That's a great session, thank you guys. If my AOV is $49, ideal CPA is $20. How much should I spend on an ad before taking a decision to pause, if it is not giving any results in terms of purchases?
They said 3x CPA, xo $60. But you will definitely know by 10x CPA. So $200 spend. From ads we've run we see a 3x ROAS within first $300 spend and that's significant enough of a signal to run the ad longer
Well, I would recommend max going for 1.5 to 2x of CPA - if your AOV upsells, cross-sells and LTV game is on the par then you can play at 2X until the account gets warmed up with so many conversions which will lead to the lower CPA
shoot with an iphone and start with a founder ad, talking to the camera about the problems you solve. A good features-point out ad or problem-solution static ad are also good choices. Some inspo here: projects.motionapp.com/organization/66d8414703f69bcbc2d3f47d/creative-research/66dc9783f7b53572c377d794 and here projects.motionapp.com/organization/66d8414703f69bcbc2d3f47d/creative-research/66dc9704d0f377cbc1fba6e8
loveeeee this . thank you
Great session, a lot of really valuable information!
This one is goldmine. Gives incredible overview on the UGC production.
we might need to screenshot this comment and use it as promotion lol
This is like the Avengers. Thank you for bringing these skillful and talented individuals. I got lots of value
thanks so much!!! that's what we love to hear!
Thank you for the webinar today, it really raised a lot of good points about changing up the content strategy.
glad it helped!
This is so good! Such incredible info - can’t wait for the next ones; thanks everyone!
we're dancing in our office chairs reading this comment
I'm hyper-fixated and definitely binging your content. Thanks, guys! ❤
hahah we are AOK with that!
Awesome. Thank your for that valuable Information.
literalllllly music to our advertising ears
That's a great session, thank you guys. If my AOV is $49, ideal CPA is $20. How much should I spend on an ad before taking a decision to pause, if it is not giving any results in terms of purchases?
They said 3x CPA, xo $60. But you will definitely know by 10x CPA. So $200 spend. From ads we've run we see a 3x ROAS within first $300 spend and that's significant enough of a signal to run the ad longer
Well, I would recommend max going for 1.5 to 2x of CPA - if your AOV upsells, cross-sells and LTV game is on the par then you can play at 2X until the account gets warmed up with so many conversions which will lead to the lower CPA
What if you are a "solopreneur?" How to create ads quickly? Best practices for that?
obsession.
shoot with an iphone and start with a founder ad, talking to the camera about the problems you solve. A good features-point out ad or problem-solution static ad are also good choices. Some inspo here: projects.motionapp.com/organization/66d8414703f69bcbc2d3f47d/creative-research/66dc9783f7b53572c377d794 and here projects.motionapp.com/organization/66d8414703f69bcbc2d3f47d/creative-research/66dc9704d0f377cbc1fba6e8
31:25 noted
i join this session
🎉
This is illegal, it shouldn't be free