford regarding business in fashion lmao
kris' outfit omg
Ray J and Kim made a beautiful moment in history. Rekindle the flame 💤
Kim love u
❤❤❤❤❤
❤
kris i love u sm
SO UNCONDITIONALY
Who is Kris waving at 21:39 👀😅
Mr. Bean got dat confidence
Starting off the interview with a negative 👏
wait. the big fight between Kim and Kourtney happened in 2018!! im so confused with KUWTK timelines.. some day Khloe has covid, some days some ppl are celebrating bday.
Kris's outfit is very nice and stylish