This is What You Need in Your Author Newsletter
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- Опубліковано 12 вер 2024
- Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this video, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more.
Tool I recommend:
Mailerlite for email marketing (aff link): www.mailerlite...
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Want an entire email marketing masterclass, which includes how to grow your email list, what to put in your emails and more? Join the Creative's Content Club waitlist to find out when new members will be able to join the club next! www.marketingb...
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 5+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY: I post marketing tips here on UA-cam (subscribe for more videos!) as well as on TikTok and Instagram.
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Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
Woot! I've struggled in the past with different segments of my audience and 'exclusive benefits'. Like, what do you offer your newsletter list vs your Patrons? which is valued more highly? It gets into calculation of sales that is very vague and swampy and 'the math doesn't math right' for me. I really get stuck when I come up against conflicting priorities like this. Just was in Estelle Van de Velde's SEO For Authors launch and wondered about directing traffic to your book product page, but wanting to provide people with tailored choices, so wanting to direct them to your B2R page instead... This is definitely coming from a Refuse To Choose mentality 😆
This was really helpful for me! Love the idea of segments because I was so stumped on what to write. Thank you!
So glad it was helpful Jenna! Thanks for watching.
Thank you Shelby!
You are so welcome!
best tips❤❤❤
Glad you like them!
Wonderful tips! I love the idea of having regular segments. I'll definitely be using that one :)
Thank you! Happy to hear that 😊
I've just done a major push for collaborations and wrote 40 emails INDIVIDUALLY to people who had sent me their email...and the majority put me in spam. 😵😞 Whyyyyyy gmail....
Ahh yes individually can be risky if you haven’t emailed them before. Certain words come across as “spam” so depending on the language you used that could be why. Usually email marketing platforms like Mailerlite can get us better deliverability than sending a bunch of emails individually
@@marketingbyshelby which is so bogus! it's extra personalized work! *eye roll* :P
I’m struggling on the click rate with my newsletter. I’m trying to figure out what I could do to improve. 🤔 - Christina Vourcos
Click rates will go up when you give your subscribers a reason to click, so compelling reviews or summaries of your book & why they should buy it, with a clear call to action or button to click on should help drive that click rate up!