I just want to say, this video got me thinking a lot. Your videos with your perspective on creators are my favorite to watch. This was extremely fascinating, and I really love the comparison.
tbh I like watching daily vlogs it just makes you feel like someones chillin at your house if your home alone, it makes you want to do more things, be more productive if you have that background noise. And emma is just watchable if I go to her channel and its like magic my mood automatically changes.
This is by far the best breakdown of the concept of parasocial relationships with content creators I've seen so far. Hats off to you guys, you're crushing it!
Yes Casey’s editing turned an ordinary day into a story (plus it was gorgeous).. and Emma sparked a whole new editing style that creators have adopted across the platform
Peter McKinnon is a creator I would watch any video from. I have to admit Casey changed the game in so many ways that it even has begun to influence how I want to make cooking videos. I'll have to take some notes from Emma as well.
Top Gear was also very relationship based. The show always started with Clarkson smokes in a car, Hammond crashes, May looks at a pigeon or something. People watch them because they're them and the way they bicker is so relatable in friend groups.
I love Emma’s videos, it makes me think of old UA-cam, what UA-cam was when I first stared watching, just a bunch of people making simple videos to connect to others not just entertaining them.
I love your analysis and breakdowns of these videos and creators. I would love if you did a series on food creators. I think food is HUGE on UA-cam and there is so much more here beyond the Gordon Ramsay and Jamie Oliver and would love to see you showcase some of those creators and break down their work like this.
I agree, its a basic requirement and for beginners they don't see recipes they want to see how its made, in my country Pakiatan and also India these channels easily have close to million followers even google covered one of the food creators and they have like no special equipment and thats the beauty because common people also don't have those fancy things to cook.
You probably didn’t do yourself any favors by setting that standard of high energy and new adventures with the travel videos. I’m sure if you’re consistent enough with the new content you’ll build back that audience.
I think this video made me realise I watch Emma because, as she is quite "honest", I root for her as an individual. I want her mental health to be good, I want her to trust her potential and focus and what's good for her. She's a very likeable main character. On the other hand, her vulnerability is quite healthy in my opinion, she doesn't overshare for the sake of keeping people invested (an example is how she won't mention her romantic relationship too explicitly). In a way it keeps it more honest, because I know some things aren't meant to go on the Internet, and I can't imagine someone sharing that part of their life at such a young age whilst being consistently honest.
so it may be because I'm a gen-z female (so I'm emma's primary base) but there's something about watching her that feels like it's being on facetime with her?? i've been watching her for 3 years and i feel like we're best friends (even though i know she doesn't know i exist) LOL
Honestly, I often find myself wishing that more idea-based creators would upload things about their lives. Because I feel like I want to know more about them after I've seen them do crazy stuff. Even you guys. Just since you guys are a pretty professional UA-cam channel it doesn't really talk about your own lives, sometimes I find myself wondering "hey what's up with Colin and Samir outside of their Channel". Just a thought.
Saw the title and thought “no she’s not!” But y’all are so good at unpacking these ideas. Totally understand what you mean by a creator who I will watch regardless of the idea/concept.
Question: I've seen countless creators blow up on TikTok yet not manage to convert any of that TikTok audience to other platforms, yet they are by definition "relationship-based creators" - why do you think that is?
No data on this but we assume that most people consume via the for you page and have gotten used to that feeling of finding something new they like...they trust the for you page more than they do their own following page...so even if they follow a creator..it's less likely that they'll use their "following tab" to watch
@@ColinandSamir interesting point, I've noticed that mentality, sitting back and just being fed content. So it seems TikTok is a great content discovery tool but by no means the way to build an actual community, appreciate the response
From my perspective of someone who consumes content on the app, I believe people just aren't as invested into who they follow on TikTok. Maybe with some exceptions. The content is quick entertainment that is easily forgettable with the next passing by. I feel theres a lot of relatable content ,but there isn't a relationship being built because of how quick and easily replaceable people seem to be (Especially if their content is repeated trends or skits). Similarly this happened with creators of Vine. Most struggled moving over to UA-cam except maybe the top 1%
Maybe consumers are too used to the over-stimulization that it’s harder to walk back to long-form whereas the opposite is more natural for the brain. Appreciating the mundane content from a creator first makes the time sensitive/packed content even better & even more stimulating. It’s easier to start with weed and move to cocaine than starting with cocaine and moving back to weed. (That’s the only fitting analogy I can think of)
I feel strange and almost guilty that I never heard of Emma Chamberlain until this video popped into my "suggested" column (likely due to having Casey's name in the title). But then I remember when one of my coworkers in 2016 brought up PewDiePie in a conversation and I said, "who's that?" and my coworker said "he's the largest channel on UA-cam." I've been watching UA-cam videos fairly regularly since 2005. It just goes to show that no matter how large certain channels get, the algorithm will never show them to you if you don't first show the algorithm you're interested in their type of content. Heck, I don't think I even heard of Casey Neistat until 2018.
Just out of curiosity, what do you watch? I can relate to not being familiar with who Casey or Emma was until maybe a year or 2 after each of their blowups (and other similar creators in their niche) ,but Pewdiepie? His content wasn't up my alley either ,but its pretty hard missing the most subbed channel on UA-cam haha especially since you mentioned youve been an active user since 2005
I think the problem is most people are lonely nowadays and relationship creators can fill in that gap... of course it's hard and a double edge sword but it's a good business and a sad reality of this generation.
Thanks for making this and putting this concept into words! I think I am a relationship based creator and it's very validating to understand there's still a place for those creators on the platform. I think you guys are an interesting mix because I watch your videos for the discussions and the breakdown, but I've been subscribed so long that I definitely click your video over someone else's even if they were talking about the same concept, and I've purchased programs and stuff you've promoted because I trust your recommendations. So I would put you in the same category as Peter McKinnon, relationship creators providing valuable content.
Thank you for watching and following along for so long! I think over time idea-based creators develop that trust with their audience to move into a more relationship based style.
7 years ago we entered the family vlog genre, loving that it was relationship focused. Over the years, the genre is almost entirely taken over by creators using the "idea" model. This may be because creators have put so much focus on the algorithm (obsessing on creating "clickable" thumbnails) and less focus on what they provide the individuals watching. I'm sure it's also because UA-cam pushes this content more and more to kids. Anyway, I love how you explained the differences between the 2 models, and how there is still significant value in the relationship focus (even with less exciting thumbnails).
I feel like Rhett and Link are a great blend of Idea based and Personality based channels. On Good Mythical Morning each episode has an idea that gets you to click, but also interject thier personality as well. They also have other channels such as Good Mythical More and Ear Biscuits that are more heavily Personality based, and personally I would watch them do anything.
Although he’s not posting David dobrik is really both. ppl watched the video without viewing the title just bc it was him but also for the idea of a David dobrik vlog
I’d watch Danny Gonzalez and drew Gooden do anything - I really enjoy those commentary channel people. Wonder where commentary falls on the spectrum. Definitely closer to relationship but I’m curious how close it gets to idea based
What a fantastic analysis of these different bases for creators, never thought of it that way! Once again, you guys are the founding fathers of the school of creator economy!
Yesterday I watched a whole Sara Dietschy video about a samsung laptop that I will never going to buy because I would watch everything Sara does. Same with the Church twins. Or Damon Dominique.
Amazing stuff as usual guys! Couple things: 1. I think it's important to note that Peter Mckinnon started out as the perfect hybrid of a relationship and what I call "useful content" creator. In the sense that most of his early videos were tutorial style videos which by themselves added immense value to the audience. But he would also be incredibly relatable and entertaining in those videos to build with the audience over time. 2. I think you guys are totally on to something with "The Show About Gripes". I'll expect to see a new channel based around this 🤣🤣.
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I found McKinnon because I had no idea what b-roll was, and one of his videos was in the top results when I did a search here on UA-cam on shooting b-roll.
I think Kara and Nate has become a relationship based channel for me after having watched them do some cool stuff. Now I just love to watch them go through life and I'm intrigued by their adventures as much as just them sharing their thoughts and lives. So maybe some creators go from idea based to relationship based after a while and the question is just how quickly can you go from one to the other? Just a thought. It's the same with TV shows for me. That one's that I stick with are the one's where I develop some relationship with the characters.
100% our favorite creators too! Inspired us to live a much less conventional way of life and attempt to capture as much of it as we can. But there is no denying the goats of couple travel vlogging! 🙌
airrack (eric and mack) is an idea based channel. But with their ideas and work ethic the community they built I feel now is a community who will watch them do anything
For me, that creator is Philly D. I loved the office vlogs they used to do over at Rogue Rocket and I was really sad when they stopped. I've really enjoyed the short vlogs Phil has been doing himself lately though too.
Pewdiepie is literally THE biggest audience based creator on youtube, have you seen his titles and thumbnails? he doesnt care if UA-cam pushes his content or not. PS. I know he is not Family friendly so yeah I get it he isnt YT poster child
@@AustinCameron Very Sus, but I kinda get it too. They want family friendly creators to be their face and thats how things are these days. People get their tweets scrubbed and if there is a tiny bit of controversy( even if it is a joke ) you are OUT!
When I think about relationship creators I can't not think about Michelle Choi. She's basically the epitome of that. My girlfriend and I watch her videos whether it's showing her getting a new apartment or just cleaning up the house and eating her ass off. And the most amazing thing is that seeing her doing things makes us motivated to do it too, because it's so cool that when we finish watching her videos, we feel like getting up and going to clean the house and make some delicious food.
Thank you for this the video. You really opened my eyes to this concept between Idea based and Relationship based. Thank you once again! A really powerful podcast!
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I feel like you're alrdy half way there. I would watch anything u post, i see no reason why there wouldn't be others who feel the same. Just pls do more skate content :)
As a beginner, I have been thinking about what kind of videos I should put out. I think I am more of a relationships-based creator than the other one. Thanks for putting into perspective of what I always have thought of for months.
This is sooo interesting! I’ve been watching/a fan of youtube for so long (I wanna say for like 10 years or so… since highschool I guess) like so much of my generation… I’m newly 25, and I find myself watching Emma’s videos! And i’m always so surprised with how much I enjoy them. But I’ve just realized its because her videos remind so much of that phase of youtube where vlogging/youtube as a whole just seemed so much more relatable and arguably authentic. Granted, Casey + Emma still very much are far from the average in their ability to capture the essence of “nothing” in a way thats entertaining, but also to be honest I think their privilege based off of the their surroundings (theyre pretty well off) still adds an aspect of aspiration that is alluring in a way that brings such a large audience. But yeah. This was such a great analysis! Love it
watching this after the introduction of her new video style and I agree with this analysis even more than before! her new captions are much more monotonous: "bed", "haircut", and "alterations". There is no need to rope us in with a flashy title cause the truth is, she already has us. Again, now more than ever Casey and Emma are similar. love Casey and I love Emma. Being a 17-year-old girl I do have a preference just from a relatability standpoint but both are so amazing.
Honestly feels like a privileged to watch these Colin and Samir videos with 3k reproductions and 200k subs. Idk about others subscribers like me if you guys feel like enjoy this content is special and unique. When they get to a Million we will be the reals OG's
I personally enjoyed your relationship based videos!! Like the videos you made with Jack Coin, all of you 2020 content, and right before the pandemic. Those are some of my favorite videos from you guys!! I know that’s not really your direction anymore but I would love to see some of those types of videos from you guys again!! I will watch either way but just my opinion for you...
Guys, I haven't heard of Emma, watching YT every day for many years while Casey has been an inspiration for millions of UA-camrs for quite a long time, not necessarily to imitate and "be like Casey", but because of his unique crispy and sentimental storytelling, shooting, editing style, and his experiments are not as dumm as many other youtubers have. He is an artist! 💜 How could you even compare Emma to Casey?! seriously :). As far as Kelly Stamp, she has a charisma and some unique talents and skills, a few of her older videos are quite fun to watch. *** I tried watching a few videos of Emma and it just seemed such waste of time, did not even finish a minute of it. Well, what you would not do for the sake of astrological research 😎. People, get off the couch and live your life! 🌱
I haven't heard of Casey only Emma. Still, i dont bring down one just to bring up another. If Emma's content doesn't hit right for you then that just means you're not the audience for it just as Casey's video doesn't hit well with me. It's all about perspective.
Emma was about 16 yo when she started youtube, she was a **teenager** who was just trying things out Casey has become the artist he is today because he was bold enough to experiment, and so is Emma whether you like it or not, she is dictating a new trend on UA-cam (or maintaining an old one that isn't the mainstream anymore) of daily life vlogs just like Casey did watch her more recent videos and you'll see her growth from how she was before, it's lovely to see her become a more mature person
So much valuable information here! It really made me think about my content moving forward. Thanks, Colin and Samir! I hope that one day I'll get to meet you; then this comment will be part of the video. lol
Makes me want to build a more intimate relationship with my subs! I’d watch Casey, Peter, and maybe Potato Jet do pretty much anything. Colin and Samir remain severely under related. Edit: 16 minutes into the video hearing about the challenge of vlogging. What do Casey, Emma, and Kelly have in common? They don’t give a crap about what you think about them and that’s SO refreshing and authentic.
That Seinfeld connection made think about "Before Sunrise (1995)" in the beginning of the film in the train Jessie and Celine are talking about a making a show about daily lives people showing it on cable tv just regular day to to day life, waking up, taking shower, making coffee just regular stuff. Celine even says 'National geographic on people' which is what I feel like when I see vlogs, but it can be interesting if the person making it is.
Casey built his channel with idea based videos then evolved to relationship videos. Who knows what would have happened if he started with relationship videos.
Hey Colin and Samir, there are lots of creators who are relationship based creators- they are just not supported as much by the algorithm if they don’t already have a pretty large audience.
When you start a UA-cam channel, nobody can prepare you for the heartbreak of working for hundreds of hours to get no results. As exciting as it is to create things, having nobody care for them makes it so tough to keep going. Thats why I love character based creators. They bring this comfy feeling into every video because they aren’t doing anything extraordinary. It’s like you are watching a continuation of everything they’ve ever produced before. It’s easier to watch multiple videos from the same character based creator than be interested in multiple idea based videos.
I think there's more to say about the rise of Tiktok as the next platform for vloggers. I would love to hear you guys touch on Tiktok testing out 3 minute videos for certain creators and what that could mean for the potential of the platform in general. Do we see the next vlogger emerge on Tiktok? Do people start to shoot and edit a 3 min Dobrik like vlog and post it all on Tiktok? I feel like the possibilities are endless
Berm Peak is a creator I would literally watch do anything, and most of his viewers think so as well. He made a video repairing his car when that’s not even close to what his channel is about and it got over a million views I think
love your concept guys, love the channel, keeps me watching, been a supporter for a while now. It's really nice to watch u guys grow, well deserved imo.
From my perspective what’s make me watched Emma and Ashley is the feeling that I’m hanging out with a friend. The relationship they engaged with their community is based on sharing their experience of life. What’s more relatable than that ? Honest thoughts of a day. Yes there is a storytelling part that’s compelling and also a way of editing that we know and identified as their style but mostly it’s their PERSONALITY that stands out.
If people don’t know you, you have to give them something of value in return for their time. Which is usually some form of idea or entertainment, but at the start no one cares about your day unless you can attach an idea to your vlog.
Great video! Curious about your thoughts on the combination of idea-based & personality-based channels and good examples of creators utilizing both & the pros & cons of that.
the difference between "user" and idea" is that fans are gonna want at least 3 videos a week by vlogger, where idea based you can get away with once a week videos. but still idea based is always gonna cost more and gonna be harder to make regardless
I think a lot of creators achieve a great balance between relationship and idea. Like you guys, I watch every video because I just like you guys, but you’re still able to bring in new viewers with the video ideas. You guys include subtle things for the frequent viewers, like “Colin, roll the intro,” but you’re also incredibly informative for new viewers
That's one of the reasons she blew up, because her editing style was quite new at the time and very simple. It drew people in, and also her personality was interesting to a lot of t(w)eens.
Bobby Duke Art is a great example of a UA-camr who mastered both idea-based and relationship-based videos! He makes super cool projects and has such a unique personality
A lot of young people don't get that VERY few people can make lots of money on UA-cam. It's like any other industry or field--you have to be better than 99.99% of the population at what you do, and you also probably have to get lucky. For every Emma C, there are 100,000 other young people doing the same thing she is but are getting nowhere.
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Hi you two, normally i don´t comment, but here i need to jump into it. First of all thank you SOO much Colin and Samir for this episode.. I can say that i wanted and still want to "become" a lifestyle vlogger, but i can totally agree here with Colin, that it is really hard. I vlog daily since a couple of weeks now, started my first video 3 years ago and still can´t see any growth out of it yet. I think that you need to have an idea or to focus on a niche.. idea based content to get the people walking into your door as you described it. So i can say by practice, as a complete beginner, that it is hard to carry around a camera every single day, to come up with ideas and that you should NOT expect a growth with day to day lifestyle videos.. i expect exactly that, that why im not disappointed at all, but im trying now to make videos on top of the daily vlogs with a much higher production level and focused on an idea. if i will get any outcomes of that, i will let you bouth know (if you are interested in). Thanks again for this AWESOME episode 😇✌️
I could watch Beau Miles do anything, he is such an interesting, thoughtful, and out-of-the-box person, but different from others who fall into such a category.
Thanks for watching, I'll advise you to invest on Cryptocurrency with Joe Gabriel and earn huge gains like I do. and he's currently handling my portfolio earning 200% profit with his strategies and guidance's you will achieve a lot.
Just another example of relationship based creators is that I’ve never seen this show before, but because Casey’s face was on the thumbnail, I was intrigued on your perspective on his format and how Emma Chamberlain could compare. Interesting conversation and dialogue.
wow Colin and Samir, on these issues you always have really impactful, meaningful and original reflections and analyzes, you are truly a source of the highest quality. thanks
Out of the whole convo I’m chiming in on the paper straw. I bought a hot bubble tea and the straw melted before I got half way. Had to rip off the lid in the end.
LOVE IT! Guys, I've followed you for like.... 5 years already... I don't know if I was following you before following Casey and DAMN! This new kind of content from you is great! You just found your theme.
This whole time I've been trying to make relationship-based content without even recognizing it as that. Super insightful as always! As a small creator, your videos help me grow every time!
I also disagree- Casey was a great filmmaker-- more so than Emma, his big impact was the style with which he vlogged, impacted all other vloggers at the time to bring up their production value
I think TikTok is the greatest platform for literally any new creator. Someone like MoneySignEric has grown large on TikTok with fun mini vlogs and is now slowly moving his audience to UA-cam for a more sustainable audience, just like you guys talked about
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I just want to say, this video got me thinking a lot. Your videos with your perspective on creators are my favorite to watch. This was extremely fascinating, and I really love the comparison.
tbh I like watching daily vlogs it just makes you feel like someones chillin at your house if your home alone, it makes you want to do more things, be more productive if you have that background noise. And emma is just watchable if I go to her channel and its like magic my mood automatically changes.
FIIIIIINE, Ill get the newsletter..
I'm the new Casey just watch ;)
Jenna marbles once took a nap on camera and we all sat there and watched it, millions of us. That’s the most relationship based thing I can think of
I miss that so much.
awww omg I remember the nap video
Best youtuber ever
2 years
Man I miss her she was so fun.
This is by far the best breakdown of the concept of parasocial relationships with content creators I've seen so far. Hats off to you guys, you're crushing it!
They are amazing!
You’re not putting enough weight on the importance of their editing. I watch Casey mow the lawn bc he’s a master editor
Yes Casey’s editing turned an ordinary day into a story (plus it was gorgeous).. and Emma sparked a whole new editing style that creators have adopted across the platform
Trueee
1000%
No doubt they are both phenomenal editors. That's their gift, they make the mundane or "the everyday", interesting.
Casey neistat is also a great story teller.
golden video as always guys 💙
The goat
Pls don't retire
Damn came from your story to see you in a vid and only got a 3 secs lmao
How is elliot everywhere 😂
elliot you and kelly are so amazing!
Peter McKinnon is a creator I would watch any video from.
I have to admit Casey changed the game in so many ways that it even has begun to influence how I want to make cooking videos. I'll have to take some notes from Emma as well.
Your videos are addictive dude!
Top Gear was also very relationship based. The show always started with Clarkson smokes in a car, Hammond crashes, May looks at a pigeon or something. People watch them because they're them and the way they bicker is so relatable in friend groups.
I'm a simple man, I see a new Colin and Samir video, I give it a thumbs up.
They always have great content
Truuuuu.they are such great creators and yet so underrated.they deserve more subs and views
Thank you Ali
I love Emma’s videos, it makes me think of old UA-cam, what UA-cam was when I first stared watching, just a bunch of people making simple videos to connect to others not just entertaining them.
I love your analysis and breakdowns of these videos and creators. I would love if you did a series on food creators. I think food is HUGE on UA-cam and there is so much more here beyond the Gordon Ramsay and Jamie Oliver and would love to see you showcase some of those creators and break down their work like this.
I agree, its a basic requirement and for beginners they don't see recipes they want to see how its made, in my country Pakiatan and also India these channels easily have close to million followers even google covered one of the food creators and they have like no special equipment and thats the beauty because common people also don't have those fancy things to cook.
We're big fans of food UA-cam
Adam ragusea. Ethan chelbowski. Kenji lopez. Some of my favourite food creators
I've always wanted to be a relationship based creator but i'm realizing my views died after i couldn't travel anymore LOL
that means the relationship wasnt strong enough yet
wait, you had hundreds of thousands of views and now it's like 200. How is that possible?
You probably didn’t do yourself any favors by setting that standard of high energy and new adventures with the travel videos. I’m sure if you’re consistent enough with the new content you’ll build back that audience.
Looool ive never seen it that bad before
Hopefully the UA-cam algorithm props you back up because it seems like you work hard at it. Got yourself a new subscriber either way. Best of luck!
I think this video made me realise I watch Emma because, as she is quite "honest", I root for her as an individual. I want her mental health to be good, I want her to trust her potential and focus and what's good for her. She's a very likeable main character. On the other hand, her vulnerability is quite healthy in my opinion, she doesn't overshare for the sake of keeping people invested (an example is how she won't mention her romantic relationship too explicitly). In a way it keeps it more honest, because I know some things aren't meant to go on the Internet, and I can't imagine someone sharing that part of their life at such a young age whilst being consistently honest.
so it may be because I'm a gen-z female (so I'm emma's primary base) but there's something about watching her that feels like it's being on facetime with her?? i've been watching her for 3 years and i feel like we're best friends (even though i know she doesn't know i exist) LOL
Honestly, I often find myself wishing that more idea-based creators would upload things about their lives. Because I feel like I want to know more about them after I've seen them do crazy stuff. Even you guys. Just since you guys are a pretty professional UA-cam channel it doesn't really talk about your own lives, sometimes I find myself wondering "hey what's up with Colin and Samir outside of their Channel". Just a thought.
So true
Sorry, but you need more real friends.
Saw the title and thought “no she’s not!” But y’all are so good at unpacking these ideas. Totally understand what you mean by a creator who I will watch regardless of the idea/concept.
Question: I've seen countless creators blow up on TikTok yet not manage to convert any of that TikTok audience to other platforms, yet they are by definition "relationship-based creators" - why do you think that is?
No data on this but we assume that most people consume via the for you page and have gotten used to that feeling of finding something new they like...they trust the for you page more than they do their own following page...so even if they follow a creator..it's less likely that they'll use their "following tab" to watch
@@ColinandSamir interesting point, I've noticed that mentality, sitting back and just being fed content. So it seems TikTok is a great content discovery tool but by no means the way to build an actual community, appreciate the response
From my perspective of someone who consumes content on the app, I believe people just aren't as invested into who they follow on TikTok. Maybe with some exceptions. The content is quick entertainment that is easily forgettable with the next passing by. I feel theres a lot of relatable content ,but there isn't a relationship being built because of how quick and easily replaceable people seem to be (Especially if their content is repeated trends or skits).
Similarly this happened with creators of Vine. Most struggled moving over to UA-cam except maybe the top 1%
Maybe consumers are too used to the over-stimulization that it’s harder to walk back to long-form whereas the opposite is more natural for the brain.
Appreciating the mundane content from a creator first makes the time sensitive/packed content even better & even more stimulating. It’s easier to start with weed and move to cocaine than starting with cocaine and moving back to weed. (That’s the only fitting analogy I can think of)
I feel strange and almost guilty that I never heard of Emma Chamberlain until this video popped into my "suggested" column (likely due to having Casey's name in the title). But then I remember when one of my coworkers in 2016 brought up PewDiePie in a conversation and I said, "who's that?" and my coworker said "he's the largest channel on UA-cam." I've been watching UA-cam videos fairly regularly since 2005. It just goes to show that no matter how large certain channels get, the algorithm will never show them to you if you don't first show the algorithm you're interested in their type of content. Heck, I don't think I even heard of Casey Neistat until 2018.
Just out of curiosity, what do you watch? I can relate to not being familiar with who Casey or Emma was until maybe a year or 2 after each of their blowups (and other similar creators in their niche) ,but Pewdiepie? His content wasn't up my alley either ,but its pretty hard missing the most subbed channel on UA-cam haha especially since you mentioned youve been an active user since 2005
@@flo4606 I didn't hear of Pewdiepie until 2020. And still don't watch. CASEY prob 2018 and love 💘
This is sooooooo true. Every now and then I discover a new channel, and I'm just like how have I never heard of this creator???
I think the problem is most people are lonely nowadays and relationship creators can fill in that gap... of course it's hard and a double edge sword but it's a good business and a sad reality of this generation.
Thanks for making this and putting this concept into words! I think I am a relationship based creator and it's very validating to understand there's still a place for those creators on the platform. I think you guys are an interesting mix because I watch your videos for the discussions and the breakdown, but I've been subscribed so long that I definitely click your video over someone else's even if they were talking about the same concept, and I've purchased programs and stuff you've promoted because I trust your recommendations. So I would put you in the same category as Peter McKinnon, relationship creators providing valuable content.
Thank you for watching and following along for so long! I think over time idea-based creators develop that trust with their audience to move into a more relationship based style.
Nicole Rafiee is one of the relationship based creators I watch
100%, she literally just talks to the camera and I’m incredibly engaged
We just watched her video "Why I think UA-cam is dead." it was super interesting and she brought up some great points.
Mine is...or was 😅 bestdressed . She hasn’t posted in a few months but the moment I get a notification from her I watch it IMMEDIATELY
7 years ago we entered the family vlog genre, loving that it was relationship focused. Over the years, the genre is almost entirely taken over by creators using the "idea" model. This may be because creators have put so much focus on the algorithm (obsessing on creating "clickable" thumbnails) and less focus on what they provide the individuals watching. I'm sure it's also because UA-cam pushes this content more and more to kids. Anyway, I love how you explained the differences between the 2 models, and how there is still significant value in the relationship focus (even with less exciting thumbnails).
I think we all want to be Emma Chamberlain at the end of the day
I feel like Rhett and Link are a great blend of Idea based and Personality based channels. On Good Mythical Morning each episode has an idea that gets you to click, but also interject thier personality as well. They also have other channels such as Good Mythical More and Ear Biscuits that are more heavily Personality based, and personally I would watch them do anything.
emma told us she started reading, i bought a book last week subconsciously. she has so much influence!!!
I’m always shocked when I see her videos fully and I ask myself why did I do that?
The best UA-cam teachers
* Colin and Samir
* Paddy Galloway
Although he’s not posting David dobrik is really both. ppl watched the video without viewing the title just bc it was him but also for the idea of a David dobrik vlog
I’d watch Danny Gonzalez and drew Gooden do anything - I really enjoy those commentary channel people. Wonder where commentary falls on the spectrum. Definitely closer to relationship but I’m curious how close it gets to idea based
What a fantastic analysis of these different bases for creators, never thought of it that way! Once again, you guys are the founding fathers of the school of creator economy!
Yesterday I watched a whole Sara Dietschy video about a samsung laptop that I will never going to buy because I would watch everything Sara does. Same with the Church twins. Or Damon Dominique.
The insane amount of value you provide in each of your videos.
Amazing stuff as usual guys! Couple things:
1. I think it's important to note that Peter Mckinnon started out as the perfect hybrid of a relationship and what I call "useful content" creator. In the sense that most of his early videos were tutorial style videos which by themselves added immense value to the audience. But he would also be incredibly relatable and entertaining in those videos to build with the audience over time.
2. I think you guys are totally on to something with "The Show About Gripes". I'll expect to see a new channel based around this 🤣🤣.
Thanks for watching, I'll advise you to invest on Cryptocurrency with Joe Gabriel and earn huge gains like I do. and he's currently handling my portfolio earning 200% profit with his strategies and guidance's you will achieve a lot.
I found McKinnon because I had no idea what b-roll was, and one of his videos was in the top results when I did a search here on UA-cam on shooting b-roll.
I think Kara and Nate has become a relationship based channel for me after having watched them do some cool stuff. Now I just love to watch them go through life and I'm intrigued by their adventures as much as just them sharing their thoughts and lives. So maybe some creators go from idea based to relationship based after a while and the question is just how quickly can you go from one to the other? Just a thought. It's the same with TV shows for me. That one's that I stick with are the one's where I develop some relationship with the characters.
100% our favorite creators too! Inspired us to live a much less conventional way of life and attempt to capture as much of it as we can. But there is no denying the goats of couple travel vlogging! 🙌
airrack (eric and mack) is an idea based channel. But with their ideas and work ethic the community they built I feel now is a community who will watch them do anything
This is accurate
They are a great example of how these two identities are not mutually exclusive. Love those boys.
Very insightful!
True legend right here. Gonna be big. I see it now.
For me, that creator is Philly D. I loved the office vlogs they used to do over at Rogue Rocket and I was really sad when they stopped. I've really enjoyed the short vlogs Phil has been doing himself lately though too.
Pewdiepie is literally THE biggest audience based creator on youtube, have you seen his titles and thumbnails? he doesnt care if UA-cam pushes his content or not.
PS. I know he is not Family friendly so yeah I get it he isnt YT poster child
@@AustinCameron Very Sus, but I kinda get it too. They want family friendly creators to be their face and thats how things are these days. People get their tweets scrubbed and if there is a tiny bit of controversy( even if it is a joke ) you are OUT!
I have watched Pewdiepie at least once every two days in the last 3 years and I would say that is content is 95% family friendly.
@@WalkingNose I meant Family Friendly in the traditional controversy free way. Come to think of it i havent missed a video of his since 2016 🤔
Such a great episode guys. I only discovered your channel few weeks and can't stop watching all your videos.
I learn more from each of these podcasts than I did in 4 years working on a digital media degree...
This was so insightful! Thanks for sharing guys. I always wanted to become a relationship creator, hopefully someday!
Wow Tayo Here.....wow 😲
Dude you are here that's nice
I actually said "wow" out loud. Emma's style is what inspired me to start doing this sort of thing.
You two are so good at riffing off one another, it's it own comedic bit haha
Never thought of the concept of idea vs relationship based creators before even after years of watching UA-cam. These guys are so fun to watch!
Right!? This whole concept blew my mind, but then again they do that every video lol. Keep up the great work!
When I think about relationship creators I can't not think about Michelle Choi. She's basically the epitome of that. My girlfriend and I watch her videos whether it's showing her getting a new apartment or just cleaning up the house and eating her ass off.
And the most amazing thing is that seeing her doing things makes us motivated to do it too, because it's so cool that when we finish watching her videos, we feel like getting up and going to clean the house and make some delicious food.
Thank you for this the video. You really opened my eyes to this concept between Idea based and Relationship based. Thank you once again! A really powerful podcast!
Thanks for watching, I'll advise you to invest on Cryptocurrency with Joe Gabriel and earn huge gains like I do. and he's currently handling my portfolio earning 200% profit with his strategies and guidance's you will achieve a lot
Loved this episode. The dream is to become a relationship based creator!
I feel like you're alrdy half way there. I would watch anything u post, i see no reason why there wouldn't be others who feel the same. Just pls do more skate content :)
Lately I'm watching every sing video of Casey's brother van neistat, just watched a 9min video of him running
Hahaha I WOULD watch that Casey Neistat video with him looking to the left lol
Love the breakdown. Every video I watch is an investment of time so thanks dudes
As a beginner, I have been thinking about what kind of videos I should put out. I think I am more of a relationships-based creator than the other one. Thanks for putting into perspective of what I always have thought of for months.
This is sooo interesting! I’ve been watching/a fan of youtube for so long (I wanna say for like 10 years or so… since highschool I guess) like so much of my generation… I’m newly 25, and I find myself watching Emma’s videos! And i’m always so surprised with how much I enjoy them. But I’ve just realized its because her videos remind so much of that phase of youtube where vlogging/youtube as a whole just seemed so much more relatable and arguably authentic. Granted, Casey + Emma still very much are far from the average in their ability to capture the essence of “nothing” in a way thats entertaining, but also to be honest I think their privilege based off of the their surroundings (theyre pretty well off) still adds an aspect of aspiration that is alluring in a way that brings such a large audience. But yeah. This was such a great analysis! Love it
watching this after the introduction of her new video style and I agree with this analysis even more than before! her new captions are much more monotonous: "bed", "haircut", and "alterations". There is no need to rope us in with a flashy title cause the truth is, she already has us. Again, now more than ever Casey and Emma are similar. love Casey and I love Emma. Being a 17-year-old girl I do have a preference just from a relatability standpoint but both are so amazing.
Honestly feels like a privileged to watch these Colin and Samir videos with 3k reproductions and 200k subs. Idk about others subscribers like me if you guys feel like enjoy this content is special and unique.
When they get to a Million we will be the reals OG's
I personally enjoyed your relationship based videos!! Like the videos you made with Jack Coin, all of you 2020 content, and right before the pandemic. Those are some of my favorite videos from you guys!! I know that’s not really your direction anymore but I would love to see some of those types of videos from you guys again!! I will watch either way but just my opinion for you...
Guys, I haven't heard of Emma, watching YT every day for many years while Casey has been an inspiration for millions of UA-camrs for quite a long time, not necessarily to imitate and "be like Casey", but because of his unique crispy and sentimental storytelling, shooting, editing style, and his experiments are not as dumm as many other youtubers have. He is an artist! 💜 How could you even compare Emma to Casey?! seriously :).
As far as Kelly Stamp, she has a charisma and some unique talents and skills, a few of her older videos are quite fun to watch. *** I tried watching a few videos of Emma and it just seemed such waste of time, did not even finish a minute of it. Well, what you would not do for the sake of astrological research 😎.
People, get off the couch and live your life! 🌱
I haven't heard of Casey only Emma. Still, i dont bring down one just to bring up another. If Emma's content doesn't hit right for you then that just means you're not the audience for it just as Casey's video doesn't hit well with me. It's all about perspective.
Emma was about 16 yo when she started youtube, she was a **teenager** who was just trying things out
Casey has become the artist he is today because he was bold enough to experiment, and so is Emma
whether you like it or not, she is dictating a new trend on UA-cam (or maintaining an old one that isn't the mainstream anymore) of daily life vlogs just like Casey did
watch her more recent videos and you'll see her growth from how she was before, it's lovely to see her become a more mature person
So much valuable information here! It really made me think about my content moving forward. Thanks, Colin and Samir! I hope that one day I'll get to meet you; then this comment will be part of the video. lol
Makes me want to build a more intimate relationship with my subs! I’d watch Casey, Peter, and maybe Potato Jet do pretty much anything.
Colin and Samir remain severely under related.
Edit: 16 minutes into the video hearing about the challenge of vlogging. What do Casey, Emma, and Kelly have in common? They don’t give a crap about what you think about them and that’s SO refreshing and authentic.
That Seinfeld connection made think about "Before Sunrise (1995)" in the beginning of the film in the train Jessie and Celine are talking about a making a show about daily lives people showing it on cable tv just regular day to to day life, waking up, taking shower, making coffee just regular stuff. Celine even says 'National geographic on people' which is what I feel like when I see vlogs, but it can be interesting if the person making it is.
Casey built his channel with idea based videos then evolved to relationship videos. Who knows what would have happened if he started with relationship videos.
Hey Colin and Samir, there are lots of creators who are relationship based creators- they are just not supported as much by the algorithm if they don’t already have a pretty large audience.
When you start a UA-cam channel, nobody can prepare you for the heartbreak of working for hundreds of hours to get no results. As exciting as it is to create things, having nobody care for them makes it so tough to keep going.
Thats why I love character based creators. They bring this comfy feeling into every video because they aren’t doing anything extraordinary. It’s like you are watching a continuation of everything they’ve ever produced before.
It’s easier to watch multiple videos from the same character based creator than be interested in multiple idea based videos.
So so so accurate
I think there's more to say about the rise of Tiktok as the next platform for vloggers. I would love to hear you guys touch on Tiktok testing out 3 minute videos for certain creators and what that could mean for the potential of the platform in general. Do we see the next vlogger emerge on Tiktok? Do people start to shoot and edit a 3 min Dobrik like vlog and post it all on Tiktok? I feel like the possibilities are endless
Berm Peak is a creator I would literally watch do anything, and most of his viewers think so as well. He made a video repairing his car when that’s not even close to what his channel is about and it got over a million views I think
Fax
But I still get confused when anyone says berm peak
@@jackhilton8100 yeah I just said that because if someone wants to find him it won’t help to search “seths bike hacks.
love your concept guys, love the channel, keeps me watching, been a supporter for a while now.
It's really nice to watch u guys grow, well deserved imo.
Such good timing, I've recently been watching a bunch of her videos + wasn't sure why haha
From my perspective what’s make me watched Emma and Ashley is the feeling that I’m hanging out with a friend. The relationship they engaged with their community is based on sharing their experience of life. What’s more relatable than that ? Honest thoughts of a day. Yes there is a storytelling part that’s compelling and also a way of editing that we know and identified as their style but mostly it’s their PERSONALITY that stands out.
If people don’t know you, you have to give them something of value in return for their time. Which is usually some form of idea or entertainment, but at the start no one cares about your day unless you can attach an idea to your vlog.
great insight
i would watch colin and samir do anything. yall should start doing more of the og og stuff again. it was super fun to watch!
Brilliant vid & breakdown
your editor needs a raise.. such an engaging video
Great video! Curious about your thoughts on the combination of idea-based & personality-based channels and good examples of creators utilizing both & the pros & cons of that.
Kara and Nate is a great example
the difference between "user" and idea" is that fans are gonna want at least 3 videos a week by vlogger, where idea based you can get away with once a week videos. but still idea based is always gonna cost more and gonna be harder to make regardless
This!
Succeeding with Simplicity!
Ajachukwu, Nella Rose, Kelly Stamps, Grace Ajilore, Frank Watkinson and a few more i cant really remember now.
heyxnatalie and valspire family are extremely underrated creators
True
Yesss
i love their channels!
yessss
Valspire Fam!!
I think a lot of creators achieve a great balance between relationship and idea. Like you guys, I watch every video because I just like you guys, but you’re still able to bring in new viewers with the video ideas. You guys include subtle things for the frequent viewers, like “Colin, roll the intro,” but you’re also incredibly informative for new viewers
Thing with Casey was that it was a massive effort to show case his life. However you slice it, it takes a toll on you...
Emma seems Casey, simplified.
That's one of the reasons she blew up, because her editing style was quite new at the time and very simple. It drew people in, and also her personality was interesting to a lot of t(w)eens.
@@Indijana keep it simple stupid: applies always, especially over long haul
Bobby Duke Art is a great example of a UA-camr who mastered both idea-based and relationship-based videos! He makes super cool projects and has such a unique personality
A lot of young people don't get that VERY few people can make lots of money on UA-cam. It's like any other industry or field--you have to be better than 99.99% of the population at what you do, and you also probably have to get lucky. For every Emma C, there are 100,000 other young people doing the same thing she is but are getting nowhere.
Excellent episode, like all of them 👏
..has been a long time since I was very interested in a Newsletter👌😎
Thanks for this video! I think I need to adapt to more of a relationship based creator
Thanks for watching, I'll advise you to invest on Cryptocurrency with Joe Gabriel and earn huge gains like I do. and he's currently handling my portfolio earning 200% profit with his strategies and guidance's you will achieve a lot
@@colinandsamir9236 fake
Hi you two,
normally i don´t comment, but here i need to jump into it. First of all thank you SOO much Colin and Samir for this episode..
I can say that i wanted and still want to "become" a lifestyle vlogger, but i can totally agree here with Colin, that it is really hard. I vlog daily since a couple of weeks now, started my first video 3 years ago and still can´t see any growth out of it yet. I think that you need to have an idea or to focus on a niche.. idea based content to get the people walking into your door as you described it.
So i can say by practice, as a complete beginner, that it is hard to carry around a camera every single day, to come up with ideas and that you should NOT expect a growth with day to day lifestyle videos.. i expect exactly that, that why im not disappointed at all, but im trying now to make videos on top of the daily vlogs with a much higher production level and focused on an idea. if i will get any outcomes of that, i will let you bouth know (if you are interested in).
Thanks again for this AWESOME episode 😇✌️
Ludwig is such a good relationship base creator!
Not a parasocial relationship
"I'm not your friend"
I would argue he is right in the middle of the dynamic described in this video
Thnank you guys, interesting talks as always
The rest of the internet:
Watching news, #STOPSUPERLEAGUE
ME: nah🙄 I'm gonna watch some Colín and Samir
I could watch Beau Miles do anything, he is such an interesting, thoughtful, and out-of-the-box person, but different from others who fall into such a category.
So interesting 🙌🏽
Thanks for watching, I'll advise you to invest on Cryptocurrency with Joe Gabriel and earn huge gains like I do. and he's currently handling my portfolio earning 200% profit with his strategies and guidance's you will achieve a lot.
Just another example of relationship based creators is that I’ve never seen this show before, but because Casey’s face was on the thumbnail, I was intrigued on your perspective on his format and how Emma Chamberlain could compare. Interesting conversation and dialogue.
UA-cam remains 👑
wow Colin and Samir, on these issues you always have really impactful, meaningful and original reflections and analyzes, you are truly a source of the highest quality. thanks
I'd probably watch pewdiepie do anything
Out of the whole convo I’m chiming in on the paper straw. I bought a hot bubble tea and the straw melted before I got half way. Had to rip off the lid in the end.
Casey and Emma will forever be 2 of UA-cam's best creators of all time
LOVE IT! Guys, I've followed you for like.... 5 years already... I don't know if I was following you before following Casey and DAMN! This new kind of content from you is great! You just found your theme.
They both have addictive personalities. They’re the people you want to be friends with. That’s the secret ingredient.
This whole time I've been trying to make relationship-based content without even recognizing it as that. Super insightful as always! As a small creator, your videos help me grow every time!
Also I've been watching every video you guys have put out for like 4 years now, so I would watch any video you guys put out!!
I also disagree- Casey was a great filmmaker-- more so than Emma, his big impact was the style with which he vlogged, impacted all other vloggers at the time to bring up their production value
you guys are killing it. This format works great and you are very informative and articulate in the way you present information.
Appreciate that
I think TikTok is the greatest platform for literally any new creator. Someone like MoneySignEric has grown large on TikTok with fun mini vlogs and is now slowly moving his audience to UA-cam for a more sustainable audience, just like you guys talked about
was gonna comment the same thing! i can easily name so many personality based tik tokers