In South Africa we have literally one cinema playing Everything Everywhere All at Once while Doctor Strange is showing at literally every cinema available with multiple screenings. Filmmakers aren’t upset at Marvel movies, they are upset at how Disney distributes Marvel movies. Smaller films like Everything Everywhere All at Once don’t even get shown at cinemas because every cinema room is only showing Marvel’s latest. It makes more money but at what cost.
To be fair Ster Kinekor suffered a lot during the pandemic, but this issue was prevalent even before... it's unfortunate because film lovers don't get the cinema experience with films they're excited to watch.
It’s very depressing to see. People often think that there’s “no original movies” anymore, which they’re wrong about. Because there are, but the more this BS continues, there soon aren’t gonna be any because nobody is watching them and you can blame that partly on the pandemic ruining people’s perception of what belongs in a theater but a huge part of it is just all this awful monopolization going on
The worst part is that major companies like Disney are reducing the variety of films in display. I mean, would producers today even consider investing in movies like Lethal Weapon or even light family comedies like Cheaper by the Dozen? No, cause they are no safe bets. Of course there's streaming as a resource but it's just not the same.
Changes in how we get our entertainment has also impacted this. In the last month, almost everything I've watched aside from playoff hockey has been through various streaming services, commercial-free. I'm more likely to see a UA-cam channel discussing a new movie than I am to see an ad for one. Whereas 10 years ago I'd know every movie coming out in the next month simply from commercials, I literally had never heard of "Ambulance" before this video. Hundreds of UA-cam channels are discussing every new Marvel movie ad nauseum, but not a one that I've noticed has told me to go see Ambulance. Add in that more intimate movies - comedies, serious dramas, and arthouse fare - for the most part aren't lessened by seeing them on a small screen, and spoilers are less of a worry for those, and you could concede that most of the moviegoing public are ONLY going to set aside the time, money, and effort to see those big tentpole blockbusters in actual theaters. God knows I'd rather be cuddled up on the couch with my wife to watch a movie than crammed into a small seat munching on $12 popcorn... and even though The Northman and Everything Everywhere All At Once are totally movies I'm interested in seeing, there's over driving urge to see them NOW, especially since there is no water cooler to discuss them around now that I'm working 100% remote post-virus.
It's kinda ironic really, we have every possible way to look for more movies via Internet search, but the majority of us just wait for major media outlets to tell us what to watch. I've been trying to look into other independents more often (how i found out about All at Once and edge of seventeen) and I hope more people do it to prevent this disney takeover.
I’ll be honest…this is a dangerous way to think. Marvel movies make money because they’re made well and people like them. People will continue to buy product that is good. That’s the free market for you, capitalism is working as intended. It’s not a monopoly, it’s just what people want to watch. You guys are talking more like socialism with “even-ing stuff out” so other movies can have a chance. That’s wrong. Let the free market do its thing. Disney is winning because they’re making movies that people want to watch. Just like a restaurant that puts other restaurants out of business because they make food that people like more than the other places. Completely fine.
I'm glad to see someone talking about Disney monopolizing entertainment. The product is always pretty decent and sometimes really good but when its toe to toe with much better movies it just makes me sad. Once upon a time in Hollywood getting outsold by the lion king remake is just sad
For what it's worth, Once Upon a Time in Hollywood has a more niche appeal than most would care to admit (A lot of people are too young to know the happenings of late 60's hollywood), while The Lion King is the fucking Lion King. It blows, sure, but Tarantino would've needed to drop another Inglorious Basterds if he wanted to outsell even the shittiest remake of a billion dollar classic.
to me disney acting this way is a way of manufacturing an audience as well. of course their movies are hugely popular, but part of that popularity stems from the fact that they're the only things on. when a theatre has 70 screenings of the same movie, people are going to watch it because what else can they watch.
That's why I think Infinity War and Endgame's numbers are inflated, not just actual inflation, but the hype and lack of diversity of movies in theaters is the reason why they made all that money. I personally think Avatar and Titanic's records are more impressive.
And taking space from concurent movies (and likely why EEAAO is so often in th world not in cinema, as a lot say, as many say its the inferior multiverse movie, solikely disney pssured cinemas to not show them. ) taking that space away is a feature, not a bug.
@@millabasset1710 Nah I would just say its the hype it was a story that had 10 years of build up & was the finale of a long saga. My Theater wasn't full of Infinity War or Endgame it was like 5 - 6 screenings and the rest were just smaller films that weren't disney related.
@@MistardmusterHasn’t worked for me lol. I’ll admit I’m not the biggest movie person, but I absolute enjoy a good movie when I see one. MCU movies, and most superhero movies, are not. I just don’t enjoy them. And I feel like they’ve been overexposed at this point because I used to be a lot more alone hating on MCU movies. Now I’m not.
I’ve read Martin Scorsese’s piece in The NY Times and his Harper essay and his points about Marvel are even about the film themselves but the culture of cinema it’s creating. But people don’t get that. They refuse to see it as that and they turn it into a high art vs low art argument. When that’s not even the point. The point is that Spider-Man No Way Home was still showing in theatres 5 months after its release date when Everything Everywhere All at Once was starting its run and I had to wait several months before I could see Celine Sciamma’s Petite Maman but I don’t have to look very far to see Marvel content. It’s everywhere and it isn’t creating space for other films.
Went to go see Everything Everywhere all at once and was one of 10 people in the theater. There was an extremely long line to go see Doctor Strange 2 instead. Creativity needs to be supported people.
I work at a theater, and I see a lot of the behind the scene stuff with how we show movies. When we got Everything Everywhere All At Once and The Northman, we were very excited. A lot of people were coming to both of them too. When Doctor Strange 2 came out, all of us were pretty sad to see those movies leave us. People still come into the theater asking to see movies like The Lost City, and I have to tell them that we are only showing Dr. Strange 2. The problem is, is that even though we want to show these different movies, we can’t. When Cruella was out, after like a month literally no one was seeing it. We took it out of the schedule and Disney got mad at us for doing that. We had to keep it in because Disney still wanted it to be shown in theaters. It’s ridiculous. But then again, Dr. Strange 2 has been bringing in a lot of people… but once it gets irrelevant, Disney will still milk it till it’s dry.
It’s really sad to me that Robert Eggers didn’t have final cut of The Northman, STILL made a fantastic film with wide distribution, and then almost no one saw it. Maybe it’ll get some awards attention, but most likely it’ll end up as another cult classic that people randomly discover on Netflix in 5 years.
Yeah, and it'll be like "man, this movie is great, why didn't I see it in theaters?" "Probably because you were watching Doctor Strange 2 instead." "Oh Yeah, Doctor Strange 2... Which one was that again?" Or I'm wrong. Who even knows?
One thing i do want to add is that as well as Everything Everywhere did, it still got kinda shafted and could have done even better. I have friends who wanted to see this movie but couldnt because they didnt have a showing in their area, and I remember trying to buy some Friday night tickets on like a Monday or Tuesday and being worried it was closing early because AMC did not list any showing, even weekend showings, that wasnt beyond the next 24-48 hours of me checking (when they really should have just scheduled it properly)
What really irked me was that Spider-Man was still showing at the time in certain theatres. Months after its already gawdy holiday release. Just shameful of Disney at this point
@@mandmified17 same by the time it got on my radar it was already done showing at my amc. It was still playing at my super local theater but I only watch in Dolby cinema and at that point My home theater experience is better. AMC Dolby cinema is elite tho. People would come out for movies more if they knew about it and it was in more locations. That’s the reason I did. My amc is dine in too so it adds another level to the experience when I’m hungry. Food is great
It's even worse when you look at this same situation outside the US. Here in Brazil, Disney movies (Marvel, Star Wars, Pixar, live action remakes and all the rest) dominate practically the entire circuit of available theaters, reaching the point where entire theaters show only ONE movie. You Americans are lucky to see an A24 movie in theaters, because here we rarely have that opportunity and, when we do, the screenings are limited to large cities, such as São Paulo and Rio de Janeiro. Another issue is that this predominance of Disney in theaters takes away space from Brazilian cinema, whose films have to fight to get one or two screenings at most.
E até aqui no Rio só dá pra ver filme da A24 na zona sul (parte "rica" da cidade).... Não sei como é em sp, mas deve ser a mesma coisa. E o mesmo acontece com filmes nacionais, com exceção das globochanchadas né. Mas a maioria nem chega mesmo. Triste
Problema do cinema nacional, como de todo país de terceiro mundo, sempre foi a distribuição. Pq cinema de qualidade a gente tem, só não tem as cadeias de cinema e o investimento público adequado.
pretty much the same thing here in paraguay, i don't live in asunción (the capital and biggest city), the northman was only in ONE theater for exactly three weeks while morbius, literally the worst marvel movie ever, was shown for more than a month, sadly I didn't get a chance to go and watch the northman...
i hadn’t even thought about how other countries are affected, that’s sounds really aggravating for your own countries movies to have to fight for a spot in a cinema. Disney and big companies like that need to calm down
I’m already aware of Disney’s monopolistic habits, and it’s just disgusting. Cinema is supposed to be more than just a form of entertainment or a money-making industry. It’s an art form, damn it!!!
Considering all of this I'm amazed there aren't any small cinema showings of more art house like films. Like really just have a theater that doesn't show anything from regular lineups. There is 1 here in my hometown, I go like once every 2 months to a ''low budget film''
As an MCU fan I personally hate how the success of the franchise has been used to make smaller movies seem less valuable, which in turn has resulted in people to then turn on the franchise as a whole. The high amount of screenings Disney is giving Doctor Strange is absurd, because stuff like this isn't pulled for something like Everything Everywhere. Yes, plenty of people wanted to watch Doctor Strange, and you could argue that something like The Northman would've flopped even in normal times, but it feels now that the concept of a non-crossover movie is nothing more than streaming content. Will we ever break free of the Superhero reign? I can't say for certain. What I can say is, don't complain that all Hollywood makes are superhero movies, and then proceed to only see superhero/franchise films, it gets us nowhere at the end of the day.
It probably will die eventually because the externals black widow and Shang chi did mediocre at the box office the only success post far from home was no way home and dr strange 2
I don’t think this about Disney taking screenings from theaters. It’s about supply and demand. The Northman could have 100 screenings but that doesn’t mean it’ll sell tickets. People want to see the newest marvel movie when it comes out and theaters want money. Kinda simple and I think everyone is over-complicating it.
@@platonymous i suppose but it wasn’t a runaway success either it was just mediocre success making it’s budget back but not much profit I guess it was still recovering from the pandemic
“are theaters across the country really selling out for Doctor Strange 2?” - Doctor Strange 2: the movie that to even have a base knowledge of what’s going on requires you to see a movie from 6 years ago, 2 crossover movies, a Spider-Man movie, and a Scarlet Witch TV show
To be honest you can get most of the things, even the reason why Wanda want her children (I didn't watched WandaVision and I get it) And for being a sequel it's just natural that you've watched the first
I wanted to see Everything Everywhere like 3 more times in theatre, but the only time it was released nationally was my finals week. I go to see it this week now that it's all over and it was gone. I wanted to show all my friends and acquaintances!
I noticed how bad it had gotten when I went to see The French Dispatch and Last Night in Soho back to back one day and had to go to early screenings in a mainstream theatre as there were only 4 screenings for both films with HUGE time gaps, whilst a Marvel film screened every half an hour. It's sad to witness.
I think people that still get upset about Martin Scorsese's take on the MCU not being cinema really need to read his NYT op ed, you can disagree with saying they're not cinema but his largest complaint was their ubiquity and the risk of them overtaking smaller and more risky films, his op ed came out in november 2019 and almost everything he said might happen because of the MCU's box office domination has
@@wiinterflowers4277 so to be clear because he's only directed some of the best movies ever made and since his last few weren't genre defining ig we should throw out everything he says about how capitalism is suffocating creativity?
@@Marb315 That's right. The guy who's been making the efforts to help preserve cinema of many countries and eras along with his filmmaking history is to be ignored. He needs to find a big franchise, cede at least 70% of creative control to fit the parameters of the ever changing script that may even come to have outdated information by the time the next film in the franchise comes out and then get those kinds of showings before the modern listener thinks he has any worthwhile clout.
I'd still argue the MCU can be considered cinema. I think the bigger point of this video is just for us not to forget that the MCU isn't the ONLY kind of cinema.
This is a growing concern for those who pursue creativity especially ones who were in a minority. Disney monopilzation reached far beyond where they attempt to trademark Loki, a norse god, and the Day of the Dead Mexician holiday.
They hit a lot norse and pagans with their false claims, its really sad. Because hercules. Despite the two being different like night and day. And yeah nationalcelebrated mexican holiday.
Disney was actually trying to trademark the name of Day of the Dead not the holiday itself. Trademark is only protecting the brand's name, it's different from copyright. This was originally going to be Coco's original name during production.
I feel you! This is the exact thing I have been feeling for a while now. And as an aspiring filmmaker this really disencourages us to tell stories we feel that are relevant because they are not the stories that the industry wants to tell. So it just becomes hard to get anything done. I feel like we need that middle ground where we can appreciate both sides, and not be excessive to either side.
@@itsgonnabeanaurfromme yeah, in the sense that you have to tell stories that sell, that make numbers. Unless you are wealthy, which is not the case of most filmmakers that are beginning, you need funding and those who will sponsor seek some type of return of investment. So you must create a story that will guarantee that profit (as small as may be). Obviously there are creative ways that we can do that (crowdfunding, social media and etc.) and also there are funders that look beyond just monetary return, but it's not as easy to find. So it's very common to see people distorting their vision or even compromising their views in order to be able to continue in the market.
I’m so glad you talked about this. I went to see Doctor Strange with friends and the amount of theatre times for it was insane. Our theater wasn’t even half full on opening week. I saw the new Nick Cage movie afterwards because I actually felt guilty for only seeing superhero movies in theaters lately. This shit is depressing and even though it’s up to audiences to fight with their wallets at the end of the day, Disneys definitely making that harder than it should be
As a Marvel fan that truly got "into movies" only about 3-4 years ago, I feel so weird every time I watch a new Disney movie now. It just feels so distant from every other film. Like, I really enjoy MCU (hell, I actually loved Doctor Strange 2) but it... doesn't feel like movies - it's almost like a different genre of popculture. I still want both of those genres to exist but I hate that it has to be treated as the same thing, competing for the same timeslots and for the same money, cause that's just an impossible game to win.
Marvel movies are more in-line with something like television. It’s not a bad thing, but it’s not “cinema” per se. The showerunner overseer everything; in the MCU case, Kevin Feige. There’s a few exceptions when you can tell a Marvel movie is distinctly the director’s (James Gunn, Shane Black, Taika Waititi, Sam Raimi).
exactly. Ive hear people praise and compare the continuity and longevity of the mcu to a tv show. And thats the problem its tv show on the big screen. Feige is the showrunner every other month a new person comes in to direct. Theres writers room planning things out years ahead. That is not how movies work that is tv. They should be forced onto streaming platforms not mid budget and indie films that are actually cinema
It’s truly crazy. One of my friends was telling me how he hates movies. I asked for him to elaborate and he said he hates “Marvel” movies. In the back of my mind I had to tell him that marvel movies aren’t the only thing out there
It's not just a Disney problem. It's with media conglomerates in general. People, specially those obsessed with animation, just latch on and shill out to their favorite studios until they pull a crappy business move and their "fans" don't hesitate to condemn them. Just look at Netflix over the last couple of weeks.
I think after watching Everything Everywhere and Top Gun 2, I realize how much fun movies were as a kid before the superhero genre. There is no matter how slim, hope out there for a few good movies to come, but it's going to take time. And A24 is a studio I cannot ignore whatever film or genre they pump out. They're all original and entertaining. I really hope they changed the tide of movie goers wanting to see new things.
The anecdote about the Cinerama dome made me angry, and I'm a Disney fan! Recently I've been seeking out more indie and foreign films, and have discovered many new favorites. My local cinema has 14 showings of Dr. Strange 2 today and only 1 showing of Everything Everywhere All At Once. Sad.
@@GringoXalapeno I've seen a handful of Bollywood films, but since the pandemic I haven't watched any Indians films. Unfortunately RRR never played at my local theatre, so I'll have to wait for streaming. I have four currently in my streaming cues: Bhavesh Joshi Superhero, Lagaan, Pather Panchali and PK. Do you have a favorite of those four, so I'll know what to watch first?
RRR is apearently a very good fun wild movie. Oh you did. the this week i review channel has weird and foreign movies covered, you probably like it. Its fun too.
Just saw "The Unbearable Weight of Massive Talent" yesterday in the theater and thought it was a great stand alone movie. They had some commentary about the state of movies and what it takes to actually get a movie made. Perfectly ridiculous and not for everyone but I liked it.
Man... I wanted to see the Northman again, but no. The only screening avaliable was at 11 PM. Thank you Disney I hate it. This is what Scorsese was warning us about.
Same as me first movie I've went to see twice since T2 . First off I loved it but second I knew this would happen. It's not even at my local AMC anymore.
Indie film director: _Please watch my movie. I used all my money to make it happen._ Disney: *PLEASE WATCH OUR MOVIES! WE HAVE SUPERHEROES, PRINCESSES, REMAKES AND SO MUCH MORE!!!*
i have been working at a single screen, historic indie movie theater in a conservative small town in wv since it reopened in january 2021 & there’s nothing that bums me out more than seeing how ABSOLUTELY reliant we are on marvel/disney movies & block buster action comedies like F9 or The Lost City. I’m not saying you’re horrible or wrong if you just like seeing fun, big budget movies with dumb jokes and vin diesel and formulaic plots, but audience numbers for other films (we’ve tried to show A24 films just for the sake of bringing more diversity to what we show on our screen & bc they’re good movies we want to support) are so abysmal. People just don’t show up. It’s pretty sad to see the way the pandemic has changed movie theaters & even our “hits” like Spider-man perform underwhelmingly compared to what they would have pre-pandemic because of the competing streaming options/flashy new updates to multiplexes just trying to compete with streaming. I always wonder if indie theaters in less conservative, more populated areas struggle less than us because it’s been so difficult to get people to show up if it isn’t for a huge Disney/Marvel type flick!
I think there’s change that will eventually happen that will force new types of movies to dominate the box office it can’t last forever like when is the last time marvel reached the heights of endgame I don’t think that they ever will
@@Antwannnn i suppose but it’s definitely a lot smaller success than other solo films I think that it’ll definitely slow down I don’t think the buildup would ever be as big
@@Antwannnn Yea I do not really like the whole "Marvel has been on a downward spiral since Endgame" mainly because it was a culmination of everything that had happened with the characters we knew and loved since the first Iron Man movie in 2008. I was not expecting movies like Shang Chi or Black Widow to do better than Endgame and I may not have liked Black Widow as much but I really enjoyed Shang Chi and no it may not have been as good or as successful than infinity war and Endgame but that does not mean that the MCU is going downhill.
Thank you, Karsten. We need to keep this conversation going because I don't want to see great original movies get shafted because the popular thing keeps crowding up space at the cinemas. Not that I'm above those movies - The Batman is one of my favorites of the year so far - but it's a problem that I hope the public wakes up to.
@@jackgreenwood4286 If you have the money and free time, yeah. Since most people don't and the situation is only getting worse, major blockbusters will keep on dominating theater chains. It's pointless to expect people to just seek "high art", most will Just seek whatever is immediately accessible to them.
@@matheusvillela9150 I would argue the problem isn’t that, it’s marketing. Most people I know have heart if the Northman but had no idea when it came out. People will seek them out if they’re aware
I remember one Saturday when my parents and I wanted to watch Everything Everywhere All at Once at the local cinema but unfortunately, there was no showing bc almost all halls in the cinema were booked for Dr. Strange 2. So we have no choice but to watch Sonic 2 (we did eventually went to watch Dr Strange 2 with the whole family and I also went to watch Everything Every All at Once by myself). But that Saturday I never felt so annoyed that why not have at least a hall dedicated for the movie my parents and I wanted to watch instead? Now I understand why thanks to this video.
At first I was very much against the idea of cinemas raising ticket prices for blockbusters, but if it gives people the incentive to watch indie and arthouse films in theaters, I'm all for it. Maybe theaters can even use the extra revenue in order to make indies a little cheaper. It's sort of like taxing unhealthy food.
I think this would have the opposite effect. Smaller movies don't attract a mass audience to theaters anymore, people don't have the free time or disposable income, and streaming/piracy is easily accessible. More and more, theaters are being dominated by major blockbusters or the niche "auteuristic" movies for the festival crowds. I don't think people will just decide to bet on a smaller movie that's showing in a small number of theaters just because it's a couple of dollars cheaper than the latest Marvel movies. They'll just spend more money at Marvel, since they only go to the movies a handful of times a year anyway. The costs of keeping a movie theater are the same, whether you're showing an indie or a major blockbuster. Might as well just show the movies that will get asses on seats, and with a larger profit margin.
@@matheusvillela9150 I suppose that it depends on the reason why people aren’t seeing smaller films. If it’s indeed due to a lack of general interest or time, then yes, a price difference ain’t gonna work. But if people think that smaller movies aren’t worth their ticket price, making them cheaper should theoretically be the right solution, that’s just basic economics. You’re right that the current system probably yields the biggest profit margins for cinema chains, but you also gotta ask yourself: at what cost? I’d argue that there’s more long term social value in consuming indie and arthouse films over the average Marvel film, which is all too often forgotten about, especially in countries like the US. There needs to be a balance of both in the system, skewing one way or the other is a bad thing. Also, streaming and piracy are just as easily available for blockbusters. The big reason why people are more likely to get tricked into seeing big movies in theaters is because of savy marketing, branding and spoiler culture. Those are three aspects that indie and arthouse films can’t really compete with, so maybe they should be provided with a helping hand (i.e. lower prices).
@@Jk-pk1oz The lack of interest is caused by lack of time, money and general conditioning. Blockbusters are an expection because they're spectacle driven and meant for a four quadrant audience. Spoiler culture plays a part in this too, as you mentioned. Like, if the difference in ticket prices was great, like 2-1, more people would be drawn to them, I suppose. But these movies usually struggle to break even at current ticket prices, cutting the prices in half would hit their revenue hard, and thus make their production harder. At the end of the day, the game is rigged. A handful of corporations dominate most of the media landscape, and that is not going to change without larger systemic change.
@@matheusvillela9150 Cutting prices doesn’t have to hurt their revenue if more people show up, which depends on the demand curve and its elasticity. Again, it all comes down to if ticket prices are the primary reason keeping people away from smaller films, which we don’t know for sure. And yes, the current game is rigged, but that doesn’t mean there aren’t incentives that could provide some change. Ideally, you’d want the entire population to have a form of cinematic literacy and have the same appreciation for indie and arthouse as they do for the usual spectacle, but that isn’t going to happen soon. However, pointing the audience in the right direction by making quality films more of an attractive deal could potentially work, at least in the short term.
@@Jk-pk1oz People have never consumed as much entertainment as they do today. We're starving for it. Yet, theater attendance is in all-time low. Given how the minimum wages are stagnant and the costs of living has risen significantly in the last decades, it seems fairly obvious money is a key issue. Pointing the finger at the audience won't help. Sure, we can all recommend movies to our friends, or introduce them to different forms of cinema. From an individual level, that could be a good change. But on a mass scale, that's not gonna happen. More unionizing within the industry (and outside too, of course) would be much more effective.
I love the MCU but yeah 70 showings is insane. I’m excited to go see everything when I get the chance same with the Northman. I feel like the way people watch entertainment has changed to the point where if it hasn’t been set up or hyped to an insane level then there’s no reason to see it witch really sucks
The issue I have with this is that I agree with you, I’ve seen many smaller indie movies this year that I would love to see dominate at the box office. But the tough part is that the audience straight up doesn’t show up for those movies. They just don’t. I tried my best to make everyone I know watch Everything, Everywhere, All at Once, but a lot of my friends just didn’t go. They’re waiting for it to be released on HBO Max or Hulu or whatever. To be honest, this discourse about Disney and the MCU is only part of the picture, because I don’t think that if Disney didn’t release any movies that suddenly all of these indie films would see huge dominance in the box office. I think people would largely just stay home, the way they’re doing right now, and wait for movies to come out on streaming. These last few weeks at the box office before Doctor Strange didn’t see massive hundred million dollar weekends, as if the audience is there and they’re just looking for any movie to spend their money on.
Completely agree. Just because more space would be made for the smaller movies, doesn't mean that people will want to see them. I saw The Power of the Dog recently and while I really liked it, I absolutely feel that is not a film I would go to spend money for in the cinema, nor be able to watch with my family.
yeah this is kinda my problem with people blaming Disney or the MCU for the death of cinema or something like indie movies are considered that in the first place because a lot of them weren't big budget or massive box office hits, like even taking out DIsney you still have to deal with other big studios like Warner Bros or Universal
Absolutely agree with this video and I’m glad to see that other people have noticed this problem. Believe me, I LOVE Marvel movies but I have noticed even more so lately that the other movies I want to watch don’t stay in theaters as long. I missed out on seeing Last Night in Soho and X after those were only out for less than 2 weeks, while one of my local theaters was still playing Spider-Man until, no joke, like a month and a half ago. I had to watch Everything, Everywhere and The Northman in the same weekend because they were about to be pulled, and those are both very recent. Disney is getting so damn greedy. I love all movies equally and want everyone to get their screen time, especially the artsy ones that already have a hard time finding a wider audience.
idk disney is making movies that make money and thats what the people want. If the northman was successful they would make more of those kind of movies, but that's not what the market is saying clearly. Disney is not a fault imo
@@niganeo1251 That's bullshit because here you have a comment that rings true for a lot of people. People are busy, they can't always make it to the theater all the time. If you fill up every time slot with one big advertised movie, that's what most people are going to be able to see. If it's that or nothing most people are just going to get tickets for whatever's showing. There's lots of movies I really want to see but I just don't have time one week, I check next week and it's gone. But oh, Spider-Man is still playing after 4 months. Sure, MCU is popular but they also have a monopoly and it can't be ignored that part of their success is obviously artificially boosted by Disney's shitty practices. Listen to the Tarantino story, theaters not even being allowed to show movies because Disney will come threaten them? What the hell is that?
This video also made me think about all of the staff that churn out these Marvel movies. There must be so much amazing skill and talent behind the scenes that aren't given enough room to make creative decisions because of Disney's strict production process.
I work at a movie theatre. I’ve seen this firsthand with Doctor Strange 2. We had pretty good movies that came out 1-2 weeks before Doctor Strange, but to accommodate for the predicted amount of people seeing Doctor Strange vs the other movies, we literally had showings every 30 minutes every day of opening weekend. With that, the other movies were “set to the side” per se. it’s been a couple weeks since opening weekend and this is still the case. Not only is this just horrible for us workers, but it also sidelines other movies that are probably significantly better than Doctor Strange.
Full heartedly agree. I'd even argue that it goes beyond just the availability of screenings, but also in neutering big and mid budget original movies altogether, effectively rendering it impossible to be made and make money should they be released.
This has been a problem for a while it’s just escalating. Look into live action dumbo, it was tanking and cinemas wanted it out/ reduced screenings but Disney was basically like “eat the loss or miss out on our big films” and with some cinemas only making money on concessions that could destroy smaller theatres before the big film comes out.
I really wanted to go see the Northman in IMAX but of course it was not available due to Dr Strange which got meh reviews taking up the entire day and all showings. Makes me sad to see the hardwork and historical craft that goes into a riskier film like the Northman but most people will not get the chance or push to go see it due to the domination of the Disney Machine.
What’s upsetting about this discourse is that people assume you’re a pretentious ass when you point out Disney’s obvious monopoly. Bluntly said, Marvel movies have gotten tedious these days bc of their staleness. I find it really hard to care about these films bc they are trying to ride a high that isn’t there anymore. There’s no heart or individuality in them at all. Trying to bring this up to friends or family irl is an exercise in patience bc I’m often met with accusations that I think I’m above everyone bc I enjoy films like Everything Everywhere over whatever Marvel has released in the past two years. It’s depressing that film has gotten to this point and that stale Marvel movies will dominate theaters over films trying to be original :/
Disney is not a Monopoly, I feel people through that word around way too much. Look up the definition of a Monopoly and you will find that it doesn't fit that description.
@@devinmay3038 Disney isn't literally a monopoly (yet), but it's trying very hard to be anti-competitive like one. See, for example, Tarantino's anecdote about Disney strong-arming theaters.
@@GringoXalapeno there are more pressing issues to be concerned about than the Entertainment industry. Like actual Monopolies that control medical instruments and pharmaceuticals. We sensationalized the media take overs and ignored the stuff that actually matters.
@@kqatsi Disney isn't evan the most profitable studio. Universal and Warner Bros both release and distribute more movies than Disney and make more profit. Disney gets the "monopolization" spotlight because their movies break records and they aquired high profile IPs. That doesn't mean they are the most profitable.
As a huge fan of Winnie the Pooh and the history of A.A Milnes life, i was so incredibly exited to watch “Goodbye Christopher robin” in theaters. But Disney decided to threaten theaters, and I was unable to watch a movie I was looking forward to for literal months. No brand should be able to hold theaters hostage from playing films.
honestly this problem is something hit me recently because i wanted to see everything everywhere all at once because heard it was returning in imax but my local theater legit cleared its entire imax schedule for doctor strange 2. glad you are bringing light to this problem.
It’s good to see someone who cares so much about the theater life and how much has changed. we gotta fight this. say what you will but when it comes down to it, this is kinda a political and economic issue bottom line. Disney is a big corporation completely monopolizing and taking advantage of the capitalist system. We need to fight this issue as we are with all the other ones.
@@boshwa20 Perhaps more immediately important things, but remember that media is deeply influential in people’s opinions. If Disney has a monopoly, they can put out whatever they want with no differing perspectives and people will buy into what they see on screen.
I think the main problem with marvel is they are a studio that exclusively makes tentpole superhero films. Other studios do have tentpole franchise films but the money that they make from those has a chance of going towards interesting and unique projects rather than being recycled into making Antman and the Wasp 17
Thank you so much for this video, I hope a lot of people see it and digest what you say and some difference can start being made! There’s nothing wrong with marvel movies and them being made since they’re overall enjoyable, but it’s getting to a point where I feel like there’s just no original movies anymore and it’s frustrating because the ones I do want to see like Last Night in Soho or The Northman, barely get any screenings because of movies like this! I had to go to an indie theatre instead of a cineplex for see those movies and it’s frustrating how theatres can’t play unique content like that more. I also blame marketing/advertising because it seems like there’s barely any trailers that play on TV for those movies as well.
Nobody's talking about how Sing 2 is still in theatres, though, and has been since December. THAT'S some serious hogging going on. Meanwhile RRR, one of the biggest international movies in the world right now that was made for the big screen, could be found almost nowhere. Everything Everywhere was barely anywhere on release, too. It's only finally getting more screenings when at the start it was sandwiched between so many other releases that there were only two screenings A WEEK. Also, a lot of these "spam screenings" as I call them? They're HALF EMPTY! Scorsese was right. This isn't cinema anymore. This is something different. It needs somewhere different to show it.
I wanted to see Everything, Everywhere so much, but I live in a small town that has only one theatre, with one auditorium, that only plays one movie every day at 7 pm, and guess what that one movie is gonna be for the next 3 months 🙃
At some point you're just gonna have to relocate to a different location if you want access to different movies. That's like wanting next day amazon delivery while living a remote Pacific island. Though 3 months is a little excessive if your theater only has one screen.
I got called a gatekeeper of art the other day on Instagram for saying we need to give a fair chance to art films and slow down on marvel. Some people just don’t know a problem when they see one.
I’m reminded of the scene in Demolition Man when Sandra Bullock’s character tells Sly Stallone that all restaurants are Taco Bell in the future. At some point, I feel like all films will be Disney-owned MCU properties; that’s a scary future to think about.
I think Everything Everywhere All at Once was such a beautiful movie I could just tell from the trailer and seeing it at the theater was just phenomenal experience and imo a nice perfect movie that made laugh and cry and laugh and cry some more. I’m just a little bummed out that you didn’t feel that way and you just say it just checks the right boxes. It probably does and that’s maybe why I loved it so much, and why you feel it’s not perfect. Anyways much love Karsten ♥️
Thank God for Top Gun: Maverick which brought cinema back, and really put a dent on Disney's Lightyear! And Jurassic World: Dominion is a worthy competitor bringing back the fun in theaters.
I work at a tiny, broke, old theatre, one that’s owned by a much bigger theatre chain. I’ve talked with coworkers about how getting a marvel movie might save our theatre with its crowds of people. At the same time, we all agree it wouldn’t fit our theatre. We show the weird A24 films, and that movie your grandparents want to see, and all the other “artistic” films. Our biggest movie (the only big one) since we opened back up was French Dispatch. We dont make enough money in the eyes of the chain that owns us, but I’m glad our theatre hasn’t given into the Disney monopoly just yet. It’ll probably close before it ever can.
All valid arguments here. I will say though that not every single movie ever released is made with the intention of winning an Oscar or need to be taken seriously or an "art piece". Adjusting expectations is something not everyone does but definitely should before seeing a movie.
Yeah, it's a sad situation indeed. I went to The Northman on opening night, and the movie theatre was three-quarters empty. Furthermore, somewhat ironically, Everything Everywhere All at Once doesn't even seem to be playing anywhere near where I live. Mind you, I live in Brussels, the capital of Europe, so this really shouldn't be that hard.
Well that’s why Scorsese saying “Marvel isn’t Cinema” is something I completely agree with. It’s basically a momentary high you get before moving on. I tried rewatching a few Marvel movies and the only ones I could were Iron Man, and Thor Ragnarok. Homecoming was pretty cute, but man, that means there’s like 90% that don’t really feel good as stand alone movies. Then they had TV shows BASED on the movies going on and I’m like “dude… all I need is Dare Devil. The other spin offs are great but give me television as good and different as Dare Devil and we’ll be in business.” I really hope DC is realizing that “hey… maybe if we make our films closer to art house, then it’ll give it a distinct style that separates it from Marvel!” Joker was the first, now The Batman was amazing and I’m hoping they get Spike Jonze to do a Superman movie… either way, I don’t know man, I just wanna see good films. I just discovered “Mirrormask” tonight and have never seen anything like it. It’s a 2005 film directed by the dude who did the art for the Batman: Arkham Asylum comic and written by Neil Gaiman, it’s pretty much a spiritual successor to the Labyrinth and OH MY GOD ITS SO GOOD. The cgi is definitely not the best but like a good video game, that doesn’t matter as you get use to it pretty quickly… for the most eerie designs for normal creatures. It’s got some of the weirdest visuals, really good (sometimes weirdly placed) music weird and honestly really funny and believable dialogue (Neil Gaiman, no shit), AMAZING acting and I’m surprised that it’s this good with a small budget. If you can find it please do (I did the ol’ pirating but plan to find out how the hell to buy it) go watch it. Deserves to be a weird cult classic.
In my opinion, zack snyder superman trilogy is an artistic cinema superhero film like chris nolan batman trilogy, but with watchmen and 300 influences.
Kinda reminds me of going to see Dune or French Dispatch last fall. Amazing movies, but the theaters i was in were mostly empty. I did see Dune a little later in October, so maybe it was past when everyone went to see it, but like, these were movies i was seeing advertised a lot on TV and they were *not being talked about.* Meanwhile, going to see tripe like Godzilla vs. Kong, or even good movies like No Way Home, these theaters are *full.* And this is coming from a fan who’s been enjoying the new stuff they’ve been introducing to the MCU quite a bit and at least *enjoying* a good majority of the MCU movies that have been coming out the past year. Also, what’s sad about Everything Everywhere All At Once succeeding is that it was also produced by the Russo Brothers, WHO DIRECTED INFINITY WAR AND ENDGAME. Somehow it’s still all tied to marvel in the end, like original films that we like can now only be produced by people who make a fuckton of money from these ginormous blockbusters.
Yeah I wanted to cry when I realized Doctor Strange 2 made more money in one day than the Northman has in its entire run. Of course it was absolutely inevitable, but it still just made me… hurt. And with the whole 70 screening things and the fact that Disney owned films are just everywhere and are so bland and commercialized…. It’s literally sickening.
As a movie theater employee this stuff is literally strangling us alive. I worked all three days opening weekend for No way home and people were literally having nightmares about the shifts they worked. I've had multiple breakdowns over how painful marvel movie opening weekends are and the week after week punch of new releases this june/july gives me a lot of fear. and the thing about no way home, was that the theater I worked at were literally hiring people for their first day on the opening thursday night. that is horrifying. funnily enough, we were thanking sony that morbius was delayed. it gave us a break after no way home, we could BREATHE. Anyways I wish I could see everything everywhere but alas, photosensitive disorders
Really great video. While I've grown up with these Marvel movies, it does get a lil scary when those are the only movies showing in theaters close to me. "Smaller" films don't usually get shown where I live unless they're nominated for an Oscar, and it sucks. But Everything Everywhere All At Once is still playing near me and thats pretty amazing. That films success really gives me hope that movie theaters won't just be turned into Disney theme parks.
hi karsten! i am a former movie theater employee who worked the beginning of the endgame theater run back in 2019 in utah! i lived in a small town and it was actually insane bc for the first three weeks the movie theater company i was working through was like "we have to play endgame in every theater for 3 weeks straight." we ended up opening the movie theaters at 8am for the first showings instead of 10am. no movie released the same day as or within the three week period were allowed to play and then even after that three week period 4 show rooms still had showings all the time for the movie. it's been frustrating to say the lease working with marvel movies when they come out, even pre pandemic.
This is true for specially here, in my country. Here, we literally don't get screenings of ANY A24 movies or any other Hollywood movies except for the Marvel and Disney movies. While I know that others won't sell out as much and it's no profit for the cinema halls but marvel and disney have taken so much over the world that the movies that earn the MOST box office (atleast in my country) are the Marvel movies. It's pretty sad for me that I haven't watched any "cinema" on big screen because they never make it here, its never NEVER aired. Ngl when Dune was on the screens here I was shocked because I wasn't expecting it but it made more sense since it was a HIT all around the world. I've always watched great cinemas which are supposed to be watched on big screens (i mean isnt that what cinemas are made for, for watching in the big screens) on my small laptop screen through a pirated website which anyone who has watched through these sites know they take pretty long time to come in HD version. My issue here might be solely related to my country's particular business strat with the whole selling cinemas idk whatever but I think whatever Karsten said here is true and yea disney and marvel are actually taking over theatres which is tragic for cinema lovers as myself.
Fun fact: denying cinemas big blockbusters unless they only take films from the same studio was outlawed by the Supreme Court in 1948 it was called blockbooking and stifled competition.
I completely agree. I live in a small town and have to drive a hour to see any "smaller" films. Last Night in Soho, Everything Everywhere, and Nightmare Alley never came to my home theater. The only things that show up now are Disney films and other large studio family films.
I live in a city of about 100k people in southern Utah. There has not been a single screening for everything everywhere all at once since Dr. strange 2 was released and I’m soooo sad about it because I love A24 and Michelle Yeoh and really want to watch it, but now i have to wait until it releases in many weeks.
I can’t explain how thankful I am that I live near a theater that shows all kinds of movies at a higher clip rate than the huge blockbusters. It’s always super easy and available for me to see whatever I want to see when I want to see ot
The Lost City, a totally original rom com with big movie stars, made almost 100 million dollars in its theatrical run, and I am celebrating that like my favorite baseball team hit a grand slam, when it would have made like 400 million just a few years ago.
My local theatre is independent so they have a bit more freedom when it comes to viewing times where as chains have SO MANY. I was honestly shocked, I could turn up at literally any time and not have to wait.
It does suck how if a movie isn’t a part of some big connected franchise nowadays it’s immediately not worth peoples time anymore. I never had a problem with superhero movies i grew up on them and they’re a great theater experience. I have a problem with how much control they have over theaters
As somebody who works at a local theatre, these movies are a nightmare to run. They stay in the longest and people are always disappointed to hear the movie they wanted to see has like 3 times that day.
Sure, there are a lot of smaller films that have a relatively modest budget that can be successful because the box office total doesn't need to be so high to be profitable. I think the films that suffer more are the big budget films that are not already part of a pre-existing franchise. The last time I saw a movie like this at the cinema might've been all the way back in 2019 with Alita: Battle Angel. That movie didn't do amazingly, I remember the cinema being almost empty, which is exactly the experience I had seeing Speed Racer (2008) that would absolutely bomb. Us audiences are to blame for not supporting these alternatives to tired, milked to death, cash grab films. After Endgame, I was so done with the MCU not because I didn't like the film, I loved it because it was satisfying and wrapped everything up neatly, but because it was a good spot to end the MCU and take a long break from these types of films. I was dragged into Solo: A Star Wars Story, and later Rise of Skywalker, because I actually wasn't gonna bother to see these films after The Last Jedi made me not care anymore. Same thing happened with Spider-man Far From Home and No Way Home. It was then I realized that I'm surrounded by people that just want to keep seeing these "mass produced products". Obviously I wasn't going to be a killjoy and decline watching these movies with them, but it has gotten to the point where I said to them, and this was right after seeing No Way Home, that I really don't want to see another MCU film again in the next few years. I need a break from unoriginality. So the big, but original movies I think suffers the most. And it's all our fault.
@@DanLyndon Because one is abundant, the other isn't. As a casual fan of the Battle Angel series since before the first trailer dropped, I find the world of Battle Angel rich and full of potential. The movie actually was extremely faithful to the the first few chapters of the manga. This isn't about which is better, that's very subjective. It's about more variety, about options, about choice.
@@DanLyndon Again, this is subjective. In my opinion, they are absolutly not the same. Battle Angel is a post apocalyptic cyberpunk series, the MCU is mostly a superhero franchise.
@@DanLyndon We're clearly not talking about the same thing here. I'm talking about how we need less sequels, prequels, remakes, reboots, and spinoffs, not just anything in general that isn't considered highbrow enough for people such as yourself.
Movie theater worker here, can confirm that with showings every 15-30 minutes on opening weekend, not a single Dr. Strange showing sold out unless if a company rented out the theater.
For me, another important aspect of this issue is a skewed budgeting culture; there’s only ever room anymore for either small-scale “artistic” lower budget films or 200 million dollar MCU/superhero movies. The reason films like Ambulance and The Northman failed at the box office is because they’re a rare mid-budget feature (50-100 million dollars), which are perceived as not mainstream enough to earn excessive publicity and not artistic enough to earn excessive critical reception or awards. This culture is a problem because it further hampers artistic intent in film, as well as giving larger film corporations all of the success. Chris Stuckmann has some good videos on this aspect of the issue that I recommend if you’re interested.
This was the best commentary I've watched/read/listened to to date concerning disney monopolizing and the effect that has on theatres and other films and film studios. Really appreciate this and will be quoting it next time I discuss the negative effects of marvel in the film industry. The fact that you displayed all of these incredibly valid and heartbreakingly true points about marvel and disney controlling the theatre industry while holding back any comments concerning the actual quality of mcu movies in comparison to some of these other great films is great and much appreciated as someone who could go into great depth on that topic. New to your channel, but I love your content!
To be honest. While the mcu can be blamed for maybe how we consume movies to s degree. The main problem you run into is a capital one here. Movies were originally cheap entertainment for cheap people. Me and my fsmily used to go to the movies for fun. But because of how expensive it is. 12-20 per ticket and most people got families. A single movie night child led to a 100 dollar night. Most people have to choose there movie wisely. And mcu has been known as a garruentied good time for over 10 years. I've talked to a lot of layman's about there experiences and that seems to be a huge contributing factor it seems must families can handle about 3 movies a year. Might as well make it the lights all of them will get something out of. I think it's easy to blame the mcu, but i don't think the mcu is the core. Its simply a symptom of an already fucked system.
@@matheusvillela9150 yeah, this is basically an end result. Why would I watch the Northman with the wife. When I could watch a marvel movie with my whole family and the kid's friends. People gotta triage their money and this is kinda the end.
@@paulelroy6650 cause Marvel movies arent really just movies. They are a cultural movement. Its like watching a sports event for a lot of people. And no one wants to be spoiled. So everyone wants to watch it with everyone else! Doesn't matter whether you think they're cinema or not.
@@paulelroy6650 why not watch any other movies when they came out on streaming services also then and not go to the cinema. as OP said, going to the cinema is expensive especially if you have families. Hence Cinema is not something you go casually, it is something you go to splurge. in that sense, MCU is usually a safe bet. It is usually fun, almost everyone watches it hence can be of importance in social interactions and gatherings, usually PG 13 hence kids can watch it, at worst an average movie and at best can be a cultural milestone hence a guaranteed worth of money and many more reasons. At least this is how i see it and what i observe from my friends and family. Almost everyone would go watch a marvel movie when it aired but wont even go near a cinema when there is no marvel movie
As a Big Marvel fan I will say that strange took up too many screens in my local. It just seemed wrong. The film didn't deserve those spaces. And recently I have been wanting deeper experiences that the mcu can't give me.
@@lawstshane because movies are art and not something that should be depending on the SuPpLy AnD dEmAnD of People who just want to shut off their brain
@@lawstshane That's not how supply and demand works. If a movie has 200 million to blow on a huge marketing campaign and buying off thousands of movie screens, obviously more people will prefer to watch that over a movie they've never heard of playing in a couple cheap theaters. It's predatory capitalism.
@@matheusvillela9150 I mean that's the thing you need good marketting for any film to do well, even if you said the other film is better if you didn't market it then ofcourse no one is going to see it
@@matheusvillela9150 yea but even without the marketing the people who went to go see dr strange where siting to see it for years it’s supply and demand the fans wanted to see it the marketing is more so for the GENRAL audience who don’t keep up but the fans where ginna see it regarless and where waiting
This past weekend I visited a local independent theatre and watched an Indian flick. It was probably the most fun I had in a theater in a while, all while getting to learn more about a culture different to mine. Take risks and watch something different!
I’ve been back to the theater a ton, mostly but not exclusively for superhero movies. My first movie back was in the heights. I’m thankful for the superhero movies though bc they dragged me and my friends back to the theater after the pandemic and now it’s back to the norm
Everything Everywhere All At Once opened May 13 in the UK but I haven't found a *single* cinema showing it in IMAX until this Sunday, May 22 (9 days after it opened!) because they were all exclusively screening Doctor Strange, many local cinemas outside of cities still aren't showing it. Sure it doesn't quite have the same level of demand, but if you don't give audiences a space to watch it there's no chance to create that demand or word of mouth. This is an international problem, and it's really depressing.
As someone who works in a movie theatre, I will also say that buying food and drinks at the concessions counter is pretty much the only way we make money and that money keeps employees paid and theatres open so even if you're gonna see a big movie, try to help out your local theatre and buy some popcorn and a drink (: It's kinda sad to see how empty the non Doctor Strange theatres are right now in all honesty
I just looked at my local movie theater screenings and it’s absolutely insane how much time is being given to Dr Strange. Admittedly, I saw it for the opening release, but there’s no reason for a movie that has been out for almost 2 weeks to still be having like 20 screenings a day while the other movies are only having 3 or 4. This was a very eye opening video!!
I remember going to the movies the day that dr. Strange 2 came out to watch the Bad Guys with some friends and there has a HUGE line to get tickets. We were almost was late to the movie! Anyways, Bad Guys, super fun movie and I was glad to see that instead of dr. Strange.
I was so excited to see Everything Everywhere All at Once in cinemas but for *SOME REASON THERE HAS NOT BEEN A SINGLE SCREENING ANYWHERE NEAR ME* so now I'm going to have to wait for a VOD release :(
In South Africa we have literally one cinema playing Everything Everywhere All at Once while Doctor Strange is showing at literally every cinema available with multiple screenings. Filmmakers aren’t upset at Marvel movies, they are upset at how Disney distributes Marvel movies. Smaller films like Everything Everywhere All at Once don’t even get shown at cinemas because every cinema room is only showing Marvel’s latest. It makes more money but at what cost.
Theaters are business. They have to pay bills. They won’t show a film they don’t think people will want to watch
To be fair Ster Kinekor suffered a lot during the pandemic, but this issue was prevalent even before... it's unfortunate because film lovers don't get the cinema experience with films they're excited to watch.
Man I really wanted to go watch "The Northman" I'll have to check Ster Kinekor at my local town
I legit didn’t want to see it (dr strange) but I can’t every showing is literally Doctor Strange it’s so frustrating
EEAAO isn't even airing at all where I'm at. Its mostly local features, Indian features and Disney flicks
It’s very depressing to see. People often think that there’s “no original movies” anymore, which they’re wrong about. Because there are, but the more this BS continues, there soon aren’t gonna be any because nobody is watching them and you can blame that partly on the pandemic ruining people’s perception of what belongs in a theater but a huge part of it is just all this awful monopolization going on
The worst part is that major companies like Disney are reducing the variety of films in display. I mean, would producers today even consider investing in movies like Lethal Weapon or even light family comedies like Cheaper by the Dozen? No, cause they are no safe bets. Of course there's streaming as a resource but it's just not the same.
Changes in how we get our entertainment has also impacted this. In the last month, almost everything I've watched aside from playoff hockey has been through various streaming services, commercial-free. I'm more likely to see a UA-cam channel discussing a new movie than I am to see an ad for one. Whereas 10 years ago I'd know every movie coming out in the next month simply from commercials, I literally had never heard of "Ambulance" before this video. Hundreds of UA-cam channels are discussing every new Marvel movie ad nauseum, but not a one that I've noticed has told me to go see Ambulance. Add in that more intimate movies - comedies, serious dramas, and arthouse fare - for the most part aren't lessened by seeing them on a small screen, and spoilers are less of a worry for those, and you could concede that most of the moviegoing public are ONLY going to set aside the time, money, and effort to see those big tentpole blockbusters in actual theaters. God knows I'd rather be cuddled up on the couch with my wife to watch a movie than crammed into a small seat munching on $12 popcorn... and even though The Northman and Everything Everywhere All At Once are totally movies I'm interested in seeing, there's over driving urge to see them NOW, especially since there is no water cooler to discuss them around now that I'm working 100% remote post-virus.
I love independent movies alot
It's kinda ironic really, we have every possible way to look for more movies via Internet search, but the majority of us just wait for major media outlets to tell us what to watch. I've been trying to look into other independents more often (how i found out about All at Once and edge of seventeen) and I hope more people do it to prevent this disney takeover.
I’ll be honest…this is a dangerous way to think. Marvel movies make money because they’re made well and people like them. People will continue to buy product that is good. That’s the free market for you, capitalism is working as intended. It’s not a monopoly, it’s just what people want to watch. You guys are talking more like socialism with “even-ing stuff out” so other movies can have a chance. That’s wrong. Let the free market do its thing. Disney is winning because they’re making movies that people want to watch. Just like a restaurant that puts other restaurants out of business because they make food that people like more than the other places. Completely fine.
I'm glad to see someone talking about Disney monopolizing entertainment. The product is always pretty decent and sometimes really good but when its toe to toe with much better movies it just makes me sad. Once upon a time in Hollywood getting outsold by the lion king remake is just sad
The Lion King remake.... the worst movie of all time
@@porc1429 Wow dude Pride Rock!
For what it's worth, Once Upon a Time in Hollywood has a more niche appeal than most would care to admit (A lot of people are too young to know the happenings of late 60's hollywood), while The Lion King is the fucking Lion King. It blows, sure, but Tarantino would've needed to drop another Inglorious Basterds if he wanted to outsell even the shittiest remake of a billion dollar classic.
@@jwnj9716 I love disney so much
@@porc1429 That's great....but what about Beyonce?
to me disney acting this way is a way of manufacturing an audience as well. of course their movies are hugely popular, but part of that popularity stems from the fact that they're the only things on. when a theatre has 70 screenings of the same movie, people are going to watch it because what else can they watch.
That's why I think Infinity War and Endgame's numbers are inflated, not just actual inflation, but the hype and lack of diversity of movies in theaters is the reason why they made all that money. I personally think Avatar and Titanic's records are more impressive.
There's a thing called mere exposure where you'll start to like a thing after just being around it enough. I feel like that's their strategy
And taking space from concurent movies (and likely why EEAAO is so often in th world not in cinema, as a lot say, as many say its the inferior multiverse movie, solikely disney pssured cinemas to not show them. ) taking that space away is a feature, not a bug.
@@millabasset1710 Nah I would just say its the hype it was a story that had 10 years of build up & was the finale of a long saga. My Theater wasn't full of Infinity War or Endgame it was like 5 - 6 screenings and the rest were just smaller films that weren't disney related.
@@MistardmusterHasn’t worked for me lol. I’ll admit I’m not the biggest movie person, but I absolute enjoy a good movie when I see one. MCU movies, and most superhero movies, are not. I just don’t enjoy them. And I feel like they’ve been overexposed at this point because I used to be a lot more alone hating on MCU movies. Now I’m not.
That Ethan Hawke clip at the end was so well put and honestly it feels more impactful coming from somebody who's done Marvel stuff
@@chucklebutt4470 á
@@chucklebutt4470 1.
He's in moon knight AND the northman. Gotta love him
@@tobytomic4484 He's a fantastic actor and he's also got The Black Phone coming out in June.
His key point about Rotten Tomatoes creating an environment that is competition driven is very true.
I’ve read Martin Scorsese’s piece in The NY Times and his Harper essay and his points about Marvel are even about the film themselves but the culture of cinema it’s creating. But people don’t get that. They refuse to see it as that and they turn it into a high art vs low art argument. When that’s not even the point. The point is that Spider-Man No Way Home was still showing in theatres 5 months after its release date when Everything Everywhere All at Once was starting its run and I had to wait several months before I could see Celine Sciamma’s Petite Maman but I don’t have to look very far to see Marvel content. It’s everywhere and it isn’t creating space for other films.
Went to go see Everything Everywhere all at once and was one of 10 people in the theater. There was an extremely long line to go see Doctor Strange 2 instead. Creativity needs to be supported people.
I'm good mate
@@righteousrawb7225 sheep
@@georgestevens2937 If I'm a sheep then you a roach
It shouldn’t be entirely on the audience to save non Disney movies from dying.
I mean, it's been out for more than a month since Everything Everywhere came out. And Doctor Strange just came out.
I work at a theater, and I see a lot of the behind the scene stuff with how we show movies. When we got Everything Everywhere All At Once and The Northman, we were very excited. A lot of people were coming to both of them too. When Doctor Strange 2 came out, all of us were pretty sad to see those movies leave us. People still come into the theater asking to see movies like The Lost City, and I have to tell them that we are only showing Dr. Strange 2. The problem is, is that even though we want to show these different movies, we can’t. When Cruella was out, after like a month literally no one was seeing it. We took it out of the schedule and Disney got mad at us for doing that. We had to keep it in because Disney still wanted it to be shown in theaters. It’s ridiculous. But then again, Dr. Strange 2 has been bringing in a lot of people… but once it gets irrelevant, Disney will still milk it till it’s dry.
It’s really sad to me that Robert Eggers didn’t have final cut of The Northman, STILL made a fantastic film with wide distribution, and then almost no one saw it. Maybe it’ll get some awards attention, but most likely it’ll end up as another cult classic that people randomly discover on Netflix in 5 years.
The Northman goes way to hard for it to be outperformed by doctor strange
He did have a final cut.
ua-cam.com/video/MkttnPORelw/v-deo.html
Would love to see a director’s cut
@@nationalcoasternews5798 Idk, there isn’t much I would change about it, but I’d be curious to see what he would’ve done differently
Yeah, and it'll be like "man, this movie is great, why didn't I see it in theaters?" "Probably because you were watching Doctor Strange 2 instead." "Oh Yeah, Doctor Strange 2... Which one was that again?"
Or I'm wrong. Who even knows?
One thing i do want to add is that as well as Everything Everywhere did, it still got kinda shafted and could have done even better. I have friends who wanted to see this movie but couldnt because they didnt have a showing in their area, and I remember trying to buy some Friday night tickets on like a Monday or Tuesday and being worried it was closing early because AMC did not list any showing, even weekend showings, that wasnt beyond the next 24-48 hours of me checking (when they really should have just scheduled it properly)
What really irked me was that Spider-Man was still showing at the time in certain theatres. Months after its already gawdy holiday release. Just shameful of Disney at this point
That happened to me. Couldn’t see it because it only played for a few days 😭
@@mandmified17 same by the time it got on my radar it was already done showing at my amc. It was still playing at my super local theater but I only watch in Dolby cinema and at that point My home theater experience is better. AMC Dolby cinema is elite tho. People would come out for movies more if they knew about it and it was in more locations. That’s the reason I did. My amc is dine in too so it adds another level to the experience when I’m hungry. Food is great
It's even worse when you look at this same situation outside the US. Here in Brazil, Disney movies (Marvel, Star Wars, Pixar, live action remakes and all the rest) dominate practically the entire circuit of available theaters, reaching the point where entire theaters show only ONE movie. You Americans are lucky to see an A24 movie in theaters, because here we rarely have that opportunity and, when we do, the screenings are limited to large cities, such as São Paulo and Rio de Janeiro. Another issue is that this predominance of Disney in theaters takes away space from Brazilian cinema, whose films have to fight to get one or two screenings at most.
E até aqui no Rio só dá pra ver filme da A24 na zona sul (parte "rica" da cidade).... Não sei como é em sp, mas deve ser a mesma coisa. E o mesmo acontece com filmes nacionais, com exceção das globochanchadas né. Mas a maioria nem chega mesmo. Triste
Problema do cinema nacional, como de todo país de terceiro mundo, sempre foi a distribuição. Pq cinema de qualidade a gente tem, só não tem as cadeias de cinema e o investimento público adequado.
Same thing happening here in Uruguay.
pretty much the same thing here in paraguay, i don't live in asunción (the capital and biggest city), the northman was only in ONE theater for exactly three weeks while morbius, literally the worst marvel movie ever, was shown for more than a month, sadly I didn't get a chance to go and watch the northman...
i hadn’t even thought about how other countries are affected, that’s sounds really aggravating for your own countries movies to have to fight for a spot in a cinema. Disney and big companies like that need to calm down
I’m already aware of Disney’s monopolistic habits, and it’s just disgusting.
Cinema is supposed to be more than just a form of entertainment or a money-making industry. It’s an art form, damn it!!!
Considering all of this I'm amazed there aren't any small cinema showings of more art house like films. Like really just have a theater that doesn't show anything from regular lineups.
There is 1 here in my hometown, I go like once every 2 months to a ''low budget film''
As an MCU fan I personally hate how the success of the franchise has been used to make smaller movies seem less valuable, which in turn has resulted in people to then turn on the franchise as a whole.
The high amount of screenings Disney is giving Doctor Strange is absurd, because stuff like this isn't pulled for something like Everything Everywhere.
Yes, plenty of people wanted to watch Doctor Strange, and you could argue that something like The Northman would've flopped even in normal times, but it feels now that the concept of a non-crossover movie is nothing more than streaming content.
Will we ever break free of the Superhero reign? I can't say for certain. What I can say is, don't complain that all Hollywood makes are superhero movies, and then proceed to only see superhero/franchise films, it gets us nowhere at the end of the day.
It probably will die eventually because the externals black widow and Shang chi did mediocre at the box office the only success post far from home was no way home and dr strange 2
I don’t think this about Disney taking screenings from theaters. It’s about supply and demand. The Northman could have 100 screenings but that doesn’t mean it’ll sell tickets. People want to see the newest marvel movie when it comes out and theaters want money. Kinda simple and I think everyone is over-complicating it.
@@GringoXalapeno it’s finally here ua-cam.com/video/byHQZodQuj8/v-deo.html
@@GringoXalapeno Shang shi didn’t do poorly I believe it was one of the better movies at that time.
@@platonymous i suppose but it wasn’t a runaway success either it was just mediocre success making it’s budget back but not much profit I guess it was still recovering from the pandemic
“are theaters across the country really selling out for Doctor Strange 2?” - Doctor Strange 2: the movie that to even have a base knowledge of what’s going on requires you to see a movie from 6 years ago, 2 crossover movies, a Spider-Man movie, and a Scarlet Witch TV show
To be fair, even Sam Raimi didn’t watch WanaVision lol
@Ks link?
To be honest you can get most of the things, even the reason why Wanda want her children (I didn't watched WandaVision and I get it)
And for being a sequel it's just natural that you've watched the first
The thing about these movies is even someone who knows nothing and cares to know nothing about them will still go see it simply because it's popular.
To be fair, it is the sequel. Plus, the last two Avengers movies barely showed anything important to his story. And you are forgetting what if.
I wanted to see Everything Everywhere like 3 more times in theatre, but the only time it was released nationally was my finals week. I go to see it this week now that it's all over and it was gone. I wanted to show all my friends and acquaintances!
it didn't even screen in my country
@@anezzzz same
I caught the very last screening in my area. Thought I had longer but I guess not.
@@anezzzz it’s finally here ua-cam.com/video/byHQZodQuj8/v-deo.html
It’s M18 in my country :(
I noticed how bad it had gotten when I went to see The French Dispatch and Last Night in Soho back to back one day and had to go to early screenings in a mainstream theatre as there were only 4 screenings for both films with HUGE time gaps, whilst a Marvel film screened every half an hour. It's sad to witness.
I think people that still get upset about Martin Scorsese's take on the MCU not being cinema really need to read his NYT op ed, you can disagree with saying they're not cinema but his largest complaint was their ubiquity and the risk of them overtaking smaller and more risky films, his op ed came out in november 2019 and almost everything he said might happen because of the MCU's box office domination has
Well Martin Scorese hasn't done a good film since The Wolf of Wall Street.
@@wiinterflowers4277 not the point but ok
@@wiinterflowers4277 so to be clear because he's only directed some of the best movies ever made and since his last few weren't genre defining ig we should throw out everything he says about how capitalism is suffocating creativity?
@@Marb315 That's right. The guy who's been making the efforts to help preserve cinema of many countries and eras along with his filmmaking history is to be ignored. He needs to find a big franchise, cede at least 70% of creative control to fit the parameters of the ever changing script that may even come to have outdated information by the time the next film in the franchise comes out and then get those kinds of showings before the modern listener thinks he has any worthwhile clout.
I'd still argue the MCU can be considered cinema. I think the bigger point of this video is just for us not to forget that the MCU isn't the ONLY kind of cinema.
This is a growing concern for those who pursue creativity especially ones who were in a minority. Disney monopilzation reached far beyond where they attempt to trademark Loki, a norse god, and the Day of the Dead Mexician holiday.
Disney can keep and trademark Marvel’s version of Loki but not the comic character’s inspiration of the same name.
They hit a lot norse and pagans with their false claims, its really sad. Because hercules. Despite the two being different like night and day.
And yeah nationalcelebrated mexican holiday.
Disney was actually trying to trademark the name of Day of the Dead not the holiday itself. Trademark is only protecting the brand's name, it's different from copyright. This was originally going to be Coco's original name during production.
It’s okay if MORBIUS has that many showtimes tho, it deserves it
dude wut?
@thefilmdrunk Yo! What up fam!
No
IT'S MORBIN TIME
#morbiussweep
Martin Scorsese was right and graduating with a degree in film right now is making me more and more worried with the current film climate.
I feel you! This is the exact thing I have been feeling for a while now. And as an aspiring filmmaker this really disencourages us to tell stories we feel that are relevant because they are not the stories that the industry wants to tell. So it just becomes hard to get anything done. I feel like we need that middle ground where we can appreciate both sides, and not be excessive to either side.
i think marvel should perhaps move over to disney plus entirely at some point, that way other films could play at theatres.
@Owen H.
Once again, film elitists cry over certain films not getting enough attention, as if that was their point all along.
Disencourage?
@@thesexyshark1646 yeah. One Marvel movie a year in the theater is fine, but 4 movies AND 4 shows to watch is way too much
@@itsgonnabeanaurfromme yeah, in the sense that you have to tell stories that sell, that make numbers. Unless you are wealthy, which is not the case of most filmmakers that are beginning, you need funding and those who will sponsor seek some type of return of investment. So you must create a story that will guarantee that profit (as small as may be). Obviously there are creative ways that we can do that (crowdfunding, social media and etc.) and also there are funders that look beyond just monetary return, but it's not as easy to find. So it's very common to see people distorting their vision or even compromising their views in order to be able to continue in the market.
I’m so glad you talked about this. I went to see Doctor Strange with friends and the amount of theatre times for it was insane. Our theater wasn’t even half full on opening week. I saw the new Nick Cage movie afterwards because I actually felt guilty for only seeing superhero movies in theaters lately. This shit is depressing and even though it’s up to audiences to fight with their wallets at the end of the day, Disneys definitely making that harder than it should be
Imagine being guilty over seeing movie. How sad
As a Marvel fan that truly got "into movies" only about 3-4 years ago, I feel so weird every time I watch a new Disney movie now. It just feels so distant from every other film. Like, I really enjoy MCU (hell, I actually loved Doctor Strange 2) but it... doesn't feel like movies - it's almost like a different genre of popculture.
I still want both of those genres to exist but I hate that it has to be treated as the same thing, competing for the same timeslots and for the same money, cause that's just an impossible game to win.
Marvel movies are more in-line with something like television. It’s not a bad thing, but it’s not “cinema” per se. The showerunner overseer everything; in the MCU case, Kevin Feige. There’s a few exceptions when you can tell a Marvel movie is distinctly the director’s (James Gunn, Shane Black, Taika Waititi, Sam Raimi).
You mean they feel like theme parks? ;)
@@Jk-pk1oz it’s finally here ua-cam.com/video/byHQZodQuj8/v-deo.html
exactly. Ive hear people praise and compare the continuity and longevity of the mcu to a tv show. And thats the problem its tv show on the big screen. Feige is the showrunner every other month a new person comes in to direct. Theres writers room planning things out years ahead. That is not how movies work that is tv. They should be forced onto streaming platforms not mid budget and indie films that are actually cinema
@@tiger_lord305 Taika Waititi ruined Thor though, at least James Gunn makes the Guardians movies stand on their own.
It’s truly crazy. One of my friends was telling me how he hates movies. I asked for him to elaborate and he said he hates “Marvel” movies. In the back of my mind I had to tell him that marvel movies aren’t the only thing out there
A lot of people saying they are fans of Disney don't know how to separate a strong childhood brand from the multi-national oligarchical conglomerate.
This is the scariest part. Capitalism as a cult.
It's not just a Disney problem. It's with media conglomerates in general. People, specially those obsessed with animation, just latch on and shill out to their favorite studios until they pull a crappy business move and their "fans" don't hesitate to condemn them. Just look at Netflix over the last couple of weeks.
Or perhaps they precisely do.
As a Disney fan, I've never seen anyone defend Disney for their actions. Many fans I know criticize the company, including myself.
@@eko9554 Yeah i like the media they produce, but i hate how they run their company.
I think after watching Everything Everywhere and Top Gun 2, I realize how much fun movies were as a kid before the superhero genre.
There is no matter how slim, hope out there for a few good movies to come, but it's going to take time. And A24 is a studio I cannot ignore whatever film or genre they pump out. They're all original and entertaining. I really hope they changed the tide of movie goers wanting to see new things.
The anecdote about the Cinerama dome made me angry, and I'm a Disney fan! Recently I've been seeking out more indie and foreign films, and have discovered many new favorites. My local cinema has 14 showings of Dr. Strange 2 today and only 1 showing of Everything Everywhere All At Once. Sad.
Have you watched any Indian movies just curious
@@GringoXalapeno I've seen a handful of Bollywood films, but since the pandemic I haven't watched any Indians films. Unfortunately RRR never played at my local theatre, so I'll have to wait for streaming. I have four currently in my streaming cues: Bhavesh Joshi Superhero, Lagaan, Pather Panchali and PK. Do you have a favorite of those four, so I'll know what to watch first?
@@AScreenwritersJourney maybe Watch bahubali and perhaps the classic sholay
RRR is apearently a very good fun wild movie. Oh you did.
the this week i review channel has weird and foreign movies covered, you probably like it. Its fun too.
Just saw "The Unbearable Weight of Massive Talent" yesterday in the theater and thought it was a great stand alone movie. They had some commentary about the state of movies and what it takes to actually get a movie made. Perfectly ridiculous and not for everyone but I liked it.
Man... I wanted to see the Northman again, but no. The only screening avaliable was at 11 PM. Thank you Disney I hate it.
This is what Scorsese was warning us about.
Same as me first movie I've went to see twice since T2 . First off I loved it but second I knew this would happen. It's not even at my local AMC anymore.
Can I ask what Scorsese was warning us about?
I'm broke but I went to see the Northman 3 times. Opening weekend and the theatre was almost empty. Made my heart heavy.
I also think it’s powerful hearing Ethan Hawke himself vouch for original movies when he himself has now played a character in the MCU
He only did for the Disney+ show, not himself as a gimmick movie going WOW sort of way.
@Ks no he got shot in the head
@Ks
He's dead though.
@Ks true dat
Indie film director: _Please watch my movie. I used all my money to make it happen._
Disney: *PLEASE WATCH OUR MOVIES! WE HAVE SUPERHEROES, PRINCESSES, REMAKES AND SO MUCH MORE!!!*
i have been working at a single screen, historic indie movie theater in a conservative small town in wv since it reopened in january 2021 & there’s nothing that bums me out more than seeing how ABSOLUTELY reliant we are on marvel/disney movies & block buster action comedies like F9 or The Lost City. I’m not saying you’re horrible or wrong if you just like seeing fun, big budget movies with dumb jokes and vin diesel and formulaic plots, but audience numbers for other films (we’ve tried to show A24 films just for the sake of bringing more diversity to what we show on our screen & bc they’re good movies we want to support) are so abysmal. People just don’t show up.
It’s pretty sad to see the way the pandemic has changed movie theaters & even our “hits” like Spider-man perform underwhelmingly compared to what they would have pre-pandemic because of the competing streaming options/flashy new updates to multiplexes just trying to compete with streaming. I always wonder if indie theaters in less conservative, more populated areas struggle less than us because it’s been so difficult to get people to show up if it isn’t for a huge Disney/Marvel type flick!
I think there’s change that will eventually happen that will force new types of movies to dominate the box office it can’t last forever like when is the last time marvel reached the heights of endgame I don’t think that they ever will
@@GringoXalapeno when's the last time marvel hit the height of their biggest film ever? Lol is that your basis on Marvel's inevitable downward trend?
@@GringoXalapeno plus Endgames success took 10 years of build up. You expected Eternals to hit 2.8 billion?
@@Antwannnn i suppose but it’s definitely a lot smaller success than other solo films I think that it’ll definitely slow down I don’t think the buildup would ever be as big
@@Antwannnn Yea I do not really like the whole "Marvel has been on a downward spiral since Endgame" mainly because it was a culmination of everything that had happened with the characters we knew and loved since the first Iron Man movie in 2008. I was not expecting movies like Shang Chi or Black Widow to do better than Endgame and I may not have liked Black Widow as much but I really enjoyed Shang Chi and no it may not have been as good or as successful than infinity war and Endgame but that does not mean that the MCU is going downhill.
Thank you, Karsten. We need to keep this conversation going because I don't want to see great original movies get shafted because the popular thing keeps crowding up space at the cinemas. Not that I'm above those movies - The Batman is one of my favorites of the year so far - but it's a problem that I hope the public wakes up to.
Whenever I feel like it’s doomsday for the theaters, I just have to keep hope. Some films like Everything, heck even the lost city give me hope.
There is hope. Not in Hollywood, though
@@matheusvillela9150 I have hope they will realize theaters are always the best place for film.
@@jackgreenwood4286 If you have the money and free time, yeah. Since most people don't and the situation is only getting worse, major blockbusters will keep on dominating theater chains. It's pointless to expect people to just seek "high art", most will Just seek whatever is immediately accessible to them.
@@matheusvillela9150 I would argue the problem isn’t that, it’s marketing. Most people I know have heart if the Northman but had no idea when it came out. People will seek them out if they’re aware
@@jackgreenwood4286 Of course. But marketing takes a lot of money, and hundreds of millions in advertises is something only blockbusters can afford.
I remember one Saturday when my parents and I wanted to watch Everything Everywhere All at Once at the local cinema but unfortunately, there was no showing bc almost all halls in the cinema were booked for Dr. Strange 2. So we have no choice but to watch Sonic 2 (we did eventually went to watch Dr Strange 2 with the whole family and I also went to watch Everything Every All at Once by myself). But that Saturday I never felt so annoyed that why not have at least a hall dedicated for the movie my parents and I wanted to watch instead? Now I understand why thanks to this video.
At first I was very much against the idea of cinemas raising ticket prices for blockbusters, but if it gives people the incentive to watch indie and arthouse films in theaters, I'm all for it. Maybe theaters can even use the extra revenue in order to make indies a little cheaper. It's sort of like taxing unhealthy food.
I think this would have the opposite effect. Smaller movies don't attract a mass audience to theaters anymore, people don't have the free time or disposable income, and streaming/piracy is easily accessible. More and more, theaters are being dominated by major blockbusters or the niche "auteuristic" movies for the festival crowds. I don't think people will just decide to bet on a smaller movie that's showing in a small number of theaters just because it's a couple of dollars cheaper than the latest Marvel movies. They'll just spend more money at Marvel, since they only go to the movies a handful of times a year anyway. The costs of keeping a movie theater are the same, whether you're showing an indie or a major blockbuster. Might as well just show the movies that will get asses on seats, and with a larger profit margin.
@@matheusvillela9150 I suppose that it depends on the reason why people aren’t seeing smaller films. If it’s indeed due to a lack of general interest or time, then yes, a price difference ain’t gonna work. But if people think that smaller movies aren’t worth their ticket price, making them cheaper should theoretically be the right solution, that’s just basic economics. You’re right that the current system probably yields the biggest profit margins for cinema chains, but you also gotta ask yourself: at what cost? I’d argue that there’s more long term social value in consuming indie and arthouse films over the average Marvel film, which is all too often forgotten about, especially in countries like the US. There needs to be a balance of both in the system, skewing one way or the other is a bad thing. Also, streaming and piracy are just as easily available for blockbusters. The big reason why people are more likely to get tricked into seeing big movies in theaters is because of savy marketing, branding and spoiler culture. Those are three aspects that indie and arthouse films can’t really compete with, so maybe they should be provided with a helping hand (i.e. lower prices).
@@Jk-pk1oz The lack of interest is caused by lack of time, money and general conditioning. Blockbusters are an expection because they're spectacle driven and meant for a four quadrant audience. Spoiler culture plays a part in this too, as you mentioned. Like, if the difference in ticket prices was great, like 2-1, more people would be drawn to them, I suppose. But these movies usually struggle to break even at current ticket prices, cutting the prices in half would hit their revenue hard, and thus make their production harder. At the end of the day, the game is rigged. A handful of corporations dominate most of the media landscape, and that is not going to change without larger systemic change.
@@matheusvillela9150 Cutting prices doesn’t have to hurt their revenue if more people show up, which depends on the demand curve and its elasticity. Again, it all comes down to if ticket prices are the primary reason keeping people away from smaller films, which we don’t know for sure. And yes, the current game is rigged, but that doesn’t mean there aren’t incentives that could provide some change. Ideally, you’d want the entire population to have a form of cinematic literacy and have the same appreciation for indie and arthouse as they do for the usual spectacle, but that isn’t going to happen soon. However, pointing the audience in the right direction by making quality films more of an attractive deal could potentially work, at least in the short term.
@@Jk-pk1oz People have never consumed as much entertainment as they do today. We're starving for it. Yet, theater attendance is in all-time low. Given how the minimum wages are stagnant and the costs of living has risen significantly in the last decades, it seems fairly obvious money is a key issue. Pointing the finger at the audience won't help. Sure, we can all recommend movies to our friends, or introduce them to different forms of cinema. From an individual level, that could be a good change. But on a mass scale, that's not gonna happen. More unionizing within the industry (and outside too, of course) would be much more effective.
as someone who works as a cashier and cleaner at a movie theater, I can officially say I hate Disney even more than I already did
I love the MCU but yeah 70 showings is insane. I’m excited to go see everything when I get the chance same with the Northman. I feel like the way people watch entertainment has changed to the point where if it hasn’t been set up or hyped to an insane level then there’s no reason to see it witch really sucks
Morbius is better than the Northman
The issue I have with this is that I agree with you, I’ve seen many smaller indie movies this year that I would love to see dominate at the box office. But the tough part is that the audience straight up doesn’t show up for those movies. They just don’t. I tried my best to make everyone I know watch Everything, Everywhere, All at Once, but a lot of my friends just didn’t go. They’re waiting for it to be released on HBO Max or Hulu or whatever.
To be honest, this discourse about Disney and the MCU is only part of the picture, because I don’t think that if Disney didn’t release any movies that suddenly all of these indie films would see huge dominance in the box office. I think people would largely just stay home, the way they’re doing right now, and wait for movies to come out on streaming. These last few weeks at the box office before Doctor Strange didn’t see massive hundred million dollar weekends, as if the audience is there and they’re just looking for any movie to spend their money on.
Completely agree. Just because more space would be made for the smaller movies, doesn't mean that people will want to see them. I saw The Power of the Dog recently and while I really liked it, I absolutely feel that is not a film I would go to spend money for in the cinema, nor be able to watch with my family.
yeah this is kinda my problem with people blaming Disney or the MCU for the death of cinema or something like indie movies are considered that in the first place because a lot of them weren't big budget or massive box office hits, like even taking out DIsney you still have to deal with other big studios like Warner Bros or Universal
@@mikemorro140
A very good point.
What's to stop Universal from rebooting the whole Fast and the Furious franchise?
Absolutely agree with this video and I’m glad to see that other people have noticed this problem. Believe me, I LOVE Marvel movies but I have noticed even more so lately that the other movies I want to watch don’t stay in theaters as long. I missed out on seeing Last Night in Soho and X after those were only out for less than 2 weeks, while one of my local theaters was still playing Spider-Man until, no joke, like a month and a half ago. I had to watch Everything, Everywhere and The Northman in the same weekend because they were about to be pulled, and those are both very recent. Disney is getting so damn greedy. I love all movies equally and want everyone to get their screen time, especially the artsy ones that already have a hard time finding a wider audience.
idk disney is making movies that make money and thats what the people want. If the northman was successful they would make more of those kind of movies, but that's not what the market is saying clearly. Disney is not a fault imo
@@niganeo1251 That's bullshit because here you have a comment that rings true for a lot of people. People are busy, they can't always make it to the theater all the time. If you fill up every time slot with one big advertised movie, that's what most people are going to be able to see. If it's that or nothing most people are just going to get tickets for whatever's showing. There's lots of movies I really want to see but I just don't have time one week, I check next week and it's gone. But oh, Spider-Man is still playing after 4 months. Sure, MCU is popular but they also have a monopoly and it can't be ignored that part of their success is obviously artificially boosted by Disney's shitty practices. Listen to the Tarantino story, theaters not even being allowed to show movies because Disney will come threaten them? What the hell is that?
@@niganeo1251 how can there be a free choice for what movie to watch when Disney has a monopoly of the time slots??
This video also made me think about all of the staff that churn out these Marvel movies. There must be so much amazing skill and talent behind the scenes that aren't given enough room to make creative decisions because of Disney's strict production process.
Martin Scorsese pointed this out and he got dogpiled for it.
I work at a movie theatre. I’ve seen this firsthand with Doctor Strange 2. We had pretty good movies that came out 1-2 weeks before Doctor Strange, but to accommodate for the predicted amount of people seeing Doctor Strange vs the other movies, we literally had showings every 30 minutes every day of opening weekend. With that, the other movies were “set to the side” per se. it’s been a couple weeks since opening weekend and this is still the case. Not only is this just horrible for us workers, but it also sidelines other movies that are probably significantly better than Doctor Strange.
Full heartedly agree. I'd even argue that it goes beyond just the availability of screenings, but also in neutering big and mid budget original movies altogether, effectively rendering it impossible to be made and make money should they be released.
There are exceptions but they’re just exceptions
This has been a problem for a while it’s just escalating. Look into live action dumbo, it was tanking and cinemas wanted it out/ reduced screenings but Disney was basically like “eat the loss or miss out on our big films” and with some cinemas only making money on concessions that could destroy smaller theatres before the big film comes out.
I really wanted to go see the Northman in IMAX but of course it was not available due to Dr Strange which got meh reviews taking up the entire day and all showings. Makes me sad to see the hardwork and historical craft that goes into a riskier film like the Northman but most people will not get the chance or push to go see it due to the domination of the Disney Machine.
Thank you. A huuuge thank you from the bottom of my heart for voicing it out there.
What’s upsetting about this discourse is that people assume you’re a pretentious ass when you point out Disney’s obvious monopoly. Bluntly said, Marvel movies have gotten tedious these days bc of their staleness. I find it really hard to care about these films bc they are trying to ride a high that isn’t there anymore. There’s no heart or individuality in them at all. Trying to bring this up to friends or family irl is an exercise in patience bc I’m often met with accusations that I think I’m above everyone bc I enjoy films like Everything Everywhere over whatever Marvel has released in the past two years. It’s depressing that film has gotten to this point and that stale Marvel movies will dominate theaters over films trying to be original :/
Disney is not a Monopoly, I feel people through that word around way too much. Look up the definition of a Monopoly and you will find that it doesn't fit that description.
@@devinmay3038 maybe not but it keeps heading closer and closer to it more like an oligopoly
@@devinmay3038 Disney isn't literally a monopoly (yet), but it's trying very hard to be anti-competitive like one. See, for example, Tarantino's anecdote about Disney strong-arming theaters.
@@GringoXalapeno there are more pressing issues to be concerned about than the Entertainment industry. Like actual Monopolies that control medical instruments and pharmaceuticals. We sensationalized the media take overs and ignored the stuff that actually matters.
@@kqatsi Disney isn't evan the most profitable studio. Universal and Warner Bros both release and distribute more movies than Disney and make more profit. Disney gets the "monopolization" spotlight because their movies break records and they aquired high profile IPs. That doesn't mean they are the most profitable.
As a huge fan of Winnie the Pooh and the history of A.A Milnes life, i was so incredibly exited to watch “Goodbye Christopher robin” in theaters. But Disney decided to threaten theaters, and I was unable to watch a movie I was looking forward to for literal months. No brand should be able to hold theaters hostage from playing films.
Haven’t even watched the whole video yet but 100000000% agreed
honestly this problem is something hit me recently because i wanted to see everything everywhere all at once because heard it was returning in imax but my local theater legit cleared its entire imax schedule for doctor strange 2. glad you are bringing light to this problem.
It’s good to see someone who cares so much about the theater life and how much has changed. we gotta fight this. say what you will but when it comes down to it, this is kinda a political and economic issue bottom line. Disney is a big corporation completely monopolizing and taking advantage of the capitalist system. We need to fight this issue as we are with all the other ones.
Pretty sure there's more important things to fight for than what crap is in the theaters
@@boshwa20 well yeah obviously but it’s a good note knowing that are system is affecting it, giving us said crap.
@@boshwa20 Perhaps more immediately important things, but remember that media is deeply influential in people’s opinions. If Disney has a monopoly, they can put out whatever they want with no differing perspectives and people will buy into what they see on screen.
I think the main problem with marvel is they are a studio that exclusively makes tentpole superhero films. Other studios do have tentpole franchise films but the money that they make from those has a chance of going towards interesting and unique projects rather than being recycled into making Antman and the Wasp 17
Thank you so much for this video, I hope a lot of people see it and digest what you say and some difference can start being made! There’s nothing wrong with marvel movies and them being made since they’re overall enjoyable, but it’s getting to a point where I feel like there’s just no original movies anymore and it’s frustrating because the ones I do want to see like Last Night in Soho or The Northman, barely get any screenings because of movies like this! I had to go to an indie theatre instead of a cineplex for see those movies and it’s frustrating how theatres can’t play unique content like that more. I also blame marketing/advertising because it seems like there’s barely any trailers that play on TV for those movies as well.
Dumbass comment
Nobody's talking about how Sing 2 is still in theatres, though, and has been since December. THAT'S some serious hogging going on.
Meanwhile RRR, one of the biggest international movies in the world right now that was made for the big screen, could be found almost nowhere. Everything Everywhere was barely anywhere on release, too. It's only finally getting more screenings when at the start it was sandwiched between so many other releases that there were only two screenings A WEEK.
Also, a lot of these "spam screenings" as I call them? They're HALF EMPTY!
Scorsese was right. This isn't cinema anymore. This is something different. It needs somewhere different to show it.
I wanted to see Everything, Everywhere so much, but I live in a small town that has only one theatre, with one auditorium, that only plays one movie every day at 7 pm, and guess what that one movie is gonna be for the next 3 months 🙃
At some point you're just gonna have to relocate to a different location if you want access to different movies. That's like wanting next day amazon delivery while living a remote Pacific island. Though 3 months is a little excessive if your theater only has one screen.
I got called a gatekeeper of art the other day on Instagram for saying we need to give a fair chance to art films and slow down on marvel. Some people just don’t know a problem when they see one.
I swear, if the A24 Screening Room thing goes from showing “X” right to showing “Men” while skipping EEAAO completely i’ll scream
Did you end up seeing it
I’m reminded of the scene in Demolition Man when Sandra Bullock’s character tells Sly Stallone that all restaurants are Taco Bell in the future. At some point, I feel like all films will be Disney-owned MCU properties; that’s a scary future to think about.
Meanwhile my local cinemas won’t be showing Everything Everywhere All At Once the only multiverse movie I want to watch in cinemas
As a Disney fan, I do agree that Disney is monopolizing the movie industry.
I think Everything Everywhere All at Once was such a beautiful movie I could just tell from the trailer and seeing it at the theater was just phenomenal experience and imo a nice perfect movie that made laugh and cry and laugh and cry some more. I’m just a little bummed out that you didn’t feel that way and you just say it just checks the right boxes. It probably does and that’s maybe why I loved it so much, and why you feel it’s not perfect. Anyways much love Karsten ♥️
Honestly I wish my theater had this much screenings, getting tickets would've been so much easier
I shared the "rediscovering theatre love when watching everything everywhere" experience. It's nice
Thank God for Top Gun: Maverick which brought cinema back, and really put a dent on Disney's Lightyear! And Jurassic World: Dominion is a worthy competitor bringing back the fun in theaters.
I work at a tiny, broke, old theatre, one that’s owned by a much bigger theatre chain. I’ve talked with coworkers about how getting a marvel movie might save our theatre with its crowds of people. At the same time, we all agree it wouldn’t fit our theatre. We show the weird A24 films, and that movie your grandparents want to see, and all the other “artistic” films. Our biggest movie (the only big one) since we opened back up was French Dispatch. We dont make enough money in the eyes of the chain that owns us, but I’m glad our theatre hasn’t given into the Disney monopoly just yet. It’ll probably close before it ever can.
All valid arguments here. I will say though that not every single movie ever released is made with the intention of winning an Oscar or need to be taken seriously or an "art piece". Adjusting expectations is something not everyone does but definitely should before seeing a movie.
Yeah, it's a sad situation indeed. I went to The Northman on opening night, and the movie theatre was three-quarters empty. Furthermore, somewhat ironically, Everything Everywhere All at Once doesn't even seem to be playing anywhere near where I live. Mind you, I live in Brussels, the capital of Europe, so this really shouldn't be that hard.
Well that’s why Scorsese saying “Marvel isn’t Cinema” is something I completely agree with. It’s basically a momentary high you get before moving on. I tried rewatching a few Marvel movies and the only ones I could were Iron Man, and Thor Ragnarok. Homecoming was pretty cute, but man, that means there’s like 90% that don’t really feel good as stand alone movies. Then they had TV shows BASED on the movies going on and I’m like “dude… all I need is Dare Devil. The other spin offs are great but give me television as good and different as Dare Devil and we’ll be in business.”
I really hope DC is realizing that “hey… maybe if we make our films closer to art house, then it’ll give it a distinct style that separates it from Marvel!” Joker was the first, now The Batman was amazing and I’m hoping they get Spike Jonze to do a Superman movie… either way, I don’t know man, I just wanna see good films.
I just discovered “Mirrormask” tonight and have never seen anything like it. It’s a 2005 film directed by the dude who did the art for the Batman: Arkham Asylum comic and written by Neil Gaiman, it’s pretty much a spiritual successor to the Labyrinth and OH MY GOD ITS SO GOOD. The cgi is definitely not the best but like a good video game, that doesn’t matter as you get use to it pretty quickly… for the most eerie designs for normal creatures. It’s got some of the weirdest visuals, really good (sometimes weirdly placed) music weird and honestly really funny and believable dialogue (Neil Gaiman, no shit), AMAZING acting and I’m surprised that it’s this good with a small budget. If you can find it please do (I did the ol’ pirating but plan to find out how the hell to buy it) go watch it. Deserves to be a weird cult classic.
In my opinion, zack snyder superman trilogy is an artistic cinema superhero film like chris nolan batman trilogy, but with watchmen and 300 influences.
Kinda reminds me of going to see Dune or French Dispatch last fall. Amazing movies, but the theaters i was in were mostly empty. I did see Dune a little later in October, so maybe it was past when everyone went to see it, but like, these were movies i was seeing advertised a lot on TV and they were *not being talked about.* Meanwhile, going to see tripe like Godzilla vs. Kong, or even good movies like No Way Home, these theaters are *full.*
And this is coming from a fan who’s been enjoying the new stuff they’ve been introducing to the MCU quite a bit and at least *enjoying* a good majority of the MCU movies that have been coming out the past year. Also, what’s sad about Everything Everywhere All At Once succeeding is that it was also produced by the Russo Brothers, WHO DIRECTED INFINITY WAR AND ENDGAME. Somehow it’s still all tied to marvel in the end, like original films that we like can now only be produced by people who make a fuckton of money from these ginormous blockbusters.
i hate how hard everything everywhere got squeezed out of my theater, it was showing for like a week, and then it was just gone
Yeah I wanted to cry when I realized Doctor Strange 2 made more money in one day than the Northman has in its entire run. Of course it was absolutely inevitable, but it still just made me… hurt. And with the whole 70 screening things and the fact that Disney owned films are just everywhere and are so bland and commercialized….
It’s literally sickening.
As a movie theater employee this stuff is literally strangling us alive. I worked all three days opening weekend for No way home and people were literally having nightmares about the shifts they worked. I've had multiple breakdowns over how painful marvel movie opening weekends are and the week after week punch of new releases this june/july gives me a lot of fear.
and the thing about no way home, was that the theater I worked at were literally hiring people for their first day on the opening thursday night. that is horrifying. funnily enough, we were thanking sony that morbius was delayed. it gave us a break after no way home, we could BREATHE.
Anyways I wish I could see everything everywhere but alas, photosensitive disorders
Really great video. While I've grown up with these Marvel movies, it does get a lil scary when those are the only movies showing in theaters close to me. "Smaller" films don't usually get shown where I live unless they're nominated for an Oscar, and it sucks. But Everything Everywhere All At Once is still playing near me and thats pretty amazing. That films success really gives me hope that movie theaters won't just be turned into Disney theme parks.
hi karsten! i am a former movie theater employee who worked the beginning of the endgame theater run back in 2019 in utah! i lived in a small town and it was actually insane bc for the first three weeks the movie theater company i was working through was like "we have to play endgame in every theater for 3 weeks straight." we ended up opening the movie theaters at 8am for the first showings instead of 10am. no movie released the same day as or within the three week period were allowed to play and then even after that three week period 4 show rooms still had showings all the time for the movie. it's been frustrating to say the lease working with marvel movies when they come out, even pre pandemic.
This is true for specially here, in my country. Here, we literally don't get screenings of ANY A24 movies or any other Hollywood movies except for the Marvel and Disney movies. While I know that others won't sell out as much and it's no profit for the cinema halls but marvel and disney have taken so much over the world that the movies that earn the MOST box office (atleast in my country) are the Marvel movies. It's pretty sad for me that I haven't watched any "cinema" on big screen because they never make it here, its never NEVER aired. Ngl when Dune was on the screens here I was shocked because I wasn't expecting it but it made more sense since it was a HIT all around the world. I've always watched great cinemas which are supposed to be watched on big screens (i mean isnt that what cinemas are made for, for watching in the big screens) on my small laptop screen through a pirated website which anyone who has watched through these sites know they take pretty long time to come in HD version.
My issue here might be solely related to my country's particular business strat with the whole selling cinemas idk whatever but I think whatever Karsten said here is true and yea disney and marvel are actually taking over theatres which is tragic for cinema lovers as myself.
Fun fact: denying cinemas big blockbusters unless they only take films from the same studio was outlawed by the Supreme Court in 1948 it was called blockbooking and stifled competition.
I completely agree. I live in a small town and have to drive a hour to see any "smaller" films. Last Night in Soho, Everything Everywhere, and Nightmare Alley never came to my home theater. The only things that show up now are Disney films and other large studio family films.
Disney owns Searchlight and 20th Century Studios.
damn i saw
-everything everywhere all at once
-northman
-ambulance
-MoM
I live in a city of about 100k people in southern Utah. There has not been a single screening for everything everywhere all at once since Dr. strange 2 was released and I’m soooo sad about it because I love A24 and Michelle Yeoh and really want to watch it, but now i have to wait until it releases in many weeks.
I can’t explain how thankful I am that I live near a theater that shows all kinds of movies at a higher clip rate than the huge blockbusters. It’s always super easy and available for me to see whatever I want to see when I want to see ot
The Lost City, a totally original rom com with big movie stars, made almost 100 million dollars in its theatrical run, and I am celebrating that like my favorite baseball team hit a grand slam, when it would have made like 400 million just a few years ago.
My local theatre is independent so they have a bit more freedom when it comes to viewing times where as chains have SO MANY. I was honestly shocked, I could turn up at literally any time and not have to wait.
It does suck how if a movie isn’t a part of some big connected franchise nowadays it’s immediately not worth peoples time anymore. I never had a problem with superhero movies i grew up on them and they’re a great theater experience. I have a problem with how much control they have over theaters
As somebody who works at a local theatre, these movies are a nightmare to run. They stay in the longest and people are always disappointed to hear the movie they wanted to see has like 3 times that day.
Sure, there are a lot of smaller films that have a relatively modest budget that can be successful because the box office total doesn't need to be so high to be profitable. I think the films that suffer more are the big budget films that are not already part of a pre-existing franchise.
The last time I saw a movie like this at the cinema might've been all the way back in 2019 with Alita: Battle Angel. That movie didn't do amazingly, I remember the cinema being almost empty, which is exactly the experience I had seeing Speed Racer (2008) that would absolutely bomb.
Us audiences are to blame for not supporting these alternatives to tired, milked to death, cash grab films. After Endgame, I was so done with the MCU not because I didn't like the film, I loved it because it was satisfying and wrapped everything up neatly, but because it was a good spot to end the MCU and take a long break from these types of films.
I was dragged into Solo: A Star Wars Story, and later Rise of Skywalker, because I actually wasn't gonna bother to see these films after The Last Jedi made me not care anymore. Same thing happened with Spider-man Far From Home and No Way Home. It was then I realized that I'm surrounded by people that just want to keep seeing these "mass produced products". Obviously I wasn't going to be a killjoy and decline watching these movies with them, but it has gotten to the point where I said to them, and this was right after seeing No Way Home, that I really don't want to see another MCU film again in the next few years. I need a break from unoriginality.
So the big, but original movies I think suffers the most. And it's all our fault.
@@DanLyndon Because one is abundant, the other isn't. As a casual fan of the Battle Angel series since before the first trailer dropped, I find the world of Battle Angel rich and full of potential. The movie actually was extremely faithful to the the first few chapters of the manga.
This isn't about which is better, that's very subjective. It's about more variety, about options, about choice.
@@DanLyndon Again, this is subjective. In my opinion, they are absolutly not the same. Battle Angel is a post apocalyptic cyberpunk series, the MCU is mostly a superhero franchise.
@@DanLyndon We're clearly not talking about the same thing here. I'm talking about how we need less sequels, prequels, remakes, reboots, and spinoffs, not just anything in general that isn't considered highbrow enough for people such as yourself.
Movie theater worker here, can confirm that with showings every 15-30 minutes on opening weekend, not a single Dr. Strange showing sold out unless if a company rented out the theater.
For me, another important aspect of this issue is a skewed budgeting culture; there’s only ever room anymore for either small-scale “artistic” lower budget films or 200 million dollar MCU/superhero movies. The reason films like Ambulance and The Northman failed at the box office is because they’re a rare mid-budget feature (50-100 million dollars), which are perceived as not mainstream enough to earn excessive publicity and not artistic enough to earn excessive critical reception or awards.
This culture is a problem because it further hampers artistic intent in film, as well as giving larger film corporations all of the success.
Chris Stuckmann has some good videos on this aspect of the issue that I recommend if you’re interested.
This was the best commentary I've watched/read/listened to to date concerning disney monopolizing and the effect that has on theatres and other films and film studios. Really appreciate this and will be quoting it next time I discuss the negative effects of marvel in the film industry. The fact that you displayed all of these incredibly valid and heartbreakingly true points about marvel and disney controlling the theatre industry while holding back any comments concerning the actual quality of mcu movies in comparison to some of these other great films is great and much appreciated as someone who could go into great depth on that topic.
New to your channel, but I love your content!
To be honest. While the mcu can be blamed for maybe how we consume movies to s degree. The main problem you run into is a capital one here. Movies were originally cheap entertainment for cheap people. Me and my fsmily used to go to the movies for fun. But because of how expensive it is. 12-20 per ticket and most people got families. A single movie night child led to a 100 dollar night. Most people have to choose there movie wisely. And mcu has been known as a garruentied good time for over 10 years. I've talked to a lot of layman's about there experiences and that seems to be a huge contributing factor it seems must families can handle about 3 movies a year. Might as well make it the lights all of them will get something out of. I think it's easy to blame the mcu, but i don't think the mcu is the core. Its simply a symptom of an already fucked system.
In short: blame capitalism for taking away people's free time and buying power. Disney is just the symptom.
@@matheusvillela9150 yeah, this is basically an end result. Why would I watch the Northman with the wife. When I could watch a marvel movie with my whole family and the kid's friends. People gotta triage their money and this is kinda the end.
why not watch it at home on streaming then if thats the case. These films are just big budget tv shows they are not movies.
@@paulelroy6650 cause Marvel movies arent really just movies. They are a cultural movement. Its like watching a sports event for a lot of people. And no one wants to be spoiled. So everyone wants to watch it with everyone else! Doesn't matter whether you think they're cinema or not.
@@paulelroy6650 why not watch any other movies when they came out on streaming services also then and not go to the cinema. as OP said, going to the cinema is expensive especially if you have families. Hence Cinema is not something you go casually, it is something you go to splurge. in that sense, MCU is usually a safe bet. It is usually fun, almost everyone watches it hence can be of importance in social interactions and gatherings, usually PG 13 hence kids can watch it, at worst an average movie and at best can be a cultural milestone hence a guaranteed worth of money and many more reasons. At least this is how i see it and what i observe from my friends and family. Almost everyone would go watch a marvel movie when it aired but wont even go near a cinema when there is no marvel movie
As a marvel fan and a superhero movie fan, I completely agree. I kinda miss the pre superhero cinema days. Even though I love this new era
As a Big Marvel fan I will say that strange took up too many screens in my local. It just seemed wrong. The film didn't deserve those spaces. And recently I have been wanting deeper experiences that the mcu can't give me.
How did it not deserve those spaces ? If everyone wants to see it it’s called supply and demand
@@lawstshane because movies are art and not something that should be depending on the SuPpLy AnD dEmAnD of People who just want to shut off their brain
@@lawstshane That's not how supply and demand works. If a movie has 200 million to blow on a huge marketing campaign and buying off thousands of movie screens, obviously more people will prefer to watch that over a movie they've never heard of playing in a couple cheap theaters. It's predatory capitalism.
@@matheusvillela9150
I mean that's the thing you need good marketting for any film to do well, even if you said the other film is better if you didn't market it then ofcourse no one is going to see it
@@matheusvillela9150 yea but even without the marketing the people who went to go see dr strange where siting to see it for years it’s supply and demand the fans wanted to see it the marketing is more so for the GENRAL audience who don’t keep up but the fans where ginna see it regarless and where waiting
This past weekend I visited a local independent theatre and watched an Indian flick. It was probably the most fun I had in a theater in a while, all while getting to learn more about a culture different to mine. Take risks and watch something different!
I’ve been back to the theater a ton, mostly but not exclusively for superhero movies. My first movie back was in the heights. I’m thankful for the superhero movies though bc they dragged me and my friends back to the theater after the pandemic and now it’s back to the norm
Everything Everywhere All At Once opened May 13 in the UK but I haven't found a *single* cinema showing it in IMAX until this Sunday, May 22 (9 days after it opened!) because they were all exclusively screening Doctor Strange, many local cinemas outside of cities still aren't showing it. Sure it doesn't quite have the same level of demand, but if you don't give audiences a space to watch it there's no chance to create that demand or word of mouth. This is an international problem, and it's really depressing.
As someone who works in a movie theatre, I will also say that buying food and drinks at the concessions counter is pretty much the only way we make money and that money keeps employees paid and theatres open so even if you're gonna see a big movie, try to help out your local theatre and buy some popcorn and a drink (: It's kinda sad to see how empty the non Doctor Strange theatres are right now in all honesty
I just looked at my local movie theater screenings and it’s absolutely insane how much time is being given to Dr Strange. Admittedly, I saw it for the opening release, but there’s no reason for a movie that has been out for almost 2 weeks to still be having like 20 screenings a day while the other movies are only having 3 or 4. This was a very eye opening video!!
I remember going to the movies the day that dr. Strange 2 came out to watch the Bad Guys with some friends and there has a HUGE line to get tickets. We were almost was late to the movie! Anyways, Bad Guys, super fun movie and I was glad to see that instead of dr. Strange.
I was so excited to see Everything Everywhere All at Once in cinemas but for *SOME REASON THERE HAS NOT BEEN A SINGLE SCREENING ANYWHERE NEAR ME* so now I'm going to have to wait for a VOD release :(