👉 Find Out More About my 10x Google Ads Community & my “UX Principles for High Converting Landing Pages” coaching session 🤑 Register for interest now: www.definedigitalacademy.com/learn-google-ads
Great video. For those like me a year ago you’re probably confused on how to write good headline copy. Best technique I use is to put a write ‘Now You Can + [Headline]. This will make sure you are writing it about the users problem. Once on your site remove the ‘Now You Can’.
I think you are really one of the best out there because you do teach like a good teacher and i'm learning a lot from you . Generally I think Australians are very clever, sincere and deliver with a good heart and intention. That is why whenever I see products made from Australia, I want to buy it !
Very complete video, thanks Aaron! 👏🏼 One thing that works well for me is to make pages dynamic depending on the visitor's geolocation or the keyword typed in :-)
I was really heart-broken when my ads got ZERO impressions today, then I your video on how Google ads auctions are awarded (if I wasn't already depressed, I now know why). Then, you lead me to this video, and Holy Crap! I've just learned that my landing page (home page) is really a long-winded "About" page...it hits some of the items, solves problems, but it's not clean or concise. Thanks to this tutorial, I'm going to make a whole new landing page, turn the other into a concise ABOUT page, use more images, and emphasize the "Call to Action". Cheers, mate!
Just updated my landing page to make sure it mentioned the product/program more often so the messaging in the headlines and content was consistent. Thank you!
How do you remedy the discrepancy between ad clicks and actual landing page visits? For example, a campaign I run had 347 clicks, but only 109 recorded visits in the last 30 days (stats via hotjar). Kinda kills the potential for conversions that a well optimized landing page can give. Any advice?
I will try as much as I can to follow your instructions and when I do get my first paid client ( I'm a coach), I promise you I will write an awesome testimony for you ! 😄
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
Hi Aaron. For service-based businesses, when you're trying to drive phone calls, inquiry forms, or bookings, if you're sending super high quality traffic and your keywords/ads are really dialed in properly, bottomish of funnel terms...what conversion rate range are you very happy with (e.g 5-10%, 10-15%, 15-20%, 20-25%, more than 25%?
Thanks Aaron, subbed. I'm so frustrated. I can drive loads of targeted clicks but on page time and sales conversions are so low compared to what they were on these same style pages on my site just a couple years ago. I keep trying to crack it but to no avail.
Welcome to the channel Seim. Yes things have changed with landing pages over the last couple of years, so it is important to keep split testing until you get the right formula for your business
For a brand new ecommerce brand / website, what would be the conversion rate for the website overall from Google Shopping Ads that you would be aiming for? Would it still only be 2-3%? The reason I ask is that I am putting together my target metrics now for my campaign, and obviously if I am only getting say 2 sales every 100 clicks, then it looks like I am going to be paying about £30 per conversion (based on an average CPC of £0.60). So is this the lowest cost per conversion you would expect - or should we be able to get. the conversion rate of the site much higher?
Hi Aaron, found your vids and going through them bit by bit. I have improved my forms immensely from day 1, but I do need to capture a lot of information from a prospective client to fulfill an order. I totally understand and agree with a simple call to action or buy now, but doesn't quite work in my field. Know you're probably overly busy and swamped with similar requests, but I would be interested in sharing my design process and seeing what you think?
Thank you - great video. Quick question - if you sell a service that can have four, five or six slightly different keywords that essentially have the same meaning, should I create a unique landing page for all? (Overnight Freight, Next Day Freight, Urgent Freight, 24 hour freight, Time Critical Freight - for example)
Should I create a landing page for EACH keyword in a sense copying the exact same landing page and using the different keywords to trigger conversion? Or can one landing page with all relevant services and a strong call to action?
Please how do I fix a destination error on my Google ads, I ran a campaign but it's inactive and the reason they gave me it's that there is a destination error. Pls help out. Thanks
Question.. I feel like I have covered most of these steps. But I feel like my checkout process might be complicated for some.. I make designer clothing that requires people to know there measurements. This pops up in a form after they add to the cart. But I feel like it could put a hindrance in getting more customers.. But I also feel like if someone is going to spend $900+ on clothes.. measurements should be known.. Do you think I should gather measurements after they make the purchase.. or before?
Great videos. I still don't understand the difference between clicks and conversions. A click would lead to a website, right? Then what a conversion would be? A click on a button inside the website, like an email form or whatsapp call? How to make it show on G Ads statistics? Thank you.
Click means if somebody clicks your page. Conversion means if somebody clicked AND successfully brought your product. The simple difference is you may get 100 clicks but you will only get 10 conversions because only 10 people may buy your product. I'm an affiliate marketer myself. If you have any doubts or need guidance regarding landing page, let me know.
Hi Aaron, I think your video is very informative and I like your teaching style. That being said, I hope you can use my honest feedback on your thumbnail. They only reason I clicked to watch your video is because your thumbnail was so bonkers, that I had to see if you were as crazy as you look in that thumbnail picture. So my immediate thought was that it was very click baity and I was very unsure of the degree of professionalism. Luckily, I was positively surprised, but usually I wouldn't click on something that I was so unsure of. All the best!
Hi Aaron, love watching your videos. I'm a bit of a newbie to all of this, but I'm looking to run some ads for my copywriting business. If I wanted to run a Google Ads campaign, would I need to use a landing page that is separate from my website? I have a Wix website for now, but would I be drawing people through my ads to a specific part of that website, or would it need to be like a sales page or a campaign page which is separate? Apologies for the basic question - just looking to understand what is what. Thanks so much for putting out useful content mate!
Hello Great video thanks To be closer to reality would be even better to show up these landing pages on mobile view Many tuts start analyzing pages on desktop… and generally when people start building pages based on this kind of tutorial in mind they jump on building page as if people will it on desktop and when they start optimizing it they face ux issues and optimization issues You can get a 100% speed score on desktop and 30 % on mobile Thanks
I was told you shouldn't have a menu on the landing page as distracts the visitor from your call to action, but I see from your examples that they have menus?
Hello Dr Anthony, I just released another video this week on Landing Pages which was part of a teaching we did from 10,360 user tests. One thing these users tests brought out is that users prefer sites with menu’s especially mega menu’s which have subcategories etc. I have also heard that about menu’s but unfortunately the recent data does not back that up
@@AaronYoungGoogleAds That's interesting and am curious about why menus are okay now. By the way, I got your optimisation download, Does your membership include the video explanations for all the listed optimization steps?
Hey Sally a landing page is a page on your website that you have designed specifically for people to come too from an ad. For example: -if you are selling different types of holiday villas you would run your ads for a 1 bedroom villa to your 1 bedroom villa landing page. - while your ads for a 3 bedroom villa would go to your 3 bedroom villa page It’s all about sending people to the “landing” page on your website which is going to give them the most relevant information Hope that helps. Aaron
Subbed and liked this great video. Would it be a similar process in a service industry like real estate? We already have a high-performing real estate website, but just to implement those 5 elements, is it better if I create a different landing page?
Thank you 🙏🏻 yes it would be a similar process as these concepts where also user tested for service based industries. A good option is to create seperate page and test the results in a campaign. From that data you can then implement any changes into your main site
Hi Aaron. Greetings. Mine is an E-commerce website that sells towels. My landing page is directly the product pages where all my products are listed with Buy Now button or Add to cart button. is it ok? My account is very new and just started running ads since 6 days with Performance Max campaign. WHole lotts clicks but not a single conversion. Should I be more patient? pls guide. Appreciate what you're doing for all of us.
Once again a great video packed with essential information on landing page creation with 'must have's' - I'm presently in the process of building a landing page for my new online course ''Survival Strategies for SMEs: Saving Business from Closure,' available on Teachable (when I get the landing page sorted lol) and your advice has been invaluable to me. Many thanks!
I know u mentioned how u included rival company names as negative key words, but I was wondering , if someone were to search for a rival company but our ad shows up instead , isn't that good for us? It's like a chance for our ads to be seen by others who might otherwise never heard of us . What's the logic for including rival company names as negative keyword ?
Someone explicitly searching for a competitor already has some sort of connection with that business, be it referral or a previous business relationship, which causes a bigger hurdle to get the click on your ad. It’s not a good spend of your ad budget.
Hi Aaron great vids I have been watching a heap of your stuff the last week. Wondering if you could give me some quick advice? I'm 35 have been a tradie and not alot of computer/ tech experience. I'm wanting to upskill and possibly start my own business etc. I like the idea of google ads and helping businesses grow. Do you think it is viable to learn google ads and start trying to freelance from scratch. Or is doing a bunch of online courses to learn digital marketing a better idea. Thanks for your time
Thanks for the support & I am glad to hear you are finding value in my content. Personally, I think it is better to focus on one area like Google Ads and specialise. For general digital marketing courses they are ok and give you some background BUT they don't teach you how to actually complete any of the tasks. A close friend of my mine paid $3k for a course and she said that while it helped her understand things better and she learnt the language of industry she had no idea how to actually start a Google Ads campaign. Send me an email to: aaron@definedigitalacademy.com as I would be happy to send you a discount promotion code for my full course to help you in this journey. Aaron
What about some videos for ecommerce stuff? I can't make a landing page for all 81 different kayaks we sell and Google Ads hasn't done much for our store. Every video I see on products focuses on ONE product, which is rarely the case for any business owner.
Hi Kevin for affiliate marketing I don’t have any specific tips BUT the strategies that I teach for Google Ads work very well for affiliate marketing (as some of my students focus on AM)
Hey Aaron, that Bali Villa Website is not a good example for a high converting landingpage. Unless there are no competitors at all 😉´Maybe they have nice photos, but everything else is not a high level, it's actually more basic level. The Ems Page looks a lot better for sure as they use much better imagery. The Popup on the Batukarang Page is way too fast. The Live Google Feed is great trust Element but poorly executed on the Site. Your Google Ads content is great and at least you are showing examples here but to speak of a high level would be wrong if you ask me. What does everyone else think?
Well private pool villas and holiday resorts are trivial to convert. B2B services are much harder. For your examples, a good landing page with good copywriting is not even required 😂
The principles are solid but the landing page examples are not the best. CTA's should always be on the right and above the fold. When people read they follow a Z pattern and you want them to end up where they take the action.
Hi please make video (step by step ) of how to promote digistore24 product on Google ads for beginners ( And explain about FINAL URL & DISPLAY URL ) I have problem at that point
👉 Find Out More About my 10x Google Ads Community & my “UX Principles for High Converting Landing Pages” coaching session 🤑 Register for interest now: www.definedigitalacademy.com/learn-google-ads
Aaron can I contact you some how?
Why is mouth open on the thumbnail?
Great video. For those like me a year ago you’re probably confused on how to write good headline copy. Best technique I use is to put a write ‘Now You Can + [Headline]. This will make sure you are writing it about the users problem. Once on your site remove the ‘Now You Can’.
I think you are really one of the best out there because you do teach like a good teacher and i'm learning a lot from you . Generally I think Australians are very clever, sincere and deliver with a good heart and intention. That is why whenever I see products made from Australia, I want to buy it !
Aww thank you so much. Glad to hear you are learning from my videos
Very complete video, thanks Aaron! 👏🏼
One thing that works well for me is to make pages dynamic depending on the visitor's geolocation or the keyword typed in :-)
I studied all of your videos since September ‘22. I have never seen so many legit leads flock to my site. 😊😊😊😊😊😊 You’re the best man!
Nice, how is it still going. I just came across Aaron's content, and his tuts are good and straight to the point.
I was really heart-broken when my ads got ZERO impressions today, then I your video on how Google ads auctions are awarded (if I wasn't already depressed, I now know why). Then, you lead me to this video, and Holy Crap! I've just learned that my landing page (home page) is really a long-winded "About" page...it hits some of the items, solves problems, but it's not clean or concise. Thanks to this tutorial, I'm going to make a whole new landing page, turn the other into a concise ABOUT page, use more images, and emphasize the "Call to Action". Cheers, mate!
How did it go ?
Just updated my landing page to make sure it mentioned the product/program more often so the messaging in the headlines and content was consistent. Thank you!
How did it perform mate ?
@@stafa5568 My landing page works better with organic results. I stopped Google ads a while ago.
Thank you for making such a non nonsense video without a bunch of pretentious fluff!!
Thank you for sharing your years of experience in 8 minutes. Respect from India
Hi Aron I am a student of yours love your channel and will buy more later. I’m just absorbing what I already purchased and in launch stage.
Thank you for your support and happy to hear that you are finding value in my teaching
thank a lot very useful tips, high quality
Glad it was helpful!
Great video all these landing pages look great. I would look to make a purchase after seeing this.
Thanks Aaron, as always a good go to channel for optimizing my own business campaigns
My pleasure Billy!
Just what i needed. Thank you Aaron👍
My pleasure Kenneth, so glad the video helped you 👍🏻
thanks for the great videos Aaron. Good tips!
Thanks Denaro
great videos and content. HAD to subscribe. Thanks!!
Adding reviews...great video!
How do you remedy the discrepancy between ad clicks and actual landing page visits? For example, a campaign I run had 347 clicks, but only 109 recorded visits in the last 30 days (stats via hotjar). Kinda kills the potential for conversions that a well optimized landing page can give. Any advice?
I love this google ads content man
Thanks Juan
Love your stuff Aaron
I will try as much as I can to follow your instructions and when I do get my first paid client ( I'm a coach), I promise you I will write an awesome testimony for you ! 😄
Amazing thanks Peg. Hopefully you can get your first client soon
Hey Peg, did you get your client ?
What follow up systems are people using for the leads. A crm? Other?
Thank you for this information)
Merci ! From France ❤
Thanks for this!
My pleasure
excellent information ...
Thanks
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
Cool video! Thank you
Hi Aaron. For service-based businesses, when you're trying to drive phone calls, inquiry forms, or bookings, if you're sending super high quality traffic and your keywords/ads are really dialed in properly, bottomish of funnel terms...what conversion rate range are you very happy with (e.g 5-10%, 10-15%, 15-20%, 20-25%, more than 25%?
Hi Marcin, for a mature campaign that has been running for more than 6 months I would be aiming for more than 20%. Aaron
Thanks Aaron, subbed. I'm so frustrated. I can drive loads of targeted clicks but on page time and sales conversions are so low compared to what they were on these same style pages on my site just a couple years ago. I keep trying to crack it but to no avail.
Welcome to the channel Seim. Yes things have changed with landing pages over the last couple of years, so it is important to keep split testing until you get the right formula for your business
For a brand new ecommerce brand / website, what would be the conversion rate for the website overall from Google Shopping Ads that you would be aiming for? Would it still only be 2-3%? The reason I ask is that I am putting together my target metrics now for my campaign, and obviously if I am only getting say 2 sales every 100 clicks, then it looks like I am going to be paying about £30 per conversion (based on an average CPC of £0.60). So is this the lowest cost per conversion you would expect - or should we be able to get. the conversion rate of the site much higher?
You create really great content. It would be amazing if you start sharing timestamps within the video content to jump at specific points. Thanks!
Thanks will look at this
Hi Aaron, found your vids and going through them bit by bit. I have improved my forms immensely from day 1, but I do need to capture a lot of information from a prospective client to fulfill an order. I totally understand and agree with a simple call to action or buy now, but doesn't quite work in my field. Know you're probably overly busy and swamped with similar requests, but I would be interested in sharing my design process and seeing what you think?
But what about for an ecom store? Should we create a separate landing page that directs to the store product page?
Thank you - great video. Quick question - if you sell a service that can have four, five or six slightly different keywords that essentially have the same meaning, should I create a unique landing page for all? (Overnight Freight, Next Day Freight, Urgent Freight, 24 hour freight, Time Critical Freight - for example)
Yep.. And the last thing UA-cam video could do a bit more than a picture ... (but I dont need to tell you that) 🙂
Yep 👍
Should I create a landing page for EACH keyword in a sense copying the exact same landing page and using the different keywords to trigger conversion? Or can one landing page with all relevant services and a strong call to action?
Hello Aron, I'm creating videos on You Tube, but I want to put the landing page at the end of the video how do I do this?
Please how do I fix a destination error on my Google ads, I ran a campaign but it's inactive and the reason they gave me it's that there is a destination error. Pls help out. Thanks
Question.. I feel like I have covered most of these steps. But I feel like my checkout process might be complicated for some..
I make designer clothing that requires people to know there measurements. This pops up in a form after they add to the cart. But I feel like it could put a hindrance in getting more customers..
But I also feel like if someone is going to spend $900+ on clothes.. measurements should be known..
Do you think I should gather measurements after they make the purchase.. or before?
I liked it a lot, thank you
if you have a different landing page than website what is the URL of the landing page?
Great videos.
I still don't understand the difference between clicks and conversions.
A click would lead to a website, right? Then what a conversion would be? A click on a button inside the website, like an email form or whatsapp call? How to make it show on G Ads statistics?
Thank you.
Click means if somebody clicks your page.
Conversion means if somebody clicked AND successfully brought your product.
The simple difference is you may get 100 clicks but you will only get 10 conversions because only 10 people may buy your product.
I'm an affiliate marketer myself. If you have any doubts or need guidance regarding landing page, let me know.
Great content sir.
How long should I wait after creating a new account and new campaign to see proper results
change you cover photo for this video and this is my advice :) .
You are valuable .
THANK YOU!
Thank You!
My pleasure
Hi Aaron, I think your video is very informative and I like your teaching style. That being said, I hope you can use my honest feedback on your thumbnail. They only reason I clicked to watch your video is because your thumbnail was so bonkers, that I had to see if you were as crazy as you look in that thumbnail picture. So my immediate thought was that it was very click baity and I was very unsure of the degree of professionalism. Luckily, I was positively surprised, but usually I wouldn't click on something that I was so unsure of.
All the best!
Do you know How to delete landing pages that are not found?
Hi Aaron, love watching your videos. I'm a bit of a newbie to all of this, but I'm looking to run some ads for my copywriting business. If I wanted to run a Google Ads campaign, would I need to use a landing page that is separate from my website? I have a Wix website for now, but would I be drawing people through my ads to a specific part of that website, or would it need to be like a sales page or a campaign page which is separate? Apologies for the basic question - just looking to understand what is what.
Thanks so much for putting out useful content mate!
I guess you could create subpages inside your website for specific campaigns, where that product / service would be more explained in detail.
Hello
Great video thanks
To be closer to reality would be even better to show up these landing pages on mobile view
Many tuts start analyzing pages on desktop… and generally when people start building pages based on this kind of tutorial in mind they jump on building page as if people will it on desktop and when they start optimizing it they face ux issues and optimization issues
You can get a 100% speed score on desktop and 30 % on mobile
Thanks
I was told you shouldn't have a menu on the landing page as distracts the visitor from your call to action, but I see from your examples that they have menus?
Hello Dr Anthony, I just released another video this week on Landing Pages which was part of a teaching we did from 10,360 user tests.
One thing these users tests brought out is that users prefer sites with menu’s especially mega menu’s which have subcategories etc.
I have also heard that about menu’s but unfortunately the recent data does not back that up
@@AaronYoungGoogleAds That's interesting and am curious about why menus are okay now. By the way, I got your optimisation download, Does your membership include the video explanations for all the listed optimization steps?
We’ve spent 4 mil on ads and having menus is a no no
What is the difference between a landing page and website? They look the same to me.
Hey Sally a landing page is a page on your website that you have designed specifically for people to come too from an ad.
For example:
-if you are selling different types of holiday villas you would run your ads for a 1 bedroom villa to your 1 bedroom villa landing page.
- while your ads for a 3 bedroom villa would go to your 3 bedroom villa page
It’s all about sending people to the “landing” page on your website which is going to give them the most relevant information
Hope that helps. Aaron
For affiliate marketing won't Google shut you down if your landing page goes straight to the affiliate product?
Subbed and liked this great video. Would it be a similar process in a service industry like real estate? We already have a high-performing real estate website, but just to implement those 5 elements, is it better if I create a different landing page?
Thank you 🙏🏻 yes it would be a similar process as these concepts where also user tested for service based industries.
A good option is to create seperate page and test the results in a campaign.
From that data you can then implement any changes into your main site
Hi Aaron. Greetings. Mine is an E-commerce website that sells towels. My landing page is directly the product pages where all my products are listed with Buy Now button or Add to cart button. is it ok? My account is very new and just started running ads since 6 days with Performance Max campaign. WHole lotts clicks but not a single conversion. Should I be more patient? pls guide. Appreciate what you're doing for all of us.
How much is 1 on 1 coaching?
Cool!
My pleasure
Can I use Google forms as a landing page?
LaAnning Paige Mate!
Thanks bud
My pleasure
Give me examples for selling luxurious apartments, share the links
are pop up allowed for google ads on a landing page ?
Tried all these actions but still get little to no conversions
very nice, guy
love from 6 min...
Thanks
Thank you...
Once again a great video packed with essential information on landing page creation with 'must have's' - I'm presently in the process of building a landing page for my new online course ''Survival Strategies for SMEs: Saving Business from Closure,' available on Teachable (when I get the landing page sorted lol) and your advice has been invaluable to me.
Many thanks!
I know u mentioned how u included rival company names as negative key words, but I was wondering , if someone were to search for a rival company but our ad shows up instead , isn't that good for us? It's like a chance for our ads to be seen by others who might otherwise never heard of us . What's the logic for including rival company names as negative keyword ?
Someone explicitly searching for a competitor already has some sort of connection with that business, be it referral or a previous business relationship, which causes a bigger hurdle to get the click on your ad. It’s not a good spend of your ad budget.
Hi Aaron great vids I have been watching a heap of your stuff the last week. Wondering if you could give me some quick advice? I'm 35 have been a tradie and not alot of computer/ tech experience. I'm wanting to upskill and possibly start my own business etc. I like the idea of google ads and helping businesses grow. Do you think it is viable to learn google ads and start trying to freelance from scratch. Or is doing a bunch of online courses to learn digital marketing a better idea. Thanks for your time
Thanks for the support & I am glad to hear you are finding value in my content. Personally, I think it is better to focus on one area like Google Ads and specialise. For general digital marketing courses they are ok and give you some background BUT they don't teach you how to actually complete any of the tasks.
A close friend of my mine paid $3k for a course and she said that while it helped her understand things better and she learnt the language of industry she had no idea how to actually start a Google Ads campaign.
Send me an email to: aaron@definedigitalacademy.com as I would be happy to send you a discount promotion code for my full course to help you in this journey.
Aaron
Did you finally settle on one skill ?
Landing page... or your offer... your page might be fine but your offer isn't something people really want.
great
Thanks
What about some videos for ecommerce stuff? I can't make a landing page for all 81 different kayaks we sell and Google Ads hasn't done much for our store. Every video I see on products focuses on ONE product, which is rarely the case for any business owner.
Hello you can apply the principles to your product page template so that these then carry over through all of your product pages.
I'm gonna be the best affilaite marketer in the world in 2023, Mark these words
How you doin?
Hello Aaron, I'm an affiliate marketer, any tips for me?
Hi Kevin for affiliate marketing I don’t have any specific tips BUT the strategies that I teach for Google Ads work very well for affiliate marketing (as some of my students focus on AM)
@@AaronYoungGoogleAds hey Aaron, thanks for taking the time to write. Will follow your content religiously.
No one likes popups, and that popup seems to be the only way to jot down that code. love everything else :)
Hey Aaron,
that Bali Villa Website is not a good example for a high converting landingpage.
Unless there are no competitors at all 😉´Maybe they have nice photos, but everything else is not a high level, it's actually more basic level.
The Ems Page looks a lot better for sure as they use much better imagery. The Popup on the Batukarang Page is way too fast. The Live Google Feed is great trust Element but poorly executed on the Site. Your Google Ads content is great and at least you are showing examples here but to speak of a high level would be wrong if you ask me. What does everyone else think?
I need work pops
Well private pool villas and holiday resorts are trivial to convert. B2B services are much harder. For your examples, a good landing page with good copywriting is not even required 😂
The principles are solid but the landing page examples are not the best. CTA's should always be on the right and above the fold. When people read they follow a Z pattern and you want them to end up where they take the action.
Who can build a nice landing page?
🙄
Dude, invest in a microphone.
Why is your mouth open on the thumbnail???
Hi please make video (step by step ) of how to promote digistore24 product on Google ads for beginners ( And explain about FINAL URL & DISPLAY URL ) I have problem at that point
Thank you for this video!
Thanks for the video!