Well, that is exactly how things are sold. Meaning and story is what gives value, quality, and substance to any design not sex appeal and what ‘looks good’. Granted if a logo looks good then it does have merit. As designers, we always want to make our work look great, and as good as it can. But that will only take it so far. Design should never be arbitrary, it should always have meaning. If not than that it becomes art. Meaning and substance trumps ‘sex appeal’. There is a reason simple iconic logos go unchanged. Logos are not art, they are ultimately communication, and they need to do that well and in an instant. A lot of people and amateurs think logos need to be complex pictograms and look ‘amazing’. That is not the case. I myself used to think that, tho I have learned otherwise. The simplicity in this example depicts the essence of what a logo needs to be: Simple, iconic, memorable & symbolic to name a few. In my experience lazy and lackluster is not what I would use to describe this. I would describe it a precise, considered, bold, and memorable.
You're right - "meaning and substance", "symbolic", "communication", these are most important aspects of a logo. However, what I think Eric P meant - and what I personally think - is that the "good story" that sold the logo is impossible to see. The logo is too abstract to communicate anything. Before I watch any of your videos, I spend a minute looking at the logo and I try to understand what it conveys. This time, I couldn't see anything. Or rather - I could come up with many different ideas and had no way of deciding which of them (if any) was intended.
Loving this logo video series. Amazing how well that logo has stood up over time. Doesn't look like something that's over 40 years old.
Now that a great logo!!! So simple but memorable, practical and versityle.
Great series mate! It would be great to see more videos of this type on your channel. I really loved it, cheers.
Love this series!
Big fan! :)
Love these videos keep them coming
Little mistake at 2:50, you said "Univers Next 360", while the type is 630 ;)
Thanks a lot man, your videos are just amazing keep them coming.
great share on Anton
Very helpful and comprehensible! Thank you :)
Why is the drawn blue R in the opening animation a pixel short on the left most edge?
1:17 beats by stadt brühl
UBS Investment Bank logo please
there are no links where it says"DOWNLOAD LINKS:"
Love These! Can you do one on Otl Aicher next ? And the Lufthansa Logo :)
Cool impact
Was expecting less history and more exploration of how the logo evolved. It is possible to see a distorted D and B in it.
It's pronounced "Doytch" not "Do-che"", right?
Forgive my pronunciation, I'm Welsh.
TastyTuts Still love your videos, though! :)
I was wondering about the pronunciation. Thought it might be a difference between GB English and American English.
its more like Doytch-uh Bunk
@@GarethDavidStudio lol no one is allowed to complain about the Welsh mispronouncing things after Llanfairpwllgwyngyll.
All that perfect pronunciation and then..."dochee bank"?
I appreciate the simplicity of the logo, but it seems lackluster and lazy. But if you can give it a good story, you can sell anything.
Well, that is exactly how things are sold. Meaning and story is what gives value, quality, and substance to any design not sex appeal and what ‘looks good’. Granted if a logo looks good then it does have merit. As designers, we always want to make our work look great, and as good as it can. But that will only take it so far.
Design should never be arbitrary, it should always have meaning. If not than that it becomes art. Meaning and substance trumps ‘sex appeal’. There is a reason simple iconic logos go unchanged.
Logos are not art, they are ultimately communication, and they need to do that well and in an instant. A lot of people and amateurs think logos need to be complex pictograms and look ‘amazing’. That is not the case. I myself used to think that, tho I have learned otherwise.
The simplicity in this example depicts the essence of what a logo needs to be: Simple, iconic, memorable & symbolic to name a few.
In my experience lazy and lackluster is not what I would use to describe this. I would describe it a precise, considered, bold, and memorable.
You're right - "meaning and substance", "symbolic", "communication", these are most important aspects of a logo. However, what I think Eric P meant - and what I personally think - is that the "good story" that sold the logo is impossible to see. The logo is too abstract to communicate anything.
Before I watch any of your videos, I spend a minute looking at the logo and I try to understand what it conveys. This time, I couldn't see anything. Or rather - I could come up with many different ideas and had no way of deciding which of them (if any) was intended.