Bhai muslimo ne ...cokacola thumsup..Kai aisi product lene band kr diya ....india ka muslim campa le raha hai ....sabhi hindu bhai ye guzarish hai hame apne hi desh ka saman lena chahiye 🎉🎉🎉
हां! सही कह रहे हो! मैने कभी ये use नही किया और न घर ले आए इस साबुन को पर निरमा इनकी बेटी का नाम था जो कम आयु में दुनिया से चली गई इसका पता नहीं था! निरमा एक लड़की थी जो मर गई है उसी का photo लगाया है इसका पता मुझे कल पता मेरी बहन से!
वॉशिंग पावडर किसी भी ब्रँड का खरिदे , लेकीन गाव मे उसको निरमा नाम से ही संबोधित किया जाता है , जैसे (व्हील निरमा देदो , घडी निरमा देदो 😂 ) करसन भाई ने अपने बेटी का नाम सच मे अमर कर दिया. ❤
Aaj ki pidhi shayad aapki baat se sehmat na ho, lekin ham 80's wale jante hai aisa ho sakta hai. Kyuki ham nirma use bhi karte the aut durdarshan me Nirma ki ad bhi dekhte the ❤ 20 30 minutes me TV me ad aate the un dino. Wishing powder nirma ki ad ho ya saundarya sabun nirma ki ad, bacha bacha sath me gungunane lagta tha ❤❤❤
What does this tell us? As the paying capacity of people increased, their faith-mechanism also moves. Nirma was phosphate-free, still just because it didn't have a premium appeal, People flocked to different high end(but not necessarily good products). Even today many beauty and health care brands that we know of are not good, and many have been banned in European markets. But we in India, we find all western products naturally better than the rest. That's the tragedy. Good for Patel Bhai that he moved on to other sectors. Happy for him and his endeavours. But, our inclination towards the west makes me sick. We have got so much in our Bharat, only if we start to take notice. Cheers.
Smartest comment. That is the reason I am fearing about the downfall of Indian economy eventully as people of India are not completely integrated with India.
Abhinav Sharma, Karsanbhai Patel spent 100s of Crores in other business ventures. He could have used some of that money to improve the packaging and also the TV Ads of Nirma to appeal to newer customers. Simple. Why he didn't do that we don't know? May be , he had already diverted his mind and money towards business diversification and was not that interested in improving Nirma.
Surf is a foreign enterprise, so with Hindustan lever they degraded Nirma. Basically big fish eats the small fish. People still miss Nirma, all washing Poweders do the same job,the branding matters to attrack all types of clientele, this is how local businesses are finished.
Nirma hi nhi jab TATA NANO ayi thi to logo ne use 95k rupees me ek cheap car bolke reject kiya or aaj ek videshi company MG COMET KO 7 LAKH ME BUY KAR RHE HAI OR USME NANO SE BHI KAM SPACE H FIR BHI PREMIUM SAMAJHTE DIKKAT YE HAI KI INDIA ME LOG VIDESI LOG KI TATTI INDIANS KI MITHAI SE JYADA TESTY SAMAJHTE HAI @@mansooraqureshi2696
@@ss-ib8gm At that Time We had VCR Playing the Hindi Movies. We had Cassette Shops almost at Every Alley. All the Ads were with the Movies we watched. Thumbsup Cola, Sheetal Garments, Poonam Garments Etc😃😃Good Memories🤗
1992 me kuch indian channels yeha pakistan me cable operator k through start huy they like zee tv zee cinema sony sony sab star plus us waqt hum tution se chutti milte hi foren se ghar aate they aur chai aalu patties k saath sony pe i dream if jeenie small wonder three stooges bohat shoq se dekhte they phir poori family mil k aahat dekhte they zee horror show bhi..kiya deen they woh..😢miss those days...
We have big history with this ❤Brand nirma same my dad's was big distributor for nirma in tamilnadu area at time of downfall same my dad lost everything market we was stockist for nirma once my dad is best seller in tamilnadu in 1990s time but he his dream distribution company 😢is no more lost everything I love his struggle I saw everything from his rise to downfall HE MY HERO MY DAD HE TRY VERY HARD FOR HIS FAMILY BUT HE CANT FULLFILL HIS SONS STUDY NOWDAYS HE IS LIVING LIKE NOTHING ❤❤
My Aunt..now 90 years old..was offered Nirma Distribution agency..by KarsanBhai himself..he wanted to push NIRMA in market desperately.. very Hardworking man
વાહ...કરસનભાઈ હું હાલમાં પણ નિરમા પાઉડર વાપરુ છું..આપશ્રીયે જે સંઘર્ષ કર્યો છે...એ ધન્યવાદ ને પાત્ર છે. તમે સામાન્ય માણસની ભાવના સાથે જોડાયેલા રહેજો. 👏👏👌👌👍💪
So persevered and focused Patel bhai will do better. Sad to hear the loss he went through. Now I m thinking of buying at least one packet every month. God bless him.
It's always Indian products that have made our generation at least start using them and keep the momentum going. I cherish my childhood was full of these old time products ad's which ll be remembered till I live..
This man is the real winner amongst businessmen of India because he fought like a warrior to make his dead daughter stay alive ....sad yet very strong and reassuring.
@@bittertruth2726 To mughe lagta hai ki tumne khudke mahanat se, (Ma, papa ki nahi) kam se kam 2 ya 5 crore ki property banali hogi na with a backup of 50 lakhs.
Thanks for giving the information regarding evolution of 'Nirma' washing (detergent)powder along with the competition amongs the detergent companies.Let the 'Nirma' be Long live.
I congratulate Nirma owner for making such good product. Hum India ke product Nirma ko hi khareedna chahiye. Wheel izr'aeli ka hai. Hamare india me unke products har store par hai aur hamare Indian products ko peeche rakhdiya. Ye sab advertisement ka asar hai logo par
I am from tamilnadu. In my childhood my mom ask me to buy nirma washing powder. The very first time we use washing powder. Before that wr use local made washing soap. Powder form is easy to the house wives to clean lot of clothes. That child in the ad is very famous at that time
Aray kia yaad Dela deya! In Rawalpindi back in the 90s. we used to catch DD on the local antenna. Some days, it used to be pretty clear transmission, and some days, it was barely watchable lol but we still used to watch all the shows, including this amazing Nirma ad! Believe it or not! This indian ad is part of a lot of Pakistani kids like me!
Publicity chahiye,low rate,in half kg,works in bore water effectively super product,hamara ghar mein low budget mein chalna hi ye bahut madad kar raha hi ,god bless u sir
What an inspiration to the young generation,, innovative thinking, proper execution in less time under tremendous pressure, courage to quit the gvt job, confidence on own product, phenomenal ...hatts off to this legend , a real Hero✌🏻🙌🏻❤️
As early as 1982, I have seen Nirma ad on Doordarshan. It was our childhood anthem. We would also whirl around like that girl in the ad.
😂😂😂
She was killed in road accident....May her soul rest in peace.....
I am batting at 47 not out. Our 📺 arrived in 1988. What's your score, fellow batter?
@@ranjittyagi9354 we got TV at home in 1986. Before that all the rare TV houses in the area were our own too 🙎. Howz daat?
We got TV at home in 1986. Even before that at all the houses in the neighbourhood which had TVs at home were our own too. Howz daat?
Nirma: A Dads love and a smart Business man's fighting Spirit.
Washing powder nirma song is better than today's Bollywood songs ❤
😅😅
😂😂
😊
Jingle
Still rings in ears after years...
90's kids enjoyed everything...we used to watch even advertisements with curiosity
true....
But not now
Aaj ke to add bh tatti ho gaye
Koi sense hi nahi banta , sirf gandi gandi shakal ke log aa jaate h
Perfectly said. 👌👌
Right
His daughter saw him through to success from up above. God bless him 🙏
Cute ho
🙏
So beautiful
हम भारतीयों की भी जिम्मेदारी होनी चाहिए कि हम भारतीय प्रोड्क्ट खरीदे
Chahe product gand me aag kyu na laga de.
Bhai muslimo ne ...cokacola thumsup..Kai aisi product lene band kr diya ....india ka muslim campa le raha hai ....sabhi hindu bhai ye guzarish hai hame apne hi desh ka saman lena chahiye 🎉🎉🎉
@@Pramodsaini97 nirmaan to be revived?
स्वदेशी अपनाओ भारत को संस्कत बनाओ। जयश्रीराम
Hum to abhi bhi nirma surf hi kharidte hai
एक समय में केवल निरमा का ही राज चलता था। TV पर बचपन में निरमा के ad देखते थे। बचपन की यादों में से एक है ये । काफी रोचक कहानी ।
हां! सही कह रहे हो! मैने कभी ये use नही किया और न घर ले आए इस साबुन को पर निरमा इनकी बेटी का नाम था जो कम आयु में दुनिया से चली गई इसका पता नहीं था! निरमा एक लड़की थी जो मर गई है उसी का photo लगाया है इसका पता मुझे कल पता मेरी बहन से!
वॉशिंग पावडर किसी भी ब्रँड का खरिदे , लेकीन गाव मे उसको निरमा नाम से ही संबोधित किया जाता है , जैसे (व्हील निरमा देदो , घडी निरमा देदो 😂 ) करसन भाई ने अपने बेटी का नाम सच मे अमर कर दिया. ❤
सही कहा
👍
Yes
और दन्तमन्जन कोइ भि हो लोग अभि भि कोलगेट हि बोल्ते हे😊
@@manojdahal7250 सही है
Nirma hamare Bachpan ki yaad dilati hai 😢😢
Washing powder Nirma Shanker Dayaal Sharma
Washing powder Nirma ka,add aata tha ham delete th 1990
🙂 g sahi bole aap
Hatts off 🙏 karshanbhai Patelji❤the Iron Man
Har sasti chij bad quality ki nahi Hoti.It's a lesson 👍👍👍
Nirma ki poori History aaj maalum padi.....Thanks for this wonderful Vlog 👌👌
Purani Yadein Tazza Ho gayi Nirma Ka Woh Purana Add Dekhar Maza Aa Jaata Tha BTW I Hope Nirma Phir Se Comeback Kare😊😊😊
Absolutely write mem👍
@@VarunKumar-nk2le Yeah Offcourse I'm Always Right😌😌😌
Meri badi nanad bachpan main gussa hoke kisi se baat nahi karti thee... Lekin ....nirma ki ad aate hi sab bhool ke tv ke same aa jati thee. ❤️
Nice to hear mam. Apki nanad ka mood achcha ho jata hai nirma ka advertisement dekhkar sun kar achha laga.
Had krdee apne hawal kaatne me nirma dekh kr koi gussa bhool sagta he kyaa pagal he log jo keh rhe ho😂😂
Saab tumhare jaise nahi hote@@AamirkhanBaba78
😂😂😂😂😂
Aaj ki pidhi shayad aapki baat se sehmat na ho, lekin ham 80's wale jante hai aisa ho sakta hai. Kyuki ham nirma use bhi karte the aut durdarshan me Nirma ki ad bhi dekhte the ❤
20 30 minutes me TV me ad aate the un dino. Wishing powder nirma ki ad ho ya saundarya sabun nirma ki ad, bacha bacha sath me gungunane lagta tha ❤❤❤
My mom used Nirma in my School and the Results were amazing .
What does this tell us? As the paying capacity of people increased, their faith-mechanism also moves. Nirma was phosphate-free, still just because it didn't have a premium appeal, People flocked to different high end(but not necessarily good products). Even today many beauty and health care brands that we know of are not good, and many have been banned in European markets. But we in India, we find all western products naturally better than the rest. That's the tragedy. Good for Patel Bhai that he moved on to other sectors. Happy for him and his endeavours. But, our inclination towards the west makes me sick. We have got so much in our Bharat, only if we start to take notice. Cheers.
Yes, couldn't agree more.
Smartest comment. That is the reason I am fearing about the downfall of Indian economy eventully as people of India are not completely integrated with India.
Abhinav Sharma, Karsanbhai Patel spent 100s of Crores in other business ventures. He could have used some of that money to improve the packaging and also the TV Ads of Nirma to appeal to newer customers. Simple.
Why he didn't do that we don't know? May be , he had already diverted his mind and money towards business diversification and was not that interested in improving Nirma.
Very true!❤❤
You're 100 % right ❤
बहुत ही प्रेरणा दायक है करसन भाई की जीवनी. आभार
ZERO TO HERO
STRONG MAN 💪 not looser but a winner 1️⃣🏆👏🎉
निरमा आज भी सबसे अच्छा है 😊
Surf is a foreign enterprise, so with Hindustan lever they degraded Nirma.
Basically big fish eats the small fish.
People still miss Nirma, all washing Poweders do the same job,the branding matters to attrack all types of clientele, this is how local businesses are finished.
Ab nahi hoga waqt badalte Der ni lagti kya Pata nirma fir se chamak jaye let's always hope for the best hope so
Chalo bhaiyo aur behno Nirma ko apnaye, apna swadeshi ko apnaye bahari videshi detergent ka boycott kare aur Nirma ko phir se no1 banaye
Nirma quality is useless. It was purely on the basis of price that it was selling
Nirma hi nhi jab TATA NANO ayi thi to logo ne use 95k rupees me ek cheap car bolke reject kiya or aaj ek videshi company MG COMET KO 7 LAKH ME BUY KAR RHE HAI OR USME NANO SE BHI KAM SPACE H FIR BHI PREMIUM SAMAJHTE DIKKAT YE HAI KI INDIA ME LOG VIDESI LOG KI TATTI INDIANS KI MITHAI SE JYADA TESTY SAMAJHTE HAI @@mansooraqureshi2696
I am from Lahore Pakistan I never forget this ad attractive
this must be in 1980s were you gettingnindian ads in pakistan how come what about the products they were too
@@ss-ib8gm
At that Time We had VCR Playing the Hindi Movies. We had Cassette Shops almost at Every Alley. All the Ads were with the Movies we watched. Thumbsup Cola, Sheetal Garments, Poonam Garments Etc😃😃Good Memories🤗
I am from Hindustan State Gujarat City Ahmedabad
1992 me kuch indian channels yeha pakistan me cable operator k through start huy they like zee tv zee cinema sony sony sab star plus us waqt hum tution se chutti milte hi foren se ghar aate they aur chai aalu patties k saath sony pe i dream if jeenie small wonder three stooges bohat shoq se dekhte they phir poori family mil k aahat dekhte they zee horror show bhi..kiya deen they woh..😢miss those days...
@@inn419Mai paida hoi thi 1993 k mujhe b yad jb Mai CHOTI to dish tv se chalta tha
Nicely explained about a successful man. Super
We have big history with this ❤Brand nirma same my dad's was big distributor for nirma in tamilnadu area at time of downfall same my dad lost everything market we was stockist for nirma once my dad is best seller in tamilnadu in 1990s time but he his dream distribution company 😢is no more lost everything I love his struggle I saw everything from his rise to downfall HE MY HERO MY DAD HE TRY VERY HARD FOR HIS FAMILY BUT HE CANT FULLFILL HIS SONS STUDY NOWDAYS HE IS LIVING LIKE NOTHING ❤❤
Felt sorry for ur dad,but worthwhile to learn that once competators come in big way,we shld change our business plans, advice incase ir in business ❤
😢
Take care of him
Salute to dad
Jo bhi kaho, Karshanbhai ne apni beti ka naam amar kardiya.
My childhood memories. I still sings this advertisement ❤
NIRUPAMA ❤ , MISS YOU BABY , INDIAS PROUD. " WASHING POWDER NIRMA " ❤ .🇮🇳
we 1990's kids are the luckiest generation..
Salute to Karsanbhai Patel 🙏
❤
A gujarati businessman 😊
My father is employee in nirma company but company downfall
Many employee lost job
1997 tab Chhota tha tab ye add rozana aata tha DD Network me. Kafi accha laga Nirma ke bareme Jan kar itna saalo bad❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉
we watched this ads on DD National several times During watching shaktiman or any bolly movie 🇵🇰🇲🇾
My Aunt..now 90 years old..was offered Nirma Distribution agency..by KarsanBhai himself..he wanted to push NIRMA in market desperately.. very Hardworking man
Salut and hatts off real founder long live with good health ji
Patel sir ki himmat ko lakhu salam imandari se kaam krne walu ko bahut kuch sehna padta hai
🤲🙂
વાહ...કરસનભાઈ હું હાલમાં પણ નિરમા પાઉડર વાપરુ છું..આપશ્રીયે જે સંઘર્ષ કર્યો છે...એ ધન્યવાદ ને પાત્ર છે. તમે સામાન્ય માણસની ભાવના સાથે જોડાયેલા રહેજો. 👏👏👌👌👍💪
Which language is this?
gujrati @@Mehreen_er_Golpo
@@Mehreen_er_GolpoGujarati
So persevered and focused Patel bhai will do better. Sad to hear the loss he went through. Now I m thinking of buying at least one packet every month. God bless him.
It's always Indian products that have made our generation at least start using them and keep the momentum going. I cherish my childhood was full of these old time products ad's which ll be remembered till I live..
This man is the real winner amongst businessmen of India because he fought like a warrior to make his dead daughter stay alive ....sad yet very strong and reassuring.
Nirma Washing Powder Nirma
Dudh si safedi Nirma se aye
Sab ki pasand Nirmaaa
Washing Powder Nirma 😂😂
Bachpan mein dekha tha yeah add 😢😢😢
Bache kabhi ma baap ke samne se door na ho kabhi, ishwar se yahi prathna aur duwa hai 😊❤
Ameen Ameen Ameen
Very good intelligent , independent human Being 😮🙏😇😇❤
Nirma is/was a good detergent powder… result was amazing. Hope it comes back.
😇
Naukri karne se garibi kabhi dur nahi hogi. That's the future.
Naukar kaise bada aadmi ho sakta hai.
Humne to naukri se hi gareebi door kar lee aapni
@@bittertruth2726 To mughe lagta hai ki tumne khudke mahanat se, (Ma, papa ki nahi) kam se kam 2 ya 5 crore ki property banali hogi na with a backup of 50 lakhs.
I request everyone to buy Nirma
i only buy best things... not a emotional idiot
Abhi milti kaha hai market me ?
@@xvj-f7x Amazon, Flipkart, JioMart me milta hai.
@@xvj-f7x milti hai, offline stores mein kam but online milegi
milta h....bht kam jagah par
Excellent Mr. Karsanbhai patel.
Big Salute. You are really inspiring.
उन्होंने सच में अपनी बेटी निरुपमा का नाम अमर कर दिया 🙏❣️
Main Pakistan se bachpan mein dekhti thi didi 1 per😊😊😊😊
Nice
INDIA AAJAO FIRSE DEKHTE HAI SAME AD 😂😂
Hahaha 🤣😂
@@jiyesh100please travel to Pakistan and both of you watch the 1st Advertisement when he was a kid😅
Aajao. @@uzmavlogs528
Thanks for giving the information regarding evolution of 'Nirma' washing (detergent)powder along with the competition amongs the detergent companies.Let the 'Nirma' be Long live.
ਬਚਪਨ ਵਿੱਚ ਬਹੁਤ ਮਸ਼ਹੂਰੀ ਦੇਖੀ ਨਿਰਮਾ ਦੀ ❤
It is very sad and heart touching video
I m from Pakistan I like nirma song and so sad story of the cute baby nirma 😢😢
Pakistan mein bhi nirma powder chalta tah kya.. Aur ye toh indian ad hai toh Pakistan mein kaise dekha
Indian channel Pakistan Mai aate the tabbsab ne ad Dekha Tha @@everything-in
Is Nirma blue still available. I like this product. It's very good.. I hope I can get it.
Thank god that this indian company didn't get bankrupt❤
What an inspirational story 👏🏻❤ the best advertisement on television 👏🏻❤️
Huge salute to Karsan bhai🙏🙏
Nirma bachpan ke yaade happy memories 💙❤💕💕💕😢😢😢😢
A big salute to Shri Karsanbhai Patel, a visionary.
Yes Baaji right😓🙏🏻🇵🇰
I congratulate Nirma owner for making such good product.
Hum India ke product Nirma ko hi khareedna chahiye. Wheel izr'aeli ka hai.
Hamare india me unke products har store par hai aur hamare Indian products ko peeche rakhdiya.
Ye sab advertisement ka asar hai logo par
A jazba junoon TU himmat na har☺️😊😌🙏
Lets rise the growth of nirma #buy nirma washing powder nirma 🙂👍💓
Ok..2-3 packs bhej doh..yahapr nhi milra
😂😂😂😂
It is available in Reliance stores
je add dekh kr purna time yaad aa gya yr 😢 wo kitna acha time tha kya maja tha zindgi me
Thanks for posting the history behind Nirma
Nirma is a feeling...... Thanks Mr Patel....And certainly Nirupama is behind your success...
Beautifully explained....👏👏👏👏👏👏
गाव के लोग आज ये ही हम इस्तमाल करते हॆ.... निरमा नाम से 😊my favourite add. ❤️❤️
Why This Guy Is So Underrated 🥺 I Can Feel You Bro, I also Make Quality Content But Algorithm Do Not Promote It.
😂 bhai yeh hai kya Tera quality content 😂😂😂😂
His narration is third rate.
Good friend of one of my relative Motibhai Patel from Sadhi & true devotee of Dongreji Mahraj,Malsar Krishna temple. 🕉👏💐💐to such a great person.
Nirma❤️❤️❤️❤️❤️❤️
Ufff....! The golden song😍😍😍
Our childhood ❤️
Many of us do not knows that "Hindustan Uniliver Limited" is an England based company, they are still ruling us 😔
It's Unilever "
@@prantosarathy386 thanx
Instead of finding mistakes, try to understand he or she wants to say HUL is England based company
I really dont know this fact.
Because product is good
भाई निरमा इस तरस से अमर हो गया...की लोग गॉंव में किसी भी वाशिंग पाउडर को निरमा कहकर ही सम्बोधित करते हैं 😂
Koi ni bolte aapka Kahne mtlb h ganv m log ab bhi anpd h
बिलकुल सही कहा
@@hemlata272aree idot...its same as cologate and Cadbury brand
Very happy to know Patel's growth story. May the company grow further.
Best documentary
आज भी लोग दुकान पर जाकर निरमा देना ही बोलते हैं। भले ही वो सर्फ, टाइड, या फिर कोई भी एटम ले आए।
at 1:56min- why is the woman having 3 hands
AI😂 generated picture
One salute to karsan bhai because he focused on EDUCATIONAL INSTITUTIONS 🙏
It represents India...those were the golden days 😅😊
Miss from your old voice and music 🙂
great story.. hope nirma will comeback and became the king in the market
I am from tamilnadu. In my childhood my mom ask me to buy nirma washing powder. The very first time we use washing powder. Before that wr use local made washing soap. Powder form is easy to the house wives to clean lot of clothes. That child in the ad is very famous at that time
Salute to Karsan Bhai for your passion & dedication 😊
we still used nirma & fena, Ghadi too sometimes😁
Aray kia yaad Dela deya! In Rawalpindi back in the 90s. we used to catch DD on the local antenna. Some days, it used to be pretty clear transmission, and some days, it was barely watchable lol but we still used to watch all the shows, including this amazing Nirma ad!
Believe it or not! This indian ad is part of a lot of Pakistani kids like me!
Aap ka khair makdum
Nostalgia. It reminds me 80s...
Publicity chahiye,low rate,in half kg,works in bore water effectively super product,hamara ghar mein low budget mein chalna hi ye bahut madad kar raha hi ,god bless u sir
What an inspirational story 😢
Beautiful add of Nirma. Our favourite add song of childhood and whirl like the girl in it.😊
Nirma abhi chalu hai boss. Washing Powder Nirma Machine ☠️
I always thought nirma might have been his daughter , sad to hear her story, tons of love from Pakistan ♥️♥️
Nirma powder bhale hi khatm ho gaya ho but uska "Washing powder nirma"song aaj bhi Chalta h👏
Wahh what a story of Nirma & there infrastructure & other business..❤
मुझे आज भी निरमा पसंद है।
What an inspiration to the young generation,, innovative thinking, proper execution in less time under tremendous pressure, courage to quit the gvt job, confidence on own product, phenomenal ...hatts off to this legend , a real Hero✌🏻🙌🏻❤️
आजकल तो निरमा पाउडर से ज्यादा तो दाग धब्बे कोई और धो दिया
My favorite ad. A proud fan of Nirma from Pakistan! 😊
Still I remember whole lyrics of washing powder nirma
At 1:59 the 3-Handed Devi made my day. That made the episode more interesting than the story itself lol
Ye cheap nahi the acche the agar saste bhi hote magar inse acche hi rahte ❤
Nirma....
Bachpaan ka pyaar... ❤️❤️❤️❤️
Dooradarsha... Ad.... Nirma.... ❤️
Story bataneka tarika bahut accha hai
Success has its limit. Will always in our mind❤❤❤
Washing powder Nirma ❤❤❤
Very knowledgeable information.