SRAM RED AXS | Meet the Range

You want your performance to represent 100% of what you put in, and we designed RED AXS with that goal. Every component has been refined to create an effortless ride. It’s not just the lightest electronic groupset ever; we’ve redeveloped our controls for smooth, low-effort braking and comfortable ergonomics for the widest range of hand sizes. This generation of RED also has faster and more precise front shifting, fully wireless connectivity and expanded gearing choices to fit a wide array of riding styles and needs. Every feature, from accurate and reliable power measurement, to new shift points, helps create an effortless experience so your energy goes into your ride.
Riding isn’t effortless. RED is.
Learn more: www.sram.com/red
Subscribe to the SRAM channel → / @sram

[@colewilliams6691]

1:24 lol Getting Bauke Mollema into the promo vid is top class marketing. Chapeau!

[@danielmcmahon7124]

Clever!

[@antefilm]

yeah, but with the old red on his bike 😅

[@jbaillie]

@@antefilm Great eye!

[@matprlz]

F***ing Sraaaam

[@boo9oob]

And Sepp Kuss who tried to change the batterie while riding 50 km/h in last year

[@DaM.1]

I can't believe they got Bauke Mollema in the video 😂

[@SRAM]

we're friends

[@Simte]

Dude, this groupset is absolutely gorgeous looking imo.

[@Andrew.Drennan]

the fact you didn't show sep's highlight swapping battery while moving is a shame.

[@rudyrobaina8715]

Sram is killing it. Took a while to get that Bonus Button, Shimano had that feature years ago, but all good. Hope the brakes are a little better than their previous stuff.

[@michaelsteven1090]

Sram road brakes have been a nightmare..I too hope there better.

[@Dix0r]

Bauke Mollema also on SRAM ua-cam.com/video/Tsk3zAZyLaQ/v-deo.htmlsi=qAl8Pcc4Q2yS8-fz

[@aidandibenerdini4545]

We'll see how long his opinion lasts

[@scottsports]

Drinking it innnn. 🥤

[@user-cl7gf3hg6s]

Looks neat❤

[@marco931202]

wow!

[@user-qn6di9rc1i]

cool😮

[@ethanrevitch]

I thought it was supposed to be 13 speed.

[@TechnoParrot1]

those levers 👍

[@warren_bluffit1704]

before we talk about the new groupset can we talk about those pants?

[@michaelsteven1090]

and shoes too.

[@davychristiaens6421]

🙌🙌🙌🙌🙌

[@andrewmurgatroyd9214]

I also have something impressive to say about sram red axs it cost 4600$

[@jubbayss1260]

much love for mollema scene.. 🤣🤣🤣

[@fernfloyd]

Can’t wait to get it on all my bikes! 😍

[@michaelsteven1090]

Can I now change brake pads without having to sand them down? 🤨

[@sv-cr5yo]

❤❤❤❤❤

[@Tombecco]

Is there a post mount version of the brake caliper ?

[@SRAM]

flat mount only on this one, but some companies make adaptors.

[@lazarosnikolaidis256]

Once you go SRAM, there's no way back! My 1st one was Red/black 10sp rim, now I own a Rival eTap AXS. Totally happy.
I am totally in love with their current electronic (groupsets) lineup which are :
- intuitive
- super fast shifting/braking
- the best gear ratios in the market (and for everyday riders, not only pros!)
- back/cross compatible
- fully wireless
- (therefore easier to install)
- very ergonomic
- every model is not a polished version of the other. They have their individual personality.
If I had the bucks I would buy it, no question about it!!

[@tolitoma]

rim brake !? T_T

[@danielmcmahon7124]

Take my money.

[@AndrejendrA]

boring