The Ins and Outs of Managing a Farmers Market

The Agricultural Institute of Marin manages seven farmers markets in the Bay Area, one of which is the Oakland - Grand Lake Market. The market managers understand why farmers markets are important community events, and make financial accessibility for those visiting the market a priority. The organizers work hard to ensure that each market is tailored to the needs of the community it serves. We spend a day at the Grand Lake Market, hear from farmers about their market experience, and listen to community stakeholders discuss how they see the Grand Lake Market going forward into the future.