I Overcomplicated Famous Brands

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  • Опубліковано 23 гру 2024

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  • @BrandonShep
    @BrandonShep  Рік тому +2335

    😈Stay safe from the monsters and get PIA for 83% OFF + 4 EXTRA Months for Free: www.piavpn.com/Brandon
    P.S. I'm fully aware the Earth isn't flat. It's actually shaped like a 🐢

  • @Simon-is2xd
    @Simon-is2xd Рік тому +39029

    Dude! You NAILED the Pringles one! So much better than the original!

    • @drawingbearandmoji
      @drawingbearandmoji Рік тому +1445

      * clears throat * Brandon Shepherd demonstrated exceptional talent and creativity during his remarkable redesign of the iconic Pringles logo. With a keen eye for detail and a deep understanding of brand aesthetics, he managed to breathe new life into the renowned potato chip brand. Shepherd's innovative approach seamlessly fused modern design elements with the classic Pringles identity, resulting in a logo that exuded both freshness and familiarity. His use of vibrant colors and clean lines captured the essence of the Pringles experience, evoking a sense of excitement and joy. Through his incredible work, Brandon Shepherd has not only revitalized the Pringles logo but also cemented his reputation as a visionary designer capable of leaving a lasting impact on the world of branding.

    • @memes42069lol
      @memes42069lol Рік тому +281

      @@drawingbearandmoji wow thats a lot

    • @RandomBritishGuy27
      @RandomBritishGuy27 Рік тому +64

      So true

    • @RAMDER007RED
      @RAMDER007RED Рік тому +257

      well honestly
      almost anything would be better then the original

    • @antost_
      @antost_ Рік тому +171

      I would love to see his design in a store

  • @LeoDeer
    @LeoDeer Рік тому +8344

    These overdetailed designs genuinely make the products look so much more appealing and would make me actually want to buy them

    • @dumbvillage9253
      @dumbvillage9253 Рік тому +1109

      Yeah i dont understand the oversimplification bullshit, it doesn't make the logo more friendly, it just makes it soulless and boring

    • @acamera367
      @acamera367 Рік тому +426

      I would buy pringles cans on the regular if they had this level of class

    • @TrueLadyEvilChan
      @TrueLadyEvilChan Рік тому +723

      ​@@dumbvillage9253"We aim to make our brands more recognizable - by removing what made them recognizable"

    • @Kayz_Glitch
      @Kayz_Glitch Рік тому +164

      Brands make designs simple because it be easier to make faster production and be more recognizable with the simple design choices over designing may make it to cluttered or less modern like today i hope this helps :>

    • @adam.1111
      @adam.1111 Рік тому +281

      ​@@Kayz_Glitch yet they fucked up the pringles guy by making him less recognizable

  • @ToastaToast
    @ToastaToast Рік тому +7996

    You should do an episode where you drastically change the target audience for a product by making alterations to its packaging.

    • @dr13sd67
      @dr13sd67 Рік тому +292

      He did that in the captain crunch vid

    • @BrandonShep
      @BrandonShep  Рік тому +1836

      That would be fun!

    • @tomiwaaina5499
      @tomiwaaina5499 Рік тому +202

      Or changing the genre of movie posters and video games!

    • @mati.benapezo
      @mati.benapezo Рік тому +54

      I love this idea of giving detail back to brand logos, becuase most of them are so oversimplified now.

    • @vanancio
      @vanancio Рік тому +6

      Good

  • @NoUserU
    @NoUserU 6 місяців тому +118

    Everyone's talking about the Pringles one, but I just LOVE the Land O Lakes redesign! It's just so lively and has so much coloring, it's absolutely beautiful.

  • @maximuswillcarry
    @maximuswillcarry Рік тому +4396

    The Pringles Logo you made gives the pringles guy so much more personality, its almost like he upgraded from his job as a potato chip salesman to his dream job as a performer but still selling his famous chips at the concession stands.

    • @aaron-gz
      @aaron-gz Рік тому +68

      You just gave lore like Lucky Charms or Trix guys in their pursuit of the cereal but better. This is an awesome backstory.

    • @NaraSherko
      @NaraSherko Рік тому +34

      Pringles lore!

    • @HostileAtHeart
      @HostileAtHeart Рік тому +7

      So you're saying it lowers the brand recognition value by removing the mascot from chips to entrepreneurship.
      The redesign is obviously the better art piece but it makes for a terrible logo.
      He's just the Monopoly guy now.

    • @maximuswillcarry
      @maximuswillcarry Рік тому +27

      @@HostileAtHeart it aint that deep

    • @HostileAtHeart
      @HostileAtHeart Рік тому

      @@maximuswillcarry I wonder what "it" is in this circumstance.

  • @thanzileshahulhameed4860
    @thanzileshahulhameed4860 Рік тому +2454

    You've totally nailed the pringles design, it could be used in a special edition sold in cinemas.

    • @TheRealLF2
      @TheRealLF2 Рік тому +12

      first + TRUE

    • @WohaoG
      @WohaoG Рік тому +95

      @@TheRealLF2 nobody cares + TRUE

    • @TheRealLF2
      @TheRealLF2 Рік тому +4

      @@WohaoG Bruh they just said nobody cares to me bruh don’t continue this

    • @WohaoG
      @WohaoG Рік тому +66

      @@TheRealLF2 If you say first expect a nobody cares

    • @melonlemon8057
      @melonlemon8057 Рік тому +15

      @@WohaoG it’s true

  • @abrahamcaro3144
    @abrahamcaro3144 Рік тому +1716

    You deserve the title of “Bob Ross of Photoshop”. The whole video gave off a sense of pure comfort and contrast from seeing these recent trendy simplified logos.

    • @CodecrafterArtemis
      @CodecrafterArtemis Рік тому +55

      He did go full Bob Ross on the last logo. Complete with happy bushes.

    • @thicc_astley
      @thicc_astley Рік тому +14

      omg yes THIS is why i found him so soothing. the bob ross of the digital world

    • @Sulam2490
      @Sulam2490 Рік тому +4

      I thought of Bob Ross as well with the last one 👌🏼

    • @Josh-yr7gd
      @Josh-yr7gd Рік тому +1

      As soon as he put that tree on the left side, I realized some Bob Ross was about to happen!

    • @ieatteeth5605
      @ieatteeth5605 2 місяці тому

      YESSS

  • @jonathanl1276
    @jonathanl1276 11 місяців тому +45

    Going to the supermarket and stocking my pantry would be way more pleasurable if packaged products were like small, well-designed works of art like these!

  • @Krystalmyth
    @Krystalmyth Рік тому +1920

    It's actually insane how much better that Pringles can is now. I wouldn't even call it overcomplicated really. It's so well balanced it honestly looks like it has always been like that it's so perfect.

    • @kaz_393
      @kaz_393 Рік тому +8

      too big though

    • @DrinkyMcBeer
      @DrinkyMcBeer Рік тому +2

      I'd say it goes original>minimal>this busy mess

    • @deepakbisht4957
      @deepakbisht4957 Рік тому +12

      It's overcomplicated, over engineered and too big for a logo.
      Yes it's artistic and it will look great as a collection but not as a logo that will be in millions of packaging...

    • @LLLLL-m8t
      @LLLLL-m8t Рік тому +35

      ​@@deepakbisht4957 it will be super recognizable imo

    • @Tracenji
      @Tracenji Рік тому +30

      dude, if i saw this Pringles design (but before he added the chips) i would be like "i need to buy some of these"

  • @gilliangilliangillian
    @gilliangilliangillian Рік тому +584

    The land o lakes packaging is so cute! It would be cool of them to do a campaign where they have different artists draw landscapes that mean something to them for the box art.

    • @BrandonShep
      @BrandonShep  Рік тому +76

      That would be super cool!

    • @NeverNader
      @NeverNader Рік тому +5

      It looks like cuphead

    • @LGEEZZA
      @LGEEZZA Рік тому

      At first I thought: "what a sh..."
      And then: 😳

    • @austinscibby3770
      @austinscibby3770 День тому

      ​@@BrandonShepyou could've brought back the native American dude like in the old version.

  • @angelic_aether
    @angelic_aether Рік тому +2408

    Every company needs this guy. Imagine if all the basic logos around the world had this kind of detail!

    • @REALITYSANILLUSION
      @REALITYSANILLUSION Рік тому +17

      firefox

    • @lunarna
      @lunarna Рік тому +102

      ​@@REALITYSANILLUSIONFirefox has the most complicated logo out of all the web browsers right now. Literally all of them are just shapes while Firefox actually represents something

    • @catmachine109
      @catmachine109 Рік тому +33

      ⁠@@lunarna right?! i mean, logos are just png’s at the end of the day but i hate it that they just do shapes instead of effort…

    • @Random1254i
      @Random1254i Рік тому +14

      in some universe i know that logos started oversimplfied and will eventully reach this kind of level i mean its kind of obvious if there is universes then some whould probably have a reverse logo evolution thing instead of getting simple it gets complicated or something

    • @victoroverangels
      @victoroverangels Рік тому +6

      ​@marble maybe they aren't just shapes *looks at the Pepsi logo redesign document

  • @TheAdventuresOfJimiJaden
    @TheAdventuresOfJimiJaden 10 місяців тому +8

    It ain’t over complicated if this guy can do it for free, it’s just marvelous. I think the reason it’s expensive is because the makers expect good pay out of fine art.

  • @OneTrueGeist
    @OneTrueGeist Рік тому +1237

    I feel like illustrated and soft-shaded iconography will make a comeback someday.

    • @SlashProducts
      @SlashProducts Рік тому +123

      Probably when the younger generations get in charge of the designs. These simplified designs are more of a Gen X idea and I dont think millenials and gen z are particularly fond of them.

    • @danitron4096
      @danitron4096 Рік тому +43

      Most designs and art exist as a reaction to earlier works, take romanticism vs. Modern breakthrough. Gen X grew up with complex logos and are simplying them, millennials and gen a grow up with simple, and change it back to complex. So on and so forth.

    • @lolcat69
      @lolcat69 Рік тому +1

      ​@@SlashProducts true

    • @FunCS371
      @FunCS371 Рік тому +2

      You can only simply things so much so I think it will get to a point that all the simplified logos will just revert to be more complex

    • @SlashProducts
      @SlashProducts Рік тому +5

      As a gen z I truly hope we go back to the more creative complex logos. But more of their own style and not the skeumorphic + woosh everyone seemed to be going for in the 00s

  • @quazarstars637
    @quazarstars637 Рік тому +2345

    The monster one goes so incredibly hard, companies need to hire artists again

    • @antr_
      @antr_ Рік тому +128

      For real, graphic designers and their respective companies are so full of crap these days

    • @ts4858
      @ts4858 Рік тому +51

      ​@@antr_ not all graphic designers 😢

    • @vibrantgleam
      @vibrantgleam Рік тому +87

      @@antr_ Maybe don't diss all graphic designers like that. As a digital artist myself, I geniunely like to put time into my works.

    • @DogeyboyThePieChow
      @DogeyboyThePieChow Рік тому +62

      ​@@antr_ Don't blame *all* graphic designers my friending. Blame the companies.

    • @4DD3R
      @4DD3R Рік тому +50

      @@antr_ its usually the company’s shitty ideas, not the graphic designer

  • @Rhythm162.
    @Rhythm162. Рік тому +2603

    I legitimately think thay this will be the new trend in a few years. Everyone is sick of things being simplified, and that pringles redesign in particular made me crave these designs with more personality

    • @oo--7714
      @oo--7714 Рік тому +23

      No the simplified pringles is easier on the eyes the overclomplicated one looks like an off brand version

    • @fandroid6491
      @fandroid6491 Рік тому +258

      @@oo--7714 I'm sorry, but this is one of the only instances where the simplified design just straight up sucks (let's just admit that we're saturated with one too many minimalist designs). No soul, no personality. Just flat pretty colors. I still can't forgive them making the Pringles man bald and dying his eyebrows black.

    • @semnejlepsi8983
      @semnejlepsi8983 Рік тому +23

      @oo--7714 when i first saw the new pringles logo, i was kind of conflicted if whether it was a retro version pointing to how awful the logo was in the past or if it was actually offbrand, it just fucking sucks

    • @Ahrimas
      @Ahrimas Рік тому +36

      Every trend is a cycle, it'll come back round eventually

    • @lozza7
      @lozza7 Рік тому +6

      i think designs are so simple because it costs less to use less ink when print the logos which sucks 😭 i hate simple logos

  • @SebastianRamirez-i5s
    @SebastianRamirez-i5s 2 місяці тому +12

    0:38 HE’S RIPPED!

    • @williamheinrich4659
      @williamheinrich4659 Місяць тому +2

      You gotta pause at the right moment to get that image.

  • @Pironesia
    @Pironesia Рік тому +832

    The texture photomashing on the monster one is actually super inspiring.

    • @anabras7031
      @anabras7031 Рік тому +6

      I agree

    • @zeflowerdemon8866
      @zeflowerdemon8866 Рік тому +9

      The definition of trust the process

    • @JaysBoi
      @JaysBoi Рік тому +5

      It looks like an advertisement for a horror movie.

    • @prod.gods_laptop
      @prod.gods_laptop Рік тому +2

      Oh my god when he used the eyelid as the base of the claw I shed a tear and started a new project

  • @UnableToGiveContext
    @UnableToGiveContext Рік тому +469

    I love how he actually takes the time to not only not just take random png’s off of google and crop them on but he also gives us some tips to improve our editing.
    no offense to anyone that takes png’s, especially when you wanna make it looks ultra realistic

    • @superxavxii421
      @superxavxii421 Рік тому +14

      True, this tips on shadowing and editing are really insightful.

    • @ethanm.redacted3985
      @ethanm.redacted3985 Рік тому +3

      You're tellin' me!
      I jus got a whole shading/highlighting lesson on the Pringles one already!

    • @Twimare0
      @Twimare0 Рік тому +2

      @@ravennahblack8522 ????

  • @sonopogroio694
    @sonopogroio694 Рік тому +1086

    as a pringle fan and as someone who studied graphic design and marketing, your pringle logo? it isn't overcomplicated, it's balanced, the texture looks soft, the details aren't too small to see, and the shading it's just perfect.
    in other words, it's perfect

    • @hziebicki
      @hziebicki Рік тому +31

      Hm, and the shiny gold text makes it feel much more premium...

    • @clydu91
      @clydu91 Рік тому +11

      as a pringle fan

    • @sonopogroio694
      @sonopogroio694 Рік тому +12

      @@clydu91
      There's the heavy metal fan, there's the marvel fan, there's the fan, and then there's me: the Pringle fan :)

    • @neonzplayz5060
      @neonzplayz5060 Рік тому

      If there was something that didn’t add much, would it still be perfect?

    • @sonopogroio694
      @sonopogroio694 Рік тому +2

      @@neonzplayz5060 well, usually a logo is simple because it's a small logo, like an application or a mark, but this type of logo is printed on a chip bag, so it's pretty big for a logo.
      in case there was a mistake or an imperfection in the logo (or like you said something too simplified), it would easily draw the eye of the viewer to it, and once you see it you cannot unsee it... like the beak of the duck that looks like a dog.
      so no, it would not be still perfect; small mistakes can be more devastating than what expected when we talk about sponsoring something

  • @alziteq5367
    @alziteq5367 Рік тому +22

    I love how he says the earth is flat, but doesn't make a big situation about it and just continues.

    • @CapitanJorge24
      @CapitanJorge24 6 місяців тому +4

      didnt he say that as a joke

    • @DeluxianYT
      @DeluxianYT 6 місяців тому +1

      I know it was kind of offensive that he said ALL of us know the earth is flat, like bro you do realize what an Opinion is right???

    • @CapitanJorge24
      @CapitanJorge24 6 місяців тому +2

      @@DeluxianYT again, its probably a joke

    • @showan3339
      @showan3339 5 місяців тому +4

      It was for the joke

    • @showan3339
      @showan3339 5 місяців тому +3

      ​@@DeluxianYTlooks like no one invites you at their house parties

  • @sicklysweetdenouement
    @sicklysweetdenouement Рік тому +1385

    Most people are talking about that slick Pringles design, but I'm personally just infatuated by that Monster design. Something about the glow and the rocky texture just makes it feel so alive.

    • @RafaelMunizYT
      @RafaelMunizYT Рік тому +67

      the claws are questionable but I agree with the glow, looks radioactive and fits the image of the brand

    • @Dexzler
      @Dexzler Рік тому +6

      It should be the best one of them but of course second being pringles

    • @stunlockedirl
      @stunlockedirl Рік тому +27

      really not a fan of the nails. i think it looks good aside from the nails. he really tried to give them texture and i think it missed the mark

    • @mrdreamy1747
      @mrdreamy1747 Рік тому +2

      Alive? Like a... monster?

    • @sunrise-friendyboi64
      @sunrise-friendyboi64 Рік тому +2

      They nailed the monster design

  • @TheRealNeck0
    @TheRealNeck0 Рік тому +2157

    im starting to see why they didn't do stuff like this.
    just imagine the art work is so damn fire that you wouldn't want to throw it away when its done

    • @goodskiruski
      @goodskiruski Рік тому +143

      Honestly the reason they go oversimplified is because it’s probably WAY cheaper

    • @Stickmon_
      @Stickmon_ Рік тому +229

      @@goodskiruskino, its just because it makes their brand more easily recognizable

    • @internetguy7319
      @internetguy7319 Рік тому +76

      ​@@Stickmon_ mfers would see Kirby and go "that's too simple we gotta change it" lmao

    • @andyroobrick-a-brack9355
      @andyroobrick-a-brack9355 Рік тому +51

      ​​@@internetguy7319 The difference is that Kirby has a whole Universe of fun, colorful characters and ideas. Brand logos are specifically designed to catch the eye and be as appealing as possible. Efficiency is one thing, stripping every brand of its individuality and artistry actually could cause harm to the cultural landscape, at risk of sounding too overdramatic.

    • @KobeLoverTatum
      @KobeLoverTatum Рік тому

      @@andyroobrick-a-brack9355 lmfao dude smoke some weed

  • @Korgano
    @Korgano Рік тому +1719

    The new Pringles can actually made me hungry for chips. A nice logo really makes you feel like you’re buying something flavorful instead of some kind of rations.

  • @dylanherrera5395
    @dylanherrera5395 11 місяців тому +6

    3:30 _technically_ they're branded as potato _crisps_ because they're made of a batter/dough (i forgot) with potatoes as an ingredient

  • @Neptune-Ghost
    @Neptune-Ghost Рік тому +975

    This really make me appreciate old company designs. Especially in this new age of minimalistic design.

    • @UsTube.
      @UsTube. Рік тому +5

      Fr

    • @Serai3
      @Serai3 Рік тому +34

      Minimalist design is fun as a lark. But it's an enthusiasm killer when it comes to things like this. They end up looking generic and flavorless.

    • @Ehaellie
      @Ehaellie Рік тому +9

      I hate minimalism sm

    • @shark_girl
      @shark_girl Рік тому +8

      some of them literally just became text in Ariel font

    • @CoolRanchPropaganda
      @CoolRanchPropaganda Рік тому +9

      @@Ehaellieminimalism isn’t always bad. The original logos however are bad and I agree that his are way better

  • @okmentalhammer
    @okmentalhammer Рік тому +539

    i literally exclaimed "wow" when i saw that sketch for the butter, all the designs you did are absolutely stunning

  • @austinhuber3131
    @austinhuber3131 Рік тому +1112

    You should make this a series, it's very comforting somehow

    • @TheFiteShow
      @TheFiteShow Рік тому +9

      i agree

    • @HypaJaguar
      @HypaJaguar Рік тому +16

      I agree aswell. It's just so relaxing and satisfying (some how?

    • @elvancor
      @elvancor Рік тому +9

      I could watch this stuff all day. it's so beautiful

    • @brainloading5543
      @brainloading5543 Рік тому +1

      Very true, though i may add it made me want to start to learn to draw

    • @WumboLifts
      @WumboLifts Рік тому

      agreed. i just ate my dinner while watching this. his voice is soothing too.

  • @BeatBassBros
    @BeatBassBros 6 місяців тому +3

    They should hire this guy to make every logo for every brand because these are perfection

  • @mitwodlemi
    @mitwodlemi Рік тому +1147

    This video taught me more about lighting and texture than any of my art classes

    • @michaelchen1046
      @michaelchen1046 Рік тому +34

      yes i was thinking the exact same thing. Using the blue light for shadows never dawned on me even though ive seen so many examples with it.

    • @Mr.SAVAGECow
      @Mr.SAVAGECow Рік тому +3

      i like how you are o hare

    • @jammydinos5479
      @jammydinos5479 Рік тому +3

      @@michaelchen1046 You can also use light pink ora ny colour really aswell, just dependso n what you like

    • @RealValkor
      @RealValkor Рік тому +3

      @@jammydinos5479 also depends on the atmosphere and time of day you want to represent!

    • @NoahJamesGaming
      @NoahJamesGaming Рік тому +1

      o hare

  • @rafalsitar
    @rafalsitar Рік тому +2638

    Holy shit, the pringles overcomplification is actually gold. Bet a lot of people would get the mandella effect due to that.

    • @Muba8763
      @Muba8763 Рік тому +14

      I love the pringles one

    • @shirleyschalkwijk132
      @shirleyschalkwijk132 Рік тому +1

      me too but no cures words its not nice if u use it like that ok but no othor way ok cus some one culd report u not like in Amung us like if u gona do that ok
      👇🏻

    • @HowdyDarkOne.
      @HowdyDarkOne. Рік тому +5

      Niko?

    • @birtalanlorant5572
      @birtalanlorant5572 Рік тому +26

      You cant tell me pringles guy didnt look like that before!

    • @mistyeyes6439
      @mistyeyes6439 Рік тому

      @@birtalanlorant5572he did but without a body

  • @colbyjackc
    @colbyjackc Рік тому +812

    That monster logo was the epitome of “trust the process.” These vids never fail to impress

  • @Feather-OSC
    @Feather-OSC 6 місяців тому +7

    The land o lakes one was beautiful

  • @ЗавьяловДаниил-н4р

    I love the Monster Energy redesign. Not only it looks more pleasing with the gradients and particles, but also feels quite monstrous (in a good way) with the claws and energetic with the neon-like glow from the logo.

  • @CricetoFunni
    @CricetoFunni Рік тому +300

    Compared to how most branding is nowadays, this is "overcomplicated" in comparison, but it's still very digestible and has so much more character. Like everyone is saying, that Pringles one is absolutely fantastic, watch out in your inbox for an email from Kelloggs asking if they can use your design lol.

    • @Maxify120
      @Maxify120 Рік тому +5

      ​@@YHXYZ ???

    • @YHXYZ
      @YHXYZ Рік тому

      @@Maxify120 i didnt even reply to the right comment

  • @ScarComfy
    @ScarComfy Рік тому +471

    As an artist, I find it very sweet that you gave some shading tips for white and black colors in the middle of designing Pringles. Good stuff!

  • @MasLaw-h7g
    @MasLaw-h7g 21 день тому +1

    People put hate comments and hurtful things and this man was so calm

  • @MacheteToothpick
    @MacheteToothpick Рік тому +1243

    This isn’t the artwork we need, but the artwork we deserve

  • @trevorm751
    @trevorm751 Рік тому +428

    You somehow manage to make both oversimplified and overcomplicated designs look good

    • @spoookley
      @spoookley Рік тому +25

      well, it’s cuz he’s not *over* doing anything. he’s just a good artist that can make good complex designs and good simple designs!

    • @Жойлес
      @Жойлес Рік тому +16

      There's a thin but very important line between simple but tasteful design and just bland design
      A lot of companies nowadays doing the bland redesigns

  • @WaveChallenge
    @WaveChallenge Рік тому +724

    I swear to god if packages looked like your redesigns, I'd keep every pack I buy

  • @thefandomjumble_0696
    @thefandomjumble_0696 10 місяців тому +12

    YOOO that monster looks SO REAL!
    Great job 👏
    Also The Pringles Guy and Caine are friends now since they both are ringmasters lol

  • @C0oI_Ducky
    @C0oI_Ducky Рік тому +342

    Okay so the Pringles logo he made is PERFECT and should be the new logo.
    I cannot describe how amazing it looks. It’s got so much detail and should be turned into h current logo

    • @Quackers123
      @Quackers123 Рік тому

      They can’t do that,you see. These were made with a art app,I think.the reason they can’t is because it’s too complicated.

    • @skrimper
      @skrimper Рік тому +1

      ​@@Quackers123 you're joking right 😂

    • @Quackers123
      @Quackers123 Рік тому

      @@skrimper no,I’m not.

  • @Xaero188
    @Xaero188 Рік тому +457

    As someone who is absolutely sick and tired of this ubiquitous corporate minimalism that companies tend to force practically everywhere these days, I really find these "overcomplicated" designs much more distinctive and appealing. Great job!

    • @mrperson1738
      @mrperson1738 Рік тому +37

      They think “simplified” is “more modern and appealing” which is a lie.

    • @Tudas
      @Tudas Рік тому +2

      @@mrperson1738 You aren't the average consumer tho, a minimal design and logo just helps for so many things.

    • @quntface1518
      @quntface1518 Рік тому +2

      Stop getting pressed over the packaging of a packet of potato chips and you'll be a lot happier.

    • @Destructocorps
      @Destructocorps Рік тому +9

      ​@@TudasI've never seen anyone outside of the corporate space say anything positive about the simplified designs, most average consumers seem to find the simplifications confusing as they are no longer distinctive

    • @Tudas
      @Tudas Рік тому

      @@Destructocorps You won't see the average consumer or interact with them tho, because they don't say anything about it. Also saying something and your brain reacting on something else, is a different thing.

  • @fluff_nupkin
    @fluff_nupkin Рік тому +559

    if i ever created a well known brand or something along those lines i would definitely want someone like you working on the branding, this is sick

  • @CharlieGibson-l9w
    @CharlieGibson-l9w 2 місяці тому +3

    3:45 🥹 I love him

  • @Wjhowler10
    @Wjhowler10 Рік тому +216

    I used to think that simple designs were better, but you can make anything hyperdetailed and have it look amazing!

    • @BLET_55artem55
      @BLET_55artem55 Рік тому +23

      Depends. You really do need to have that feeling of "that's enough" to simplify/complicate something and make it look good. Otherwise it's gonna be either too much stuff clumped together or little to emptiness

    • @Wjhowler10
      @Wjhowler10 Рік тому +9

      @@BLET_55artem55 that's why I like it. Unless he's trying to make it too detailed, he knows when to stop

    • @BLET_55artem55
      @BLET_55artem55 Рік тому +3

      @@Wjhowler10 exactly

    • @Wjhowler10
      @Wjhowler10 Рік тому

      Woah how'd I get so many likes?

  • @flipadoodles8677
    @flipadoodles8677 Рік тому +493

    The monster design is not only iconic but lends itself incrediblt well to variations. Each flavour has a very unique style that isnt just a different colour. The entire range is worthy for an art gallery compared to most other beverages

  • @lolapersonal1701
    @lolapersonal1701 Рік тому +224

    Honestly please make this into a series its so refreshing to see actual details in things

  • @alejandrograciano9789
    @alejandrograciano9789 14 днів тому +3

    This NEEDS TO BE THE NEW LOGO 7:59

  • @xuchenzhang7356
    @xuchenzhang7356 Рік тому +669

    Man this guy is not only entertaining us but also giving us a small art lesson

  • @ARDIZsq
    @ARDIZsq Рік тому +278

    Adding more detail and personality into these products makes me actually WANT to buy them. That new Pringles mascot? Perfection, love the whole vibe he's got going on there. The claws on the Monster can? Awesome, makes me feel like drinking it would actually give me the energy to rip through some stone, or just whatever projects I'm working on. The butter one? It gives a nice cozy yet friendly and adventurous vibe, like "what will you bake today?" Absolute perfection on these. Hope we get more in the future.

  • @GreenStreamDev
    @GreenStreamDev Рік тому +358

    Never seen a random online guy make logos better than the originals, absolutely beautiful!

  • @cgk1276
    @cgk1276 3 місяці тому

    It’s a bit depressing how relatively easy it was for you to make the designs 100000% better and companies still won’t do it. Good work.

  • @Wayhoo
    @Wayhoo Рік тому +662

    Finally someone doing this instead of just making it realistic

    • @REALLY-cool-guy
      @REALLY-cool-guy Рік тому +5

      ikr edit: please don’t spark a pronoun war, i’m changing my pfp cuz of this shit

    • @mack-n-cheez
      @mack-n-cheez Рік тому +21

      I’m getting tired of the realistic ones

    • @mickaleisca3520
      @mickaleisca3520 Рік тому

      omg are you a jellybean fan i love him

    • @Everythingelixir
      @Everythingelixir Рік тому

      @@mickaleisca3520 You mean her?

    • @CallieSqueakz
      @CallieSqueakz Рік тому

      +​@@Everythingelixir
      i thought they went by “them”???

  • @jakipop3397
    @jakipop3397 Рік тому +873

    I've always thought the Monster slashes were made from the inside, like the monster from the can wants out. Would have been cool to see like a scary eye peering through the slashes.

    • @MajorOctofuss
      @MajorOctofuss Рік тому +33

      The eye belongs to your middle school PE teacher, but dont worry he only wants to know wich one in your gym class hit puberty first because he cares about you

    • @EmSpro
      @EmSpro Рік тому +119

      @@MajorOctofuss are u ok?

    • @Whatever_man
      @Whatever_man Рік тому +41

      @@MajorOctofuss Projecting or remembering?

    • @MajorOctofuss
      @MajorOctofuss Рік тому +26

      @@Whatever_man i was the teacher

    • @lukyluk_py
      @lukyluk_py Рік тому +30

      @@MajorOctofuss bro what are you even saying??

  • @ItsMyQuantMyQuantitative
    @ItsMyQuantMyQuantitative Рік тому +630

    Your redesigns are so good that you converted me away from being a “simple design”-enthusiast. Insane work.

    • @croust1501
      @croust1501 Рік тому +13

      Agree

    • @WGGplant
      @WGGplant Рік тому

      im one of those ppl whose been so disappointed by the simplification trend. and my feelings have just been strengthened, lolol

  • @meddler-gz1ks
    @meddler-gz1ks 19 днів тому

    A lot of times I see people do overcomplicated logos as borderline hyperrealism, which is a fun gag but obviously doesnt work as a logo. But that Pringles and Land O Lakes one was perfect

  • @3km143
    @3km143 Рік тому +179

    You didn't over complicate them, you gave them charisma and life

  • @datboiwithcats8338
    @datboiwithcats8338 Рік тому +860

    this man needs to get hired by every company💀

  • @theaces3697
    @theaces3697 Рік тому +491

    your pringles one looks so much better, it makes the normal one look like a knock off, simple is fine in some cases but when you have a character branding you need it to have personality

    • @KS-vo3hf
      @KS-vo3hf Рік тому +3

      the brand is too big for people to forget the product. simpler means less ink use. meaning cheaper production cost and enviro friendlyness. no one really cares about the box it gets thrown away.

    • @gabrielfmm
      @gabrielfmm Рік тому +24

      @@KS-vo3hf i see a lot of people here caring so you're wrong.

    • @Wesley.Alegre
      @Wesley.Alegre Рік тому +4

      @@KS-vo3hfyeah they don’t have the money to make a cool model 💀

    • @DrinkyMcBeer
      @DrinkyMcBeer Рік тому +2

      Do people really decide whether or not to buy products because of the mascot on the packaging rather than because they enjoy the product?

    • @granite3845
      @granite3845 Рік тому +1

      ​@@DrinkyMcBeerFor first impression, yes. Especially when I don't know anything about that brand. If the design look appealing, I'm more likely to give it a try.

  • @Parkdum
    @Parkdum 22 дні тому

    I loved the butter design, one small thing I would've added was maybe add Mia (the lady) fishing in the lake on a boat or something along those lines.

  • @uAaronn
    @uAaronn Рік тому +1113

    The world would legitimately be a better place if we just had Brandon as a designer for everything fr

    • @Firecracker51
      @Firecracker51 Рік тому +29

      Well one person cant make everything, so just have clones of brandons

    • @fuwooo
      @fuwooo Рік тому +2

      Ikr

    • @TheBrandicus
      @TheBrandicus Рік тому +7

      Let’s go Brandon!

    • @Dadood.
      @Dadood. Рік тому +4

      @@TheBrandicuswhy did I know someone would say this

    • @TheBrandicus
      @TheBrandicus Рік тому +4

      @@Dadood. cause my name is Brandon and I’m VERY popular and loved by many

  • @kentslocum
    @kentslocum Рік тому +363

    Google app logos have gotten so simple at this point, they're practically unrecognizable. I'd love to see him redesign the logos for Google Gmail, Docs, Sheets, Play, etc.

    • @jonathancullis9155
      @jonathancullis9155 Рік тому +26

      I find the most annoying change is they now all have the same colours so you have to identify them by shape instead which makes them harder to find quickly. For example, Gmail was red, docs was blue etc.

    • @DonaldFranciszekTusk
      @DonaldFranciszekTusk Рік тому +1

      Probably they wanted to make their apps 'default' apps for the whole world.

    • @leila_de_hautjardin
      @leila_de_hautjardin Рік тому +2

      Yeah a 10 year old could have done them on paint

    • @llothar68
      @llothar68 Рік тому +1

      So simple that a court might take the trademark away

    • @miss.truffle5587
      @miss.truffle5587 16 днів тому

      Idk what your yapping about but you can clearly easily tell which logo is which, unles your literally legally blind I dont understand how google logos are "practically unrecognizable"

  • @someguy_
    @someguy_ Рік тому +55

    3:48 Looking at these side-by-side I would DEFENITELY pick the right one every time!

  • @DerpyLaron
    @DerpyLaron 10 місяців тому +1

    all of these are so much more interesting then the minimalism cloud chasing we've been doing

  • @CyberShark97
    @CyberShark97 Рік тому +736

    The Monster design had no right to be THAT GOOD 🔥

    • @Murillos1
      @Murillos1 Рік тому +4

      How come? Their logo and name literally describes what it's supposed to look like😅

    • @drawingbearandmoji
      @drawingbearandmoji Рік тому +14

      So you're saying it's good- too good?

    • @trapezium6376
      @trapezium6376 Рік тому +5

      ​@@Murillos1U are now my homie whether u like it or not😂

    • @lostsoldier212
      @lostsoldier212 Рік тому +19

      That Monster design!!! They need to make that can...even if the product taste like what imagine antifreeze tastes like, I'd buy a can of that illustration any day.

    • @NASCARRebirth
      @NASCARRebirth Рік тому +1

      It looks like it's from 2008 and I absolutely love it

  • @mrf4308
    @mrf4308 Рік тому +101

    As a designer for over 20 years you still manage to blow my mind, your talent and vision are just incredible, as is your content. Keep up the great work 👍 👏

  • @JDNProductions
    @JDNProductions Рік тому +435

    Bro this is insane!
    You NEED to be hired by every company
    These are so much better than the originals! 🔥

  • @ImJustAnArtsyWeirdo
    @ImJustAnArtsyWeirdo 2 місяці тому

    This man will say, "So I did some slight lighting adjustments.." All the while, the design just when from stiched together stock images to realistic enough to fool me into thinking its real.

  • @veebxrry2815
    @veebxrry2815 Рік тому +119

    I could totally see all of those designs being in stores as rebrand or limited edition! I cannot describe how good these designs are.

  • @pauljakeman
    @pauljakeman Рік тому +321

    The Pringles re design is not over complicated, it’s what it should have been. Really harks back to the original good logo away from the awful new logo.

  • @CuberBeats
    @CuberBeats Рік тому +381

    The Pringles Logo is just…beautiful.
    It feels like it has a soul, and dare I say that I actually prefer it over the original one before the bad redesign.
    The other two are good, especially the Land O Lakes one.

    • @GB_primo
      @GB_primo 11 місяців тому +3

      The "100 calories" box: am I a joke to you?!

  • @Lyn-jg9en
    @Lyn-jg9en Місяць тому

    The original monster can is simple but icon
    BUT BUT BUTTTTT!!
    the other flavors have their own can design which normally look absolutely stunnin mate^^

  • @erusdearest
    @erusdearest Рік тому +127

    I LOVE overcomplicated packaging. And I feel like the cooler the packaging - the more likely I am to go out of my way to try something new.

  • @lyanreehan
    @lyanreehan Рік тому +166

    After discovering binging all your videos the other week, I have been craving a new video. The production quality and effort is million subscribers worthy.

  • @AuroraFlari
    @AuroraFlari Рік тому +100

    Someone needs to hire this guy for making the company logos more detailed this is actually amazing.

  • @Minecraftxpo
    @Minecraftxpo 11 місяців тому

    these look so much more appealing. The detail is more eye catching and its one of those things where if it caught the corner of your eye it would easily stand out from all the bland simplistic style brands go for now.

  • @suhail7330
    @suhail7330 Рік тому +253

    This dude is INSANE. He’s officially my favourite UA-camr by far. He definitely deserves more credit. Well done man 😁😁😁😁

    • @drawingbearandmoji
      @drawingbearandmoji Рік тому +6

      you mean.. This dude is INSANE! His content on UA-cam is absolutely mind-blowing, and I can confidently say that he has become my all-time favorite UA-camr. The creativity and dedication he brings to every video is unparalleled. It's astonishing to see how he consistently pushes the boundaries and delivers such captivating content. He deserves so much more credit for his hard work and talent. Well done, man! Your passion and skill shine through, and I can't wait to see what you come up with next. Keep up the amazing work! 😁😁😁😁

  • @Flame---
    @Flame--- Рік тому +383

    This will probably be the next brand logo trend, looks great!

    • @HintOfBlues
      @HintOfBlues Рік тому +26

      They better do so.

    • @caligusto
      @caligusto Рік тому +10

      Oh god they'll be going in circles forever

    • @Flame---
      @Flame--- Рік тому +6

      @goosenine remember googles old 3D logo 😬😬😬😬

    • @caligusto
      @caligusto Рік тому

      @goob 💀

    • @astraha.
      @astraha. Рік тому

      Sadly no since that will cost quite the amount but would be cool indeed.

  • @SuperDogeProductions
    @SuperDogeProductions Рік тому +240

    Companies need to hire this man, definitely will make their company get better.

    • @ScottEproductions
      @ScottEproductions Рік тому +8

      The problem with this statement, is it implies the artists that get hired at these companies are not equally, if not more talented. The issue lies with the executives that make the demands of how the product looks.
      This guy has the fortune of not being subject to corporate executives changing and disagreeing with all his choices before the final design is shown to the public.

    • @Just-Creation
      @Just-Creation Рік тому +1

      ​@@ScottEproductions ffs man *WE JUST LIKE HIS ART!*

    • @Merasus
      @Merasus Рік тому

      @@ScottEproductions what

    • @ScottEproductions
      @ScottEproductions Рік тому +5

      @@Just-Creation I do too, I'm just pointing out the statement "companies should hire this guy" is empty and misplaced. I just got tired of seeing the same copy paste statement all the time

    • @ScottEproductions
      @ScottEproductions Рік тому

      @@Merasus what?

  • @Alyks_the_Emerald_Sage
    @Alyks_the_Emerald_Sage 6 місяців тому

    Here's how I'd rank them:
    1. Monster: you NAILED it perfectly!
    2. Pringles: I just liked it, it's very eye catching
    3. Land O Lakes: it looks more like an art piece than something you would see in a grocery store.

  • @aidensivilay8504
    @aidensivilay8504 Рік тому +220

    I cannot belive people hate your drawings, I never seen drawings like this! This is a good complement

    • @Acespins7
      @Acespins7 Рік тому +12

      IKR? I HATE PEOPLE LIKE THAT

    • @bletnerries
      @bletnerries Рік тому +2

      I cannot believe people hate your drawings, I never seen drawing’s like this! This is a good compliment.

    • @Ian-lf4do
      @Ian-lf4do Рік тому +2

      Bro is copying (I’m talking to black robotic)

    • @omargaming5688
      @omargaming5688 Рік тому +4

      @@Ian-lf4do I think he's correcting the comment

    • @addisonnfl1
      @addisonnfl1 Рік тому

      @@Ian-lf4do💀 so?

  • @leojinadu2127
    @leojinadu2127 Рік тому +84

    This is so cool! Artists usually stick to one style of art but each of these logos looked like a different vibe

  • @robloxtrivias
    @robloxtrivias Рік тому +126

    this dude can literally turn any companies logo to 10x better.. very appreciative

    • @Nikit3397
      @Nikit3397 8 місяців тому

      Hm they 10x ur likes

  • @nathancaunce5555
    @nathancaunce5555 6 місяців тому +2

    WAAAAAIT the Pringles one looked like Caine from the amazing digital circus

  • @thearousedeunuch
    @thearousedeunuch Рік тому +316

    All of these are a massive improvement. They look like heart and soul was put into them, rather than them being approved by a committee.

    • @EugeneOneguine
      @EugeneOneguine Рік тому +2

      Yeah, it's not even a competition between the original and the "complicated" ones.

  • @Wolf-or8ck
    @Wolf-or8ck Рік тому +135

    These are incredible!! Soooo much more visually interesting than the current packaging. These would make me want to grab them right off the shelves. (My only note is that Pringles are not technically "chips." They are "crisps" since they are made from dried potatoes and not sliced potatoes, lol.)

    • @unoriginalpersonALT
      @unoriginalpersonALT Рік тому +13

      i think its cuz hes american, they call them chips right? welp, i wouldnt know, im british

    • @SuperiorChaotic
      @SuperiorChaotic Рік тому +4

      Chips

    • @insertherealotofeyeemojis2185
      @insertherealotofeyeemojis2185 Рік тому +38

      So you call these things “chips”? Instead of crispity crunchy munchie crackerjack snacker nibbler snap crack n’ pop Westpoolchestershireshire Queen’s lovey jubily delights?
      That’s rather bit cringe, innit bruv

    • @unoriginalpersonALT
      @unoriginalpersonALT Рік тому +10

      @@insertherealotofeyeemojis2185 LMAO as a brit, this comment is approved, i laughed this is definitely what we call them

    • @inevitabley
      @inevitabley Рік тому +2

      Yeah, compared to our current products, Japanese snack products look much more appealing!!! Bring back the old logos :(

  • @w.a.pworshipaprayer
    @w.a.pworshipaprayer Рік тому +62

    Ok ngl, all these designs would pass off as collab designs. ITS SO GOOD. It's even better than actual collab designs

  • @SmoothBrain-YT
    @SmoothBrain-YT Місяць тому

    7:27 nice work on the claws, but you should make up and down cracks to match the other textures you put

  • @anilemrac
    @anilemrac Рік тому +162

    Timestamps for the finished thing:
    3:44 Pringles
    7:59 Monster
    11:05 Land OLakes

    • @NikoPeludo
      @NikoPeludo Рік тому +1

      4:37 “that one character that leaves the group”. He was finished when Patrick got him

    • @adddddddxs
      @adddddddxs Рік тому +1

      ​@@NikoPeludothats the sponsor

    • @justinkerkvliet2613
      @justinkerkvliet2613 Рік тому +1

      Thank you for this. I am not patient.

    • @sentientidiot
      @sentientidiot Рік тому

      ty! This helped a lot

  • @thesidecharacterr
    @thesidecharacterr Рік тому +82

    7:59
    I am literally speechless. There is nothing to say except that you HAVE to become hired by that company. Their company would get SO much more love if this design was on their actual product. Look at the way it's glowing!🔥

    • @gaIIowsCaIibrator
      @gaIIowsCaIibrator Рік тому +1

      It looks trash wdym.

    • @liamrc3087
      @liamrc3087 Рік тому +14

      ​@basedandpoggers it looks amazing wdym

    • @XeptorKingGG
      @XeptorKingGG Рік тому +12

      ​@@gaIIowsCaIibratorBro probably struggles by making stickmen

    • @dangolfishin
      @dangolfishin Рік тому +2

      Nah the monster one was pretty bad. The claws were garbage

    • @X-Red-200
      @X-Red-200 Рік тому

      ​@@dangolfishin Are you dumb the claw is amazing wdym

  • @sirsamiboi
    @sirsamiboi Рік тому +23

    Awesome video! I love your content and your designs are always fantastic. You deserve much more attention, please don't stop making these videos! 😄

    • @CraZyK1d
      @CraZyK1d Рік тому +1

      Well done for the Super Thanks to him!!👏

    • @BrandonShep
      @BrandonShep  Рік тому +1

      My first Super Thanks, heck yeah!!! 🔥 Appreciate it 🙏

  • @jrjgames
    @jrjgames 10 місяців тому

    Dude, just found your channel. I'm so impressed. You're so talented. Blown away.

  • @frstwhsprs
    @frstwhsprs Рік тому +49

    Please, please, please, do more of these! I'd love to see you overcomplicating more famous packaging, and we definitely need a lot more of this complicated stuff, because even if it's complicated, at least it has personality!

  • @sockmonkey758
    @sockmonkey758 Рік тому +77

    All your overcomplicated logos looked really cool! Especially the pringles it looks much better now!

  • @MazAMaTaz
    @MazAMaTaz Рік тому +88

    I think the similarly bright tone of the Monster claws ends up visually lengthening the Monster logo at a quick glance, but that’s such a cool idea. Definitely agree with some other comments on how the rip could be coming from the monster inside of the can somehow. Great work as always!!

  • @nosheennaveed5495
    @nosheennaveed5495 6 годин тому

    The part where he says "because we all know the EARTH IS FLAT" got me rolling on the floor!!!!

  • @kingacrisius
    @kingacrisius Рік тому +72

    These are all awesome! The claws on the monster logo are a bit too textured imo but everything else is amazing! Graphic designers that think everything looks better with less detail, less color, less edges, etc need to look at this video! Everyone in the comments is agreeing that this is great, and also were agreeing that simplifying logos usually looks bad.

  • @y-adouradou446
    @y-adouradou446 Рік тому +31

    Man the Pringles one..... is right on perfect. Love it. (and actually the whole designs you did are so much better than part 1, well done)

  • @hoodie7659
    @hoodie7659 Рік тому +31

    THESE ARE PHENOMENAL!! As a huge Gravity Falls fan, I absolutely love that last one! Please continue this series! Maybe throw Mountain Dew in if you do another video like this? I've always loved their old 1970s logo