What a breath of fresh air you are Andrew! This information is invaluable I am excited to put this into practice. Absolutely, you really do have a special way of breaking things down and making them easy to digest - Love it!
Thanks so much for sharing Andrew! Found it interesting not to include country or limit the search by age when searching in audience insights. Also, creating ad sets for each category with 1M people in each and testing them that way sounds like a great setup, will try it soon!
Thank you so much Andrew for such valuable information. I have a question and I hope you can provide us some information related to this. Audience insight is gone so what alternative tool do we use to increase our lists of interests.
Thanks for the video, really helpful info! I've used audience insights tool before but at a basic level. Combined with the other tools, you've given me a bunch of new ideas. Thanks for speaking about the audience sizes too. Cheers
Hi Andrew, thanks for sharing this. I have one question here, based on information gathered from Rick Mulready and your channel. Once creating my adsets, you recommend following the 5 categories in your spreadsheet and dig down into interests, that is very clear. My question is, what happens when you are working with cold and warm audiences?, are you creating one adset per relevant category and then target that against different groups?, that said, my structure would be the following: 1. Campaign 2. Ad set (Incluenfer, say Tony Robbins) Interests: relevant to my avatar based on findings. 3. Ad set 1: Tony Robbins - Warm Ad set 2: Tony Robbins - Cold. What are your thoughts? Thanks!
Hi Joaquin - I think where you may be getting confused here is with the definition of cold and warm audiences. Tony Robbins interest is always a cold audience (as are all interests). Warm audiences are only people who know of you or your business. So any ad set that targets the Tony Robbins interest is a cold audience.
okay lets say i filled up the table, then lets say I wanna add an adSet for the websites, I don't seem to get those websites in my interests' tab? how can I find those websites as interests and should I add them in the interest tab or where ?
thanks andrew. good video, very concise! you mentioned at least 1 million people. is it for each ad set that you create? for eg. the websites that your ideal customers visit. you want to have at least 1m in the audience before you run any ad?
Hey mate, love your videos definitely adding value to the market! I’ve got a question, I hope you can shine some light on this. If your campaign objective is to find out which audience generates more leads, Would you A/B split test two different audiences on the ad set level and see which one is the winner after 5-7 days Or would you run the ad through ABO, (not A/B testing) with the same daily amount of budget and see how each ad set performs. Looking forward to your response! Thanks
Hi Andrew. Thanks for the great video. For a restaurant in a city... do you still feel the target audience should be above 1 million people? Sounds bit much for me :)
hello i have gotta question if u could answer, lets suppose there are 3 academic related pages (e.g. dentistry) in facebook 1. x (10k followers) 2. y (9k followers) 3. z (8k followers) and i come up with similar but new academic course website and now working on target audience thing on f.b for my website marketing/traffic, the question is that is there any option to enlist or select audiences that other 3 academic f.b pages already have (audiences who follow their pages)? like can i paste link of their pages somewhere and f.b can target those audiences ? plz do reply
Hey Zak! Not all pages appear in Facebook Audience Insights, so that could be why. Try some bigger pages and see if they show up for you. Even when some do show up, if they are too small Facebook won’t show you all the data. It’s just a matter of finding big enough interests/pages to use. Hope that helps!
I've heard the trend now is to just go broad and let the algo do its thing, providing the campaign is getting the recommended 50 conversions a week. Have you done any audience split testing for verification ?
I’m finding larger audiences are performing better for the most part, but targeting is still important. I’ve tested ‘open targeting’, meaning no targeting at all except for countries and haven’t seen it do well, even on accounts with huge lead volumes. There was a time when I’d run individual interests in separate ad sets but grouping them together to create a larger audience as shown in the video seems to be a much better approach now based on my testing.
@@AndrewHubbard1 Yea I think it depends a lot on the product / service as well. Ie. Broad consumer item versus specific niche. Thanks for your insights.
There are options to target people who work in mathematics. You could also try targeting interests like teacher's unions, people employed by education departments. Think along those lines.
Thanks for watching! Which (if any) of these tools have you used to help with audience targeting in the past?
It's hard to find many authors between the available interests of Facebook. Any advise on this?
You are amazing. Thanks
Thank you!!!
Amazed this doesn't have more views. Thank you for the invaluable info!
Glad it was helpful!
What a breath of fresh air you are Andrew! This information is invaluable I am excited to put this into practice. Absolutely, you really do have a special way of breaking things down and making them easy to digest - Love it!
Really appreciate the kind words Shane! 🙏
This is amazing! Break down is great!
Such a great video. Thank you I follow so many people telling you how to grow but this is straight to the point.
Thank you this was very helpful
Do you have a facebook course?
6:49 Do these techniques still apply giving the fb targeting issues and iOS 14?
Always providing some of THE best advice out there!
Thanks James!
thank you sir andrew
Thank you! This was just what I needed.
Glad it was helpful!
You're a Top Man!
Did you made video of using all these things in your ad demo live?
This was very clear and helpful! Thank you
What would be a great interest for weight loss products?
Use the process I outline here to find some :)
This was super helpful, Andrew! Thanks SO much for sharing.
You’re welcome Erika! Thanks for watching 😃
Great Honest presentation really impressed.
I appreciate that! Thanks for watching
This was super helpful. Thank you.
That's great to hear! Thank you for watching Rogue :)
Are the facebook audience insights still available today? I cant seems to locate that feature in facebook ad
Thanks so much for sharing Andrew! Found it interesting not to include country or limit the search by age when searching in audience insights.
Also, creating ad sets for each category with 1M people in each and testing them that way sounds like a great setup, will try it soon!
Glad it was helpful!
Thanks for ur sharing , so for each ad set just only including 1 interest to test and the aduience size is at least 1Million？
Great man.
Appreciate you watching Mashruk! Glad you enjoyed it :)
Great Content
Thanks!
thank u so much...sssoooo muuuuuuchhhhh
You’re welcome :)
what if some of the things you write on your list dont show up on the list of interests on the ads manager?
thankyou sir, just one question i'm looking for how to add facebook page audience in your targeted audience on facebook ads
Thank you so much Andrew for such valuable information. I have a question and I hope you can provide us some information related to this.
Audience insight is gone so what alternative tool do we use to increase our lists of interests.
Thanks for the video, really helpful info! I've used audience insights tool before but at a basic level. Combined with the other tools, you've given me a bunch of new ideas. Thanks for speaking about the audience sizes too. Cheers
Glad it was helpful! 😀
Hi Andrew, thanks for sharing this. I have one question here, based on information gathered from Rick Mulready and your channel.
Once creating my adsets, you recommend following the 5 categories in your spreadsheet and dig down into interests, that is very clear. My question is, what happens when you are working with cold and warm audiences?, are you creating one adset per relevant category and then target that against different groups?, that said, my structure would be the following:
1. Campaign
2. Ad set (Incluenfer, say Tony Robbins)
Interests: relevant to my avatar based on findings.
3.
Ad set 1: Tony Robbins - Warm
Ad set 2: Tony Robbins - Cold.
What are your thoughts?
Thanks!
Hi Joaquin - I think where you may be getting confused here is with the definition of cold and warm audiences. Tony Robbins interest is always a cold audience (as are all interests). Warm audiences are only people who know of you or your business. So any ad set that targets the Tony Robbins interest is a cold audience.
@@AndrewHubbard1 Thanks for the clarification! 👌
@@joacole You're welcome :)
Great content! Showing your page some love and support.
Much appreciated!
sir andrew how many interest shoulf i put when creating ads?
anyone know interest finder tools to use?
okay lets say i filled up the table, then lets say I wanna add an adSet for the websites, I don't seem to get those websites in my interests' tab? how can I find those websites as interests and should I add them in the interest tab or where ?
thanks andrew. good video, very concise! you mentioned at least 1 million people. is it for each ad set that you create? for eg. the websites that your ideal customers visit. you want to have at least 1m in the audience before you run any ad?
Thanks Daphne!
That’s correct - I like at least 1m per ad set as a minimum, but often I’ll go much bigger :)
Hey mate, love your videos definitely adding value to the market!
I’ve got a question, I hope you can shine some light on this.
If your campaign objective is to find out which audience generates more leads, Would you A/B split test two different audiences on the ad set level and see which one is the winner after 5-7 days
Or would you run the ad through ABO, (not A/B testing) with the same daily amount of budget and see how each ad set performs.
Looking forward to your response!
Thanks
Hi Andrew. Thanks for the great video. For a restaurant in a city... do you still feel the target audience should be above 1 million people? Sounds bit much for me :)
hello i have gotta question if u could answer, lets suppose there are 3 academic related pages (e.g. dentistry) in facebook
1. x (10k followers)
2. y (9k followers)
3. z (8k followers)
and i come up with similar but new academic course website and now working on target audience thing on f.b for my website marketing/traffic, the question is that is there any option to enlist or select audiences that other 3 academic f.b pages already have (audiences who follow their pages)? like can i paste link of their pages somewhere and f.b can target those audiences ? plz do reply
Thanks Andrew That`s so helpful , But Please Tell me now I can't get data from the audience insights I don't know Why?
Help Please
Hey Zak! Not all pages appear in Facebook Audience Insights, so that could be why. Try some bigger pages and see if they show up for you. Even when some do show up, if they are too small Facebook won’t show you all the data. It’s just a matter of finding big enough interests/pages to use. Hope that helps!
@@AndrewHubbard1 Oh Thank's that was helpful
Glad to hear it :)
I've heard the trend now is to just go broad and let the algo do its thing, providing the campaign is getting the recommended 50 conversions a week. Have you done any audience split testing for verification ?
I’m finding larger audiences are performing better for the most part, but targeting is still important. I’ve tested ‘open targeting’, meaning no targeting at all except for countries and haven’t seen it do well, even on accounts with huge lead volumes.
There was a time when I’d run individual interests in separate ad sets but grouping them together to create a larger audience as shown in the video seems to be a much better approach now based on my testing.
@@AndrewHubbard1 Yea I think it depends a lot on the product / service as well. Ie. Broad consumer item versus specific niche. Thanks for your insights.
@@erickendall2506 Totally agree with that. Great point.
How can I target on competitor's page on FB ? It is the right way to get the customer ?
How can we categorize audience with respect to their income, how we come to know about income statistics of audience of various regions?
Hi Maria! Type 'Income' into the Detailed Targeting box (the one where you select interests), and you'll see options for selecting income ranges.
@@AndrewHubbard1 Thank u very much
Hi Andrew i am Mara small business in Cambodia, i am looking for class on Facebook Ads, hope to hear more if you have class
How to target to italians who live in spain?
Hmm maybe try targeting people who live in Spain and who also speak Italian
How to target math teacher?
There are options to target people who work in mathematics. You could also try targeting interests like teacher's unions, people employed by education departments. Think along those lines.
So glad AI exists
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