What are Key Opinion Leaders? (KOLs)
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- Опубліковано 26 гру 2022
- What are KOLs and what sets them apart from influencers in an influencer marketing strategy? Although they are similar, Key Opinion Leaders have some differences with influencers. 📕 Download our Free Guide about How to Pay Influencers, Creators, & Brand Ambassadors 👉 bit.ly/infHowToPay
Download this guide to learn how to find the right influencers 👉 bit.ly/InfEbook
In order to differentiate between influencers and key opinion leaders we’re going to explain in this video as accurately as possible the distinctive features and differences between KOLs and influencers.
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A company asked if I can be one of the KOLs. It'll be my first time to become one but I don't know what to check and what my rate is. How is this determine?
Same with me!
Congratulations on the opportunity to become a Key Opinion Leader! When determining your rate as one, consider factors like your audience size, engagement, expertise, scope of work, and industry standards. Propose a rate based on these factors, and be prepared to negotiate with the company.