Unlock Persuasion Power: The Language Trick You Need to Know

On the Chase Jarvis LIVE Show, Jonah Berger shares what he’s learned about the power of words to influence and persuade. Listen to the full episode here: chasejarvis.lnk.to/JBerger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, and a bestselling author of books like Contagious and The Catalyst. He's also got a knack for breaking down complex ideas into simple, actionable steps that you can start using today.
In this clip, Jonah explores language strategies used by great leaders, top selling salespeople, and startup founders that get a lot of attention. When we speak with certainty and confidence, we are more likely to be perceived as knowledgeable and competent, and others are more likely to take their advice. Learn how to use confident language to increase your impact and persuade others more effectively.
Listen to the full episode here: chasejarvis.lnk.to/JBerger
About Jonah Berger:
Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and bestselling author of "Contagious", "Invisible Influence", and "The Catalyst", is an expert in natural language processing, social influence, change, and word of mouth.
His work has been featured in publications such as the New York Times, Wall Street Journal, and Harvard Business Review. Berger consults for companies like Google, Apple, and Nike, and has been named one of Fast Company's most creative people in business. His books have been translated into dozens of languages.
0:00 - Intro
0:15 - Charismatic People & Language
0:40 - Donald Trump Example
1:30 - The Power of Certainty
2:00 - Ditching Hedges & Increasing Persuasion
#chasejarvis #jonahberger #persuasion
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Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera - the world's first mobile photo app to share images direct to social networks - sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest live-streaming online education company, having delivered more than a billion minutes of free live education worldwide.

[@LatickaShenell]

Very good

[@fribersson]

Cults use these techniques too. Observe "good causes". The question is whether people are guilt tripped if they resist and the ethics used. Not all people in good causes are ethical, sadly.