AI-Powered Segmentation: Jonathan Mendez on Revolutionizing Marketing with Neuralift

Join David Berkowitz on the AI Marketers Guild channel for an in-depth discussion with Jonathan Mendez, CEO and founder of Neuralift.
In this episode, Jonathan delves into the transformative power of AI in marketing, particularly focusing on advanced segmentation techniques. He shares his extensive experience in building performance-based technologies and how Neuralift leverages AI to create precise, data-driven customer segments.
Jonathan discusses the evolution of data usage in marketing, the importance of reducing bias, and the innovative ways AI can enhance personalization, loyalty programs, and overall marketing efficiency.
This conversation is essential for marketers, data analysts, and AI enthusiasts looking to harness the full potential of their data to drive strategic decision-making and optimize performance.