Uniqlo Manila - Type Play

For the opening of UNIQLO’s first global flagship store in Manila, the brand approached Anonymous to make the new store worth making a trip. Anonymous was responsible for the overall marketing and creative direction. Working together with Studioriley on research and strategy, we interviewed dozens of opinion leaders, and customers to learn from the Filipinos about their city. Insights gathered were turned into the store concept and a marketing strategy.
www.madebyanon...