3 reasons to study Tourism Management - from Professor Ian Yeoman - NHL Stenden the Netherlands

What’s the value of tourism? And why on earth would you want to have a career in tourism? Quite simply because it’s such a vibrant and entrepreneurial industry - and can do so much good for our planet. Professor Ian Yeoman is convinced of its strengths and, as a futurist, can see how and where tourism can play a role in protecting cultural heritage, nature, communities and economies. In this talk, he explains the 3 reasons why it’s such a good idea to now study tourism management. From the value tourism has for a destination’s culture to its role in climate change to the diversity of careers it offers.
Read more about Ian Yeomans 3 reasons to study Tourism Management: bit.ly/3wG86qu
0:00-0:15 Introduction
0:16-1:48 The vibrancy of tourism reflecting our diverse cultures
1:49-3:34 The strength and resilience of tourism
3:35-5:03 Changing landscapes and climate effects
5:04-7:15 Tourism and Sustainable Development Goals to bring societies to life
7:16-8:31 Artificial Intelligence changing our tourism experiences
8:32-9:51 The huge business of tourism offering a huge range of careers
9:52-10:32 The advantages of studying Tourism Management at NHL Stenden