Green Ramadan - Hilton Hotels x UNEP West Asia | Travel with Purpose

We are delighted to share the results of a pioneering collaboration which combined Hilton's Travel with Purpose strategy and the United Nations Environment Programme (UNEP) West Asia’s ‘Recipe of Change’ Sustainable Ramadan campaign with Winnow's artificial intelligence technology, allowing for digitally led tracking of waste from production to plate. ♻️
The Green Ramadan initiative proved highly effective, seeing a 61% reduction - equating to serving over 8,600 meals, and preventing almost 4.8 tonnes of waste and over 14 tonnes of CO2 emissions. 🙏🏼
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