This is Sooooooo Insane and truly scary!! This will have a ripple effect across many industries. In a short time, it's gotten truly harder to tell real images and videos from AI. I worry how this will make a huge number of people unemployed. This is happening soo fast. I see the advantages and it is truly exciting. But I guess I don't completely understand the scoop of AI and how it pans out and how 'we' all adapt to it.
No one asks who the artist is when they see things anymore. they ask “what ai made that?” That should tell us all we need to know about the devaluing of artists
I do believe that artists will continue to be very relevant. But in a different way. Just as the VFX is the original Star Wars were primarily physical, creating models, puppets, and sets and 25-30 years later for the revised versions it was all about 3D software and 3d VFX and hardly any physical models. Fast forward to today, the cycle of every 25-30 years having to deal with and digest a new set of technology is here. And yet, artists still remain, just in a different way...
Strap in, we havent even begun to scratch the surface. More refined generative AI, predictive AI which is coming fast and general AI will happen faster than we think and will literally replace whole swaths of previously untouchable jobs. It's exciting and scary. I am afraid it will make every specialized job obsolete.
I agree with you. Just as compters in the 80-90s. Everyone was freaking out and it turned out to be so much lore efficient. The same here. Some jobs will die. Others will be created. But everything will be touched and changed, one way or another. It is exciting times for sure! Wait when robotics start to enter the market in 5-10 years time. That will be the big shock! This I feel is just the starter! But it is definitely exciting and scary at the same time.
That’s a way to look at it! But just as some jobs will go, others will be crested. In the end it will all be alright… But some pain is knocking in the door for sure…
Samuel, you absolutely crushed this video from beginning to end. You are not wrong, you are not exaggerating. Just like you, I do agree that probably millions of other creatives will follow suit because doing things easier and more efficient resonates with almost everyone. Keep kicking ass.
Thanks for the comment and feedback!! Cheers! And yes, it will make things easier, better and more streamlined for many people.... Like everything in life, some will win, others will lose.... Let's hope it is us on the winning side!
Good points, Samuel. But I'm not afraid of the artificial intelligence. I'm more afraid of the natural stupidity. Jokes aside, I don't think that everything will be so dark. I feel as today the film industry regurgitate more and more dumb movies. There's no more Buñuel and Almodovar, no Godard or Melville, no Bertolucci, Antonioni, Fellini, Visconti... without being an expert at all, I find that the last of their kind is Sorentino. What we have today? Star Wars soap opera and other Marvels. I don't deny them and their right of existence by any means and I don't mean to offend anyone who likes these films, but I don't think that some AI will make such a difference. Yes, the big companies could fire many artists in their field to produce even more garbage with less expenses. But those artists and creators (and I mean not only the actors but also everyone involved in the industry like editors, sound designers etc.) love to do what they are doing and most of them like to work with other artists and creators, and with humans in general. So, they could gather together to do what they love to do and, very likely, without the agenda of the big companies, they'll start making better films even as indies, with less money, but better. And very soon we all will find that there was a very big gap amongst the people for a really good art. After all, Photoshop exist for around 15 year already and although everyone can start making photos from scratch without having a camera and sell them, the photography and the photographers are still around, alive and kicking. Have you been in - let's say - Stephansdom, the main and biggest cathedral in Vienna? Could you tell what the third statue from the fourth column on the left row holds in his hands? Could you say haw many figures are there on the left side of the altar? Do you think that if you have to shoot a Coca-Cola ad of a bishop drinking a Coke lying on the altar in that cathedral you could gather enough pictures and videos of every single and smallest detail of the interior of the cathedral and to describe all that decently in order to create the needed prompt for Sora to create that ad? If you decide to do such thing, you'll find that it will be much, much easier to take the necessary gear, to get a crew and go shoot that ad by yourself. The only potential problem is with the political (and economical) propaganda - I totally agree with you on that. But it is also a matter of one's critical thinking and to check the infos. The problem though is that a big part of the people react emotionally and don't check (and think) before accepting any information. That's why I'm more afraid of the natural stupidity than of the artificial intelligence. ~Philip
I agree with you 100% and I do believe I make similar points, although with less wording and probably less specific. But yes, AI is too generic and for specific content you still need and will always need people to do the work. And I do believe AI will raise the quality of the content created and not kill it. But it will also push, over time, many (mundane) jobs that graphics and vfx artists do into oblivion, Time will tell though. For creative people it will be absolutely amazing, I do believe that. Advertising agencies will love it because they will be able to conceptualise and create images for clients that look the part, at a fraction. Not only the film industry is gonna be impacted. To what extent, it all depends on the pace of development. Personally, like you, I am not worried, if anything I am looking forward to it, but like you, I worry more about the safety and security implications. Let’s hope they build some safety or security into it. What and how, I’ve no clue, but what I know is that people will abuse it and try bad things with it, it is in human nature. That really scares me. But you have very, very valid points!!
Sora doesn’t generate videos in minutes. It’s been confirmed that it takes several minutes possibly hours to generate a video and that’s with it unreleased. If a thousand users ask it to make a video at the same time it will take awhile to complete their requests
I do say in the video, mi utes, probably hours. I think they will release it but not free like chatgpt and probably with a vetting process. This is amazing tech but also super dangerous in the wrong hands!
I think movie stars will always be movie stars. I just hope people can tell the difference between a human movie star and an AI movie stars. Maybe movies with AI characters need to be classified differently, specifically if the character is not a background one or an extra, but a main or supporting “actor”. Everyone will have to adjust to this new technology, even the classification boards for movies and TV and what is classed as a movie made with and by humans, and another one where everything is AI. Lots to get our heads around. I love a good challenge!
@@SamuelSotiega brother I was just thinking all the big Players of the industry won’t let any technology take their places. Like assuming the case Tom Holland and his generation of actors 20 years down the line they will be old and respected by the audience because they are real but yeah this AI thing will be like new Tik Tok for people. I bet this will obviously make VFX easy like if before we use to take 6 months with high VFX maybe in future it will take less. Again it’s kind of Good and Kind of Bad. Only God knows what shall happen
@@mhs3998 mora than tiktok, feels more like when Napster come out in the early 2000s. The industry got a massive wake up call. I feel this will something along those lines. Either way, the way the industry has operated for the last 100 years is about to change dramatically. As you say, for some it will be amazing, for others will be horrifying. Let’s hope it is good news for us!
@@SamuelSotiega yeah brother God Help us all. Btw amazing video. I got a little concerned as I am going to become an Actor when I will be in my early 20s , so obviously concerns are natural.
So. In a few years / months.... An entire movie making company will exist of 2 people. Even worse. The algorithm AI will tell the owner the vast public wants to see a particular type of movie. So instead of humans making mucus that humans wants to see the AI will come up movies.
I don’t think it is going to be so dystopian but it will certainly change the way movies are made, that is guaranteed!! But humans in many areas are irreplaceable, for the time being..
Very good vdeo adnd so, so good adn scary at the same time. Do you think they will release it to the public? At the moment has only been announced, but I can see many scenarios, not related to film and tv, where this technology could be use to topple goverments, crush the stock market, etc. Amazing and scary at the same time...
I see so many videos arguing why AI won't affect their profession and just pointing out all the flaws. All those people will be left behind. AI wont stop and will only get better. First movers on new tech reap the rewards. Look at what happened when digital cameras came out or when CGI exploded. One mistake I think many are making though is assuming Sora will be available to everyone. I really think, at least for a few years, it will be invite only or maybe access to corporations for millions in fees. The energy consumption and server usage would be too overwhelming if everyone had access. Also OpenAI is for profit now with VCs involved. They were a much different company when they dropped Chat GPT to the public.
I agree with you that won’t be the free service people enjoy with chatGPT. I don’t even know if they will release it to the public in the way any product or service is. There are a lot of safety protections that need to be in place. You can start a world war if you release a short video at the wrong time, you know what I mean. You can tamper with the stock market. With that technology, there are so many things that someone with a hidden agenda could do. That is what is so scary. For filmmakers and creatives, I can imagine this to be a paid only service that you need to apply and they need to grant you access. And possibly with a vetting process before you export. I don’t know what but something in place so what you export is entertainment content/ video only and it is not going to cause the fall of a government or the bankruptcy of a bank, etc… This tech is too crazy to just let it be used willy nilly by the average dude… In my opinion….
You, me and a lot of people!! But I think it might never see the light of day for the average person. Too dangerous… but in time, I am sure it will… This is the direction the world is heading to..
@@samt8017 I wish I knew how, I won’t pretend that I have all the answers …. I just think all of this will come to a head within a year to two. Should be time enough for anyone to get the house together. But I guess one should start by knowing what one gets enjoyment from, and see if there is a way to somehow align the old and new goals. For instance. I used to run a company in the camera rental business and was also a freelance commercials director. I pivoted when covid hit and all went to shit. I love equipment, and i love filming. I now make review videos about camera gear on youtube. A bit of both and hopefully one day I cN make a decent living out of thins.
@bogusman85 Nah... In fact, they tried to recreate this Orwellian world for 75 years in the USSR and the rest of the ex communist countries and they failed because of the horrible results.
This is Sooooooo Insane and truly scary!! This will have a ripple effect across many industries. In a short time, it's gotten truly harder to tell real images and videos from AI. I worry how this will make a huge number of people unemployed. This is happening soo fast. I see the advantages and it is truly exciting. But I guess I don't completely understand the scoop of AI and how it pans out and how 'we' all adapt to it.
For content creators, creatives and filmmakers this is gonna be super, super cool though!!
No one asks who the artist is when they see things anymore. they ask “what ai made that?” That should tell us all we need to know about the devaluing of artists
I do believe that artists will continue to be very relevant. But in a different way. Just as the VFX is the original Star Wars were primarily physical, creating models, puppets, and sets and 25-30 years later for the revised versions it was all about 3D software and 3d VFX and hardly any physical models. Fast forward to today, the cycle of every 25-30 years having to deal with and digest a new set of technology is here. And yet, artists still remain, just in a different way...
Strap in, we havent even begun to scratch the surface. More refined generative AI, predictive AI which is coming fast and general AI will happen faster than we think and will literally replace whole swaths of previously untouchable jobs. It's exciting and scary. I am afraid it will make every specialized job obsolete.
I agree with you. Just as compters in the 80-90s. Everyone was freaking out and it turned out to be so much lore efficient. The same here. Some jobs will die. Others will be created. But everything will be touched and changed, one way or another. It is exciting times for sure! Wait when robotics start to enter the market in 5-10 years time. That will be the big shock! This I feel is just the starter! But it is definitely exciting and scary at the same time.
It's not that "Hollywood is over" but it has definitely been diagnosed with cancer.
That’s a way to look at it! But just as some jobs will go, others will be crested. In the end it will all be alright… But some pain is knocking in the door for sure…
Samuel, you absolutely crushed this video from beginning to end. You are not wrong, you are not exaggerating. Just like you, I do agree that probably millions of other creatives will follow suit because doing things easier and more efficient resonates with almost everyone. Keep kicking ass.
Thanks for the comment and feedback!! Cheers! And yes, it will make things easier, better and more streamlined for many people.... Like everything in life, some will win, others will lose.... Let's hope it is us on the winning side!
AI will help talents to build better things, it will not kill any talents. we have to adopt AI
I 100% agree with you!!
Good points, Samuel. But I'm not afraid of the artificial intelligence. I'm more afraid of the natural stupidity. Jokes aside, I don't think that everything will be so dark. I feel as today the film industry regurgitate more and more dumb movies. There's no more Buñuel and Almodovar, no Godard or Melville, no Bertolucci, Antonioni, Fellini, Visconti... without being an expert at all, I find that the last of their kind is Sorentino. What we have today? Star Wars soap opera and other Marvels. I don't deny them and their right of existence by any means and I don't mean to offend anyone who likes these films, but I don't think that some AI will make such a difference. Yes, the big companies could fire many artists in their field to produce even more garbage with less expenses. But those artists and creators (and I mean not only the actors but also everyone involved in the industry like editors, sound designers etc.) love to do what they are doing and most of them like to work with other artists and creators, and with humans in general. So, they could gather together to do what they love to do and, very likely, without the agenda of the big companies, they'll start making better films even as indies, with less money, but better. And very soon we all will find that there was a very big gap amongst the people for a really good art. After all, Photoshop exist for around 15 year already and although everyone can start making photos from scratch without having a camera and sell them, the photography and the photographers are still around, alive and kicking.
Have you been in - let's say - Stephansdom, the main and biggest cathedral in Vienna? Could you tell what the third statue from the fourth column on the left row holds in his hands? Could you say haw many figures are there on the left side of the altar? Do you think that if you have to shoot a Coca-Cola ad of a bishop drinking a Coke lying on the altar in that cathedral you could gather enough pictures and videos of every single and smallest detail of the interior of the cathedral and to describe all that decently in order to create the needed prompt for Sora to create that ad? If you decide to do such thing, you'll find that it will be much, much easier to take the necessary gear, to get a crew and go shoot that ad by yourself.
The only potential problem is with the political (and economical) propaganda - I totally agree with you on that. But it is also a matter of one's critical thinking and to check the infos. The problem though is that a big part of the people react emotionally and don't check (and think) before accepting any information. That's why I'm more afraid of the natural stupidity than of the artificial intelligence.
~Philip
I agree with you 100% and I do believe I make similar points, although with less wording and probably less specific. But yes, AI is too generic and for specific content you still need and will always need people to do the work. And I do believe AI will raise the quality of the content created and not kill it. But it will also push, over time, many (mundane) jobs that graphics and vfx artists do into oblivion, Time will tell though. For creative people it will be absolutely amazing, I do believe that. Advertising agencies will love it because they will be able to conceptualise and create images for clients that look the part, at a fraction. Not only the film industry is gonna be impacted. To what extent, it all depends on the pace of development. Personally, like you, I am not worried, if anything I am looking forward to it, but like you, I worry more about the safety and security implications. Let’s hope they build some safety or security into it. What and how, I’ve no clue, but what I know is that people will abuse it and try bad things with it, it is in human nature. That really scares me. But you have very, very valid points!!
Sora doesn’t generate videos in minutes. It’s been confirmed that it takes several minutes possibly hours to generate a video and that’s with it unreleased. If a thousand users ask it to make a video at the same time it will take awhile to complete their requests
I do say in the video, mi utes, probably hours. I think they will release it but not free like chatgpt and probably with a vetting process. This is amazing tech but also super dangerous in the wrong hands!
Do you think now movie stars will be no more. Like 25 years from now will we need moviestars
I think movie stars will always be movie stars. I just hope people can tell the difference between a human movie star and an AI movie stars. Maybe movies with AI characters need to be classified differently, specifically if the character is not a background one or an extra, but a main or supporting “actor”. Everyone will have to adjust to this new technology, even the classification boards for movies and TV and what is classed as a movie made with and by humans, and another one where everything is AI. Lots to get our heads around. I love a good challenge!
@@SamuelSotiega brother I was just thinking all the big Players of the industry won’t let any technology take their places. Like assuming the case Tom Holland and his generation of actors 20 years down the line they will be old and respected by the audience because they are real but yeah this AI thing will be like new Tik Tok for people. I bet this will obviously make VFX easy like if before we use to take 6 months with high VFX maybe in future it will take less. Again it’s kind of Good and Kind of Bad. Only God knows what shall happen
@@mhs3998 mora than tiktok, feels more like when Napster come out in the early 2000s. The industry got a massive wake up call. I feel this will something along those lines. Either way, the way the industry has operated for the last 100 years is about to change dramatically. As you say, for some it will be amazing, for others will be horrifying. Let’s hope it is good news for us!
@@SamuelSotiega yeah brother God Help us all. Btw amazing video. I got a little concerned as I am going to become an Actor when I will be in my early 20s , so obviously concerns are natural.
@@mhs3998 every 10 years there is something new we all need to get used to. Now this is AI. Keep at it, humans will still rule this planet!
So.
In a few years / months....
An entire movie making company will exist of 2 people.
Even worse.
The algorithm AI will tell the owner the vast public wants to see a particular type of movie.
So instead of humans making mucus that humans wants to see the AI will come up movies.
I don’t think it is going to be so dystopian but it will certainly change the way movies are made, that is guaranteed!! But humans in many areas are irreplaceable, for the time being..
Very good vdeo adnd so, so good adn scary at the same time. Do you think they will release it to the public? At the moment has only been announced, but I can see many scenarios, not related to film and tv, where this technology could be use to topple goverments, crush the stock market, etc. Amazing and scary at the same time...
You are 100% right! Amazing and scary at the same time
I see so many videos arguing why AI won't affect their profession and just pointing out all the flaws. All those people will be left behind. AI wont stop and will only get better. First movers on new tech reap the rewards. Look at what happened when digital cameras came out or when CGI exploded.
One mistake I think many are making though is assuming Sora will be available to everyone. I really think, at least for a few years, it will be invite only or maybe access to corporations for millions in fees. The energy consumption and server usage would be too overwhelming if everyone had access. Also OpenAI is for profit now with VCs involved. They were a much different company when they dropped Chat GPT to the public.
I agree with you that won’t be the free service people enjoy with chatGPT. I don’t even know if they will release it to the public in the way any product or service is. There are a lot of safety protections that need to be in place. You can start a world war if you release a short video at the wrong time, you know what I mean. You can tamper with the stock market. With that technology, there are so many things that someone with a hidden agenda could do. That is what is so scary. For filmmakers and creatives, I can imagine this to be a paid only service that you need to apply and they need to grant you access. And possibly with a vetting process before you export. I don’t know what but something in place so what you export is entertainment content/ video only and it is not going to cause the fall of a government or the bankruptcy of a bank, etc… This tech is too crazy to just let it be used willy nilly by the average dude… In my opinion….
Great report! Now this is AI I look forward to.
You, me and a lot of people!! But I think it might never see the light of day for the average person. Too dangerous… but in time, I am sure it will… This is the direction the world is heading to..
This is brilliant! 🎉 AI is making my life easier. 😀
Or so we hope! Glad you found the video helpful
And broke.
Universal Income ain't gonna happen.
@@peterdickson-yj9zz Universal Income, that would be something! Where do I sign?? 😀
As a commercial filmmaker, I know I have to embrace and master this tech and use it for my business. Those who fight against AI will lose.
I agree with you 100%!! Adapt or die!
@@SamuelSotiega I think your advice on how to pivot a video production company would be greatly helpful.
@@samt8017 I wish I knew how, I won’t pretend that I have all the answers …. I just think all of this will come to a head within a year to two. Should be time enough for anyone to get the house together. But I guess one should start by knowing what one gets enjoyment from, and see if there is a way to somehow align the old and new goals. For instance. I used to run a company in the camera rental business and was also a freelance commercials director. I pivoted when covid hit and all went to shit. I love equipment, and i love filming. I now make review videos about camera gear on youtube. A bit of both and hopefully one day I cN make a decent living out of thins.
Mm hmm. Don't forget to turn in your walkie before you go, Sam.
@@JasonOrtiz-ye1dowhat do you mean?
100%
I think so too!
you will own nothing, and will be happy
That’s the theory. The reality on the other hand…
@bogusman85 Nah... In fact, they tried to recreate this Orwellian world for 75 years in the USSR and the rest of the ex communist countries and they failed because of the horrible results.
@@BeginningsAndPaths some
People will themselves the same thing and who knows, maybe they are wrong