The ADU King (A Stern Talk #21)

In this episode of A Stern Talk, we sit down with Chris Luna, a real estate entrepreneur who has built a successful business developing accessory dwelling units (ADUs) and multifamily properties in San Diego. Chris shares his origin story of how he went from selling candy and cell phones to becoming a major player in real estate development. He shares insights into his strategic approach to acquiring properties near San Diego State University, catering to the student rental market, and his innovative 2-story ADU model that optimizes rental income potential in single-family home backyards. Chris candidly reflects on the challenges he’s encountered, particularly the collapse of an $18 million building deal. Chris also shares valuable insights into the genesis and growth of his Backyard Billionaires community, a platform designed to empower and educate fellow investors. This episode offers an intimate portrait of a visionary entrepreneur who has defied convention and redefined success in the realm of real estate development. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
Chris Luna:
/ chrisj.luna
www.backyardbillionaire.com/
📣 Connect with us:
William Stern: ⁠⁠⁠ / justwilliamstern⁠⁠⁠
Josh Massieh: ⁠⁠ / dontbuyrealestate ⁠⁠
Dean Lyulkin: ⁠⁠⁠ / deanlyulkin⁠⁠
Lev Itsygin: / lev.gpt