Smoke Turkeys with BIC EZ Reach Lighter, Snoop Dogg, and Martha Stewart

Perfect for candles, grills and so much more!
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[@angelariebli4843]

GENIUS! Whoever thought of this should retire now - it doesn't get better.

[@re-dacted.]

Both the commercial and the product lmao

[@alicia.__1325]

Hello, this might seem weird to ask but I'm doing this assignment for my marketing class, do u mind telling me what makes the ad seem ineffective pls?

[@snowycatmsm2786]

@@alicia.__1325 it is effective not ineffective, cuz weed

[@StarDarkAshes]

Dear Bic, You make the best lighters on the planet. They are so reliable even after they have been rusted sitting on the streets through rain storms, dirt, etc. In the EDC (Every Day Carry) and disaster preparedness community we all love Bic lighters because like I said even after so much random exposure they seem to still work. I have found old rusted lighters under sand at the beach or in the hills and they always work (as long as there’s still gas inside). They are amazing! I am really writing this because I see a need that I have wanted for years from Bic. I am pretty sure that Bic lighters wouldn’t mind making another product if it would make them a little bit more money. The new Easy Reach is cool but I have been thinking for a long time that it would be cool if they would make a huge lighter called the Bic Max. It could be just like a regular Bic lighter but be huge so that you could just keep it in your car or some thing or throw it in a backpack. It could be like twice the size or three times the size and obviously it would have to have a bigger Flint so that all that jazz would be able to eventually be ignited but have fun with that be? And you’d be way more prepared and you wouldn’t have to carry like five lighters. Nobody really carries five lighters but it would be really cool to have one huge reliable lighter and I’m sure they would sell a lot of them and I’ve always also thought it would be great if they made a big nano that had a lashing point on it so you could have one of them on your keychain that is even smaller than the Bic Mini. Like half the size. I guess maybe that would be bad for the environment but they would sell so many of those. Wouldn’t it be fun to have a tiny little Bic lighter on your keychain? I’m sure they will never do these ideas but it would be really cool if they did.😄

[@jeremylong6229]

When Id go camping pretty deep in the Adirondacks id bring more than 5 lighters and while what your saying seems like a good idea id still rather have 5 lighters... if one of them breaks you have 4 more instead of 0 due to just carrying one giant lighter

[@xraycam3709]

You know Snoops hit that...and by now Martha has had a few hits herself.

[@G0LDEN]

This is the first ad i’ve actively gone out of my way to look for

[@dean4007]

He went from Just Eat to Just Heat 😂

[@murathancinar1798]

One of the best advertise ever made all over the world! I LOVE and I watch it again and again

[@severussnape222]

They know their market.

[@Jujumimi937]

I’m here at work at Walmart and came across this so I watched a commercial I grew up with Snoop Dogg I know Martha Stewart and I’m crazy about purple so I’m taking it home with me thank you guys

[@AlwayshaveaW]

At the Walmart rn

[@thecupofno]

It's so subtle, I love it.

[@T-Ford]

Do you think Martha Stewart is Snoop Dogg's favorite type of gram?

[@mookiwaltz4403]

bruh lmfao

[@MariaBareiss]

😅😂🤣

[@BrianFedirko]

haha, love this.. Gr8! keep em coming...

[@Axlotl77]

Those G's and their lighters are kinda cool

[@JustinStrate]

Genius!!!

[@alextimossi7444]

The best ad so far, i love it

[@TylerTheDevourer]

Snoop dog was a perfect choice in this ad 😂❤

[@ElektroMod]

This is niceee

[@bluntlung420]

I just watched an ad to watch this ad. Jokes aside, this was a really funny ad lol

[@mookiwaltz4403]

greatest ad ever lol

[@Havoc-skits]

Snoop got us thinking sometime else 💀

[@lonelyteapot858]

They know their demo, thats for sure

[@Timosha__]

Praise the advertiser

[@woobharb]

Snoop Dogg is literally the best person you could get to promote lighters LMAO.

[@OBrienOtieno]

This ad though :-)

[@daanbos5918]

I bet snoops also uses it for something else

[@aziatix1168]

Is she 80 and Snoop Dogg 50 in this ad? Impossible! I thought they're about the same ago :O

[@KO_YTB]

Ad for a lighter? With snoop? Dafaq

[@apokaliptik_galeri]

for candles grills an more 😅

[@antoniolovecchio2665]

At off Camera they light up!!

[@isaacg4511]

💀😂😂😂

[@birdbangbobaruni]

84 brady

[@taracushingberry1]

Off the air🧾💰🎥🎯

[@sir_doggingtonthe3rd]

Walmart?

[@nadavpalt3r506]

Wheres willie nelson at man!

[@NoFallTR]

İyi ki artık ülkemizin ismi resmi olarak Türkiye olarak değiştirildi.

[@Amaru1111]

Top 5 ads of 2020s

[@pastohh]

I just watched an advert to watch an advert ☹️

[@1985_User]

Absolutely best 👍🤣🤣🤣🤣🪴🚬
I use only bic lighters. They are the best.

[@taracushingberry1]

🤨🤔✂️🎥🤏

[@timingtygre7202]

I scanned this in a fucking walmart

[@taoufikmansouri5217]

Sorry but this ad looks so 70's or 80's

[@giuliab8484]

That's great, 70s and 80s commercials are the best

[@alexsavio2185]

Wtfff

[@taracushingberry1]

🤨🚽✂️🎥off the air

[@Bentwambus]

These lighters are TERRRIBLE. I have had a few that take 4 clicks to light. I'll stick with the original bic!