What Google EEAT Means for Your Web Content in 2024

Google E-E-A-T SEO guidelines exist to help you create content that’s meant for people. Not search engines. People.
While it’s not a direct ranking factor according to Google’s own documentation, having a website that follows the guidelines does increase your chances of ranking higher in the search results.
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. When you create web content, you should aim to include most or all of those principles in your work.
In this video, you’ll learn what each of those four search guidelines means and gain a better understanding of how you can optimize for them.
Did you know that Google’s guidelines previously did not include experience? Before Google’s E-E-A-T algorithm, we had E-A-T. While the letters may be different, the goal is still the same: build your brand to be one that people trust with their investment.
Video timestamps:
00:00:00 // Introduction to Google EEAT
00:01:21 // Experience
00:02:03 // Expertise
00:02:43 // Authority
00:03:38 // Trust
00:04:10 // 4 ways to create with EEAT in mind
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[@dotpenji]

What a comprehensive breakdown of E-A-T principles and their significance in building online credibility! The way you highlight the role of expertise and credibility in attracting users is spot on. With that in mind, how do you suggest businesses strike a balance between showcasing their experience and expertise while still maintaining a relatable and approachable tone in their content?

[@WebFX]

Great question! One thing you can do is feature your team in your marketing efforts. Show the faces behind the expertise to make your company more relatable.

[@monicasoriano8581]

I agree! Balancing expertise and approachability in content is crucial for businesses aiming to establish online credibility while connecting with their audience on a human level. Continuously assess your content's effectiveness through analytics and user feedback, and be willing to adjust your approach as needed to maintain a strong online presence while connecting with your audience on a personal level.

[@monalizapantoja8490]

Absolutely! Finding the right balance may take time and experimentation.

[@MarkexcelSarsaba]

Balance expertise and approachability in content for credibility and connection. Adapt based on analytics and feedback.

[@ryanvalenzuela551]

Harmonizing expertise and approachability in content is crucial for online credibility and audience connection. Continuously assess and adjust your approach based on analytics and feedback.

[@nziggypatlechat3892]

thank you 😊

[@schaffyzainuddin]

Great intro video to this topic!

[@WebFX]

Thank you!