Is ITC Struggling with its Brand POSITIONING?

ITC is one of the leading FMCG companies in India. But, their FMCG Cigarettes category has been generating more revenue for the company. Where is ITC headed? What is ITC doing to change its positioning? Watch this video to know more about ITC marketing and brand positioning.
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Contents of the video:
0:00 Chapter 1: Introduction - Why is smoking addictive?
2:04 Chapter 2: ITC, the company
2:40 Chapter 3: Positioning issues of ITC
4:36 Chapter 4: The financials
5:53 Chapter 5: The conclusion
Smoking animation was inspired from Ted-Ed video - • How do cigarettes affe...
Sources:
Faculty.Washington.edu
Ted-Ed
Keckmedicine.org
Itcportal.com
American Lung Association
News articles
#itcshareanalysis #itc #ITCcasestudy

[@eyevorytowermedia]

Watch the next video on why do we buy so many clothes? - ua-cam.com/video/RK0MIhK4Os0/v-deo.html

[@dragonfire1452]

I love ITC... if not Itc then some1 else would sell cigeratw

[@eyevorytowermedia]

Thank you for watching the video. ITC doesn't seem to have haters

[@rajkundra8081]

I have subscribed your channel just after watching few informative videos.

[@jshailesh7619]

You make nice vlog. Plz continue making it. Thank You.
👌👍💞🤗

[@eyevorytowermedia]

Thank you very much for watching the video.

[@arnabbhattacharya6579]

Excellent job. Please make a video with Saurabh MUKHERJEA of marcellus investment managers

[@siddarthgokul1518]

ITC definitely has good products, but you are making excellent points. Maybe they should create a different company name for their FMCG products? Wondering if that would help them