Filmmaker New York Nico On Being the Unofficial Talent Scout for New York City | Idea Generation

Storyteller and filmmaker Nicolas Heller, aka New York Nico, takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video-directing career in Los Angeles, to becoming what he calls the unofficial talent scout for New York City. In this week's episode, we hear how Heller first picked up a camera in elementary school, blew his shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vehicle for change by helping save small businesses around the city.
#NewYorkNico #NewYork #IdeaGeneration
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