Is Buick's Future Secure?
Вставка
- Опубліковано 30 чер 2024
- Did you know that #buick is the OLDEST surviving American-made car brand? Buick first appeared on the market in 1899 and is STILL in production today.
So, how has Buick managed to stay in business for over a century amidst stiff competition?
In this thought-provoking video, we delve deep into the intriguing questions:
"How is Buick still in business?"
"What is working for Buick, what is not?"
"What is the future for Buick?"
"Will Buick continue to stay in business?"
Learn more in this #casestudy as we uncover Buick's #businessstory, their legacy, the challenges that Buick faced along the way, the brand's #marketingstrategies, the future and risks.
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Chapters
00:00 Prologue
00:18 Introduction
01:07 Buick's Legacy
02:52 The American Challenge
04:08 How Bad Is It?
05:29 China To The Rescue
07:01 China? Why? How?
08:48 Future And Risks
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📕 Recommended Reads
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith: amzn.to/3sawyyv
Traction: Get a Grip on Your Business by Gino Wickman : amzn.to/3SeL4ja
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I'd like to see Buick build sedans and coupes again for the American market.
So would I.
Thank you for taking the time to comment and share your thoughts :)
The big problem with their 2022 sales numbers is that they largely didn't have inventory to sell. All of the vehicles they sell in the US, except for the Michigan-built Enclave, are made in either Korea or China, and they were dealing with supply chain issues at the time. I looked into getting a new Encore GX with my preferred dealer in the Summer of 22, but they had none on the lot, and the ones they were getting were still on ship en route. Thankfully, they seem to have gotten over most of their issues and sales have increased in 2023.
very insightful! thank you for sharing that
Buick manufactured INCREDIBLE automobiles through the 1976 model year. After that they were turned into junk by GM!
A valuable addition to the conversation. Thank you for commenting
Just test drove a Buick Envision. It had a lot of room and features but it just came off as a badge engineered Chevy with marginal refinement and all the trim packages had essentially the same V-6 powertrain option. There was no EV or hybrid powertrain. My wife prefers the Toyota Highlander Limited with the Hybrid powertrain. My experience with Buick is their fuel economy ends up being a lot lower than advertised but they are smooth and quiet with above average reliability.
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You forgot the really excellent Envista which is a new model, very complete and very affordable.
A valuable addition to the conversation :)
This is very informative
Buick exists largely thanks to China sales (they are considered premium brand there) and of course social security -- the latter I am sure will change when the last few die-hard Buick customers die off or flock to other brands like Lexus (many ex-buick and olds customers have gone to them) and Audi (very strong sales stamina among seniors in Texas).
Interesting fact: many of current or ex Buick dealers in Texas have started selling other brands which probably translate into other makes like David McDavid - they sold Buicks and Pontiacs for years -- added Honda and then Acura later on. Covert is another TX dealer who has branched out to other makes.
I was brought up with Buick. Always was a class car.With its own look,style, just a special look. The effort is not there now. Looks like other GM body's
Thank you for your comment and the insight you've shared. Keep the conversation going!
Lexus has become a old stodgy conservative brand that is simply a badge engineered Toyota. You can’t recognize them on traffic unless you’re close enough to see the logo on the trunk. The front has that ugly grille. Their build quality is supreme but their design is uninspiring. It’s no surprise buyers of Oldsmobile switched to Lexus.
I see plenty of newer Buicks on the roads, they actually look pretty attractive.
Bring back a 1980s retro inspired regal gran sport coupe. Make it with an electric powertrain where it can hold its own to a Tesla Model S and a Gas powered powertrain with an option of something in the range of 800hp. They will sell like hot cakes.
Does or is Buick able to build proper 4wd off roader’s & large raised pickup trucks ?For the broader market & product line ! Does Buick have any history in the Rhd automobile market for expansion & flexibility in finding sales & selling the numbers needed?
I heard that even the name Buick sounds like a very positive Chinese word (can't remember the translation) surprised the vid didn't mention it.
I believe the word is 别克 (Biékè) which translates to Buick in English
I can tell you that name sucks in Chinese meaning.
Why hasn’t Buick partnered with Chinese EV Company Nio ?Or on a Rhd platform with Nio ? As BYD probably doesn’t need GM anymore! & only probably did it for Buick culture wise ! As for negotiating terms with the US China trade war tariffs
Why isn’t Buick sold in Rhd & in the entire South East Asian Pacific region ?
How did Buick start off as an American mid luxury sedan & coupe brand to an all mid grade Chinese CUV brand?!?!
Where's my damned Grand National gnx ? Now is the perfect time to build it !!! A V6 supercar from Buick would be perfect!!
Envision is the last new model on gas, sad with a tiny 1.2 3 cylinder. Looks great but no thanks
As long as Buick continues to sell in China, yes. Otherwise, all bets are off.
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Back then u got color choices not know gray color today and I sick of it hate gray colors
Too bad they can't bring th e GL8 to the states bring back cars at last. I have a envision it's ok but I wanted a la Crosse or Park Avenue
Had no idea Buick was big in China.
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My loyalty to Buick is analogous to my loyalty to the Republican Party. The basics are there, but . . . I feel 'left-behind'.
Interesting to observe Toyota introducing a 'bare-bones' pickup with an affordable price-tag. Nice to see a return to basics.
China should take Buick away from GM and make Buick great again but unfortunately that won’t happen under GM control they only care about Cadillac they won’t ever let Buick compete with Cadillac that’s why Buick is going down hill 😢
My parents had buicks. In the past I had buicks. However, knowing all this garbage about China. I wouldn't give you a dollar for a Buick. Maybe if they could build a car instead of a stupid s u v
It is so sad losing all these American brands like Plymouth Pontiac Oldsmobile and Mercury in recent years. I truly am surprised Buick and even Lincoln are still around.
I would rather drive an American automobile rather than a foreign car like Honda or Toyota. But the reliability isn’t there.
The American car companies don’t build vehicles to last long enough like a Toyota or Honda. Forget Hyundai and Kia they’re just crap mobile‘s waiting to go wrong.
Subarus are pretty much crap too. And Forget Nissan and Mitsubishi. They should be crushed a soon as they’re built.
Personally I think General Motors should just go under totally under if they can’t build a reliable car. The Chevy trailblazer is an unreliable crap mobile. And sadly Chrysler should under too and they just might. . I’m a big Mopar fan but these new Chrysler‘s are crap.
I’m sure Buick will gone soon.
Way before 2028 when they said they’d be total electric crap EVs. Then Cadillac is it gonna be next.
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I couldn't agree more with all of your comments. I'm willing to bet that Lincoln is the next car line to be axed...