Werner Vogels: The Secrets Behind Amazon's Constant Innovation

In 1997, e-commerce didn't exist - but Amazon did. Despite its long roots, Amazon is a technology company - and when Jeff Bezos started Amazon, he wasn't trying to build a bookshop; he was fascinated by the internet, and what it could transform. The secret to its success? Amazon believes that to stop innovating is to stop doing business in five minutes: not being able to anticipate and drive customers' wants spells death by a thousand cuts. As CTO of one of the world's most powerful companies, Werner Vogels is responsible for driving Amazon's customer-centric technology vision.
ABOUT WIRED SMARTER
Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: wired.uk/V29vMg
ABOUT WIRED EVENTS
WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future.
ABOUT WIRED
WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.
CONNECT WITH WIRED
Events: wired.uk/events
Subscribe for Events Information: wired.uk/signup
Web: bit.ly/VideoWired
Twitter: bit.ly/TwitterW...
Facebook: bit.ly/Facebook...
Instagram: bit.ly/Instagra...
Magazine: bit.ly/Magazine...
Newsletter: bit.ly/Newslett...

[@finchel]

This is a fantastic presentation and yet another example to the reason companies succeed: great culture, and cross organization leadership.

[@srikark3532]

Jeff Bezos has built one of the worlds successful company, He is one in a 100 million Human Being. Not only that he also started a Space company. Honestly speaking he is a genius.

[@TheSecurityAgency]

What language is he speaking? lol lol lol Has anyone tried subtitles 1:33 "wie je kunt bookshop hij ze buiten forty five en tafels in stock jet..." ? lol lol lol

[@ruspinos3890]

Werner is Dutch and the subtitles auto-generated are in Dutch :)

[@RH-zf3ki]

@@ruspinos3890 correct!