So over the top. Everyone knows, as long as the woman isn't cheating the marriage is fine. Nowadays that's too much to ask with the poly this and poly that smh
The husband is played by a well known soap opera actor named Conard Fawkes. He was on the shows Dark Shadows in 1966 and on As The World Turns among others.
I didn't know he could be funny! Very serious on DS. And somebody said that Don Briscoe did a Folgers commercial, but I haven't found it. He and Marsha Mason did a Palmolive Gold commercial, and it's a hoot! I love these old commercials! But have always wondered how much actors made from doing them.
I cannot imagine a world where this would resonate with anybody. If my dad ever spoke like that to my mom, she’d just say “What am I your personal chef? Make your own damn coffee.” Of course, my dad wouldn’t ever say that.
Husband: Your coffee is horrible! I need my space! *storms out* Wife: He didn't even kiss me goodbye! So I'm guessing cooking the steak medium-rare when he wanted it well-done will result in a divorce.
I'm amazed that some people are missing what's actually sexist about this commercial. It's not that the husband told his wife that her coffee is terrible. It's the implication that she's a bad wife if she doesn't please her husband, and so her husband might turn to one of those "office girls" for "better coffee" ("coffee" being a metaphor for sex, as is obvious by the man's behaviour and blowing out the candle at the end of the commercial). Inherent in this commercial's message is the idea that only role of women is to please men through sex, and that women are otherwise disposable. And if the sexes were reversed in this commercial, then or now, it would be no less stupid or sexist. However, it might carry a slightly different message for the viewer: that women are cruel and demanding creatures and will cheat on the husband if he doesn't please her all the time - but don't worry, she can be easily placated with a nice "cup of joe" now and then.
I could be reading too much into it, I suppose. But it's still a sexist coffee ad, which is only *slightly* forgivable considering it was made in the '60s. Do remember that all advertisers know about subtle cues and tapping into sexist stereotypes (usually in a "wink & nod" manner today) to get into customer's brains and get them to buy products. So analyzing even a 'simple' coffee commercial can bring a lot of weird psychologically-manipulative stuff out of it.
datalal624 why is it being from the 60's forgivable as opposed to today? plus everyone knows that womens role is to not only please a man through sex, but to make a good cup of coffee for the bread winner
blisterpacman I can't tell if you're being serious or facetious with your comment, or whether you misread my comments as being supportive of old-fashioned gender-norms. Ah, the Internet... If it's forgivable in the '60s (and I did say *slightly* so), it's because this was a whole 50 years ago now, and people's eyes were only beginning to open in regards to women's rights, let alone human rights (beyond lip service to such concepts, that is). Still, doesn't make the sexist/clueless attitudes of the time (which sadly linger on today in less obvious quarters) any less cringeworthy.
Well, thank god that her neighbor-friend showed her the light -- she would never have found her value as a woman (as determined by her husband, as it should be) if she hadn't found the right coffee to serve him! Thank you, Folgers, for helping a woman out!
"How is this sexist?" Really folks, take some extra time to read the description if you want to know why the uploader thinks it is. If you still don't catch it, I'll spell it out for you (TL;DR included): Most of the 1960s ads had this "average Jane and Joe" style to it, and so they described 'life as it probably is' -- at least, when you're white, straight, and wealthy enough to afford a television. After introducing the product, it becomes 'life as it should be'. Now, neither the dystopic "before Folger's" world with undrinkably disgusting goop nor the utopic "after Folger's" world with smooth aphrodisiac liquid are actually supposed to be believable. However, what defines the "average Jane and Joe" style is that every other element in the ad that exists _regardless of the product_ is supposedly normal. The ad defines a _norm_ for the right accent, the right dress sense, and also what's relevant to this discussion: how the relationship between a wife and a husband should work. The wife's love is displayed as something completely unconditional, loyal, and selfless. The husband's love, however, is displayed as a function of the wife's ability to function as a servant. They both accept this as the absolute truth: they both point out "the girls down at the office" as competitors to the wife in her task of serving him, but nobody ever frames the husband as replaceable. Now, some of you may think that I'm reading too much into this, or that I'm approaching this "too academically". Of course I am! The other extreme would be to simply shrug off that in the 1960's USA there were at least a handful of different ads for coffee per year, and similar amounts for over two dozen other types of products targeted at housewives, each of them exploiting the same common theme of "wife gets new product in order to please husband enough to deserve his love". And because the masses _won't_ try to identify this pattern and think critically about it, they think that this is how relationships should work. Also, some of you think of much more grotesque examples when the word "sexism" is used. You have to keep in mind that, just like other forms of unjust discrimination, sexism is more of a spectrum than a simple good-or-evil question. It's true that this ad is a rather mild example, but when people let these things slide because they're "not so bad", they tend to add up very quickly. TL;DR This ad normalises an uneven standard for the love between a man and a woman in a marriage, which contributes to the gender stereotypes like the subservient woman and "the way to a man's heart is through his stomach".
@Stijn van Drongelen..Well Put,Thank You !We must NOT allow any Discrimination,to sneak it's way back into society,it would be doing us all,as a species even,an enormous disservice...so a big THANK YOU,To @Stijn van Drongelen for taking the time to add a very important and insightful comment.X. :)
Why would you assume the "60s norm" was that the wife's love should be unconditional? It's always been at least as conditional as the man's - in the wife's case, it's mostly tied to the husband's ability to provide and to deal with the serious business, to provide the structure. Do you think those who made this ad don't also assume that it's the husband's job to make sure the wife can _afford_ to buy the coffee to begin with? Also, every cultural or societal setting depicted in the media or elsewhere is someone's "how things should work", as we all have ideals in mind. The question is: Is the wife (or the husband) getting a raw deal in this dynamic or not? I say she isn't, because this type of traditional setting is just pragmatic division of labor at the end of the day, where both parties get perks and duties.
i notice something about these old folger's ads, where the husband berates the wife over her coffee-making ability, she's weirdly ashamed of it, figures this rocket fucking science out of somehow combining coffee grinds, hot water and presumably some kind of filter (i assume they had filters back then, but they may have used the wife's old nylons for all i know), and after miraculously pulling her head out of her ass and managing not to poison her husband for once, the asshole husband is so appreciative that he presumably gives her the best sex that people who have been dead now for 20 years ever had (dead from coffee poisoning, no doubt)... sound 'bout right? i mean, can't these chicks taste how bad their own coffee is?
ryan barker back then paper filters were in restaurant coffee urns. Before Mr Coffee it was percolators with a perforated aluminum disk that let the water flow thru. Best coffee I ever had was in the Rainbow Room, 1979. Served from a sterling silver percolator. Today people think good coffee has to be strong, over roasted like Starbucks. Cowboy coffee on the campfire was in a pan, carefully poured, the rest strained thru your teeth.
"I believe the first ten seconds of this ad are quite possibly one my favorite moments of vintage footage ever. Harvey and his wife's breakfast bliss is shattered when he inexplicably rips into her coffee making ability, makes a veiled threat that he's going to start looking for other women, and then, in one of history's great passive-aggressive turns, declares "Well, see you later" and exits dramatically stage left. Of course this outburst is entirely the fault of the wife's poor culinary skills, but once her non-fazed friend turns her on to instant coffee (as opposed to, say, some counseling) the only rift in their otherwise rock-solid union is closed and the loving couple enjoy a romantic evening in their now completely dark living room. Of course we all know it's only a matter of minutes until Harvey blows up at another trivial matter, but it doesn't matter by then. Folgers has made it's point: If you don't buy their coffee, your husband will start sleeping around at the office. An axiom that remains true today." What drivel.
Maybe I'm weird...but 1. I didn't find this sexist at all. Maybe she doesn't drink coffee, or maybe she just doesn't have the same tastes in coffee as he does. 2. The comments on this commercial are hilarious. 3. Contrary to modern belief....wanting to please your husband(even with something as silly as coffee) is not sexist, its called being a loving wife. Granted he may of come off a bit harsh about it, but he made his point, she understood it, and changed the freaking coffee. Happy husband, happy wife. 4. Coffee must of some form of rocket science back then. Because so many housewives were getting it wrong. 5. Thank God my husband doesn't drink coffee. If he so much as hints he doesn't like something I've made, I weep bitterly. Okay, well maybe not, but it does mess up my mood and I will listen to his suggestions on how to improve it. Or Google it. Thank God for Google! 😋
Agreed, this wasn't intentionally sexist, it's just how things were back then and they obviously exaggerated things for the product in the commercial. Obviously how he spoke to his wife wouldn't be appropriate for today's standards but in it's time, it's not too bad
I’m shocked nobody has attacked this comment yet haha. I wasn’t alive but I’d love to know what life was like when everything wasn’t considered sexist. Yeah he was a bit of a douche but clearly it was an ad to sell coffee.
Apparently in the 1960s, you can judge a woman entirely on how she well she makes coffee. If she kept making him coffee he disliked, he'd probaby file a divorce.
@AvmanM It's short for percolated. In other words, Folger's Instant Coffee is better than something made from a percolator,which is a type of pot used for brewing coffee.
Let's ignore the whole sexist argument, because housewives were the norm of that era, and face the fact that Harvey is verbally and emotionally abusive. He suggests that the women at his office are better than his wife because of freaking COFFEE!!Seriously!?! Smh @ the guys supporting that attitude, how would you feel if some guy made your mother, sister, cousin or other female relative feel like garbage because her coffee wasn't perfect?
Harvey is verbally abusive, making her insecure with subtle threats about the girls at the office...putting her down, pointing his finger in her face... what a catch. ;-)
@dracotheferret and "I can't be satisfied until my husband has had his every need met!" This part is clearly sexist, as her happiness is totally dependent on her ability to please her husband. Add it to the first part and it has an overriding theme of "your job is to please your man." Which is typical for the era. It doesn't have to be a direct attack on women to be sexist; the fact that you can't see the inherent sexism in this video is a problem.
I grew up in the 1960's. In my house my dad was the boss, and if mom made a less than perfect dinner or desert he was sure to tell her she needed "to make it better next time". Dear old dad. The yellings and beating were real. No one really cared back then though.
@pinguinitacori You are only further proving what I am saying, few women can take criticism. Isn't he allowed to voice any kind of disapproval around his wife for whatever reason? Women criticize men on a daily basis and you choose to draw the line here? This is exactly what I am talking about, from something as minor as coffee men are not allowed to criticize if that person being criticized is female. Thanks for proving my point for me.
Can you see this ad today? "Honey, how do you like your espresso? I just roasted the beans today, ground them with the burr grinder very fine, used fresh spring water in the $3,000 Gaggia machine..." "Sweetheart, I hate to say it, but it sucks. You should have roasted the beans a little darker, let the beans de-gas for 2 days, ground them a little coarser, and used water from the Andes Mountains. Even the gay dudes at work make better espresso than this."
I'd slap him and tell him to make his own then! Or stop being a cheap skate and to give me more money to buy a better quality one if my husband said that! Good job I wasn't around then :p
have you ever had fresh perked coffee? that instant crap don't even come close....perked is the best way to make coffee period, but no one does it that way anymore :(
![Lp. Сердце Вселенной #30 ДВА В ОДНОМ [Один человек]• Майнкрафт](http://i.ytimg.com/vi/nrXy15orKhY/mqdefault.jpg)
![How to be Pretty - 1940's Guide for High School Girls [Color]](/img/n.gif)
"Happy birthday honey! Here's some instant coffee!"
"Our marriage is saved!"
Man the good old days
Now a days, it's the opposite.
So over the top. Everyone knows, as long as the woman isn't cheating the marriage is fine. Nowadays that's too much to ask with the poly this and poly that smh
Hilariousness!
For his next birthday she made her husband a special dinner: a Cup O Noodles.
"That's pretty harsh."
"WELL SO'S YOUR COFFEE."
His response was gold lol!
Fucking savage
wittyag How is the husband being savage? He only gave her his opinion.
Rekt
😂😂😂
Holy shit, I know it's terrible. But I can't stop laughing at "Well, so's your coffee"
😭😭😭😭😭😭😭😭😭
Savage AF. Jajajajj
Why? Like, seriously. Why exactly is it funny? Or how? I don't get it.
@@legalfictionnaturalfact3969 because it’s such a mean spirited over reaction.
"Harvey, want anything special for your birthday?"
"Just a decent cup of coffee."
Heart officially broken
"So I guess I'll just take the new set of golf clubs back, and get to work on this coffee project."
Wife: Harvey want anything special for your birthday?
Harvey: Just the girls down at the office
That's pretty harsh!
@@Zolega89 WELL SO ARE THE GIRLS
“A decent cup of coffee” was EVERYTHING in the 60’s. I was there, it’s true.
Honest question: why did people talk to their wives like this?
@@owenswabibc people were just people back then
@@lorry-nl4dp that is to say disrespectful towards their spouses?
Alternate title for this commercial:
"Grounds" For A Divorce
😂
Hahhaa
Apparently making a decent cup of coffee was the NUMBER ONE PROBLEM mankind faced in the 60s. It was damn near IMPOSSIBLE.
Humankind🙄
@@wolfie1027 Mankind🗿
@@wolfie1027it doesn’t matter if it’s humankind or mankind they are the same things.
@@wolfie1027Huwomankind😒🙄
Nejeh, no, dummy. Mankind and humankind are not the same thing. Anyway, everyone is womankind. Everyone came from woman. LOL
Later that night, she wrote a grateful letter to Folgers.
Dear Folgers,
Thanks to your instant coffee, my husband didn't beat me tonight.
Retro man: Your coffee is terrible.
2012 woman: THEN MAKE YOUR OWN DAMN COFFEE!!!
She’d be right
2023 women would say what
@@luisasilva5638
And be alone.
I mean, she wouldn’t be wrong lmao
@@lucascoval828 and happy
Moral of the story: Good coffee can fix your failing marriage.
"I wish this cup of coffee was decent..."
"Oh sorry, hunny I was out of rat poison"
“You know the girls down at the office make better coffee then their underwear.”
“I understood that reference”
The husband is played by a well known soap opera actor named Conard Fawkes. He was on the shows Dark Shadows in 1966 and on As The World Turns among others.
I didn't know he could be funny! Very serious on DS. And somebody said that Don Briscoe did a Folgers commercial, but I haven't found it. He and Marsha Mason did a Palmolive Gold commercial, and it's a hoot! I love these old commercials! But have always wondered how much actors made from doing them.
His brilliant well see you later, made me feel he must have been a famous actor. He was so believable and good 😅
The hilarity of this commercial is only exceeded by that of the description. Amazing.
- "You know if I could just relax, I can relax!"
- "So relax! Why don't you try Instant Relax? Tastes good as Folgers."
Yes, it's a new kind of pot!
@@riceymartin2203 Heyyyy, greattt coffffeeee.
"The girls at the office" lol you better give your man good coffee or the girls at the office will... hint hint
Girls? As in, child labor? P3d0phil1a? Yuck. Could tell that guy was a serious creep right away.
I cannot imagine a world where this would resonate with anybody. If my dad ever spoke like that to my mom, she’d just say “What am I your personal chef? Make your own damn coffee.” Of course, my dad wouldn’t ever say that.
I'll buy you a diary for Christmas so you can write and reflect
Bernay's techniques- associate the product with true, deep desires. She doesn't long for coffee, but marital stability and love.
0:35 "I'll surprise Harvey for his birthday tonight!"
**kitchen knife between the shoulder blades**
Omg these comments had me LoL-ing more than the videos do.
Husband: Your coffee is horrible! I need my space! *storms out*
Wife: He didn't even kiss me goodbye!
So I'm guessing cooking the steak medium-rare when he wanted it well-done will result in a divorce.
If he actually wanted his steak well-done, she's better off without him.
@@ErickIsBeowulf If I wanted to eat fried shoe, I'd eat fried shoe.
Any "man" wanting a well-done steak is no man. She would be right to divorce him for that.
this commercial is outrageous!!!!
who the hell drinks coffee at night?!?!?
italians
Guys who wanna get laid..
I'm amazed that some people are missing what's actually sexist about this commercial. It's not that the husband told his wife that her coffee is terrible. It's the implication that she's a bad wife if she doesn't please her husband, and so her husband might turn to one of those "office girls" for "better coffee" ("coffee" being a metaphor for sex, as is obvious by the man's behaviour and blowing out the candle at the end of the commercial). Inherent in this commercial's message is the idea that only role of women is to please men through sex, and that women are otherwise disposable.
And if the sexes were reversed in this commercial, then or now, it would be no less stupid or sexist. However, it might carry a slightly different message for the viewer: that women are cruel and demanding creatures and will cheat on the husband if he doesn't please her all the time - but don't worry, she can be easily placated with a nice "cup of joe" now and then.
It's just a coffee commercial. You're reading too much into it...Not everything is metaphorical...
I could be reading too much into it, I suppose. But it's still a sexist coffee ad, which is only *slightly* forgivable considering it was made in the '60s.
Do remember that all advertisers know about subtle cues and tapping into sexist stereotypes (usually in a "wink & nod" manner today) to get into customer's brains and get them to buy products. So analyzing even a 'simple' coffee commercial can bring a lot of weird psychologically-manipulative stuff out of it.
datalal624
why is it being from the 60's forgivable as opposed to today? plus everyone knows that womens role is to not only please a man through sex, but to make a good cup of coffee for the bread winner
blisterpacman I can't tell if you're being serious or facetious with your comment, or whether you misread my comments as being supportive of old-fashioned gender-norms. Ah, the Internet...
If it's forgivable in the '60s (and I did say *slightly* so), it's because this was a whole 50 years ago now, and people's eyes were only beginning to open in regards to women's rights, let alone human rights (beyond lip service to such concepts, that is). Still, doesn't make the sexist/clueless attitudes of the time (which sadly linger on today in less obvious quarters) any less cringeworthy.
Thank you for your comment. I hope more people in the world turn out like you :P
Well, thank god that her neighbor-friend showed her the light -- she would never have found her value as a woman (as determined by her husband, as it should be) if she hadn't found the right coffee to serve him! Thank you, Folgers, for helping a woman out!
I appreciate her neighbor's attempt to help her out...but c'mon already! It's Mrs. Olsen's job to set these ladies straight!
If she's dopey enough to let her value be determined by someone else, I say all's fair
great description of the ad. I laughed into tears!
“Gee, if I could just make a decent cup of coffee,” 😂😂😂😂! Dang! Making coffee in the 50’s must have been difficult, 😂😂😂😂😂😂😂😂😂
i'll bet that harvey is doing more than just "drinking coffee," with those girls at the office.
Like a man
@@MidwestFarmToysCan u stop these misogynistic spam comments and do smthg better with ur life??Just fking don't comment if u can't say anything nice.
"How is this sexist?" Really folks, take some extra time to read the description if you want to know why the uploader thinks it is. If you still don't catch it, I'll spell it out for you (TL;DR included):
Most of the 1960s ads had this "average Jane and Joe" style to it, and so they described 'life as it probably is' -- at least, when you're white, straight, and wealthy enough to afford a television. After introducing the product, it becomes 'life as it should be'. Now, neither the dystopic "before Folger's" world with undrinkably disgusting goop nor the utopic "after Folger's" world with smooth aphrodisiac liquid are actually supposed to be believable. However, what defines the "average Jane and Joe" style is that every other element in the ad that exists _regardless of the product_ is supposedly normal.
The ad defines a _norm_ for the right accent, the right dress sense, and also what's relevant to this discussion: how the relationship between a wife and a husband should work. The wife's love is displayed as something completely unconditional, loyal, and selfless. The husband's love, however, is displayed as a function of the wife's ability to function as a servant. They both accept this as the absolute truth: they both point out "the girls down at the office" as competitors to the wife in her task of serving him, but nobody ever frames the husband as replaceable.
Now, some of you may think that I'm reading too much into this, or that I'm approaching this "too academically". Of course I am! The other extreme would be to simply shrug off that in the 1960's USA there were at least a handful of different ads for coffee per year, and similar amounts for over two dozen other types of products targeted at housewives, each of them exploiting the same common theme of "wife gets new product in order to please husband enough to deserve his love". And because the masses _won't_ try to identify this pattern and think critically about it, they think that this is how relationships should work.
Also, some of you think of much more grotesque examples when the word "sexism" is used. You have to keep in mind that, just like other forms of unjust discrimination, sexism is more of a spectrum than a simple good-or-evil question. It's true that this ad is a rather mild example, but when people let these things slide because they're "not so bad", they tend to add up very quickly.
TL;DR This ad normalises an uneven standard for the love between a man and a woman in a marriage, which contributes to the gender stereotypes like the subservient woman and "the way to a man's heart is through his stomach".
@Stijn van Drongelen..Well Put,Thank You !We must NOT allow any Discrimination,to sneak it's way back into society,it would be doing us all,as a species even,an enormous disservice...so a big THANK YOU,To @Stijn van Drongelen for taking the time to add a very important and insightful comment.X. :)
BRAVO ON THIS DISSERTATION ....well done
Why would you assume the "60s norm" was that the wife's love should be unconditional? It's always been at least as conditional as the man's - in the wife's case, it's mostly tied to the husband's ability to provide and to deal with the serious business, to provide the structure. Do you think those who made this ad don't also assume that it's the husband's job to make sure the wife can _afford_ to buy the coffee to begin with?
Also, every cultural or societal setting depicted in the media or elsewhere is someone's "how things should work", as we all have ideals in mind. The question is: Is the wife (or the husband) getting a raw deal in this dynamic or not? I say she isn't, because this type of traditional setting is just pragmatic division of labor at the end of the day, where both parties get perks and duties.
Nice speech👏👏👏
Simply put: it's sexist.
I watched this video a few times, all the while trying to figure out what is sexy about this commercial, before I realized the title said "Sexist"
So good, I wont beat you later when you forget to put olive in my sandwich. I love you honey.
'Oh boo hoo, I don't like the coffee my wife made me'. THEN MAKE YOUR OWN COFFEE!!
i notice something about these old folger's ads, where the husband berates the wife over her coffee-making ability, she's weirdly ashamed of it, figures this rocket fucking science out of somehow combining coffee grinds, hot water and presumably some kind of filter (i assume they had filters back then, but they may have used the wife's old nylons for all i know), and after miraculously pulling her head out of her ass and managing not to poison her husband for once, the asshole husband is so appreciative that he presumably gives her the best sex that people who have been dead now for 20 years ever had (dead from coffee poisoning, no doubt)... sound 'bout right?
i mean, can't these chicks taste how bad their own coffee is?
ryan barker back then paper filters were in restaurant coffee urns. Before Mr Coffee it was percolators with a perforated aluminum disk that let the water flow thru. Best coffee I ever had was in the Rainbow Room, 1979. Served from a sterling silver percolator. Today people think good coffee has to be strong, over roasted like Starbucks. Cowboy coffee on the campfire was in a pan, carefully poured, the rest strained thru your teeth.
The description for this video cracks me up. Almost as good as the video itself!
If this commercial existed today there would be the biggest war ever imagined on twitter
"I believe the first ten seconds of this ad are quite possibly one my favorite moments of vintage footage ever. Harvey and his wife's breakfast bliss is shattered when he inexplicably rips into her coffee making ability, makes a veiled threat that he's going to start looking for other women, and then, in one of history's great passive-aggressive turns, declares "Well, see you later" and exits dramatically stage left.
Of course this outburst is entirely the fault of the wife's poor culinary skills, but once her non-fazed friend turns her on to instant coffee (as opposed to, say, some counseling) the only rift in their otherwise rock-solid union is closed and the loving couple enjoy a romantic evening in their now completely dark living room.
Of course we all know it's only a matter of minutes until Harvey blows up at another trivial matter, but it doesn't matter by then. Folgers has made it's point: If you don't buy their coffee, your husband will start sleeping around at the office. An axiom that remains true today."
What drivel.
There is a DVD with about 30 of these in a row. Hilarious. amazing.
I can't help it, Its impossible to laugh at the "well so's your coffee"
"I can't make a decent coffee like you can't hold a decent erection!" FU! :P
I can imagine people ( men and women) in the ussr in at the time losing they shit over this ad
" OMFG ITS ONLY A CUP OF COFFEE!
You can tell this commercial was made by Mad Men who were married chain smokers that smashed their secretaries between client meetings.
Wow he was absurdly confrontation and aggressive out of nowhere
No
If only relationships were as simple as a good cup of coffee...
My first question was "how is this sexist?" And then I read the description. I'll take it. Take my view and my like 🙄😂
"Just a decent cup of coffee." Well after the instant coffee she won't have to get him sh!t🤣
1960s: wheres that good cup of coffee
2012: Where's that Sandwitch
In the good old days 🤠
I know how good the fucking coffee is, okey?
Maybe I'm weird...but 1. I didn't find this sexist at all. Maybe she doesn't drink coffee, or maybe she just doesn't have the same tastes in coffee as he does.
2. The comments on this commercial are hilarious.
3. Contrary to modern belief....wanting to please your husband(even with something as silly as coffee) is not sexist, its called being a loving wife. Granted he may of come off a bit harsh about it, but he made his point, she understood it, and changed the freaking coffee. Happy husband, happy wife.
4. Coffee must of some form of rocket science back then. Because so many housewives were getting it wrong.
5. Thank God my husband doesn't drink coffee. If he so much as hints he doesn't like something I've made, I weep bitterly. Okay, well maybe not, but it does mess up my mood and I will listen to his suggestions on how to improve it. Or Google it. Thank God for Google! 😋
Agreed, this wasn't intentionally sexist, it's just how things were back then and they obviously exaggerated things for the product in the commercial. Obviously how he spoke to his wife wouldn't be appropriate for today's standards but in it's time, it's not too bad
I’m shocked nobody has attacked this comment yet haha. I wasn’t alive but I’d love to know what life was like when everything wasn’t considered sexist. Yeah he was a bit of a douche but clearly it was an ad to sell coffee.
Can’t hold a candle to yours OK
Apparently in the 1960s, you can judge a woman entirely on how she well she makes coffee. If she kept making him coffee he disliked, he'd probaby file a divorce.
Marriage Studies have shown men are way more willing to stick things out while It's the women are actually the ones who tend to leave
"Just a good cup of coffee."
"Really?"
"DID I STUTTER, BITCH?"
"Hey, 'Square-jawed, Brill-Cream'ed (Tested on Animals😟🤢🤮)Harvey' ?!"
"Yes, Thin Smiley Blonde?"
The poster's description is laugh out loud hilarious! Oh, my sides!
good coffee. now make me a sammich!!!
This is what some people on the internet nowadays celebrate as something to go back to...
Better than todays ads
Was it wrong that this advert had me in stitches laughing?
What alternative is there? LOL
The wife's firend is Grayson Hall-- she played Julia Hoffman on "Dark Shadows."
He has been SEETHING about this for years.
How do you ruin a cup of coffee? Especially just plain black coffee
@AvmanM It's short for percolated. In other words, Folger's Instant Coffee is better than something made from a percolator,which is a type of pot used for brewing coffee.
love these old adverst
Let's ignore the whole sexist argument, because housewives were the norm of that era, and face the fact that Harvey is verbally and emotionally abusive. He suggests that the women at his office are better than his wife because of freaking COFFEE!!Seriously!?! Smh @ the guys supporting that attitude, how would you feel if some guy made your mother, sister, cousin or other female relative feel like garbage because her coffee wasn't perfect?
We in the business call what he did "telling the truth"
And then Harvey suffered third degree burns to his face from hot Folger’s
Blowing the candle out. Ah, second base!
Something tells me that the coffee isn't the real issue between these two.
This is amazing. 10/10 advertisement.
Hahaaaaaaaaaaa!!!! And, incredibly enough, those ads SOLD!
for some reason I thought coffee was codeword for sex in this video
She must've gave him some of that goooood coffee. Wow-chicka-wow-wow.
Make your own fucking coffee.
+Elizabeth Etternavn Future crazy cat lady in training.
+zombiekiller117 :*
Damn right!
He didn't even kiss her goodbye! :0
What is he supposed to do? Lie?
Make his own damn coffee
Nicola Hardwick But why? He is working, she is at home all day fucking off. Can she not make him some decent coffee?
Nicola Hardwick
well she can go buy her own food and groceries lolololol
@@blisterpacman With his money?
this is amazing, take me back to the 60s lol
Harvey is verbally abusive, making her insecure with subtle threats about the girls at the office...putting her down, pointing his finger in her face... what a catch. ;-)
That's the 50s for you lol
I'm not so sure people found words abuse back then. They still aren't, but we pretend they are
@dracotheferret
and "I can't be satisfied until my husband has had his every need met!" This part is clearly sexist, as her happiness is totally dependent on her ability to please her husband.
Add it to the first part and it has an overriding theme of "your job is to please your man." Which is typical for the era.
It doesn't have to be a direct attack on women to be sexist; the fact that you can't see the inherent sexism in this video is a problem.
It’s like the Stepford Wives . 😂😂
where can i get the last minute of my life back
I grew up in the 1960's. In my house my dad was the boss, and if mom made a less than perfect dinner or desert he was sure to tell her she needed "to make it better next time". Dear old dad. The yellings and beating were real. No one really cared back then though.
The yelling and BEATINGS? The good old days?
Lol
@pinguinitacori You are only further proving what I am saying, few women can take criticism.
Isn't he allowed to voice any kind of disapproval around his wife for whatever reason?
Women criticize men on a daily basis and you choose to draw the line here?
This is exactly what I am talking about, from something as minor as coffee men are not allowed to criticize if that person being criticized is female. Thanks for proving my point for me.
If you don't understand how the advertisement is sexist, then you don't understand your history. This advertisement reflects the culture of the time.
What?
but...but...It's not Wilkins...
"I want a divorce because she can't make coffee!"
Ahhhh. The good old days. When u could belittle your wife for shitty coffee. I knew we should have never let those women vote.
Caffeine is one helluva drug.
I've never seen someone so angry about coffee.
With the jobs how they were back then, I'd be pretty pissy too if my only cup of coffee was awful lol
I enjoyed that advertisement
0:12-0:20 - "Fuck you. Well, peace out." lol
Can you see this ad today?
"Honey, how do you like your espresso? I just roasted the beans today, ground them with the burr grinder very fine, used fresh spring water in the $3,000 Gaggia machine..."
"Sweetheart, I hate to say it, but it sucks. You should have roasted the beans a little darker, let the beans de-gas for 2 days, ground them a little coarser, and used water from the Andes Mountains. Even the gay dudes at work make better espresso than this."
I've been watching old commercials for ages and what I understand is that advertising companies act like everyone back then was an idiot X(
I'm not sure if you noticed. But everyone is still a idiot. The only difference now is we pretend they aren't
Cow Pie Films Jidders Coffee commercial, destined to become a classic.
want anything special for your BIRTHDAY?
Can we try a different brand for coffee?
SEXIST!!!!!
yeah but the way he said it was obviously demanding
abc abc boo hoo
Aww..the ending was kinda cute C:
+Ooldius Art exactly. the beginning seems sexist but at the end at least he actually shows emotion to her instead of the damn cup
time for the office girls to buy some Folger's as well :)
If that's the reaction I got from making that swill I would do it in a heartbeat, man or woman.
"Come to think of it, the girls at the office give much better blowies and rim jobs as well. Shape up or ship out, wifey."
I'd slap him and tell him to make his own then! Or stop being a cheap skate and to give me more money to buy a better quality one if my husband said that! Good job I wasn't around then :p
So lesson of the day is if you give a man instant folgers coffee then he will put out
have you ever had fresh perked coffee? that instant crap don't even come close....perked is the best way to make coffee period, but no one does it that way anymore :(