Loyalty in Hospitality, Soft Brands and Hotel Development Trends l Markus Lehnert from Marriott Int.

Interview: Markus Lehnert, Vice President International Hotel Development at Marriott International, summarizes the three key take-aways of his keynote ‘Loyalty Matters,’ which he held at the Swiss Innovation Day 2021. He also speaks about the rise of soft hotel brands and the trends he sees in the hotel development space.
André Baljeu, Founder at techtalk.travel spoke with Markus Lehnert during the Swiss Innovation Day 2021. The industry event is developed and hosted by SHS Academy and co-hosted by Schmid, Pelli & Partner.
#TheReturnOfTravel was the leading theme of the #SID21 in Zurich, Switzerland, in August 2021, with more than 300 hospitality professionals attending.
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