Mercedes-Benz new MANUFAKTUR Studio

Mercedes-Benz Manufaktur
Craftsmanship at the highest level: with a new, highly exclusive customer experience, Mercedes-Benz strengthens the role of the Sindelfingen site as a global centre for individualisation
New production technologies: innovative matrix production and modern PixelPaint process to be used for the first time in the new MANUFAKTUR studio
Mercedes-Benz S-Class available worldwide from 2025 onwards with a wide range of new MANUFAKTUR colours and interior appointments
Customers with exclusive customisation wishes can now experience the MANUFAKTUR programme up close at several locations at the Sindelfingen site - at the traditional Center of Excellence, in the MANUFAKTUR and now also in the MANUFAKTUR Studio, which officially opened on December 5, 2024.
After customers have configured their dream vehicle at the Centre of Excellence, individual components of the vehicle are manufactured at the MANUFAKTUR with elaborate precision and by hand. In the new MANUFAKTUR Studio, they can then experience first-hand how the vehicle is customised according to their individual wishes. Both locations combine craftsmanship, attention to detail and state-of-the-art production technologies to make individual vehicle dreams or even customised concepts a reality. At the same time, Mercedes-Benz is introducing innovative high-tech manufacturing methods and extensively expanding customisation options.
The MANUFAKTUR team consists of experienced and extensively trained specialists. Their dedication to the craft is reflected in the outstanding quality of their work. Skilled hands are the most valuable tools here. Whether it’s leather cladding, cutting, embroidering or sewing - all interiors are finished with meticulous craftsmanship and millimetre precision. The production of small and intricate details is just as much at home here as the production of larger components. This includes, for example, a leather headliner, which is sewn together from many individual pieces.
The digitalisation of individual work steps speeds up MANUFAKTUR processes and makes a significant contribution to quality assurance. Individual steps are also optimised with artificial intelligence. This can quickly and reliably detect small irregularities in leather hides, for example, and reduces the workload on employees.
The innovative matrix production in the MANUFAKTUR Studio enables variable individualisation of up to 20 vehicles per day, regardless of the model series. The highly flexible production structure has been completely reorganised. With the help of driverless transport systems that can move in any direction (autonomous guided vehicles, or AGVs), customer vehicles are transported between individual production clusters as required and independently of fixed sequences. Each of the nine clusters in the MANUFAKTUR Studio can be approached flexibly with the AGVs and operates independently of cycle times. In this way, the vehicle’s customised equipment can be installed effectively.
This is supported by the digital twin, which is used to monitor and, if necessary, optimise every stage of production. Last-minute changes to the equipment are also possible. All production stations are networked via MO360, the in-house digital ecosystem for production. This means that all production data can be accessed by every employee in real time via the MO360 data platform.
The innovative and resource-saving PixelPaint process is revolutionising the wide-ranging options for multi-coloured vehicle paint jobs. Inspired by the function of an inkjet printer, this new technology applies high-quality paint directly onto the vehicle body with incredible precision. This allows for the application of customised patterns with the highest level of accuracy - ideal for individually designed dream vehicles. Customers can request design elements on the car according to their ideas, which are limited only by technical feasibility.
The MANUFAKTUR individualisation and customisation programme consists of a constantly growing range of equipment for selected Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach models. The MANUFAKTUR portfolio comprises an exclusive selection of materials, colours and finishes that go beyond standard options and create a highly individual experience. The focus here is on expanding the individualisation options for customers in the top-end segment. The S-Class will be available from 2025 with a variety of new MANUFAKTUR Exclusive colours and further MANUFAKTUR options. As the Mercedes-Benz flagship, the S-Class exemplifies the extensive customisation options of the MANUFAKTUR programme. Through this and other continuous product improvements, the S-Class will remain attractive and competitive throughout its entire life cycle. A similar expansion is also planned for Mercedes-AMG sports-car models.