It's true in perspective it is not overpriced but other things are just priced way way more higher then that in terms of value. Ex A bun that should cost $1 is costing $3. While a coffee that should cost $1 is costing $2. Both are overpriced but coffee is still priced less
Yeah in Aus pretty standard protocol is one shot or a double ristretto for 8 oz cups, two shots for a 12 oz or 3 for a 16 oz- but not many cafes serve a T/A cup that big
i’m also a barista, but i would say he is right. maybe it’s because i’m in the US but for an 8, 12 or 16oz latte it’s all just a double shot (espresso doppio)
1. Coffe IS overpriced in most commercial coffee shop. There is a reason why every barista is taught to upsell on coffee/espresso shots etc. Thats where the profit is. So not true. 2. Lots of coffee shops use a single shot for small cups and double shots for large cups etc, so not true. 3. Most people think strong taste = strong coffee = lots of caffeine but this correlation is mostly not true and a simple way to get a strong coffee taste is just to roast the coffee really dark but it has little to no effect on caffeine - but amount of caffeine AND taste definitely varies depending on where you buy it... obviously. 4. Lol - we just wanna do a good job and service is like 50% of the job... 5. Alot of shops have automated grinders that get the amount right super consistently - they still need to be checked every single day due to slight changes in humidity and wear but not every single cup. The reason why alot of really nice smaller shops weigh every single time is because they have cheaper, manual grinders - starbucks value efficiency while smaller shops value craftmanship. So not really true.
For point number 5, I believe coffee still needs to be weighed and timed for people ordering espresso shots, not so much for latte, flat white and cappuccino. You know, because milk hides the minor imperfections in pulling a shot
@@ABS3B9 Most shops have machines which are calibrated each day, at least where I am from. It only needs to be tested throughout the day, any more and it’s just a waste of time, also a huge amount of caffeine to stomach.
Yep, with the very first "fact" that all sizes have the same amount of espresso. Each café does it differently. Starbucks gives you one shot for the tall and two shots for Grande and Venti.
The underpriced claim is true I guess. Coffee farmers earn shit from their crop and with climate change it is getting a lot harder to grow coffee. We as consumers should be paying a lot more.
What if it is one billion dollars? What if I stumbled across a cup of coffee that is one billion dollars? What will you do then, Max? Will you still defend it? Will you look me in the eyes and honestly tell that that is a fair fee for coffee, Max? Never say never.
As an ex barista - the reason I seemed happy was cause I either HAD to be for my work, or you were a very sweet customer. I was very friendly with the regulars and chatted. Always over caffeinated though.
Few points to say: 1) a large tends to have more coffee in most shops, they usually put 4 shots of espresso instead of just the usual two. 2) We do weigh our coffee, every shot should be a consistent weight. But don't expect us to do it every single time we make a coffee. We tend to do this every couple of hours to dial in the grinders.
The C market or the price by which coffee is sold in the supply chain isn’t the most accurate in comparison to it’s cost of production. The C price went down to less than a dollar per pound during 2019. Have in mind that for a coffee producer to produce coffee it costs them about $3 per pound. Now have in mind that you have a product that costs you $3 dollars to produce based off of market pricing that is derived by things out of your control your clients will try to pay closer to just $1. So producing coffee is losing money for coffee producers. Right now at coffee origins there is less coffee farmers since they are giving up on it because of a pricing model that does not work.
Being completely honest with you , I thought Starbucks is overpriced, but it reality it isn’t , the talls ( small ones ) which are 12oz are anywhere from 3-4 $ now you pay 1$ more and you get a venti ( large ones ) 24oz one , it’s honestly worth it if you buy the big ones, now the food products are also fairly priced , cake pops are like 2.25 and the breakfast sandwiches anywhere from 3.25 -5.50 , sure is it more expensive than having coffee at home , for sure , but take in dunkin for comparison and it’s only like 1-2$ your saving, McDonald’s, sure hot coffee is for sure cheaper but the Frappuccino is like 2$ cheaper and it honestly isn’t better . But hey that’s just my opinion, to each their own
@@gellertgrindelwald2921 that's the same concept used in every product. Like popcorn buckets, pay a little more and get a lot. In perfumes too, for 100ml you pay a price, but for just a little more, you can get 200ml, that is double, in ice creme scoops too and a lot of other stuff. It's not Starbuck or coffee's way, it's a marketing way
@@gellertgrindelwald2921 Wooow it's only 1-2 - 5 $ cheaper, it's coffee it doesn't cost in the thousands, that amount of money you talk about saving represents a huge amount in percentage of the coffee's price. Sure if you buy a Venti or a gallon you'll get a little better value for money compared to the other sizes, but even if you buy a gallon of coffee that doesn't justify the price they are putting on their coffe, and many people just want a regular amount of coffee not gallons. There is a difference between being cheap/poor and not liking to waste money for unnecessary overpriced things or simply finding it overpriced. And sure Starbucks doesn't seem veeery overpriced compared to other Starbucks rip-offs who built their business model copying starbucks' s model, maybe you're a gen z who never experienced a coffe in regular restaurants/cafés and only got used to coffees in this trend of coffee shops which was started or at least made popular by Starbucks, but coffee can be found in many other places way cheaper than Starbucks. And for the food, I'll advise you to some time try going to a bakery pastry and try food there, it's way more delicious and way more cheap than Starbucks.
Many places do put extra shots in larger sized lattes by default, but some don’t and their large lattes taste way too milky with only a subtle coffee flavor.
It entirely depends on the place you go, I've worked as a barista in places where regular and large lattes have the same number of shots and some where the large has an extra shot.
@@UniversalEdits504 yep sometimes but, rules change time by time, and by locality too, in our country there's no system of selling cofee like that at all.. everything is instant coffee
Barista here: I’m not sure about other countries, but in my country: 1) Coffee IS overpriced, actual cost of your coffee is just 10% of its price, additional cost comes from milk and additives, milk being more expensive than your espresso 2) Large coffee has a double shot of espresso, small has only one shot. You’d get more energized from black or brewed coffee without milk, than latte or cappuccino 3) We’re just made to smile at you don’t get flattered 😅
Unless you're a coffee shop inside the garage of your mom letting you use it rent free, coffee being 10% of the price is reasonable considering you have other direct costs (milk) and indirect costs (cups, straw, sugar packets, packaging, stirrer) and overhead costs (wages, rent, insurance, taxes and licenses, marketing,spoilage and wastages, etc) The actual coffee the cafe sourced? It's underpriced. The coffee farmers are underpaid. Rising temperatures killing crops. Water and fertilizer prices are soaring. Coffee is now cheaper than it was in the 70s but consumers want it to be even cheaper.
Yes but surely you need to take into account the original cost of the espresso machine and it’s upkeep/maintenance per cup of coffee made. Machines are extremely expensive if you’re a small cafe. Different story for large chains though.
The profit margins on coffee are actually quite high. They ARE overpriced in relation to materials but for what you're getting, they're very reasonably priced. As long as you don't get the sugar milk Starbucks drinks. Cafes also don't usually make most of their money from coffee. They would rather sell you food or meals
I assumed he was talking about much further back in the supply chain. The true cost of coffee is completely obscured by the commodities market, and a huge number of coffee operations barely support extreme-poverty lifestyles for the actual producers, who're often under heavily exploitated conditions and completely under water.
man im from spain and ive never paid more than a euro (~1.20usd) for a cup of coffee so i rlly think its very very cheap but i understand that in the states might be expensive as hell
yea, this is ridiculous. one cups worth of coffee costs about 15 eurocents lmao. where i live the price of a cup if coffee almost doubled in the last 8 years or so. with profit margins that now have to be like 1200%
Coffe has one of the largest profit margins out of any product in a caffe...Here the cost to make a cup of coffee is like 10-15 cents while they sell it for 1.5-2€ so a profit margin of over 1000%
While I agree with you. There’s also a VERY expensive espresso machine. Probably some water treatment equipment as well. And a rent to pay… along with a lot of other expenses like wages, cups, electricity, tables, chairs etc. It’s a large upfront investment to setup a cafe. But for “cheap” chain restaurant’s drip coffee… yeah it’s very profitable
@@kevinleven7482 Here we drink Turkish coffee so there is no machines involved.So its even less of an investment.You just need water a stove and a small traditional cooking pot for coffee.Caffes are one of the most profitable businesses... What's even funnier a lot of restaurants profit come from drinks...
unfortunately coffee beans is not the only thing to drive the cost of a cup of coffee. of course, it varies around different places, James Hoffmann made a video about it a few years ago ua-cam.com/video/7SM2Jrot-ZM/v-deo.html . also, if you only take the cost of coffee beans you're talking about GROSS profit margin that can be quite high especially in coffee producing countries. however, if you account costs associated with a cup of coffee, the NET profit margin will be far less.
I think a better point is that large chains are like supermarkets. They force farmers' prices down whereas independent Roasters who charge more usually pay their farmers much fairer prices. The best person to watch to appreciate that is James Hoffmann (the biggest coffee YT channel). He has a video about it.
At bigger chains like starbucks McDonald’s etc. we do NOT taste the coffee throughout the day. We are nice to you because people are offered surveys on their app or receipt, and that score effects how many hours of labor we get. Also, this is a customer service job, of course we’re nice to you!
I worked at a starbucks, and my boss had told me that we should taste one shot at the beginning of our shift to ensure good taste. That said, I was just nice because i wanted a job.
As someone who works at a local coffee shop this isn’t entirely accurate Our shop does increase espresso amounts based on size. Also the weight of the shot is true that it will taste better, however most grinders weigh the grounds as they dispense so you won’t actually see your barista weighing them. Also at my shop we are nice to some customers because we have to be, but for the most part we genuinely enjoy everyone’s company.
I stopped off for a coffee at a motorway services after watching a different video where Max said about them not putting more shots in the larger drinks. I ended up accidentally getting a large with 5 shots in it. I rejoined the motorway and was 5 miles into my journey before I realised I'd left my car behind.
Lol, my family owns a cafe and most of the profits are from coffee and other drinks. The markup is insane. The only thing you shouldn’t complain about are the costs of bakery/food items😬
Many shops I've been to have a list of the shots you get in the drink, usual 2 for small 2 or 3 for medium, and 4 for large. I can get a large for about $5, but am extra shot of espresso is $3.50. So yeah I'll continue getting the large and saving the shot of espresso for drinks that don't have it.
As a barista myself, i will only say point one is sort of valid, since softdrinks from fountains can go up to a thousand procent mark up. Weighing your coffee once a day or every new bag of beans is more than enough, timing also only once a day. And to be mean that is my first cup that I will weigh and time. Friendliness is also just part of the whole industry of customer services. The caffeine might make us seem more upbeat. Beans make a difference in caffeine, but usually you'll see an Arabica bean and well those are pretty similar in terms of caffeine. The taste is mostly down to the length of the roast, other variables are time amount of coffee grounds but also how fine it is.
Yet again proven this guy goes off of nothing beyond his own impressions of things. 1: coffee in a shop is ALWAYS overpriced, it’s to pay the workers. Making coffee yourself is not even close to 1/3rd of the price. 2. Large coffees do contain more coffee, otherwise they could be sued for false marketing. Good job, you make me cringe more than tiktok.
This guy knows some things. At Starbucks a tall usually has one shot less than a grande but a grande typically has the same amount as a vente. I did taste coffee at Starbucks but only at the beginning of my shift, only one shot, not quite enough to affect my mood. I was just nice because I’m nice, and I did have a positive impression and cared about my customers. Coffee beans are also soooo much cheaper than what you pay for being made at a shop. If they are making a cup of coffee, without anything else added, it is sometimes 4 to 5 times more than what it would be at home. A cup of coffee at home costs like a quarter
coffe in shops is overpriced to fill the pockets of the owner first and foremost. a normal cup of coffee (not the american standard) costs about 12 times the price of actual beans needed for a cup. and it is still raising annually.
I used to work at a coffee shop and depending on what size you get you actually will get anywhere from 2-4 shots of espresso in most drinks. Ordering an extra shot of espresso is only necessary if you feel like you want/need it in your drink.
As a barista, small and medium are typically two shots, large is THREE shots. One coffee shop I worked at did smalls with one shot, medium w/ 2 and large with 3.
That's the first time in 17 years of working in the restaurant business that I've heard this. All of the places I've worked at must have made incredible deals with their suppliers.
Also, always stir your espresso, the crème on top is made up of gases from the roasting process. The pressure of the espresso machine extracts the gases and creates crème. Usually, this is CO2 and can taste bitter, or gross. Stir it, or break it down the crème before drinking.
Not only that but coffee is incredibly labour intensive to produce. Coffee has to be planted, harvested when the bean is just right, dried, fermented, and then farmers who went through months of labour get their hard earned labour basically stolen by massive companies who pay them basically nothing. Coffee is a labour of love and the fact we have cheap coffee at all for all it takes to produce is almost a crime.
No, I work at a Dunkin and you get a certain size espresso corresponding to the size you order. Order a small, you get a small espresso shot; order a large, you get a large espresso shot, and so on. Its not just more milk or water.
I like this dude, but he definitely makes very broad generalizations. Like a lot of this video just plain doesn't apply to many coffee chains like Sbux, Caribou, Dunkin', etc. Maybe a lil mom and pop coffee shop will weigh the beans and time the shots each time, but bigger chains tend to have higher end machines where you generally only do that to calibrate them every few hours
I worked as a barista in the past and I can vouch for us being caffeinated 😂 I had to drink atleast 3 cups of coffee when I did opening shift. Could feel my heart palpitating for hours!
As someone who worked in the movie theatre industry back in high school, it’s all a marketing gimmick to make you want to add-on and appeal to a sizable deal. Literally just drink coffee and milk or black coffee and you save a lot of $$
On the third point, you say that, but the strength of the beans would also vary from nation to nation, due to different restrictions on food safety standards. In the UK, for example, many people actually consider Mcdonald's coffee to be top-tier.
Usually fast paced coffee shops just have coffee ground dispensers that bring out the exact amount of coffee somewhat consistently. And of course we add more espresso for different sizes but the ratio from milk to espresso is very good on mostly small or medium latte depends on the cafe.
People are hugely underestimating how damn expensive espresso equipment is. They probably never pay off the machines at restaurants because of how often they get serviced or replaced. Some places still overprice coffee but espresso is a steal at many places.
Also, as a dunks employee, the amount of espresso DOES change for different sizes. Small = 1 shot, up to Large = 3. Of course, you can always ask for more. Just be aware that if you do, you are putting a bit more strain on the employees as if you get milk, skim, or cream I guess, the amount is dispensed via machine. Granted, this isn't an issue because the milk is mixed in with the espresso, so adding or taking away isn't an issue, but if you order the macchiato it will cause new employees a bit of stress. Or at least... the ones who actually care enough to get stuff right. Newer myself, and I've seen nearly 10 people start and quit within a month. It's sad how poor the work ethic is right now, and yes that is likely why lines get so long.
Depends on where u are at, like i live in Rwanda, and a kilo of roasted arabica is about under $10, which is used to make around 100 cups as an espresso uses about 8-10 grams per shot
What if it is 1 billion dollars? What if I stumble across a cup of coffee that is 1 billion dollars? What will you do then.... Max? Will you still defend it? Will you look me in the eyes and honestly tell me that that is a fair fee for coffee, Max? Never say never.
@@fluffychooks5615 a cup if coffee in my country is $1.20 from a local coffee shop or hawker centre. Starbucks is like $5-$7 per cup. Most of the locals drinks coffee from the hawkers. Only late millenials and genz buys from starbucks.
I’m a Barista. Coffee is the product with the highest profit margin. Approx 3-4000% profit margin. With ALL costs, including employee salary, a cup of coffee costa approx 10 cents for a restaurant. The price depends on the quality of the bean, but even with really expensive coffee beans the cup won’t cost more than 50 cents per cup.
Me: * makes high end specialty coffee freshly roasted every morning on my V60 for 35 cents a cup* Starbucks: here’s the same coffee you can make at home for 6 dollars Me: Wow what a deal!
I work in a coffee chain, I can without a doubt say that 1. The size does in fact change the amount of shots that we use. 2. We do not taste coffee throughout the day to "check if it tastes good", we check the grind, the dose and the time it takes to pour the shot. 3. Coffee is so incredibly over priced that I can't believe this guy was able to say otherwise with a straight face. 4. I hate coffee :)
The reason it’s underpriced is because the farmers often lose money growing and selling it. Small family farms that are kind of stuck, they take on debt every year but are still able to operate.
Hey this guy is actually full of shit. I have owned cafe's and restaurants and it costs us about 35c including the cup to make your coffee that you are paying $5 for. It is literally the most overpriced thing.
Coffee is not overpriced... Just Starbucks and everywhere else that sells coffee, to me a $1 large black coffee from McD's tastes better than a $5 coffee from Liberal Bucks (Starbucks)
"never say coffee is overpriced..."
Starbucks: *sweating profusely*
the normal base coffee from starbucks i think is low price. The fancy stuff is what's expensive.
@@broniszlebiecki9298 yup
50% of the price goes to brand, is like Gucci
@@cheese5911 bruh gucci Is way more than 50% for brand which is pretty crazy if you think about it.
@@G0ld3nFW that's like saying poor people are poor
Him: "never say coffee is overpriced"
Starbucks: "y-yeah what he said"
My thoughts exactly
Beans are never overpriced. It’s the specialty drinks that are.
It's true in perspective it is not overpriced but other things are just priced way way more higher then that in terms of value.
Ex
A bun that should cost $1 is costing $3.
While a coffee that should cost $1 is costing $2.
Both are overpriced but coffee is still priced less
Tbh starbucks isnt even close to coffee
Well, yeah, coffee is cheap if you don't get their additions
as a barista. we do not use 2 shots for every latte. bro pulled that fact out of his ass
So… elaborate? You just said he was false without correcting.
@@gutzbin when I was a barista a small latte had 1.5 ounces of espresso, medium and large both had 2 ounces. It varies per coffee shop of course
Yeah in Aus pretty standard protocol is one shot or a double ristretto for 8 oz cups, two shots for a 12 oz or 3 for a 16 oz- but not many cafes serve a T/A cup that big
Yeah we do 1 shot in a small 2 shots in a medium and 3 shots in a large
i’m also a barista, but i would say he is right. maybe it’s because i’m in the US but for an 8, 12 or 16oz latte it’s all just a double shot (espresso doppio)
1. Coffe IS overpriced in most commercial coffee shop. There is a reason why every barista is taught to upsell on coffee/espresso shots etc. Thats where the profit is. So not true.
2. Lots of coffee shops use a single shot for small cups and double shots for large cups etc, so not true.
3. Most people think strong taste = strong coffee = lots of caffeine but this correlation is mostly not true and a simple way to get a strong coffee taste is just to roast the coffee really dark but it has little to no effect on caffeine - but amount of caffeine AND taste definitely varies depending on where you buy it... obviously.
4. Lol - we just wanna do a good job and service is like 50% of the job...
5. Alot of shops have automated grinders that get the amount right super consistently - they still need to be checked every single day due to slight changes in humidity and wear but not every single cup. The reason why alot of really nice smaller shops weigh every single time is because they have cheaper, manual grinders - starbucks value efficiency while smaller shops value craftmanship. So not really true.
Agreed. I’ve worked in a coffee place for 4 years, basically all the things he has said he pulled straight out of his ass.
@@JailbreakMoments Pulling facts straight out of his pretty ass?
*Like that's something new...*
For point number 5, I believe coffee still needs to be weighed and timed for people ordering espresso shots, not so much for latte, flat white and cappuccino. You know, because milk hides the minor imperfections in pulling a shot
@@ABS3B9 Most shops have machines which are calibrated each day, at least where I am from. It only needs to be tested throughout the day, any more and it’s just a waste of time, also a huge amount of caffeine to stomach.
THAANK YOUU I needed this comment
If pharmacist employees smile at you it’s not because they’re happy to see you. It’s just cause they’re on drugs
148 likes and no comment? Lemme fix that…
@@checotaso 😐
As a pharmacist myself...we're not 😅
At least my fellow workers didn't tell me :D
Fuck...I didn't get the joke -.-
@@HAOS5HD r/whooooooosh
@@checotaso the myth that pharmacists have no sense of humour has been confirmed 😂
It feels like this guy just comes up with ideas, doesn't fact check himself, then just runs with it and presents it as fact.
Yeah
Did the math in my comment for ppl to see
@@spoilerboy3845 where did maths come from 💀
Yep, with the very first "fact" that all sizes have the same amount of espresso. Each café does it differently. Starbucks gives you one shot for the tall and two shots for Grande and Venti.
The underpriced claim is true I guess. Coffee farmers earn shit from their crop and with climate change it is getting a lot harder to grow coffee. We as consumers should be paying a lot more.
Bro came at the end there.
I was gonna say that
I mean why include facts when you can just make statements with confidence😂
What if it is one billion dollars? What if I stumbled across a cup of coffee that is one billion dollars? What will you do then, Max? Will you still defend it? Will you look me in the eyes and honestly tell that that is a fair fee for coffee, Max? Never say never.
I love that video
Lol I was looking for a comment like this 🤣
Lmaooo..
Yes
Just the comment I was looking for
As an ex barista - the reason I seemed happy was cause I either HAD to be for my work, or you were a very sweet customer. I was very friendly with the regulars and chatted. Always over caffeinated though.
May I ask, is being over caffeinated bad for your health? Does it pose any long term side effect?
@@qinaaaa It is difinitely bad for you. Caffeine can cause insomnia, restlessness, nausea, increased heart rate and more.
@@gerison7868 jokes on you I already have insomnia so sign me up!
@@Tokyo1889 that's an even worse idea 😂
@@Tokyo1889 bruh same, everyday i slept at 3AM and wake up in 5:30AM and drink black coffee without sugar
What if I served you a cup of coffee, that was one billion dollars (homelander theme plays)
Few points to say:
1) a large tends to have more coffee in most shops, they usually put 4 shots of espresso instead of just the usual two.
2) We do weigh our coffee, every shot should be a consistent weight. But don't expect us to do it every single time we make a coffee. We tend to do this every couple of hours to dial in the grinders.
"Never say coffee is overpriced"
Come to Australia and tell me if you still hold that view
ok but me i was just like ‘okayyyyy i’ll just make sure $4.50 a cup isn’t expensiveeee’
Come to any large hipster place in Germany and think about that again lmao
@@hot_damn99 Come to zurich and think about that😂
Australian coffee is cheaper than most other countries.
@@jakeward2053 elaborate
"Coffee is actually the most underpriced item on menues"
Source: Trust me bro
Why no replies here? Let me be the first one ;))
kek
Me who bought locally produced ground coffee for half dollar per ounce: "you can trust me instead."
The C market or the price by which coffee is sold in the supply chain isn’t the most accurate in comparison to it’s cost of production. The C price went down to less than a dollar per pound during 2019. Have in mind that for a coffee producer to produce coffee it costs them about $3 per pound. Now have in mind that you have a product that costs you $3 dollars to produce based off of market pricing that is derived by things out of your control your clients will try to pay closer to just $1. So producing coffee is losing money for coffee producers. Right now at coffee origins there is less coffee farmers since they are giving up on it because of a pricing model that does not work.
Any coffee that costs that cheap hasn’t been ethically sourced and someone is getting the short end of the stick.
As a Starbucks employee that has seen a single drink go over $15, yes, SOME coffee is overpriced😂😂
"Weak coffee beans" 😂
Coffee beans at McDonald's didn't go to the gym
“Weakest coffee beans” if ur gonna quote someone don’t misquote them
"coffee is not overpriced"
Starbucks:
Being completely honest with you , I thought Starbucks is overpriced, but it reality it isn’t , the talls ( small ones ) which are 12oz are anywhere from 3-4 $ now you pay 1$ more and you get a venti ( large ones ) 24oz one , it’s honestly worth it if you buy the big ones, now the food products are also fairly priced , cake pops are like 2.25 and the breakfast sandwiches anywhere from 3.25 -5.50 , sure is it more expensive than having coffee at home , for sure , but take in dunkin for comparison and it’s only like 1-2$ your saving, McDonald’s, sure hot coffee is for sure cheaper but the Frappuccino is like 2$ cheaper and it honestly isn’t better . But hey that’s just my opinion, to each their own
@@gellertgrindelwald2921 that's the same concept used in every product. Like popcorn buckets, pay a little more and get a lot. In perfumes too, for 100ml you pay a price, but for just a little more, you can get 200ml, that is double, in ice creme scoops too and a lot of other stuff. It's not Starbuck or coffee's way, it's a marketing way
@@SKULCRUSHR ahhh , thank you , it makes sense honestly
Base coffee and lattes arent
@@gellertgrindelwald2921 Wooow it's only 1-2 - 5 $ cheaper, it's coffee it doesn't cost in the thousands, that amount of money you talk about saving represents a huge amount in percentage of the coffee's price.
Sure if you buy a Venti or a gallon you'll get a little better value for money compared to the other sizes, but even if you buy a gallon of coffee that doesn't justify the price they are putting on their coffe, and many people just want a regular amount of coffee not gallons.
There is a difference between being cheap/poor and not liking to waste money for unnecessary overpriced things or simply finding it overpriced.
And sure Starbucks doesn't seem veeery overpriced compared to other Starbucks rip-offs who built their business model copying starbucks' s model, maybe you're a gen z who never experienced a coffe in regular restaurants/cafés and only got used to coffees in this trend of coffee shops which was started or at least made popular by Starbucks, but coffee can be found in many other places way cheaper than Starbucks.
And for the food, I'll advise you to some time try going to a bakery pastry and try food there, it's way more delicious and way more cheap than Starbucks.
The point he made on the large latte is actually completely false. When you go from a small to medium there’s an extra espresso. Same for large.
Many places do put extra shots in larger sized lattes by default, but some don’t and their large lattes taste way too milky with only a subtle coffee flavor.
If they dont put another shot into larger latte its not a place worth going too
It really depends where you go some will use a double shot for all sizes
It entirely depends on the place you go, I've worked as a barista in places where regular and large lattes have the same number of shots and some where the large has an extra shot.
Exactly. It even says how many shots you get for what size.
I worked at Tim Hortons for around 6 Months and we put one shot in small lattes 1 and a half in mediums and 2 in larges
The way bro toss the cups giving me “why tf is this even the subject”
The amount of effort you put in to just a 1-minute video to me is honestly so impressive. Keep it up!
Yes yes...I like the same in his content
No hate but he is usually wrong with these fun facts ...
@@UniversalEdits504 yep sometimes but, rules change time by time, and by locality too, in our country there's no system of selling cofee like that at all.. everything is instant coffee
@@ramakrishnagudivada2666 rules do change but we talking bout now so it doesn't change anything
it's not that much effort this is like 3 hours of work at most for a one minute video which is a pretty normal ratio for any video production
Barista here: I’m not sure about other countries, but in my country:
1) Coffee IS overpriced, actual cost of your coffee is just 10% of its price, additional cost comes from milk and additives, milk being more expensive than your espresso
2) Large coffee has a double shot of espresso, small has only one shot. You’d get more energized from black or brewed coffee without milk, than latte or cappuccino
3) We’re just made to smile at you don’t get flattered 😅
Barista here too, and you are absolutely right
You didn’t factor in your own wage, rent, all outgoing cost to run cafe and so on. If you add them all up, you’ll have a very thin margin.
Unless you're a coffee shop inside the garage of your mom letting you use it rent free, coffee being 10% of the price is reasonable considering you have other direct costs (milk) and indirect costs (cups, straw, sugar packets, packaging, stirrer) and overhead costs (wages, rent, insurance, taxes and licenses, marketing,spoilage and wastages, etc)
The actual coffee the cafe sourced?
It's underpriced. The coffee farmers are underpaid. Rising temperatures killing crops. Water and fertilizer prices are soaring. Coffee is now cheaper than it was in the 70s but consumers want it to be even cheaper.
In Jerusalem too - small cappuccino costs 4$ but the production is like 0.25
Yes but surely you need to take into account the original cost of the espresso machine and it’s upkeep/maintenance per cup of coffee made. Machines are extremely expensive if you’re a small cafe. Different story for large chains though.
Max: grabs coffee
Max a few seconds later: AAAAAAAAAAAAAHAHHHHHHHHHHHH
as a barista. we put 1 shot for small. 2 shots for a tall.
Baristas have to be nice to customers if they’re caffeinated or not and yes don’t get flattered they’re just trying to do their job 😭
I have to do it if I been overwhelmed lol
The profit margins on coffee are actually quite high. They ARE overpriced in relation to materials but for what you're getting, they're very reasonably priced. As long as you don't get the sugar milk Starbucks drinks.
Cafes also don't usually make most of their money from coffee. They would rather sell you food or meals
I assumed he was talking about much further back in the supply chain. The true cost of coffee is completely obscured by the commodities market, and a huge number of coffee operations barely support extreme-poverty lifestyles for the actual producers, who're often under heavily exploitated conditions and completely under water.
man im from spain and ive never paid more than a euro (~1.20usd) for a cup of coffee so i rlly think its very very cheap but i understand that in the states might be expensive as hell
@@JuHerSua99 Starbucks coffee costs 5~ dollars
Where the hell is he getting his lattes? I'm pretty sure most places add more shots of espresso in the large drinks.
yea, this is ridiculous. one cups worth of coffee costs about 15 eurocents lmao. where i live the price of a cup if coffee almost doubled in the last 8 years or so. with profit margins that now have to be like 1200%
The only coffee chain overpriced is Starbucks in the world. We all know that.
"The barista probably hates you'
Coffe has one of the largest profit margins out of any product in a caffe...Here the cost to make a cup of coffee is like 10-15 cents while they sell it for 1.5-2€ so a profit margin of over 1000%
While I agree with you. There’s also a VERY expensive espresso machine. Probably some water treatment equipment as well. And a rent to pay… along with a lot of other expenses like wages, cups, electricity, tables, chairs etc.
It’s a large upfront investment to setup a cafe.
But for “cheap” chain restaurant’s drip coffee… yeah it’s very profitable
@@kevinleven7482 Here we drink Turkish coffee so there is no machines involved.So its even less of an investment.You just need water a stove and a small traditional cooking pot for coffee.Caffes are one of the most profitable businesses... What's even funnier a lot of restaurants profit come from drinks...
unfortunately coffee beans is not the only thing to drive the cost of a cup of coffee. of course, it varies around different places, James Hoffmann made a video about it a few years ago ua-cam.com/video/7SM2Jrot-ZM/v-deo.html . also, if you only take the cost of coffee beans you're talking about GROSS profit margin that can be quite high especially in coffee producing countries. however, if you account costs associated with a cup of coffee, the NET profit margin will be far less.
@@armu8282 Im just saying facts.Ive worked in a few caffe's here and the coffe is very cheap here (Montenegro).
@@sharpshooter4529 i dont disagree with you I'm just saying there are costs associated with a cup of coffee other than coffee beans
That grunt of satisfaction in the end of the video really caught me off guard😂
Bro just really moaned
I kinda wonder what he gave to the barista to be allowed to do that there.
I think a better point is that large chains are like supermarkets. They force farmers' prices down whereas independent Roasters who charge more usually pay their farmers much fairer prices. The best person to watch to appreciate that is James Hoffmann (the biggest coffee YT channel). He has a video about it.
Why was that last bit so funny 😭
At bigger chains like starbucks McDonald’s etc. we do NOT taste the coffee throughout the day. We are nice to you because people are offered surveys on their app or receipt, and that score effects how many hours of labor we get. Also, this is a customer service job, of course we’re nice to you!
We do not care
i do not care
You do not care
I worked at a starbucks, and my boss had told me that we should taste one shot at the beginning of our shift to ensure good taste. That said, I was just nice because i wanted a job.
Wow I didn’t know those surveys actually mattered, I’ll be sure to be doing them ! Especially if I appreciate their service :))
As someone who works at a local coffee shop this isn’t entirely accurate
Our shop does increase espresso amounts based on size. Also the weight of the shot is true that it will taste better, however most grinders weigh the grounds as they dispense so you won’t actually see your barista weighing them. Also at my shop we are nice to some customers because we have to be, but for the most part we genuinely enjoy everyone’s company.
I stopped off for a coffee at a motorway services after watching a different video where Max said about them not putting more shots in the larger drinks.
I ended up accidentally getting a large with 5 shots in it. I rejoined the motorway and was 5 miles into my journey before I realised I'd left my car behind.
“AAUGH” at the end got me☠️☠️☠️
Lol, my family owns a cafe and most of the profits are from coffee and other drinks. The markup is insane. The only thing you shouldn’t complain about are the costs of bakery/food items😬
Many shops I've been to have a list of the shots you get in the drink, usual 2 for small 2 or 3 for medium, and 4 for large.
I can get a large for about $5, but am extra shot of espresso is $3.50.
So yeah I'll continue getting the large and saving the shot of espresso for drinks that don't have it.
Damn for that price you could just buy a couple large boxes/jars of coffee
“It’s not because they like you” story of my life
As a barista myself, i will only say point one is sort of valid, since softdrinks from fountains can go up to a thousand procent mark up.
Weighing your coffee once a day or every new bag of beans is more than enough, timing also only once a day. And to be mean that is my first cup that I will weigh and time.
Friendliness is also just part of the whole industry of customer services. The caffeine might make us seem more upbeat.
Beans make a difference in caffeine, but usually you'll see an Arabica bean and well those are pretty similar in terms of caffeine. The taste is mostly down to the length of the roast, other variables are time amount of coffee grounds but also how fine it is.
Yet again proven this guy goes off of nothing beyond his own impressions of things.
1: coffee in a shop is ALWAYS overpriced, it’s to pay the workers. Making coffee yourself is not even close to 1/3rd of the price.
2. Large coffees do contain more coffee, otherwise they could be sued for false marketing.
Good job, you make me cringe more than tiktok.
For real, this dude didn’t even bother walking into a coffee shop to learn abt shit
This guy knows some things. At Starbucks a tall usually has one shot less than a grande but a grande typically has the same amount as a vente. I did taste coffee at Starbucks but only at the beginning of my shift, only one shot, not quite enough to affect my mood. I was just nice because I’m nice, and I did have a positive impression and cared about my customers. Coffee beans are also soooo much cheaper than what you pay for being made at a shop. If they are making a cup of coffee, without anything else added, it is sometimes 4 to 5 times more than what it would be at home. A cup of coffee at home costs like a quarter
He's also based in Europe so I give him some leeway on things that might be true there but not stateside
coffe in shops is overpriced to fill the pockets of the owner first and foremost. a normal cup of coffee (not the american standard) costs about 12 times the price of actual beans needed for a cup. and it is still raising annually.
Actually your number 2 point is literally false. That's how they do it, it's the same amount of coffee but more filler for certain types of drinks
I used to work at a coffee shop and depending on what size you get you actually will get anywhere from 2-4 shots of espresso in most drinks. Ordering an extra shot of espresso is only necessary if you feel like you want/need it in your drink.
As a barista I don’t weigh the beans or taste them before customers lol
What if it was one billion dollars
Maybe there is a lot of coffee
no
@@evelyngrace6029 this was a year ago
Then you'd be at Starbucks.
A cup of coffee in an Indian bistro - 20c.
A cup of coffee in Indian restaurant - upto $1.
A cup of coffee in Indian barista - upwards of $1 - $5.
"Coffee isn't overpriced"
Brooklyn: *I think not*
I feels like this is something a person paid by starbucks would say
Bro got that accountant drip
“Never say coffee is overpriced.”
He’s looking for Starbucks to sponsor him.
Him: coffee isnt expnsive
Graham stephan: gets a heart attack
There is a coffee shop in Melbourne Australia selling a cup of coffee for around $200.
As a barista, small and medium are typically two shots, large is THREE shots. One coffee shop I worked at did smalls with one shot, medium w/ 2 and large with 3.
Never say coffee is overpriced and then proceeds to explain how they give you the same amount of coffee for more money
I brew my own at home. Even just opening the packet feels like a punch to the olfactory... It's so good.
That's the first time in 17 years of working in the restaurant business that I've heard this. All of the places I've worked at must have made incredible deals with their suppliers.
Also, always stir your espresso, the crème on top is made up of gases from the roasting process. The pressure of the espresso machine extracts the gases and creates crème. Usually, this is CO2 and can taste bitter, or gross. Stir it, or break it down the crème before drinking.
HATE HOW THIS GUY IS TRYING TO EXPLAIN EVERYTHING IN THE WORLD. HE SURE MASTERPIECES THE ART OF PRETENDING KNOWING A SUBJECT
Not only that but coffee is incredibly labour intensive to produce. Coffee has to be planted, harvested when the bean is just right, dried, fermented, and then farmers who went through months of labour get their hard earned labour basically stolen by massive companies who pay them basically nothing. Coffee is a labour of love and the fact we have cheap coffee at all for all it takes to produce is almost a crime.
Well, yes. But if you pay more for a coffee at a Cafe that usually doesn't mean that the farmers get more money
" coffee is one of the most underpriced..."
Star bucks : *ima just pretend i never heard that*
Larger coffees have more coffee because milk or cream is more expensive than coffee so they fill it with more coffee than milk
"Coffee is one of the most underpriced items on a menu of any Café or Restaurant".
Modern Coffee shops : 👀
“Coffee is one of the most underpriced items on a menu”
Starbucks: Write that down write that down.
Getting a larger size at Starbucks latte wise they will adjust the shots of espresso to the size of cup so you don’t have to order extra shots
that last "ahhhh" lmaoo
The McDonald's in The Netherlands have the strongest coffee i've ever drank, and i get it from lots of different places.
Barista here.
We use a different number of espresso shots for each size….
That goes for syrups/flavors too.
No, I work at a Dunkin and you get a certain size espresso corresponding to the size you order. Order a small, you get a small espresso shot; order a large, you get a large espresso shot, and so on. Its not just more milk or water.
I have literally never seen someone weigh the ground beans 😂 you know, the grinder kinda does it for you.
I like this dude, but he definitely makes very broad generalizations. Like a lot of this video just plain doesn't apply to many coffee chains like Sbux, Caribou, Dunkin', etc. Maybe a lil mom and pop coffee shop will weigh the beans and time the shots each time, but bigger chains tend to have higher end machines where you generally only do that to calibrate them every few hours
@@apocalyptica003 no one ever weighs the beans, it’s just unecessary
@@ohhimark3691 most 3rd wave shops do everything by weight.
@@ohhimark3691 definitely not unnecessary. Timer based grinders are very inconsistent. Good coffee shops will weigh out doses for consistency
Yeah unless you are ultra pretentious
I worked as a barista in the past and I can vouch for us being caffeinated 😂 I had to drink atleast 3 cups of coffee when I did opening shift. Could feel my heart palpitating for hours!
Mc Donald’s coffee tastes like dish water 😅
As someone who worked in the movie theatre industry back in high school, it’s all a marketing gimmick to make you want to add-on and appeal to a sizable deal. Literally just drink coffee and milk or black coffee and you save a lot of $$
On the third point, you say that, but the strength of the beans would also vary from nation to nation, due to different restrictions on food safety standards. In the UK, for example, many people actually consider Mcdonald's coffee to be top-tier.
I would think you might want to look into why they think that crap is top tier
@@diychad7268 quality of ingredients sourced. USA frequently favours crap quality.
LMFAO
The aghghhggg at the end got me
Usually fast paced coffee shops just have coffee ground dispensers that bring out the exact amount of coffee somewhat consistently. And of course we add more espresso for different sizes but the ratio from milk to espresso is very good on mostly small or medium latte depends on the cafe.
People are hugely underestimating how damn expensive espresso equipment is. They probably never pay off the machines at restaurants because of how often they get serviced or replaced. Some places still overprice coffee but espresso is a steal at many places.
What in the absolute hell is a “weak” vs “strong” 💪 coffee bean 😂
Also, as a dunks employee, the amount of espresso DOES change for different sizes. Small = 1 shot, up to Large = 3. Of course, you can always ask for more. Just be aware that if you do, you are putting a bit more strain on the employees as if you get milk, skim, or cream I guess, the amount is dispensed via machine. Granted, this isn't an issue because the milk is mixed in with the espresso, so adding or taking away isn't an issue, but if you order the macchiato it will cause new employees a bit of stress. Or at least... the ones who actually care enough to get stuff right. Newer myself, and I've seen nearly 10 people start and quit within a month. It's sad how poor the work ethic is right now, and yes that is likely why lines get so long.
Was looking for this comment! I work in an expresso bar where we do:
Small = 1 shot
Medium = 1.5 shots
Large = 2 Shots
1.5 is the perfect amount imo
You’re amazing max!
Depends on where u are at, like i live in Rwanda, and a kilo of roasted arabica is about under $10, which is used to make around 100 cups as an espresso uses about 8-10 grams per shot
What if it is 1 billion dollars?
What if I stumble across a cup of coffee that is 1 billion dollars? What will you do then.... Max?
Will you still defend it?
Will you look me in the eyes and honestly tell me that that is a fair fee for coffee, Max?
Never say never.
ua-cam.com/users/shortsavK94ABpZqE?feature=share for anyone wondering
Coffee isn't overpriced, it's just expensive
A shot of espresso is about 50 cents
@@MrBlacksheep98 that cheap?
A shot of expresso can be as high as 3$ in my neighborhood so...
(edit: And it was lowered recently...)
@@fluffychooks5615 a cup if coffee in my country is $1.20 from a local coffee shop or hawker centre. Starbucks is like $5-$7 per cup. Most of the locals drinks coffee from the hawkers. Only late millenials and genz buys from starbucks.
@@shakirakashah8590 wow, that's cheap
This man is DELUSIONAL
I’m a Barista.
Coffee is the product with the highest profit margin. Approx 3-4000% profit margin. With ALL costs, including employee salary, a cup of coffee costa approx 10 cents for a restaurant. The price depends on the quality of the bean, but even with really expensive coffee beans the cup won’t cost more than 50 cents per cup.
“Coffee isn’t overpriced that’s a myth”
In terms of cost of goods, yes. In terms of consumer value, no.
In terms of consumer value, nothing is overpriced. Everything is priced as high as consumers are willing to pay
@@mntalateyya technically the truth
I love McDonalds coffee over other fast food coffees!!!
Starbucks: am I a joke to you??!?!?!!?!?!
"Coffee isn't overpriced"
Me making the same coffee at home for under $1
Now I know to go to dunking doughnuts for when I want to get high off coffee
Coffee at home is much cheeper so it's still overpriced. Other things are just more overpriced.
At Starbucks we actually do put more espresso in bigger cups. Otherwise the different sizes would taste different.
People say it’s overpriced because it’s overpriced relative to other places.
Me: * makes high end specialty coffee freshly roasted every morning on my V60 for 35 cents a cup*
Starbucks: here’s the same coffee you can make at home for 6 dollars
Me: Wow what a deal!
I work in a coffee chain, I can without a doubt say that
1. The size does in fact change the amount of shots that we use.
2. We do not taste coffee throughout the day to "check if it tastes good", we check the grind, the dose and the time it takes to pour the shot.
3. Coffee is so incredibly over priced that I can't believe this guy was able to say otherwise with a straight face.
4. I hate coffee :)
It depends on the coffee shop, I know that at least one of the sizes of Starbucks lattes has the exact same amount of espresso as a larger size.
I'm also a barista. It depends on the shop you work at. We use 2 shots for every drink unless someone asks for more or less.
I was in Grind in Shoreditch London a couple days ago, their baristas are so good, and the food and coffee are really good.
The reason it’s underpriced is because the farmers often lose money growing and selling it. Small family farms that are kind of stuck, they take on debt every year but are still able to operate.
It's so hard to trust these days... But thanks I learn something new everyday from your channel ❤
Hey this guy is actually full of shit. I have owned cafe's and restaurants and it costs us about 35c including the cup to make your coffee that you are paying $5 for. It is literally the most overpriced thing.
Coffee is not overpriced... Just Starbucks and everywhere else that sells coffee, to me a $1 large black coffee from McD's tastes better than a $5 coffee from Liberal Bucks (Starbucks)
Coffee shop I work at uses 1 shot for small, 2 for medium, and 3 for large
“Never say coffe is overpriced…”
Bro never been to Venice
Who the hell does this bloke think he is?
Huh?