Product-led sales vs. PLG | Weekly Walk with Sam Taylor, CRO at Endgame

Selling cybersecurity to IT professionals often leads to long sales processes where both parties feel misunderstood but it doesn't have to be that way.
Meet Aaron Wurthmann, Chief Information Officer and Security Leader:
👋 / aaronw
In this Weekly Walk him and Casey meander around San Francisco discussing:
(0:45) Biggest mistakes when selling to IT leaders
(1:36) What IT leaders actually need to know to buy cybersecurity software
(2:45) What superpower they would pick and why
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