Food Theory: Did Burger King JUST Break The Law?

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  • Опубліковано 10 лют 2025

КОМЕНТАРІ • 13 тис.

  • @captainmidnight
    @captainmidnight 4 роки тому +18831

    Wow. I didn't see that coming! Thanks for the shout-out.

    • @Dolphinator1999
      @Dolphinator1999 4 роки тому +173

      I love you

    • @chad7167
      @chad7167 4 роки тому +60

      ello

    • @realdeal8930
      @realdeal8930 4 роки тому +399

      I'm sorry, but my stupid monkey brain misread your name as "captainmidget" and not "captainmidnight" lol

    • @TruVarVa
      @TruVarVa 4 роки тому +27

      ooooh cool

    • @psychott6
      @psychott6 4 роки тому +38

      He didn't see u comin' either

  • @InternetTodayTV
    @InternetTodayTV 4 роки тому +9222

    Thanks for using one of our vids as a source! Appreciate it.

  • @TacoSharkBoi
    @TacoSharkBoi 4 роки тому +4578

    Something about the burger king himself saying "we just gave you five bucks" with a stone cold expression made me laugh

    • @jameswarf6456
      @jameswarf6456 4 роки тому +51

      boiga king

    • @thetophatpig2612
      @thetophatpig2612 3 роки тому +144

      Billion dollar company
      "fIvE bUcKs"

    • @_RaysFan
      @_RaysFan 3 роки тому +6

      1K like by me.

    • @londonshadowens
      @londonshadowens 3 роки тому +1

      Tacosharkboi there was somebody that you did not know of thatTheory are rude to Burger King of this video I did try to make a video of the picture of in the jail and tried to make theory nice to Burger King and work with me give them be nice to to Burger King okay promise and I will try to help too I'll ask the other comments to help me too

    • @londonshadowens
      @londonshadowens 3 роки тому

      More about something did you know that if you can try to Burger King that the food theory those been mean okay but make sure if you're hungry you can go there then tell them and you have to bring your phone and show them a video

  • @sturmtiger4053
    @sturmtiger4053 3 роки тому +669

    BK really likes getying involved in this kind of things. There was also the incident where the person on the TV commercial would say "Alexa, what is burger King whopper?" to which the alexas at home that are in range of the TV would answer by reading the wiki entry for the whopper. Internet trolls retaliated by editing the wiki entry and putting cyanide to the ingredient list which forced BK to shelf that commercial.

    • @abadminecraftplayer
      @abadminecraftplayer 2 роки тому +33

      That's amazing!

    • @Shonicheck
      @Shonicheck Рік тому

      Another thing they did:
      Burger king russia(aka russian sub-division) intentionally released an article about how their app **DIRECTLY STREAMS A VIDEO THAT WILL INCLUDE YOUR CARD DETAILS** on habrhabr(one of the biggest pure-tech site, something like old school "blog site", but for software developer professionals, it even had an invite system for a long while) and pikabu(just entertaiment site, functionally reddit, but smaller and worse and in russian). Got called out on it eventually, but nothing happened since the whole ordeal was a hoax on their part, just left a shitty aftertaste.

    • @gonnachangemychannel9449
      @gonnachangemychannel9449 Рік тому +53

      imagine if they did it again but this time they retaliate with putting tutorial on making meth

    • @KhezuOnYourScreen
      @KhezuOnYourScreen Рік тому

      ​@@gonnachangemychannel9449while 679 by Fetty Wap plays

    • @TheRealDahli
      @TheRealDahli Рік тому +13

      Dang that’s genius

  • @justcallmerandom6332
    @justcallmerandom6332 4 роки тому +1822

    that one guy who was all: "YOU OWE ME ROYALTIES YOU JUST WASTED 30 SECONDS OF MY STREAM!!!!" lol

    • @GiuseppeGaetanoSabatelli
      @GiuseppeGaetanoSabatelli 4 роки тому +276

      I mean, RAID Shadow Legends pays upwards of 5 figures for a 30 second spot on some UA-cam channels and Twitch streams. lol
      Burger King got away with it for 5 dollars. XD

    • @MinistryOfMagic_DoM
      @MinistryOfMagic_DoM 4 роки тому +95

      You can get Raid Shadow Legends to give you $100,000 per single 30 second ad spot for a UA-cam sponsor. It's scummy, but hey I take their money for our main channel because I like that just shy of a million dollars they paid me for so few ads.

    • @Pinupopinion
      @Pinupopinion 4 роки тому +12

      He is Weest

    • @GimmeDatKidney
      @GimmeDatKidney 4 роки тому +1

      He’s right he helped them

    • @GimmeDatKidney
      @GimmeDatKidney 4 роки тому

      Ian Fawley lmfao yessss

  • @andrewmannson7543
    @andrewmannson7543 4 роки тому +744

    "You're sitting on a throne of lies."
    -some adult in an elf suit

    • @gabegamer8646
      @gabegamer8646 4 роки тому +6

      Buddy the elf XD

    • @blindedjourneyman
      @blindedjourneyman 4 роки тому +6

      Elf is top teir family comedy

    • @omniscientbarebones
      @omniscientbarebones 4 роки тому

      Buddy, you ain't an elf.

    • @SwitsaSwoo
      @SwitsaSwoo 4 роки тому +2

      you don’t just refer to comedy genius Will Ferrell as “some adult in an elf suit”

    • @alexanderelderhorst2107
      @alexanderelderhorst2107 4 роки тому

      it's funny that you mention throne of lies, because that's an actual game and I was thinking of a very similar game during this video called Town of Salem. I was thinking "wait town of salem terms of service? That's TOSTOS! Hilarious!"

  • @janick8262
    @janick8262 4 роки тому +4479

    You know what McDonalds did to promote themselves on Twitch? They payed an unknown artist to create a banner. The artist did and then they payed Twitch streamer to use it. It is not only adorable, but also a much better way to get money out of Twitch.

    • @1mol831
      @1mol831 3 роки тому +46

      Nah I like text to speech, it’ll be funny

    • @roux6715
      @roux6715 3 роки тому +316

      I like that type of approach. Not intrusive, like BK.

    • @volteriaz
      @volteriaz 3 роки тому +147

      @@1mol831 for you, its intrusive to many other people

    • @rogerioperso4259
      @rogerioperso4259 3 роки тому +81

      @@volteriaz why, this is the same as paid advertesing, the streamer has to decide if they want to use it or not, bk straight up take fan interaction time without no one even saying it was fine

    • @elbozo5723
      @elbozo5723 3 роки тому +11

      bad on them for giving the artist hope that he can have a career in art

  • @Sp3ctralI
    @Sp3ctralI 3 роки тому +218

    I love the dramatic turn of TTS donations
    “I’m a creep who want to see women in bra”
    To
    “You are a ray of sunshine, have a coffee on me ^^”

    • @TophBeifong-sx4dm
      @TophBeifong-sx4dm Рік тому +7

      And then to I HAYE YOU LEAVE STOP STRESMING like you just gave them money!

  • @instinctbrosgaming9699
    @instinctbrosgaming9699 4 роки тому +528

    I think the most clever gag I've ever seen is how MatPat has an ad directly before explaining that he has control of where the ads are placed.

    • @almadelsur01
      @almadelsur01 4 роки тому +44

      I would say "we youtubers have control on the location of ads *ad plays* see?"

    • @espressocookie8965
      @espressocookie8965 4 роки тому +11

      and one of the arrows is pointing to the time where the ad played

    • @clefairy_vibes
      @clefairy_vibes 4 роки тому +10

      Oh wow hahaha Thanks for pointing this out. 😂 I have UA-cam Red so I wouldn't have known about it. 😅

    • @flashrunner2689
      @flashrunner2689 4 роки тому +9

      @@espressocookie8965 ye and above the arrow it was raid shadow legends and I got a ad for raid shadow legends

    • @scott2377
      @scott2377 4 роки тому +1

      Lmao I was just about to comment the same thing! 😂😂

  • @mrnuke999
    @mrnuke999 4 роки тому +17104

    I support yelling at puppies, as long as you’re yelling words of encouragement.

    • @Eli-wl8es
      @Eli-wl8es 4 роки тому +1421

      You got us in the first half, not gonna lie

    • @mars-pu7dw
      @mars-pu7dw 4 роки тому +1231

      I LOVE YOU DOG!!!!!!

    • @sirius8176
      @sirius8176 4 роки тому +491

      I LOVE YOU SO MUCH O PUPPY OF MINE 😂😂

    • @Ridealongjacob
      @Ridealongjacob 4 роки тому +470

      WHOS A GOOD BOY

    • @user_hat
      @user_hat 4 роки тому +358

      DOG YOUR THE BEST

  • @odanagzwe1027
    @odanagzwe1027 4 роки тому +601

    Karen’s: Can I have it for free?
    Burger King: *Takes out execution axe* “Have it your way...”

    • @cC00kieChip
      @cC00kieChip 4 роки тому +11

      axe-idents can happen

    • @ythunter4288
      @ythunter4288 4 роки тому +4

      *choosing beggar

    • @MoonieAlien
      @MoonieAlien 4 роки тому

      @Venom Snek exactly

    • @matthewhodgson4447
      @matthewhodgson4447 3 роки тому +1

      I think if you walk into ANY business and ask for something for free you've messed up in life.

  • @ConnanTheCivilized
    @ConnanTheCivilized 3 роки тому +132

    I saw a Burger King tell boy scouts (minors without anyone who could make legal decisions) that they owed it to them to advertise because they ate BK’s food. Big companies get away with whatever they want.

    • @autobotstarscream765
      @autobotstarscream765 Рік тому +7

      The fact that they're eating the food is all the advertisement they deserve.

    • @desaug
      @desaug Рік тому +4

      bro im a scout ('boy' scouts allows girls sometimes now) and that's like so wronggggg

    • @kiana.118
      @kiana.118 5 місяців тому

      taking advantage of minors wow bk

  • @zebbyscoot3990
    @zebbyscoot3990 4 роки тому +1669

    “Did Burger King Just break the law?”
    Me: oh, which time is he talking about?

  • @banal4975
    @banal4975 4 роки тому +2170

    "You killed my family! How could you!"
    "We just gave you 5 bucks!"

  • @danieldomen2057
    @danieldomen2057 4 роки тому +325

    I would join the Church of Yelling at Puppies
    "YOU ARE SUCH A GOOD DOG!!!!"
    "WHY IS NO ONE PETTING THIS DOG???"
    "HOWL!!!" *howls with puppy

    • @shreyansharma4614
      @shreyansharma4614 4 роки тому +15

      YOU'RE THE GOOD BOI

    • @plugshirt1684
      @plugshirt1684 4 роки тому +15

      I AM GOING TO BURN YOUR PUPPIES wait this isn’t the theme here

    • @bruhboss3141
      @bruhboss3141 4 роки тому +14

      *"HERE HAVE A TREAT!!!!"*

    • @emberc3454
      @emberc3454 4 роки тому +11

      GOOD DOG!! I LOVE YOU!!!! *shouts over loud noises*

    • @Teapro324
      @Teapro324 4 роки тому +4

      Pitbull begins its charge

  • @Crim_Zen
    @Crim_Zen 3 роки тому +754

    I stopped eating burger king when they started to push for "healthy alternatives." Their whoppers have no taste anymore and a lot of their ads don't help them. The "not everyone is happy meal" was pretty much the last straw. Side note, I prefer how Wendy's did the social media thing. They basically took over twitter for a time by having a sassy red head anime mascot telling people off. People were willingly sharing their content because it was funny.

    • @Savyluvsbrookie
      @Savyluvsbrookie 3 роки тому +46

      My mom doesnt like burger king cause we went there one time on a roadtrip 1 there fries are really just disgusting 2 she bought a whooper with extra cheese and got no cheese she didn't care that she didnt get cheese she was mad she payed extra for the cheese

    • @yeemawheaver1387
      @yeemawheaver1387 2 роки тому +13

      Since when is Wendy's anime?

    • @idkwtcm984
      @idkwtcm984 2 роки тому +6

      @@yeemawheaver1387 when people decided it is.

    • @yeemawheaver1387
      @yeemawheaver1387 2 роки тому +1

      @@idkwtcm984 and when was this?

    • @idkwtcm984
      @idkwtcm984 2 роки тому +4

      @@yeemawheaver1387 when people decided.

  • @izaakwang
    @izaakwang 4 роки тому +667

    In Australia “Burger King” aka “Hungry Jacks” got sued for making a burger called the “Big Jack”. It was an exact replica of the Big Mac, except it was in quotes “25% bigger and instead made with Aussie flame grilled beef patties”.

    • @_k9tron_53
      @_k9tron_53 4 роки тому +28

      That last line has been ingrained in my head...

    • @chezlordtheinevitable5726
      @chezlordtheinevitable5726 4 роки тому +20

      Yeh i thought thtas was what the video was about

    • @DetachedMindd
      @DetachedMindd 4 роки тому +14

      Yeah then they got sued by mcdonalds

    • @XboxTF2Tidbits
      @XboxTF2Tidbits 4 роки тому +26

      I remember they made a new ad saying that people are “confusing” the Big Jack with some American burger and then it says it’s more beefier than it. When I first saw it I was like ooooo things are spicing up!

    • @ADerpyReality
      @ADerpyReality 4 роки тому +5

      Still there though.

  • @nicholashurrell3257
    @nicholashurrell3257 4 роки тому +1276

    The funny thing is that Burger King’s Australian subsidiary Hungry Jacks is already being sued by McDonald’s for using copyrighted material for their advertising. Clearly Burger King is less focused on being ethical, and more on making money

    • @noahyoung2910
      @noahyoung2910 4 роки тому +40

      Yeah, isn't it because Hungry Jacks came out with a burger called "Big Jack", and McD's is like "that's too close to big Mac"

    • @vidal9747
      @vidal9747 4 роки тому +22

      @@noahyoung2910 So they copyrighted the world "big"... Every company is the asshole here pal.

    • @_strange_entity_
      @_strange_entity_ 4 роки тому +5

      How did I not know this as an an australian-

    • @iissleepii7874
      @iissleepii7874 4 роки тому +1

      If you guys hate karens, you guys will enjoy this video ua-cam.com/video/XO0OMQ_Ixq4/v-deo.html

    • @superladdygamer7316
      @superladdygamer7316 4 роки тому +3

      It's only cause Supermacs in ireland lost mcdonalds the trademark

  • @thatonekid1.6millionyearsa78
    @thatonekid1.6millionyearsa78 4 роки тому +560

    Thumbnail: did Burger King just break the law??
    Me: *flashbacks to Number 15 Burger King foot lettuce*

    • @yokuutsu9097
      @yokuutsu9097 4 роки тому +27

      The last thing you want on your burger king burger-

    • @neocirus115
      @neocirus115 4 роки тому +6

      I used to work at BK, the "foot lettuce" was from training material. The lettuce tubs are clear so we can see if it's still good. They are also tough. The person in the picture was standing on the lid of the tub.

    • @makutac7209
      @makutac7209 4 роки тому +7

      Is somebody else’s foot fungus

    • @eve6523
      @eve6523 4 роки тому +2

      oh noooo

    • @fnafspaghetti3883
      @fnafspaghetti3883 4 роки тому

      We all know
      The legend

  • @harmonysong4871
    @harmonysong4871 2 роки тому +385

    I would’ve just said “thanks, glad I can buy more McDonalds with their by 2 for 2 deal, the $5 really comes in handy!”
    Advertise their enemy, I betcha McDonalds got a lot of people going to them when this came about

    • @sadsatisfying6942
      @sadsatisfying6942 2 роки тому +5

      5 dollars for mickey D? Cant even get anything there

    • @kanishkjaiswal5088
      @kanishkjaiswal5088 Рік тому +11

      @@sadsatisfying6942 wtf kinda mac D are you going to? I can get a whole meal for 2 with that money and possibly still have some left.

    • @sadsatisfying6942
      @sadsatisfying6942 Рік тому +1

      @@kanishkjaiswal5088 i go to the gourmet mickey d

  • @blake8134
    @blake8134 4 роки тому +1918

    Food Theory: Did Burger King just break the law?
    Me: Oh god, how many companies are breaking the law

    • @iqceo4276
      @iqceo4276 4 роки тому +67

      BlakeLake Art and Stuff mat: uhhh *all of them*

    • @potatogaming7044
      @potatogaming7044 4 роки тому +11

      Lots

    • @AlashiaTuol
      @AlashiaTuol 4 роки тому +26

      The vast majority.

    • @eastereggggg
      @eastereggggg 4 роки тому +10

      @@zomazoma3609 I swear I'm gonna click it and I'm gonna regret it but ima do it
      Edit: its how to turn a pdf into a word ot something idk it wasn't a rick roll im disappointed

    • @charmeleonevolves5553
      @charmeleonevolves5553 4 роки тому +6

      Every emulator ever:
      *look left, look right*

  • @auggsauggie
    @auggsauggie 4 роки тому +759

    Food theorist: “Did Burger King JUST Break The Law?”
    Me who skipped my zoom meeting for this: Interesting

    • @kgm3622
      @kgm3622 4 роки тому +7

      You guys still use zoom?

    • @auggsauggie
      @auggsauggie 4 роки тому +7

      @Gabriel Barrera Jorcin Your teacher must be epic if they allow you to watch it without blocking your mic and camera-

    • @auggsauggie
      @auggsauggie 4 роки тому +3

      @Gorgei1234 Sadly yes...

    • @auggsauggie
      @auggsauggie 4 роки тому +3

      @Zoma Zoma3 You good?-

    • @McZambie1
      @McZambie1 4 роки тому +1

      @Gabriel Barrera Jorcin same

  • @pantallahueso
    @pantallahueso 4 роки тому +474

    I mean, when the dude asked if Burger King could actually sponsor them, BK literally said "we just gave you $5", essentially stating "we just did". Couldn't that be used against them if taken to a court of law?
    Also... this seems like a perfect subject for discussions about anti-spam laws, whether or not they exist, whether or not they *should* exist, and if they do, whether or not Burger King actually violated any of them.

    • @GAMINGBAUS8703
      @GAMINGBAUS8703 4 роки тому +29

      Without a contract, legally they wouldn't be considered a sponsor. It's not forced sponsorship, it's basically unsolicited mid roll ads

    • @matthewor5793
      @matthewor5793 4 роки тому +13

      @@GAMINGBAUS8703 Well that depends how the law defines contract. For example in the UK, contract doesn't need to be paper that sign by both side stating what do they promise to eachother. A verbal/ text for this case stating "I just did" is good enough. But of course Burger King could argue they didn't mean to sponsor them. But just to give the streamers $5 for whatever reason.

    • @King_Solomon_the_Libtart
      @King_Solomon_the_Libtart 4 роки тому +7

      It could also be argued the the “just” meant “only” or “simply”.
      In that context it would be.
      Streamer: are you going to sponsor me?
      BK: No. We simply gave you $5

    • @robm6726
      @robm6726 4 роки тому +2

      @@GAMINGBAUS8703 unsolicited midsole add, which also affect the people subbed to the streamer and can normally bypass them.

  • @MasterKoru
    @MasterKoru Рік тому +41

    I don't care about streaming or advertising. What pisses me off about this situation is A) the breach of decorum, and B) the hijacking. That's precisely what BK did here. They hijacked the stream for 30 seconds. The streamer couldn't stop the TTS message once it started, so there was no control; that's hijacking. They may have paid the individual streamers a minimum donation of a few dollars each time, but it was unwarranted and was done WITH THE STREAMER'S FACE ON CAMERA WHILE THE MESSAGE WAS READ. That ALONE makes it seem like it was sponsored, makes the viewers associate the message more with them than a random midroll ad. I don't care what the law says in the moment; even if they found a loophole, they're in the wrong. They violated the spirit of the law and violated common etiquette, and they deserve punishment.

  • @ellllos
    @ellllos 3 роки тому +2130

    “We gave you five bucks so we get to tell hundreds to millions of people to give us money”

    • @9c_zidaneaufatanjung283
      @9c_zidaneaufatanjung283 3 роки тому +30

      Its kinda the same to ads right? 1 ad might give youtuber cents but BK is giving 5 dollars so like yeah its annoying but its giving your streamer more money

    • @israelcamacho6458
      @israelcamacho6458 3 роки тому +18

      i dont think hundreds of millions of people were watching his stream

    • @9c_zidaneaufatanjung283
      @9c_zidaneaufatanjung283 3 роки тому +4

      @@israelcamacho6458 but milions combined

    • @israelcamacho6458
      @israelcamacho6458 3 роки тому +8

      @@9c_zidaneaufatanjung283 yeah but they gave more than 5 bucks in total

    • @9c_zidaneaufatanjung283
      @9c_zidaneaufatanjung283 3 роки тому

      @@israelcamacho6458 yea i k

  • @muichiwa9603
    @muichiwa9603 4 роки тому +321

    "Even if Twitch and/or Streamlabs manage to slap Burger King on the wrist. . ."
    Streamlabs: *slaps Burger King in the face*

    • @fasddfadfgasdgs
      @fasddfadfgasdgs 4 роки тому +12

      I wouldn't be surprise they lost money thanks to that advertisement campaign. Since it skipped them from getting a cut of it.

    • @muichiwa9603
      @muichiwa9603 4 роки тому +2

      @@fasddfadfgasdgs yeah, they definitely have it coming

  • @19billdong96
    @19billdong96 4 роки тому +470

    Burger King: we antagonized a ton of online influencers, cheapest negative PR we’ve bought in years!
    *200 IQ*

    • @Gabeatron9002
      @Gabeatron9002 4 роки тому +5

      stonks

    • @Merennulli
      @Merennulli 4 роки тому +11

      To be honest, those of us like me who are turned off by this kind of BS are probably the ones who were already not going to BK.
      I won't be giving them business for a while, but the last time I chose to go to BK, they were selling glasses for the 2009 Star Trek movie and I've only been through any businesses drivethrough about 10 times this year. They aren't losing money pissing me off. Meanwhile, one person seeing a stream, thinking it's funny, and going out and buying a Whopper almost entirely pays for the revenue they gave a streamer. Granted, that doesn't count the cost of whatever human employee they had doing it, the marketing team that came up with the idea, and the profit margin they threw on top before sending BK the bill, but it only takes a few, and it's likely they targeted high profile streamers to get more distance from their efforts.
      Sadly, being a jerk pays in marketing.

    • @internetspectator6051
      @internetspectator6051 4 роки тому +1

      @@Merennulli 200 iq play, as long as they're winning the legal battle their good

    • @ExtraCliche
      @ExtraCliche 4 роки тому +3

      And here I am antagonizing streamers for free

    • @eryuu4016
      @eryuu4016 4 роки тому +1

      @@Merennulli I go eat out a pretty good amount because of my job. However, hearing about this makes them lose my business.

  • @dbone3356
    @dbone3356 2 роки тому +104

    Whether or not it was actually illegal. The fact that Killer Keemstar sided with them, clearly shows that they were in the wrong.

    • @YSF_B28
      @YSF_B28 Рік тому

      dont hate the playa, hate the game.

    • @dbone3356
      @dbone3356 Рік тому +5

      @@YSF_B28 What's it like back in '99?

    • @YSF_B28
      @YSF_B28 Рік тому

      @@dbone3356 ?

    • @dbone3356
      @dbone3356 Рік тому +4

      @@YSF_B28 That's when that saying was a thing. So, what's it like being. Time traveler?

    • @YSF_B28
      @YSF_B28 Рік тому

      @@dbone3356 its pretty cool 👍

  • @ethantarrant8890
    @ethantarrant8890 4 роки тому +2250

    This is the weirdest 17 minute McDonald’s ad I’ve ever watched

    • @EdensRose1109
      @EdensRose1109 4 роки тому +102

      IM ACTUALLY DYING OF LAUGHTER AFTER HEARING THIS

    • @chocolatemilk7157
      @chocolatemilk7157 4 роки тому +126

      And the weirdest part is that i didn't wanna skip this ad :)

    • @ifxha
      @ifxha 4 роки тому +18

      Mmm I'm gonna order a meal now. This comment made me hungry

    • @douqwry
      @douqwry 4 роки тому

      lmao, facts!

    • @CoffeeTable007
      @CoffeeTable007 4 роки тому +1

      Same

  • @krasham
    @krasham 4 роки тому +205

    8:38
    "Ads don't imply endorsement on the part of the creator"
    *gets a smoking ad*
    Ig he really DOES have a point lmao

    • @tamitaylor2471
      @tamitaylor2471 4 роки тому +2

      I got an invisialine ad right after that

    • @gmuffin4543
      @gmuffin4543 4 роки тому

      Just wondering what Ig means

    • @krasham
      @krasham 4 роки тому

      @@gmuffin4543 it means "I guess" my bad lol

    • @milkshake-ms8zs
      @milkshake-ms8zs 4 роки тому

      I didnt get an ad

    • @krasham
      @krasham 4 роки тому

      @@milkshake-ms8zs how unfortunate

  • @Technodreamer
    @Technodreamer 4 роки тому +377

    "What do you call this kind of advertisement?" Spam. You call it spam.

    • @Azure70
      @Azure70 4 роки тому +4

      That's what he said

    • @MessInMines
      @MessInMines 4 роки тому +12

      That's very true. Isn't spamming in order to advertise an illegal thing to do for companies in the US ?
      Like if they started blasting your inbox with ad-mail but you didn't give them your email.

    • @AmaraJordanMusic
      @AmaraJordanMusic 4 роки тому +3

      MessInMines I don’t think so. They often buy the info from info farms that buy the info from the websites you use. The websites DO tell you they will share info with third party companies, but it’s in the terms and conditions.
      So, for instance, your dog food company may sell your email address to an info farm, which sells it to Burger King, and then when you get a Burger King email, it’s legal. If you ask for them to not spam you, and they still do, I believe that’s not legal. But you have to deal with it in the first place. 🤷🏻‍♀️

    • @MessInMines
      @MessInMines 4 роки тому +3

      ​@@AmaraJordanMusic Yeah but in this case Burger King didn't have the consent from anybody. The viewers, the streamers, or even Twitch didn't give their permission to BK.
      The viewers agree to see advertisment when they use Twitch.
      The streamers agree to show their viewers ads from twitch when they chose to display them.
      Twitch allows companies to advertise on their platform when they make a deal with said company.
      Here Burger King had the consent from none of those.
      The problem here is that the only one that can actually go after Burger King is Twitch.
      Twitch can go to court over this for anauthorized advertisement and win easily, but i'm not sure twitch is willing to.
      Depending on the people in charge it's even possible that Burger King will still be able to advertise on Twitch after this.
      Money from shitty companies is better than no money in the corporate world.

  • @Browhatdoyouwant
    @Browhatdoyouwant 2 роки тому +50

    I put one of your videos up on my family TV and interrupted their show. Weirdly they just went with it. That’s how entertaining your videos are. That I can just interrupt my family turkish drama and they will just go along with it. 😂

  • @shayoko6
    @shayoko6 4 роки тому +876

    Do they even need to advertise at this point?they're like McDonald's, so large that their existence itself is advertisement

    • @SM-qv2om
      @SM-qv2om 4 роки тому +51

      Exactly, I feel like they're wasting their money, but maybe there's some other reason why they're advertising, I don't believe they can be dumb enough to just throw away their money there has to be something else going on, right?

    • @ーテイル
      @ーテイル 4 роки тому +29

      @@SinVex-wi1eo yeah, those were dirty deeds done dirt cheap.
      Sorry, not sorry.

    • @ーテイル
      @ーテイル 4 роки тому +31

      Stepping in the conversation, they actually rely a lot on ads. Even if McDonald's is as big of a corporation as apple, they don't miss a single opportunity of saying "Hey! Here's McDonald's, come eat som crap!" Because it might seem useless but it actually works and some people (like me) actually forget that burgers exist.

    • @8186jake
      @8186jake 4 роки тому +9

      Ads can make customers more satisfied with their products so giant companies still make them even though everyone knows about them

    • @spongebobsquarepants9474
      @spongebobsquarepants9474 4 роки тому +3

      No one caught your JoJo's bizarre adventure reference smh. D4C is the stand and Funny Valentine is the user.

  • @TheVillager69
    @TheVillager69 4 роки тому +695

    As RubberRoss said: "These games in the "commercial" look very fake".
    Like srsly what was that shitty balloon one???

    • @melvinharristhecommenter1730
      @melvinharristhecommenter1730 4 роки тому +4

      Ikr

    • @schnoig_
      @schnoig_ 4 роки тому +9

      RubberRoss and his chat found that ALL the games were bought stock videos.

    • @ThePageTurnerPT
      @ThePageTurnerPT 4 роки тому +1

      MatPat says that they're fake so that Burget King didn't have to license the actual games

    • @K_B_C
      @K_B_C 4 роки тому

      it is

    • @niksooxyz
      @niksooxyz 4 роки тому

      balloon boy’s air adventure

  • @BelianTamashi
    @BelianTamashi 4 роки тому +205

    "Ads are different from endorsement. They show how you don't necessarily support the ad-"
    *Ad plays*
    Impressive MatPat & Team

    • @mementomori8826
      @mementomori8826 4 роки тому +14

      They completely planned that, they must have.

    • @RexMan04
      @RexMan04 4 роки тому +6

      @Adrian Haro i missed it under my hacked youtube apk which has more functions than paid

    • @ghosty1740
      @ghosty1740 4 роки тому +5

      *Laughs in ad block*

    • @unknownprofile8909
      @unknownprofile8909 4 роки тому +2

      Doesn't necessarily support the ad-**students get youtube premium for half the price!!**

    • @maximselan200
      @maximselan200 4 роки тому +1

      Yes but as he said, he doesn't control WHEN the ads play, just how many. It was the youtube algorithm that thought "hey, put it here, perfect timing" and laughs at it's own joke

  • @aprilderg7241
    @aprilderg7241 3 роки тому +12

    I think twitch has ground to sue, because there are twitch terms of service specifically made for advertisers on the platform, and it would stand to reason that bypassing the entire verification, taxation, and moderation of twitch to advertise would be disruption of the platform, causing in, possibly large, monetary loss.

  • @piplupcola
    @piplupcola 4 роки тому +876

    "Are you gonna sponsor me or what Burger King?"
    "We did. We gave you 5$!"
    Way to show corporate greed in 2 sentences Burger King.

    • @emily6861
      @emily6861 4 роки тому +8

      That was perfectly said.

    • @england4944
      @england4944 4 роки тому +45

      Even then that’s gonna end up as 2.5$ since twitch takes half donations from each streamer, and even then I’m not sure if taxes are still put onto the remaining 2.5$ which could make it more like 2$ for what could be a thousand dollar+ sponsorship.

    • @cowboyjohnn
      @cowboyjohnn 4 роки тому +6

      Make it 1 sentence replace that first period with a coma

    • @DattMoss
      @DattMoss 4 роки тому +1

      What do you think would be an acceptable amount for them to do this, without pissing off streamers.

    • @Tman20rox
      @Tman20rox 4 роки тому +4

      Humongous Chungus it depends on the type of donation. If it’s directly money and not bits than they get most of it

  • @jochemmulder5657
    @jochemmulder5657 4 роки тому +525

    ‘Especially when talking about gaming videos’
    *Shows a picture of Binging with Babish, which is a cooking channel*

    • @sartjehh
      @sartjehh 4 роки тому +19

      That was intentional..... matpat was referring to babish because he can earn a lot on mid rolls during the right time of the year since he is a cooking channel. Matpat went on to say this isn't the case for gamers hence the controller was shown
      Next time think a bit before you say something ;)

    • @lepatrick4596
      @lepatrick4596 4 роки тому +7

      ah, yes Gaming with Babish

    • @mattfetzer
      @mattfetzer 4 роки тому

      LMAO i came to say that!

    • @Jack-id5gm
      @Jack-id5gm 4 роки тому +1

      that’s the babish culinary universe to you

    • @PixelHaunts
      @PixelHaunts 4 роки тому

      ExplosionGamePlays lol

  • @uwumunchies4191
    @uwumunchies4191 4 роки тому +1490

    That’s so shady. Streamers can get in trouble for having an “undisclosed ad” in their streams when really Burger King just popped in and was like ima give u five bucks to tell everyone to buy stuff at Burger King without ur consent and let u get all the heat for what illegal stuff may be happening, k!

  • @Water_but_maybe_ice
    @Water_but_maybe_ice 3 роки тому +30

    Fun fact: Here in Australia “Burger King” is called “Hungry Jacks”

    • @isafenrir2146
      @isafenrir2146 3 роки тому +3

      And the funny thing is its because the Aussie government was primed to sue BK, as there was already a fast food chain called 'Burger King' when American BK tried to set up shop, hence the name change.

    • @Water_but_maybe_ice
      @Water_but_maybe_ice 3 роки тому +1

      @@isafenrir2146 Thanks! Never knew that was the reason!

    • @roopnarinedeonarine4417
      @roopnarinedeonarine4417 3 роки тому

      They have hungry Jack's in the us

  • @heath8457
    @heath8457 4 роки тому +869

    So, I got a whopper ad in the middle of this video.... They really doubled down and popped an ad on a video slamming their ads lol

  • @Mephitinae
    @Mephitinae 4 роки тому +1200

    So this isn't about that cursed advertisement where Burger King literally used Ronald McDonald without permission?

    • @crescentcaribou5316
      @crescentcaribou5316 4 роки тому +41

      wait they did? when?

    • @D_YellowMadness
      @D_YellowMadness 4 роки тому +51

      I haven't seen that one but I have seen an ad where they admit to stealing a McDonald's recipe. ua-cam.com/video/ZF86Rb-uFNE/v-deo.html&feature=emb_title

    • @thebearcage1640
      @thebearcage1640 4 роки тому +18

      @@D_YellowMadness Doesn't matter McDonald's kinda lost the rights of the Big mac so anyone can do it

    • @Alexmustdie-zy6kz
      @Alexmustdie-zy6kz 4 роки тому +26

      Awful Excellent only in the UK in America McDonald’s owns the Big Mac likeness and name

    • @beth641
      @beth641 4 роки тому +13

      Awful Excellent in australia macdonalds is suing hungry jacks for naming a burger the “big jack” so that can’t be true

  • @abzhz101handle9
    @abzhz101handle9 4 роки тому +361

    And the term "Lawful but Awful" is still relevant even if not as extreme as the previous uses.

  • @zoro4661WasTaken
    @zoro4661WasTaken 11 місяців тому +5

    I like that the "JUST" in the title implies that this isn't about whether he broke the lore, but rather whether it's taken him until JUST THEN to break the law.
    Like not "Has he broken the law?" but instead "Has he really only NOW broken the law?"

  • @idleplayer03
    @idleplayer03 4 роки тому +648

    Seriously though, is somebody going to ask MatPat if he's doing "Is Cereal A Soup"?

    • @starrynight2115
      @starrynight2115 4 роки тому +26

      I see you are a man of culture as well

    • @UC3rm0aNC4ysyZipDZotXnZA
      @UC3rm0aNC4ysyZipDZotXnZA 4 роки тому +13

      Meat, veggies, and something else then its soup. Tecknekly cerial is made out of wheat, so you just need meat.

    • @UC3rm0aNC4ysyZipDZotXnZA
      @UC3rm0aNC4ysyZipDZotXnZA 4 роки тому

      Meat, veggies, and something else then its soup. Tecknekly cerial is made out of wheat, so you just need meat.

    • @Og_ibr
      @Og_ibr 4 роки тому +19

      @@UC3rm0aNC4ysyZipDZotXnZA with that logic does that make the ocean a soup?

    • @UC3rm0aNC4ysyZipDZotXnZA
      @UC3rm0aNC4ysyZipDZotXnZA 4 роки тому +2

      @@Og_ibr In humor yeah

  • @MollyOKami
    @MollyOKami 4 роки тому +1965

    It could be called, "Ad Bombing."

  • @dann_y5319
    @dann_y5319 4 роки тому +106

    8:20
    “Annoying” would be one fitting category lmao

  • @blacklight683
    @blacklight683 2 роки тому +7

    "No predatory marketing practices"
    Everything company in a 100km radius:impossible

  • @Kasakage100
    @Kasakage100 4 роки тому +251

    Did Burger King just break the law?
    MatPat: Well yes but actually no.

  • @FTZPLTC
    @FTZPLTC 4 роки тому +463

    >Not sure what to think about this.
    >*Keemstar expresses his opinion*
    >I know exactly what not to think about this.

    • @RaymondCampesino
      @RaymondCampesino 4 роки тому +5

      His opinion isnt always bad, he had amazing opinions on the alinity situation

    • @kavinh10
      @kavinh10 4 роки тому

      @@dividedbyzero1742 it's not illegal and it's a system streamers have taken advantage of since it began. why are u on the side of streamers here they aren't entitled to a sponsorship.

    • @mybeansarecooler
      @mybeansarecooler 4 роки тому +1

      @@kavinh10 did you even watch the video?

    • @FTZPLTC
      @FTZPLTC 3 роки тому

      ​@@RaymondCampesino - I have no idea what that is.

  • @sekirk
    @sekirk 4 роки тому +750

    Imagine if you were having a conversation and someone shouted an advert catchphrase in your face mid sentence. That’s what this sounds like. Like trying to have a conversation whilst walking through the town market

    • @Pikachu-ho8rp
      @Pikachu-ho8rp 4 роки тому +15

      Id consider this analogy poor because there is no difference with a tts that shames the streamer on public like “everybody hands up im a robber”. you’re literally going against tts, not just what BK is doing.

    • @John-el5sv
      @John-el5sv 4 роки тому

      Well it can be any catchphrase, it needs not be an ad. You should reflect this to Twitch, wrong place to feedback to.

    • @Jones52003
      @Jones52003 4 роки тому

      I can see the analogy a bit, I like the idea of shaming companies that do this or doing what Ross did during his stream when it happened. I also like the cool refreshing taste of diet coke.

    • @elbozo5723
      @elbozo5723 3 роки тому

      so you’re against TTS or burger king?

    • @johnbigelson7471
      @johnbigelson7471 2 роки тому +1

      uhhh these arent conversations, people dont throw money at each other mid conversation. You're trying to make the initial interaction sound less sleazy than it actually is - face it, from the start it's more like a person on stage, and the crowd throws money at them, except one guy throws money and says SHOP AT BK!!

  • @ShaggyDustbin
    @ShaggyDustbin 2 роки тому +69

    Ross: *gets a $5 donation from BK advertising the Whopper*
    Also Rosa: 🎶 *I walk to Burger King, then I walk back home from Burger King.* 🎶

  • @affaansyed2039
    @affaansyed2039 4 роки тому +46

    Matpat could lowkey become a good prosecutor for these types of things... the amount of studying he does and the way he talks about it.

  • @Joust149
    @Joust149 4 роки тому +1137

    "But is it illegal?"
    If it's not now, it will be soon. Every advertisement also has to pay out to Twitch, UA-cam, Fox or wherever is playing their ad. Do you really think for two seconds corporations are going to let this slide?

    • @KingJH0510
      @KingJH0510 4 роки тому +32

      Yeah.... thats what matpat said.... the legal battle may not be winnable FOR NOW but the PR battle is

    • @trapmaster8458
      @trapmaster8458 4 роки тому +4

      100 like

    • @clemi2601
      @clemi2601 4 роки тому +7

      Yeah if it’s corporations vs corporations it maybe a whole new deal

    • @chronicstonerranger1
      @chronicstonerranger1 4 роки тому +3

      Good this tts not an ad then

    • @LIITEMIES
      @LIITEMIES 4 роки тому +2

      The thing is twizh is a platform/product where people are trying to get away from ads...

  • @lve_raven641
    @lve_raven641 4 роки тому +246

    “Did burger king break the law”
    Chuck-E-Cheese:”Finally a worthy opponent our battle will be legendary”

    • @dafeef5555
      @dafeef5555 4 роки тому +1

      It's our* (: but your comment was funny anyway I left a like

    • @charlesbennett5819
      @charlesbennett5819 4 роки тому +1

      Our* you also missed a period after opponent

    • @lve_raven641
      @lve_raven641 4 роки тому +1

      Internet Explorer I know but its still kinda uncomfirmed

    • @ratkiller6237
      @ratkiller6237 4 роки тому +1

      not to be that guy but our

    • @jajathenewking6131
      @jajathenewking6131 4 роки тому +1

      This made me laugh a lot.

  • @comicfan1324
    @comicfan1324 Рік тому

    Something hilarious is I got a video ad that interrupted the part where Mat was talking about what advertisements are at 8:45. Perfect comedic timing!

  • @thefoundation4837
    @thefoundation4837 4 роки тому +711

    Dairy Queen might want to get the divorce papers ready.

    • @rocekth
      @rocekth 4 роки тому +20

      The only queen he has is Ronald McDonald if you've seen the image

    • @jamespilgrim3774
      @jamespilgrim3774 4 роки тому +3

      @@rocekth yep, wish I could bleach that one out my eyes as much as youtube has bleached its rules out

    • @auhsoj3adie
      @auhsoj3adie 4 роки тому +2

      Rocket "Welp now you know where the mayo comes from"

    • @toastandbutter7367
      @toastandbutter7367 4 роки тому

      Rocket Oh no, not that image... Tbh it didn't really bother me tho

    • @AmaraJordanMusic
      @AmaraJordanMusic 4 роки тому +1

      Maybe she already did, and that’s why the king is doing this on a tiny budget; they can’t afford to traditionally sponsor! Plot twist!

  • @WGFinc
    @WGFinc 4 роки тому +310

    “Is this sort of practice illegal?”
    “Well yes but actually no”

  • @czhskala
    @czhskala 4 роки тому +120

    Me: **tries to watch this video**
    UA-cam: “You want ads?”

    • @zak9158
      @zak9158 4 роки тому +5

      why am i thinking of the
      ya like jazz? meme?

    • @blindedjourneyman
      @blindedjourneyman 4 роки тому

      @@zomazoma3609
      Begone BOT! ua-cam.com/video/JwncAQurlqk/v-deo.html

    • @reubenna
      @reubenna 4 роки тому

      @@zak9158
      *ya like jazz*

    • @wta1518
      @wta1518 4 роки тому

      Laughs in Microsoft Edge.

    • @ExcuseMyWeebRudeness
      @ExcuseMyWeebRudeness 4 роки тому

      I got several burger king ads.

  • @doomsdomain
    @doomsdomain 2 роки тому +1

    In the thumbnail I though he was drooling! 🤣🤣

  • @luis.haaaaaaaaaaaaaaaaaaaa9174
    @luis.haaaaaaaaaaaaaaaaaaaa9174 4 роки тому +359

    MatPat: * looks at burger king * " I will destroy this companies career..."
    Me: Well, look like my Job is being destroyed by the holy light good-bye.

  • @pebble24
    @pebble24 4 роки тому +176

    Number 15 "Burger King Foot Lettuce" Now this...

  • @indiana47
    @indiana47 4 роки тому +31

    I literally laughed when I heard the clip with "I just spent $5 to say you can spend $5 to get a whopper" I like hos reaction of "what is going on?" Big companies are invading live chats and streams to advertise.

  • @jjjennings
    @jjjennings 6 місяців тому +1

    0:17 I love it when he does that angry face lol

  • @kairusawatari
    @kairusawatari 4 роки тому +619

    Food Theory: "Did Burger King just break the law?"
    Me: What company *doesn't* break the law?

    • @haro_yemon
      @haro_yemon 4 роки тому +15

      A startup company that just got started?

    • @MrSquigglies
      @MrSquigglies 4 роки тому +7

      Literally 99% of them but okay

    • @sebastiansantana2447
      @sebastiansantana2447 4 роки тому +9

      @@haro_yemon a huge amount of startups begin by selling without a permit from their houses or cars so...

    • @shinyprisma6085
      @shinyprisma6085 4 роки тому

      Yea

    • @K_B_C
      @K_B_C 4 роки тому +1

      well, this is a quick million dollar grab people!

  • @VirusEYE754
    @VirusEYE754 4 роки тому +283

    youtube: this is for kids
    me: something’s wrong here i can feel it

    • @sansblaster3113
      @sansblaster3113 4 роки тому +3

      As they slide UA-cam: Kids under the rug

    • @lrahmier
      @lrahmier 4 роки тому +2

      Curtis Yau
      sAnS dAb-

  • @bombz__
    @bombz__ 4 роки тому +83

    Streamlabs: makes terms and conditions
    Burger king: yeah lets just skip it
    Streamlabs: nah

    • @slevinchannel7589
      @slevinchannel7589 4 роки тому

      4:14: That's just true, simple as that. One is right, one is wrong.
      Those who say it's smart dont realize that even if it's smart it's not automatically ok.
      That much is just obviousss.

  • @Earth-Ninja
    @Earth-Ninja 2 роки тому +1

    If I ever go on a livestream and get a Burger King ad, I’m stopping whatever I was doing to advertise McDonalds.

  • @Gabepr17
    @Gabepr17 4 роки тому +741

    I feel like this is a crossover with game theory and food theory.

    • @ThorsShadow
      @ThorsShadow 4 роки тому +18

      Not at all. This has nothing to do with any video game. This isn't about a "Burger King video game". It's about the advertising practices of Burger King. If anything, this might be a "Business Theory".

    • @jameswarf6456
      @jameswarf6456 4 роки тому

      I mean I guess since it's twitch there are games. But e

    • @sultanakhan2355
      @sultanakhan2355 3 роки тому +7

      @@ThorsShadow i think he ment as twitch being a GAMING streaming site.

    • @arxtixdamien
      @arxtixdamien 3 роки тому +5

      @@sultanakhan2355 you can stream anything really doesn't have to be games, and you could steam games on just about any platform, including UA-cam

    • @inversefireman
      @inversefireman 3 роки тому

      @@ThorsShadow yeah but twitch is a GAME streaming platform

  • @_cider_8837
    @_cider_8837 4 роки тому +222

    The Burger King mascot always creeped me out.

    • @Roxor128
      @Roxor128 4 роки тому +5

      He doesn't exist in Australia. The restaurant doesn't even have that name here. They've got a way better name instead: Hungry Jack's.

    • @ninicookies23
      @ninicookies23 4 роки тому +1

      Same. Ima have nightmares now :)

    • @kdl3827
      @kdl3827 4 роки тому +1

      It’ll go into your house and eat you

    • @rebeccaanderson4933
      @rebeccaanderson4933 4 роки тому

      @@kdl3827 who Ronald McDonald

    • @m.candsprings5544
      @m.candsprings5544 4 роки тому +1

      So damm true keep him away

  • @lucadivine3862
    @lucadivine3862 4 роки тому +395

    So is the lesson "Don't feed the trolls" or "Don't let the trolls feed you?"

    • @AxxLAfriku
      @AxxLAfriku 4 роки тому +2

      Don't let this distract you from the fact that I am the ugliest UA-camr worldwide. I also smell like 100 de*d orangutans and have two hot hot hot girlfriends as you can see on my highly stimulating channel. Greetings, dear öu

    • @Bearman851
      @Bearman851 4 роки тому

      @@AxxLAfriku ok then prove it

    • @Slender3005
      @Slender3005 4 роки тому +1

      For your own sake and sanity, do NOT look Axxl’s channel, trust me it’s not worth it.

  • @theaskabathian2483
    @theaskabathian2483 Рік тому

    The fact that I got an ad right after Matt was talking about how he can control the placement of ads was so perfect. I see what you're doing here.

  • @britanimations2002
    @britanimations2002 4 роки тому +923

    I sit here waiting to hear about the Max Headroom incident, then I waited to hear the fact that it happened during an episode of Doctor Who. I would've mentioned that even tho it's not really important

    • @CarlosRios1
      @CarlosRios1 4 роки тому +10

      Why mention it if it's not important?

    • @Spaced_essence
      @Spaced_essence 4 роки тому +1

      holy poop I love your fnaf animation keep up the good work. And I’m glad to know we have the same interests in youtube

    • @alaiaomanu6318
      @alaiaomanu6318 4 роки тому +1

      ua-cam.com/video/hiArAJVhxQg/v-deo.html keemstar news jeffree star died 😭😭😭 worst year

    • @shinyrayquaza9
      @shinyrayquaza9 4 роки тому +1

      whang did a vid on max headroom

    • @pandapotato5121
      @pandapotato5121 4 роки тому +7

      Alaia Omanu shut up

  • @ThePanMan11
    @ThePanMan11 4 роки тому +216

    Litteral billion dollar company: we give 5 dollars to streamers for free advertisement.
    Mr beast: bruh...

    • @collineason1
      @collineason1 4 роки тому +5

      Mr beast mine as well be a billion dollar company

    • @大砲はピュ
      @大砲はピュ 4 роки тому +1

      @@collineason1 mine

  • @PunakiviAddikti
    @PunakiviAddikti 4 роки тому +248

    This is exactly why terms of service exist. If I'm not mistaken, Twitch could sue Burger King for violating terms of service, abusing the platform and advertising without their permission. Twitch would win as well, because all users *agree to the terms of service upon joining.*

    • @superbeltman6197
      @superbeltman6197 4 роки тому +19

      They *should* win but they wouln't because corporate lawyers are great at their jobs

    • @blaircambeul2696
      @blaircambeul2696 Рік тому +10

      ​@@superbeltman6197 Considering Burger King as a company is only worth about a tenth of what twitch is I'd assume they don't have as good of lawyers idk though.

    • @F-L-E-T
      @F-L-E-T Рік тому +5

      @@blaircambeul2696 twitch is also owned by amazon too

    • @gussewho2732
      @gussewho2732 Рік тому

      Twitch can't sue burger king but it can sue the streamer where the abuse happen

    • @PunakiviAddikti
      @PunakiviAddikti Рік тому +2

      @@gussewho2732 True, for all intents and purposes the streamer who works for Burger King falls under the ToS. Unless there are additional terms that can target the employer of users if the platform is used for advertising by a larger entity.

  • @nicolebissell2056
    @nicolebissell2056 2 роки тому +2

    I wonder what it would be like to have a church that yells at puppies

  • @elder4481
    @elder4481 3 роки тому +3768

    I seriously got a Burger King ad on this video 🤦🏻‍♂️

  • @marstheexister2941
    @marstheexister2941 4 роки тому +151

    Food Companies: *Mess Up *
    Food Theory: I SENSED LAWBREAKERS AND CAME AS FAST AS I COULD-

    • @РУКОПАШНЫЙБОЙ-к1т
      @РУКОПАШНЫЙБОЙ-к1т 4 роки тому

      DISNEY STEALS THE CARTOONS ua-cam.com/video/dn87r_PQo4A/v-deo.html

    • @kate434
      @kate434 4 роки тому +1

      *I CAME AS SOON AS I HEARD-*

    • @o0DreamCream0o
      @o0DreamCream0o 4 роки тому

      XD

    • @Jiggysjunction
      @Jiggysjunction 4 роки тому

      Hey Matt Pat I hate to be captain obvious but the Internet runs off satellites therefore any Internet transmission is by definition a satellite transmission therefore is under the law therefore Burger King did break federal law

  • @seanakinskywalker2619
    @seanakinskywalker2619 4 роки тому +149

    I honestly forgot burger King existed, they need to step up their advertising.
    Edit: i commented before I started watching, wtf that's not what I meant

    • @seanakinskywalker2619
      @seanakinskywalker2619 4 роки тому

      @COOLTOASTER WARRIORS whoops when typing i forgot the not

    • @henchmanpastchannel
      @henchmanpastchannel 4 роки тому

      @@zomazoma4153 what's that link

    • @wta1518
      @wta1518 4 роки тому

      @Conrad 306 I was confused too.

    • @Thepotatoz.
      @Thepotatoz. 4 роки тому

      @@РУКОПАШНЫЙБОЙ-к1т I don't trust you could anybody else check the link

    • @henchmanpastchannel
      @henchmanpastchannel 4 роки тому

      @@Thepotatoz. its a video about disney

  • @mariasworld3839
    @mariasworld3839 Рік тому +1

    Now I'd like to ask a question , why do people want to yell at puppies?!?! That's.... just pure evil . Thanks again for your great content matpat and theorists!

  • @CrazyEmilykitty
    @CrazyEmilykitty 4 роки тому +678

    "At least not until law can catch up with the times"
    **flashbacks to the FTC incident on UA-cam and some of them not even having smart phones**
    That's gonna be a while....

    • @efulmer8675
      @efulmer8675 4 роки тому +10

      Yeah I immediately had that thought. Future Shock will forever be a thing.

    • @Seven-vn6qi
      @Seven-vn6qi 4 роки тому +10

      Im just wondering tf they spending their bread on if they dont got phones

    • @lollipopraindrop
      @lollipopraindrop 4 роки тому +3

      Wait, what incident??

    • @Seven-vn6qi
      @Seven-vn6qi 4 роки тому +14

      @@lollipopraindrop The FTC was forcing guidelines on youtube but according to Susan half of them didnt have phones

    • @salemcrow5078
      @salemcrow5078 2 роки тому

      @@Seven-vn6qi I recall seeing a small clip where she was explaining UA-cam to them because at least several had no idea what it was and never heard about it

  • @Ironcabbit
    @Ironcabbit 4 роки тому +146

    Can’t forget the British TV interruption by “Vrillon of the Ishtar Star Command” telling us all to love each other.
    As technology gets more immediate, marketers will get ever more invasive with their tactics.

  • @maxvogt3515
    @maxvogt3515 4 роки тому +626

    I thought this was going to be about how, at least In Australia, burger kings AU company “hungry jacks” has released the “big jack.” Big... Jack and obviously McDonalds is suing them, and now I’m getting adds about how an “American Company is suing hungry Jacks” because of the Big Jack.
    Every time I see that add I think “Look Burger King, at least McDonald’s doesn’t claim to be Australian. Time to go get a McFlurry.”

    • @curseofbinding
      @curseofbinding 4 роки тому

      That's the best add I can think of, your lu- *wait what happens if you Make every add not being shown!?!?!?!?*

    • @Pizzacheese10
      @Pizzacheese10 4 роки тому +6

      lol maccas doesn't have to do that cos we already did it ourselves

    • @walrus3132
      @walrus3132 4 роки тому +1

      Every time I put on Fox 8 that dam add shows up, love from Melbourne.

    • @maxvogt3515
      @maxvogt3515 4 роки тому +3

      Jacob Cullen good to hear another AU theorist

    • @TGBHammer
      @TGBHammer 4 роки тому +1

      Honestly they named the burger the big jack versus the big mac. No one will notice

  • @braydenkenney3313
    @braydenkenney3313 3 роки тому +2

    Advertising is the greatest plague of the 21st century. You can't do anything in life without being berated by ads trying to get you to spend your money. It's an absolutely sickening corporate culture.

  • @username-yd4xm
    @username-yd4xm 4 роки тому +472

    TFT: Is it illegal... YES
    TFT 5 seconds later: Is it illegal... NO

    • @marketvideopro1
      @marketvideopro1 4 роки тому +4

      Yawning Dog:ua-cam.com/video/bZNKSzMwxVs/v-deo.html

    • @username-yd4xm
      @username-yd4xm 4 роки тому +1

      Woops gotta edit it i put late instead of later for anyone wondering why i edited it

    • @yesme1129
      @yesme1129 4 роки тому +1

      Drunken Doggo Thank you I feel wholesome now

    • @slevinchannel7589
      @slevinchannel7589 4 роки тому

      4:14: That's just true, simple as that. One is right, one is wrong.
      Those who say it's smart dont realize that even if it's smart it's not automatically ok.
      That much is just obviousss.

    • @itsonlyyou.5398
      @itsonlyyou.5398 4 роки тому +1

      Your making me think of TF2 stop using that just say the name

  • @SFVYachtClub
    @SFVYachtClub 4 роки тому +360

    *"What do you even call this kind of marketing?"*
    I can help you out with a whole list of words to describe this:
    -Intrusive
    -Dystopian
    -Exploitative
    -Unethical
    -Horrific harbinger of our species' trajectory towards a fate worse than extinction
    -Underhanded
    *This comment was sponsored by Brawndo®. It's Got Electrolytes.*

    • @lilyredmoon7267
      @lilyredmoon7267 4 роки тому +10

      Lol Its got what plants crave

    • @MrGermandeutsch
      @MrGermandeutsch 4 роки тому +4

      I was not expecting to get hit by that movie

    • @thetokensaregood1965
      @thetokensaregood1965 4 роки тому +1

      Wow you have ‘’good’’ humor.

    • @thetokensaregood1965
      @thetokensaregood1965 4 роки тому

      Mung Doan ’’Do Not Click.’’

    • @AshTheQueenOfRodents
      @AshTheQueenOfRodents 4 роки тому

      I can describe many of those things like companies downplaying other companies or presidents downplaying other presidents

  • @onlookerseesall
    @onlookerseesall 4 роки тому +329

    I was playing a game in the background and an add for Mcdonalds came on.
    THEY KNOW

  • @arjay1016
    @arjay1016 2 роки тому +3

    I was completely caught off guard when he said "food theory" at the end. I'd started thinking it was a game theory halfway through.

  • @sebastianvillacampa1236
    @sebastianvillacampa1236 4 роки тому +257

    Teacher: why are you laughing?
    Me: Nothing
    My brain: Rey'd Shadow Legends

    • @ethanmantlo2868
      @ethanmantlo2868 4 роки тому +1

      redditor makes a comment and bots reply

    • @SemenSandwich
      @SemenSandwich 4 роки тому +3

      How’s that Funny?

    • @ethanmantlo2868
      @ethanmantlo2868 4 роки тому

      @@SemenSandwich idk only redditors are laughing at that

    • @Ziege.08
      @Ziege.08 4 роки тому

      @@ethanmantlo2868 even I'm a redditor and this joke is bad

  • @Naruku2121
    @Naruku2121 4 роки тому +1277

    Imagine donating to a streamer $5 and they're like "Here's 5 dollars go get a whopper!"
    "Woah $5 Dollars? I'm gonna get a Big Mac!"
    Burger King: ...

    • @WayStedYou
      @WayStedYou 4 роки тому +73

      Pretty sure a few people actually did that, it's obvious why they didn't include them in their ad.

    • @kennyplayz1469
      @kennyplayz1469 4 роки тому +3

      lol

    • @jeffbengtson
      @jeffbengtson 4 роки тому +7

      Advertising for BK for $5 is terrible, but then advertising McD's for free is fine?

    • @judegriffiths6697
      @judegriffiths6697 4 роки тому +1

      Y E S

    • @dylanwhite6539
      @dylanwhite6539 4 роки тому +3

      Better yet, a $5 biggie back

  • @fernando.romero3873
    @fernando.romero3873 4 роки тому +1381

    what if burger king knew they couldn’t be sued and just wanted to spark controversy in the internet (twitch and youtube) knowing that everyone would talk about them making that 5 dollar donation not only a add on twitch but on every platform talking about it.

    • @Elliotot
      @Elliotot 4 роки тому +39

      Omg this is such an underrated comment

    • @chrischika7026
      @chrischika7026 4 роки тому +40

      Of course they were prepared why do you think they did it

    • @fernando.romero3873
      @fernando.romero3873 4 роки тому +9

      @@Elliotot thank you 😭

    • @KingOfDarknessAndEvil
      @KingOfDarknessAndEvil 3 роки тому +19

      I doubt burger king would've done it if they thought it was illegal

    • @1mol831
      @1mol831 3 роки тому +9

      Burger King 300IQ lol I might actually go buy a burger

  • @rexthepup
    @rexthepup 2 роки тому +1

    What you are overlooking is the fact that the ad is agreed-upon between the advertiser and the streamer what Burger King did wasn’t an agreed-upon ad therefore they illegally advertised

  • @murderoftrees
    @murderoftrees 4 роки тому +1565

    I’d just like to say.....
    My teacher asked everyone to tell her their favorite sandwich, and I said pizza.
    I got out of class by getting everyone to debate the definition of a sandwich instead of doing math.

    • @thegameowl11
      @thegameowl11 4 роки тому +101

      Clever.

    • @anderspeterson9624
      @anderspeterson9624 4 роки тому +32

      Exactly

    • @gestifr
      @gestifr 4 роки тому +59

      He... he isn't wrong...

    • @bendavis5209
      @bendavis5209 4 роки тому +28

      Big brain

    • @Sunnylyndis
      @Sunnylyndis 4 роки тому +104

      Back in high school I got my teacher to deny that video games could teach math. I brought in my wii to play smash brothers and while we rotated playing in class we did phsyics claculations. My teacher was laughing so hard that after every final we would get a videogame day xD
      Edit: His other classes were so confused. Our principal even joined us one day. She was like “so... what deal we make for this to happen?”

  • @corixjet
    @corixjet 4 роки тому +1540

    Twitch streamer: can i get a sponsor
    Burger king: best i can do is 5$
    (Edit: wow thanks for the likes I just made a little meme but thanks)
    (Edit: i see you guys were making fun of me of my so i fix it, so have a berger and i eat my burger)

    • @krisbeagles7045
      @krisbeagles7045 4 роки тому +39

      Twitch streamer: I need 6$
      Burger King: Sorry, we talked to our other "sponsored" creators, best we can do is 25 cents

    • @SIRJACOBSTINE
      @SIRJACOBSTINE 4 роки тому +6

      Ah yes, the infamous knockoff brand “berger” king

    • @kurtmontero6273
      @kurtmontero6273 4 роки тому +7

      I nominate to create a new hashtag
      #BurgerWhore

    • @cipherstar6760
      @cipherstar6760 4 роки тому +4

      @@royabraham9167 No. Twitch is a *FREE* streaming platform. Them not making people pay to stream is the entire f*cking point.

    • @Predated2
      @Predated2 4 роки тому +6

      @‘‘ well, technically, they could have done 2 things with a budget of 10000$:
      1. Spend 10000$ on twitch for ads, targetted pretty much indiscriminatively towards people that ignore most of the ads and get very little profit from that investment, while the streamers who end up displaying those ads maybe earn 20% of the budget while Twitch keeps 80%, meaning in total, they basically pay Twitch an 8000$ tax for paying streamers 2000$.
      2. Spend 8000$ directly as TTS messages, during relatively high traffic, exactly when they want to, towards an audiance they want to, then spend 2000$ to get their advertisement about having been visiting streamers around to get the maximum amount of profits from their investments, quadroupling the amount of money that goes to streamers directly.
      So, while I disagree with their method, it's actually more streamer friendly than Twitch itself has been.

  • @hotscottrulz
    @hotscottrulz 4 роки тому +194

    Here’s two things that may have been overlooked:
    One: if BK put these adverts on non-American streamers, the laws may be different. For instance, I could imagine that UK advertising law - which is much more strict than the US equivalent - could make this kind of advertising illegal.
    Two: these TTS adverts are fundamentally different to mid-roll ads *because* they give more money to the streamer. The majority of mid-roll ad revenue goes to Twitch, rather than to the streamer, whereas the majority of donation revenue goes to the streamer, rather than Twitch (for BIT donations) or StreamLabs (for other donations). This could potentially put Twitch or StreamLabs into a position where they could sue BK for lost revenue.
    I will admit that I don’t know a lot about the law, but these things seem like pretty big problems for BK. The difference between a big company BK being sued by small, independent creators, and a big company like BK being sued by another big company (Twitch or StreamLabs) is vast, and more likely to frighten BK into not doing this again.

    • @janluus9590
      @janluus9590 4 роки тому +10

      If BK saw this comment, they would probably get annihilated by more strict laws in different countries.
      Then they would sue some twitch streamers to try and get their lost money back,and then proceed to lose more money...

    • @PandoraSlicer
      @PandoraSlicer 4 роки тому +2

      Twitch can't sue them for that because it's simply a viewer making a donation.

    • @pyropanda6211
      @pyropanda6211 4 роки тому

      System in place: money -} Something said on stream. Twitch streamers think it shouldn’t be this way are silly 😝. If let’s say a company instead of saying: go buy something. Said I love [Product] that costs x amount of money that wouldn’t be advertising. Just discretion of opinion so it would open up more issues. Technically thanking the streamer is also advertisement because it’s a “trusted” sources opinion as referral to other viewers to subscribe or spend money. Just because a big corporation did the same thing millions of people do doesn’t really make it wrong.

    • @beansnsteakmakepeoplequake8821
      @beansnsteakmakepeoplequake8821 4 роки тому

      Yup

    • @beansnsteakmakepeoplequake8821
      @beansnsteakmakepeoplequake8821 4 роки тому

      N

  • @FredrickFazbearington1987
    @FredrickFazbearington1987 3 роки тому +1

    you are so smart, I mean I can not think those ideas that fast, for 3 channels, and probably a new one coming soon, not to mention the many other channels!

  • @KainoPhoeno
    @KainoPhoeno 4 роки тому +843

    That’s why Burger King’s wife left him. He’s a lier and Dairy Queen couldn’t take it. See I have a fast food universe. McDonald is the creepy farmer. Wendy is one of the village kids. Jack in the box is the jester. U can keep going. But to be serious she just didn’t know when to trust him.

    • @nuraz5202
      @nuraz5202 4 роки тому +95

      The FFCU (Fast Food Cinematic Universe)

    • @lizzietheshortie
      @lizzietheshortie 4 роки тому +30

      I actually talked about this with my family

    • @KainoPhoeno
      @KainoPhoeno 4 роки тому +9

      Nuraz yes

    • @KainoPhoeno
      @KainoPhoeno 4 роки тому +9

      Lizzie The Shortie they will think ur crazy why. Lol. (Me too)

    • @pigpuke
      @pigpuke 4 роки тому +8

      "Oh Henry!"
      "Sweet Marie!"
      "Oh - Henry!"
      "Sweet...Marie...!"
      "SCORE!"

  • @A1phaz0ne
    @A1phaz0ne 4 роки тому +289

    Another way I look at it, is like this:
    Imagine if another Content creator used a 5 dollar donation to advertise their YT Channel/Twitch on some much bigger streamer's livestream.
    Surely EVERYONE would think that's fucked, right?

    • @kaldogorath
      @kaldogorath 4 роки тому +5

      I've seen youtubers pay for spots on other youtube channels.

    • @hyuugajay
      @hyuugajay 4 роки тому +8

      @•o• And imagine if a company of any money did something smart with it. Oh dear. How stupid of burger king for using a tactic to avoid spending 80 grand on some advertising. Do you even hear yourself? you are getting mad. That burger king. Went on stream. PAID money to these streamers through a service they provide. And used that money wisely to avoid spending a crap ton of money. Please grow up

    • @UncleForHire
      @UncleForHire 4 роки тому +2

      I don't think burger king should do that but the analogy is a bit off since they are not offering the same product. 2 streamers compete for viewers while BK is competing for customers so it doesn't directly impact their business as say burger king promoting their new dollar burger next to a 1.50 taco stand.

    • @bluey1257
      @bluey1257 4 роки тому +16

      @@hyuugajay But streamers did not consent to having that advertisement on their stream.

    • @andrehernandez6398
      @andrehernandez6398 4 роки тому +6

      @@hyuugajay As matpat and the terms of services of Twitch say BK used the service improperly for advertisement when it is not meant for that.

  • @batsman83
    @batsman83 4 роки тому +146

    You should do an episode about how Hungry Jacks in Australia released a “Big Jack” and have been sued by McDonalds

    • @Obad87
      @Obad87 4 роки тому +10

      That's a dumb lawsuit. I dont think they can win that Just because it rhymes lol.

    • @laurenchamberlain4907
      @laurenchamberlain4907 4 роки тому

      Yes! I was thinking the same thing.

    • @haihai9022
      @haihai9022 4 роки тому

      I was thinking the exact same thing when I saw Matpat’s video