What You Need to Know About Art Licensing Agencies with Julie Newman | Elizabeth Silver
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- Опубліковано 4 жов 2024
- Julie is the CEO & founder of Jewel Branding & Licensing, a successful art licensing agency which was named a Top 20 Global Licensing Agent by License Global Magazine. Jewel represents about 50 artists, brands and cultural institutions- some examples are Kelly Rae Roberts, Bouffants & Broken Hearts, EttaVee, and the Frank Lloyd Wright Institute. I’ve been represented by Jewel Branding since 2013, and have watched the agency grow and I’m so excited to get an opportunity to talk to her about that growth and the licensing industry.
Don’t miss the video interview below where Julie offers valuable insight into the benefits of working with an art licensing agency, how to know if licensing is a fit for you, and some key portfolio and pitching tips.
LINKS:
🎨 Artonomo: Organize and showcase your artwork with this free tool:
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🖥 Showcase:
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⭐⭐⭐ BONUS QUESTION: See the answer to my bonus question with Julie by signing into my Surface Pattern Design Toolkit:
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Artonomo is great 👍 so great to hear from Such an experienced agent, lots of great insights
Thank you Julie and Elisabeth! This was very informative and helpful!
Thank you Elisabeth for all the information you share at the Surface Pattern Design Toolkit!
You're welcome, glad you found this helpful!!
Bang! Another interview jam packed with relevant, immediately applicable information. Thank you both!
🙌 Thanks for watching!!
Thanks so much, that was exactly what I was looking for. You girls are fantastic
Hooray! So glad you found the info you needed!
This was just great ... as always! Thank you so much Julie and Elisabeth you both make me so much more confident, it’s a priceless feeling! I’m going for it 👏 you pro ladies make rejection sound very everyday and quite ok... not so bad at all. Thanks 🙏
Your surface design tool kit looks really good love that you have so much great info in one place. I’ve learned so much from you. You rock!
I promise it's not the end of the world even if it feels like it on occasion. Just business, never personal! Here's hoping you don't face much 'rejection' but any feedback you get is a learning experience!
Thank you for the information. As a former in-house artist and graphic designer for a company that designed for major worldwide brands and sadly watched as we made a featured artists wealthy by improving their work while making peanuts, the company was incredibly tight lipped with their artists on industry info so they could not go off on their own and make a decent wage. Since then, I created a very successful business for nearly a decade; but now, I've decided I no longer wish to work with the public and will be venturing full steam ahead into the licensing world. Much appreciation.
so glad it was helpful Dawn, wishing you all the best exploring a new side of the business!
This was so interesting. Thank you for doing this! I was surprised to hear that 50 pieces in your portfolio is not enough. I just finished a course that said 15 pieces was enough to start pitching. I was thinking not to overwhelm an art director, now I’m thinking I need to add a lot more?
Great question Kristy. I was also a little surprised to hear Julie's answer on this. I also usually recommend 10-15 strong pieces to start pitching, but I think the difference is this: Pitching directly to an art director for freelance work: You want to be able to show your skillset, you will be creating work for them per their requests, so you don't need much, just good quality. Pitching directly to an art director at a company that could license your art: I still think it's better to get started and make that connection even if you don't have a huge portfolio to look at because these connections often take time, so when you follow up in 2 months, 4 months and 6 months, you'll have something new each time. Then, to Julie's point, pitching your work to a potential agent: they already have good relationships with numerous manufacturers and they are ready to sign an artist that they can jump in feet first- and send all the artist's best work to all their favorite licensing partners. So having a smaller portfolio especially with an agency like Jewel where they already have a large group of talented artists on the roster- they want to see way more art that's ready to market immediately. Does that make sense?
@@ElizabethSilver absolutely. So, would you say for pitching to an art director at a company that could license your work, that you would need more than 15 pieces in there? I understand it will grow over time as you follow up. I just want to feel confident that I'm giving the art director what they expect to find.
Thank you for this information, I am a handlettering artist and this has been very informative.
Hand lettering is such a marketable skill, glad you found this info helpful!
can't wait to dive into this!
❤️❤️