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marketing by shelby
Приєднався 25 жов 2022
Marketing tips for authors & creatives from a bestselling author and digital marketer! Learn how I grew my audience as an author to 500k+ and sold 50k+ books organically through social media. I've helped more than 4000 authors and creatives feel less overwhelmed with marketing and see success, through my easy-to-understand videos, courses & 1:1 coaching.
Subscribe for weekly social media strategy tips & head to marketingbyshelby.com to check out my offers and see what I have available to help you make more income and impact through social media!
Contact: support@shelbyleigh.co
Subscribe for weekly social media strategy tips & head to marketingbyshelby.com to check out my offers and see what I have available to help you make more income and impact through social media!
Contact: support@shelbyleigh.co
Building my dream library! [Furniture, prices, and tour]
So excited to share with you my new favorite room of my house - my home library! In this video, you'll see behind the scenes of us taking this empty room to a cozy home library with shelves, giant comfy chair, plants and more. Plus I give you a tour of our bookshelves!
Furniture we used for our library:
Ikea Billy Bookcases: www.ikea.com/us/en/p/billy-bookcase-with-height-extension-unit-dark-brown-oak-effect-s29581885/
Ikea Harmoja Chandelier: www.ikea.com/us/en/p/harmoeja-chandelier-6-armed-brushed-stainless-steel-60544428
AtHome Freya Rug: www.athome.com/d571-freya-black-medallion-washable-area-rug-8x10/124350977.html
Morris Home Double Chaise Chair: www.morrisathome.com/product/item/living-room/chairs-ottomans/chairs/cuddle-double-chaise/2858092/2852787
World Market August Ladder: www.worldmarket.com/p/augustus-roasted-cocoa-wood-bookshelf-ladder-460706.html
Books recommendations!
My poetry books: shelbyleigh.co/books
Children's books: www.amazon.com/stores/Amy-Moses/author/B08KPMB3DH
FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at marketingbyshelby.com/freebie
My marketing community:
THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club!
www.marketingbyshelby.com/club
ABOUT SHELBY:
Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
I post marketing tips here on UA-cam (subscribe for more videos!) as well as on TikTok and Instagram.
marketingbyshelby
tiktok.com/@marketingbyshelby
marketingbyshelby.com/
Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
Furniture we used for our library:
Ikea Billy Bookcases: www.ikea.com/us/en/p/billy-bookcase-with-height-extension-unit-dark-brown-oak-effect-s29581885/
Ikea Harmoja Chandelier: www.ikea.com/us/en/p/harmoeja-chandelier-6-armed-brushed-stainless-steel-60544428
AtHome Freya Rug: www.athome.com/d571-freya-black-medallion-washable-area-rug-8x10/124350977.html
Morris Home Double Chaise Chair: www.morrisathome.com/product/item/living-room/chairs-ottomans/chairs/cuddle-double-chaise/2858092/2852787
World Market August Ladder: www.worldmarket.com/p/augustus-roasted-cocoa-wood-bookshelf-ladder-460706.html
Books recommendations!
My poetry books: shelbyleigh.co/books
Children's books: www.amazon.com/stores/Amy-Moses/author/B08KPMB3DH
FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at marketingbyshelby.com/freebie
My marketing community:
THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club!
www.marketingbyshelby.com/club
ABOUT SHELBY:
Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY:
I post marketing tips here on UA-cam (subscribe for more videos!) as well as on TikTok and Instagram.
marketingbyshelby
tiktok.com/@marketingbyshelby
marketingbyshelby.com/
Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
Переглядів: 180
Відео
The Latest Instagram & TikTok Updates | September 2024
Переглядів 1,7 тис.День тому
FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at marketingbyshelby.com/freebie My marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membershi...
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Переглядів 385Місяць тому
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Thank you for sharing this video that is great information & advice. I am a fictional author & I have just signed up to TikTok....just need to get my head around this & learn as much as I can to sell my e-books.
Great info. Thank you. How do you fulfill and sell orders? Do you use printer and fullfillment company to print and deliver for example to Amazon to process?
Thanks Shelby! Great and helpful videos, can you suggest a service that helps to promote your book reels around all the platforms, and also the one that improve you own reels leading them to the right algorithms customers 🎉 thanks in advance 😅❤
Hi there! I don't know of a service that would do that in a reliable way. I teach social media marketing inside my membership and can help you learn how to make content that gets results. That is what I do! But I don't post for you, I teach :) marketingbyshelby.com/club
@@marketingbyshelby so let's say my niche is sports cars, for children, you teach me to create a practical reel video that works in that specific algorithm to all my platforms? even if you are promoting in a totally different niche of mine? That's why I thought of software that will do that, cos you have experience with your keywords and your niche customers etc. But anyway I can learn so much from you! Great material, thanks again for your quick reply :)
@@minervaontape3334 Are you a children's author or what exactly are you creating? I teach lots of children's authors, and other genres, in my membership, The Creative's Content Club. Through the Club, you will watch lessons on how to identify your niche, audience, marketing messaging, branding, and speak to your audience through your content. You can also submit your posts to me for feedback where I can then tell you what to improve when it comes to your keywords, content, etc. :)
Love this Shelby. Love the room and your beautiful book selection. ❤
Thank you so much! :)
Thank you for sharing this video that is very useful information. Firstly, I am a fictional author & I write different genres BUT my main genre is Erotic-Comedy (i.e. funny Erotica) & I do write non-erotica too. Secondly, at this present time I am in the middle of writing my 3rd French-Spy novel (both in English/French). Thirdly, I want to use TikTok ONLY for showcasing my fiction i.e. just use BookTok....is that possible? Because I don't use Social Media excessively.
That chair looks so comfortable! Love the way you both jumped into it haha <3 I just adore this library :)
Thank you so much!! 🫶🥰
Great Information! Would love your help in my launch 😊
Thank you! Check out my 1 hour launch course where I break down everything step by step: marketingbyshelby.com/the-lifetime-launch
Wonderful and informative talk, Shelby. As indie authors, we often neglect the offline aspect of our careers. Thanks for shining a light on this!
Thank you for watching and sharing your feedback!
I love seeing how you two created the library and the tour! What a wonderful space! - Christina Vourcos
thank you so much! we had fun with it :)
Impressed by your channel! I think we should work on increasing engagement with your audience. Ready for a
Thank you so much for your super helpful video. I’m a published author but I can’t find my books on the link even though they are in Amazon. Is it because I don’t have 1k followers yet?
Hi! That feature is only a partnership through one big publisher so most books aren't on it. You will get a link in bio once you hit 1k followers and can link to your book there :)
Your tips and tricks are very practical that I can't wait to practice it once the publisher hand my book to me soon..😊❤
Wonderful! Glad it helped
This was very helpful, IV been on tiktok for 3wks now and enjoying it 🎉
Great to hear!
Day 1...
Hi Shelby. I saw you on UA-cam and started following you but can’t find you on TikTok. I’m an author now have 3 published books. I’m reaching out to see if you could help me. I’ve been trying for 3 weeks to set up my seller account to sell my books. When I send bank statement for address verification it gets rejected. Their reason is either can’t read or looks altered or doesn’t meet requirements. I have resubmitted my application so many times n I’ve even sent a PDF in JPEG format and still rejected. Someone told me my PDF needs to be 5MB and I can’t figure out how to resize what I’ve got. When I resize with adobe they say it looks altered. I used photos n actual digital files of a bank statement and nothing works.
Thank you for sharing these updates! I knew some, but not everything. I’m looking forward to seeing how these new updates help us. - Christina Vourcos
You are so welcome!
Can you sell on Instagram shop and tik tok shop if you have self published via kdp or do I need a shop like shopify to sell on and link?
That's correct - it does not connect to KDP at this time!
Very helpful video Shelby, thank you! I'm not sure if this question is too big for you to answer here, but I wondering...I have 3 self-published books. One is a menopause journal, one is a children's bedtime story, and one is a coloring book. I started a TikTok account to market my menopause journal and began growing a very small following. But now I really want to focus on my other books, and I don't know if I should start new accounts since my 3 books are all from different niches? I'm feeling overwhelmed and so I'm not doing anything! Please help!
You're welcome! If the coloring book is for adults, I'd market that on the same as the journal. If it's more for children I'd market it on a separate account for your children's book and coloring book :)
@@marketingbyshelby ok thank you so much! Its for children and adults, so I think I’ll just stick to the account I have for now. 🥰
Thanks for your straightforward intro. Can you shed a little light on whether we should have a separate device dedicated to TT, and not used for any other purpose? I have seen this idea pushed hard elsewhere, and I find it dismaying as I have only just stumped out for an upgrade from my dodgy old Galaxy S9 to a S24. The thought of buying another high end mobile just for TT is way beyond my budget. The other issue is that I must use a VPN and a US Sim (I'm based in Europe) in order to reach a US audience, otherwise TT will reduce my reach to the country I live in. Any thoughts on that?
I really like your perspective of sharing more about ourselves that can be weaved into our books, Mary. - Christina Vourcos
Thanks for watching!
Thank you SO much for featuring me a second time. Connecting with fellow entrepreneurs and authors like you is exactly the type of authentic relationship building I suggest in order to build your author business and brand. I hope everyone finds tremendous value in this recording and in my Book Promotion for the Extroverted Author Course.
Thank you for sharing this information with us!
@@angiemills1969 Truly my pleasure. Hope it gave you some fresh insight and productive ideas!
Thanks for coming on Mary! :)
I wrote my first book at 68 and became a published author at 70. I wrote my memoir manuscript during the COVID-19 isolation period. I appreciate your videos! -John Edwards, What a Tale My Thoughts Will Tell.
Congratulations!! That's amazing. Thanks for watching
Thank you for your video. I have a trilogy. My launch date for the first should be January 1st, 2025 (Parenting/Christian Romance). The other two in March and May God willing (Christian Romance) I have been watching your videos as I have no idea where to start. 😊
Congratulations! My videos are a great place to start so I'm glad you've found them 💛
Thank you!!!
You're welcome!
I don’t have a dead account, but this video does remind me of tips to improve. I think I need to work on CTAs, selling with InstaStories, and my overall messaging. It’s really the conversion that I need.🤔 - Christina Vourcos
Thank you very much, Shelby!
You are so welcome!
Hi Shelby, Thank you for your Videos. I bought your 'BookTok blueprint' and 'Accelerate your Author Instagram.' I took a step of faith and started a new TikTok account because my old account had more than 1,000 followers, but l was attracting the wrong crowd if you get what l mean. The new one is building up slowly, and l am pleased and surprised. Now my question is, l have coloring/activity books and guided and grief-guided journals. Can I use the same account for these to grow my community even though they are not the same genre? Thank you.
You're lovely, warm and so helpful...thank you Shelby!
Oh thank you!!
This was very helpful girl! Thank you for posting and following your calling 😊
Glad it was helpful! Thank you :)
Good video. I use social media as little as I can get away with, but I'm thinking about actually trying tiktoc to market my current project. Why the heck not? If it doesn't work out, all I'm out is time.
This is very helpful. Thank you!!
Glad it was helpful!
That sounds great! And big..
Agreed!
Great tips! Can you film your behind the scenes set up to show us how you do it? Thanks Shelby!
Sure thing! Thank you for the suggestion:)
Speaking goals into existence: I would really love to have opportunities to speak at events, conferences, on a podcast, etc. on topics anywhere from social work, to writing/poetry and how it can be healing in working through trauma and mental health challenges. Love the journal!
Also the fruit cups are so adorable!!!
Love this!! 🫶 Great goals. I recommend matchmaker.fm or joining some FB groups like Need a Guest to find podcast opportunities!
Do you copyright your books before you publish them? If so, how do you go about this? Thank you so much!! 😊
Your work is automatically copyrighted because you created it and that's how most copyright laws work in different countries! If your country has a copyright office you can usually register your book with them there if you want to take that extra step. (For example people in the US can go online to the US Copyright Office to do this)
@@marketingbyshelby you’re a gem! Would you advise to have a page in the book discussing that it’s copyrighted and for it not to be shared etc?
@diamondgold1984 Yes typically books have a copyright page at the beginning! You can google what the standard language is for that to get some examples :)
@@marketingbyshelby thank you so much for your help!!
What a fun vlog! Your daily schedule is my dream life, and one I’m manifesting into my reality. 😊
Thank you! 🫶 It is not always like this, that is for sure!
I loved this vlog! Congrats on the local bookstore stocking your books!! The chair squirrel!!!!!!! 😍😍😍😍
We have soooo many squirrels! Thanks for watching 🥰
I enjoyed this blog! I look forward to the next video. I’m excited for your next poetry book. - Christina Vourcos
Yay, thank you!
Very cute items! I love the journal. - Christina Vourcos
Me too!! Thank you
How do you plan a pre-order campaign, knowing in 10 days I am having a free-campaign for 4 days? I feel a moral dissonance I don't know how to deal with... What's your strategy in that case? Thanks
I personally wouldn't! If I know one of my products or books is going to be free very soon I let people know. Or, if you are offering a preorder bonus you could say, this week I am offering [bonus] if you preorder my book. Full disclosure, the ebook will be free next week for a few days but the preorder bonus will no longer be available." That way you won't feel bad morally because you've given all the info :)
Thanks for this video! Can TikTok be done on a laptop or just a phone?
There are way less features on desktop - I recommend phone!
Thank you, Shelby
You're welcome!
@@marketingbyshelby Do you post during the weekend as well.
@user-ke1mc3iw3j Usually yes but that doesn't mean everyone has to. Once you have followers you can see what days/times your audience is most often online :)
Thanks so much! This is exactly what I needed!
You're welcome!
I wanted to create a great, thought-provoking, and entertaining story. The sort of story I'd like to read.
Amazing! 🙌
This is helpful. Thank you.
You're welcome!
Sister I need some help
What do you need help with? I can point you in the right direction
Sister I need some help
Hi Shelby, that was super helpful, thank you so much for sharing your wisdom and skills. I am a writer working on a thriller, my debut novel, and after this, I will follow with the first book in a fantasy series in the coming year...maybe two 😄 also I am building a collection of short stories, Your advice is invaluable, many thanks. Have a lovely day 🙂
Glad it was helpful! Congratulations on your upcoming books :)
Hey i see your videos regularly. I am nabil from Bangladesh. Please make a video on how to make sale from kdp without marketing. If you already made give me the link please
Hi! How to make sales without marketing? Unfortunately not really possible. You have to market your books if you want them to get seen :) There are millions of books on Amazon
@@marketingbyshelby can i expect that i will get 5 sales per 25 click with kdp ads. Does it possible 5 sales per 25 click
@@JournalistNabil It's not impossible but that is a VERY high conversion rate which is unlikely. With a very optimized book description, solid book cover, and positive reviews, good conversion rates are possible.
Shelby, you are really a marketing genius.
Ah, thank you! 😊