Thanks Express for sponsoring! Shop all of the items I tried on from Express: ➙ sparkly black skirt: go.magik.ly/ml/287zj/ sizing: M, true to size ➙ sparkly black shirt with feather sleeves: go.magik.ly/ml/287zk/ sizing: M, true to size ➙ tweed skirt/skort: go.magik.ly/ml/287zc/ sizing: 8, true to size ➙ sweater with bows: go.magik.ly/ml/287zi/ sizing: M, true to size ➙ jeans : go.magik.ly/ml/287zb/ sizing: L, I would order your normal size, these are a bit looser - I may exchange for a size down ➙ lacy black shirt: go.magik.ly/ml/287ze/ sizing: M, true to size ➙ black pants: go.magik.ly/ml/287zh/ sizing: L, I would order your normal size, these are a bit looser - I may exchange for a size down ➙ lounge top: go.magik.ly/ml/287zd/ sizing: M, true to size ➙ lounge bottoms: go.magik.ly/ml/287z4/ sizing: M, true to size, definitely a baggier/comfy fit #ExpressPartner #EXPRESSLOVE @Express
Silent watcher here, but Jess, please NEVER stop talking about makeup. I literally ALWAYS love your recommendations, everything I've bought because of you is on my top shelf. You know what you're doing so if slowing down makeup content makes you happy that's great but don't get rid of it all together please please please 💜
I miss makeup tutorial videos. Not only are they like watching live art, they always gave me inspiration to try something out of my everyday boring comfort zone or gave me ideas on ways to use products I already had in different ways.
Please please don’t stop making makeup videos. I love all your content, but you are the one person who I trust when it comes to recommendations. I have discovered so many amazing products because of you. Hope you and your family have a wonderful Christmas 💕
I appreciate the conscious consumerism mindset that I hear from this and from some other creators lately! I find makeup videos in general very relaxing and de-stressing, but I find stop my stash and tag-style videos, just as compelling, if not more so, then the ones about new products.😊
I love your content, whether it be makeup, grocery hauls, vlogs..etc. I’m even happy just watching coffee chats with you using the same makeup over and over again.
Would you ever consider doing declutters of non-makeup items? I absolutely LOVE your makeup declutters but totally understand that you're in a different stage of life now. It would be amazing and so inspiring to see you declutter other things around the home, e.g., kids' toys, household products, clothes, etc. Lots of love from a nearly decade-long subscriber!!
I love any and all makeup content, whatever you got! I love shop my stash type content too. One thing i occasionally do is at the start of the week, I pick 3-5 things from my makeup drawers I rarely use but do like, and set them out where I’ll see them so I will use them that week. That might be a fun germ of an idea for a video maybe?
I still love watching makeup videos, a good grwm and makeup hauls are my faves. Funny enough I rarely wear makeup myself, I just enjoy those kinds of videos.
Me too. I would have to wake up an hour and a half earlier to wear makeup properly to work lol. I just can’t but I love makeup and makeup videos lol. Idk why.
You look absolutely gorgeous ❤ I have watched your videos for 9 years, and you have blossomed. I would love a video about your health/beauty "secrets" that have improved your life, mind, and body. You look healthy and glowing.
Jess- To be honest, you are the only OG beauty guru that I still watch. I still love makeup, but now I just have so many more priorities and interests in my life. I have always/will always watch you because you are always honest and genuine (and because I’m also from Indiana- I feel like we’re friends haha) Thanks for continuing to be true to yourself and loop us into the conversation- it shows how much you respect your audience!
One of the things that I really like about you is that you give honest reviews, good or bad. Too many influencers don't give honest reviews and "love" everything. I prefer honest reviews and that helps me buy products that are worth my money.
I still love makeup videos and have several content creators I follow all the time. But you are right makeup has a shelf life and we all have too much most likely. Buy what you like and review it for us 😊
Honestly don't really care much about makeup focused videos anymore. I'll put the ones from my favorite youtubers on in the background to support but don't really care much about all the new products anymore. I like your coffee chats with getting ready involved or vlogs with a little makeup portion or a cpuple new products you're loving. I've completely unsubscribed to most purely makeup channels. So glad you've moved to more vlogs over the past several years!
I also watch every single video she posts, but I’m in the same boat. I love makeup and always want to know what she’s wearing and still highly value her opinion, but it’s sort of nice to feel like I get to go through life and motherhood with a UA-camr on the Internet who states away from me.
I really don’t watch makeup videos like back in-the day. I am around your age and also a mom and although I absolutely love makeup I am focused on other things. You are the only one I watch with makeup related content and I understand 100% what it is you are trying to say. As your internet bestie, thanks for keeping it real.
I'm very excited by this new direction. Being shown so many products by so many people so frequently is overwhelming. I rather have the occasional, curated makeup review/haul with follow ups on those products.
Jess, I enjoy watching the variety in your videos. The Estee Lauder skin tint looks nice on you, it evens out your skin and provides a fresh appearance without looking overdone. Do not put pressure on yourself to declutter a certain amount, or to maintain a certain number of products for your channel. I personally have decluttered makeup and skincare (both affordable and high end) that I regretted a month or two later, and kept products because others told me they were great. We all fall into that trap at some point and not only makeup. There is nothing wrong with PR in your profession, realistically most people want to know if the latest products are as good or bad as others have stated. It saves the viewers time and money. You alone are the only one that can make the determination as to what brands or amount you are willing to accept. If you truly enjoy a product then keep it and if you do not let it go. Focus less on the number and more on the enjoyment, I appreciate it when influencers/you tubers use the same products repeatedly either because that is what they enjoy or they feel works well for them. For reference I am 60 years old and you are a breath of fresh air. You are honest, personable and can laugh at yourself. Merry Christmas and Happy New Year to the Braun Family.
I SO SO appreciate that you dont get PR. So many influencers are out of touch with how much the products they talk about cost!! I feel like you are not that way, becuase you spend your own hard earned money on everything you talk about. Thanks for keeping it real for us Jessie!
I decluttered most of my makeup recently. I gave it all to my housekeeper. She shared it with her daughters and sisters. They were all thrilled. So fun. Thanks for another great video. Tami.
Love makeup content AND love seeing someone that actually uses a smaller collection. Thanks for keeping it real. I’m looking forward to your 2025 videos!
Listening to your reason why you’re making that decision was so refreshing and so smart! You’re switching from trying everything that comes to you just because, to actually looking into if you WANT to try it, which is how regular people make their purchases. I love it! And I do watch makeup videos. I put on this video because I was going to do my makeup as well and I love listening to it and watching it.
For me now in my life, I don't care what you're putting on your face while you're talking to us. BUT I do find any skin care/makeup routine relaxing while i'm listening. Doesn't matter if I've seen the same thing 10 times.
I am 65, and I feel I have changed a ton through time. So I completely understand that. I am sad because I have had some of my favorite creators leave the beauty space for fashion or some other thing that I'm just not interested in. I love your content, Jessica. All of it. However, I do still love beauty. I will follow your journey and see where it goes. ❤ God bless
Jessica I love your makeup videos and just the way you keep it real that as a older woman (57) can still wear and apply makeup to make us still feel beautiful but not overly done. Keep up the great content, we’re all here for you. Love from Australia
When I was working, I wore makeup every day (very amaturely applied). After retiring, I would still wear makeup when leaving the house, but then COVID arrived. I most recently started wearing makeup again, and I am learning a lot from your videos and those of other's. You are one of my favorites to watch, even though you are much younger than me.
I loved this video and I understand it in the way you meant it. I think you should just keep doing the videos that you’ve been doing the past few months. They’re so good and makeup UA-cam has evolved. Love your vlogs, your “Jessie” day videos, any clothing hauls and your speed reviews are fantastic. Declutter all that makeup! I think that it will inspire me to do the same. Clutter breeds clutter! I truly love how real you are. It’s a special gift that lots don’t have! ❤❤
I don’t get on UA-cam much anymore and I got excited when I saw you just posted! Really, I don’t watch the makeup. I fell out of that hobby a long time ago. (BB cream, mascara, brow only) I guess that means do whatever makeup stuff you want and yapp your heart out. I like the chit chatting and lifestyle stuff. Weirdly, we are just about birthday twins down to the year so I like seeing what you’re up to. Take care ❤
I love watching everyday makeup bags. What is your favourite items and just keep replacing with your ultimate makeup products. But I love anything you film for us to watch. Like getting ready with a friend.
I've watched UA-cam forever, and I have to say, the last few years, it's changed ALOT, especially content wise. I love that, branching out from makeup and just being real-life too.😊
I love make up videos but personally I was buying all kinds of make up trying to find the “perfect” everything but lately I think I’m with you… I know what I like and works and I’m trying to buy more intentionally not trying every new thing that I know won’t work on me.
Good point about too much makeup and being more selective, Jess. Suggestion: you could try a set of products for a full face, put them in a basket, try them for a month and then declutter at the end of the month. Each month you have your basket of products to try and make a decision about them. They can be older products that you haven't used in a while or new ones.
I found you through your “hospital bag” episodes 😂 As a first time mom it was so helpful! Then I fell in love with your makeup reviews and vlogs. Also book lover so I enjoy hearing recommendations.
Spot on!! And a journey I will be taking after New Year's. I retired in February, and am now overwhelmed by my two vanities, 6 drawer Alex system all full of skin care, and make up. Not to mention over 80 nail polishes and 30+ perfumes. Thanks for the inspiration, and courage to make the change.
Jessica, that was a great video! I really loved your candid view about starting a UA-cam channel. The clothes from express looks so cute on you! Great job.
I just love you. I’ve been watching you since the beginning, Jessica. Through many different situations and seasons of my life. Sometimes I’m like, “Man! I wish we were friends.” 💖 You are wonderful, and someone I never tire of. Just wanted to pop on here and say that.
Jess, I love the try on!!! Such cute pieces on you! Also love your makeup declutters. They speak to me and have me re-evaluating my shopping habits/purchases. I'm always battling with wanting to try stuff out just like you.
i’ve really been enjoying haute mess tom’s series “critical sass” and hannah louise poston’s “new makeup hot takes” because it’s an outlet to discuss new makeup releases without promoting overspending on those items
I always love seeing your face on my screen, I put your videos on a lot when I can’t sleep and your voice calms the anxiety. I don’t have the money or time/desire for make up anymore in my own life, it just doesn’t resonate anymore. I have a blush, a mascara and a few fav lip products and that’s really all I wear anymore. I don’t even have concealer or foundation! I’m really living for your lifestyle, coffee chats and real talk stuff, as well as your travels on Tyler’s channel.
PLEASE never stop your makeup content. It is nice to see real life, family interactions too. Being overwhelmed with too much product can be distressing so I definitely understand that.
I do love love the make up videos. The de clutter too..... love hearing why. You save me from buying things that won't work for me. Make up is so much fun.
This video made me want to declutter my own collection (mind you I don't really have MUCH) but the way you explained owning and keeping just the ones I really love and use -- that hit HARD. Like, I have a ton of lippies and I know I only use the same few. I used to consume a ton of makeup related content that would just make me purchase more and more and more and I end up with a ton of makeup I don't really use. Right now I still do love watching makeup videos, but you're absolutely right -- just like other people, I've evolved in terms of the type of makeup videos that I now choose to watch (I no longer watch them all) because I KNOW WHAT I WANT! I will definitely be watching your final, big reveal, declutter video -- while decluttering my own mini collection. Thanks Jess. Much love as always ❤
I love makeup and skincare content! I want you to keep making it for sure! I love empties because you get a full out, real review of the product. Maybe you should consider a project pan for 2025 or something similar like a monthly shop my stash to use what you have. You also need to do about video where Tyler picks your makeup for a get ready with me style video. That was a fun watch! Or maybe Gigi could choose the makeup! ♥️
I enjoy the transition with your channel. I love all of the variety and you sponsoring and trying new brands. There has been a lot of cute stuff I have been wanting to try or I wondered about. I like makeup but I don’t watch a lot of makeup videos any more. I don’t use a ton of it anymore. As I age my skin looks better with less. You are my favorite you tuber.
I really appreciate what you’re saying in this video! To be honest, as much as I love beauty context, it’s getting a bit frustrating to see everything just be the latest product reviews. It’s like, what do you actually like and recommend?? Hopefully we’ll see a shift away from this. Thanks for being so realistic!
I originally found your channel from your declutters back when you were still teaching! I watch makeup videos for the commentary instead of the makeup since I already have my favorites, and everything fits in a travel bag. It’s the perfect time to do a declutter going into the new year and if you film another clothing declutter after the makeup series i would love that!
I don’t care much about makeup but I love watching my your videos. I don’t think you are ungrateful at all- but I’m also very minimal and I am very intentional about everything that comes into my home and we declutter all the time to keep our home minimal. Can’t wait to watch your declutter video!
I still love and will always watch makeup videos but you make some great points, we all definitely have more than we probably need and things sit and then become expired.
I totally get where you are coming from. I love make up but have so much, a lot of which I don’t use. It’s time for me to get real and think about how much I spend, what I really need etc. thanks Jess, love your videos, you are such a genuine person. Xx
Thanks for communicating where you’re at and where you want to go. 😊 I was thinking about all the experience you have with makeup and how it’s so cool that it’s given you the knowledge to be able to know what you really like and be pickier. I like that you want to pick makeup that you’re interested in because your interest is of value to me. 😊 If someone doesn’t value your interest, there are plenty of other people they can watch! 😁 Thanks for being transparent, authentic, and genuine ❤
I so appreciate this mindset, and welcome the change in content! I've become a bit burned out on makeup, and I know it's because I bought too much I will never use, kept chasing the new releases looking for the next holy grail (and wasting a TON of money doing it), and looking to 'complete' my collection. I am consuming far less beauty content from creators where that's all they do, and haven't bought any at all in several months. I do still eyeball the makeup aisles when I walk by, but I'm just not ready yet. I want to get back to where I am buying things because something about the product itself caught my eye. I do very much enjoy try-on videos and periodic small hauls and small declutters, but am no longer consuming videos of large hauls, giant PR unboxings, or organization of huge collections.
Been a subscriber since you were on your bedroom floor. And this is so refreshing! Over consumption is at a level that is so unsustainable. I did a no-buy in 2020 and overall it went great. I’m doing another in 25!!!
One thing that has helped me with over consumption is actually shopping in store! I still love online ordering when I know the brand or item… but for new things it’s so nice to try on a coat or new jeans or swatch makeup first! Totally on the same page as you! ❤
Happy you’re staying true to how you feel, and continuing to grow & adapt. I still enjoy makeup videos and grwm’s…but my fave videos of yours are when you talk about real life things (maybe over a grwm coffee chat haha). You have a refreshing way of being real, genuine and sincere 💕
I totally support your choice about how you feel toward your makeup. It’s a good reminder also to use what you have and not just buy the most popular product. ❤
You are my number one favorite UA-camr, and I started watching you because of makeup but stayed for your personality. ❤ I actually still watch mainly makeup videos but I now watch vlogs because of you. I currently love watching your vlogmas while i nursing. Thanks for keeping me company with my newborn in the wee hours. I don't comment much but I'm always here watching all of your videos. My husband even knows you by name! Thank you for sharing your life and funny, sweet self with the world. You're a gem, no matter what content you're posting.
This topic and the way you delivered it was just fine! Nothing at all wrong with what you said and I think you are probably feeling the way you feel because you know its time for a little shift. Hopefully, we all grow and change in positive ways. I will be here for it!
I’m glad that you shared your thoughts and intentions, & I respect your decision. I’m in a similar boat (except with a wayyyy smaller collection). It just doesn’t bring me joy to open my lip liner container and see 6 basically identical colors. I’m tired of FOMO culture! I also have a great desire to reduce decision fatigue each day. So, as things expire or I realize that it’s been so long since I’ve used a product that I can’t even remember, I’ll toss it. I’m trying to be much more choosy about the quality of things like skincare products, but I’m still keeping it as simple as possible. I don’t need several similar things. I just need the right options for the season of life that I’m actually in. I’m sure I’ll never have a truly minimalist makeup collection. I still want to try new things and have some options. Having honest conversations with oneself about why we are buying things and being mindful about what is really adding value is an important part of the process. I like the dopamine rush of buying things. But now I try to let things sit in the online cart for as long as possible. Soooo often I change my mind and am grateful that I didn’t purchase spontaneously. It’ll be really interesting to see what happens next spring and summer. How the brands handle their launches and how will consumers respond.
Still love makeup content and i search them out especially when new products launch and i want to see reviews and application from multiple ppl. But I like the variety of content that you are sharing.
It’s been a few years and I am back now. So glad I found you again. I am changing too. I am 37 now, things change. If I am going to watch someone talking about makeup and products, it will be you.
I don’t watch as many make up videos as I used to but I think it goes in phases, as the season changes.. I’m not wearing as much lately and have found products I really like .. I love the mix, make up, life style, reflection videos.. your a favorite of mine
I appreciate hearing your thoughts on your personal evolution and on your channel. I’ve watched your channel for almost 10 years, and appreciate watching your growth. I do hope you don’t completely change your original content (eg. Makeup reviews, testing new makeup, dupes, etc). I love the vlogs, and other content, but I enjoy the makeup videos. I hear you saying you’re not completely walking away from it, but I feel you are on the precipice, and it kind of makes me sad. No matter what, you need to do whatever brings you joy. Best of luck and Merry Christmas!
I still love makeup videos. Even ones like this are great. Doesn't have to be new makeup, and I am not really looking for dupes these days. If there is something I am really interested in, I'll splurge for it. I like to hear your thoughts about things. The videos you did a couple months ago on the top 5 of this or that and ranking them by stars was good. Ill take whatever I get from you though, you are enjoyable to watch!
i completely agree with you , and i want to say that i am in the same fase and not just with makeup but also with the clothes , accessories etc.. i think there is a shared vibe between the people that follow one person for a long time and that person actually and that is kind of the vibe. so happy about the changes that you are making and wish you the best.
I really appreciate your makeup reviews. I trust your opinions more than pretty much anyone else I follow in this space. For lack of a better term, I am BROKE! Lol so it’s really nice I can come here and check your reviews on something before trying it so I am never wasting my money. There are just sooooo many products out there between makeup, skincare, haircare, beauty, wellness etc. So, it’s great to have you basically filtering through all of that for us! ❤
I started watching you in high school when I was obsessed with makeup. Now I’m 25 and still here! You’re the only makeup UA-camr I still watch. I watch pretty much only lifestyle now.
Jessica, I have enjoyed your videos for years! And I’ve seen so much growth from you. And the closer you grow to God, the closer you become to noticing worldly clutter can be stressful. I gravitate towards your make up videos because you are sensitive to those who don’t go out and spend a lot of money on make up. Your skin tone and hair color is a lot like mine, and so is your personality. Therefore, watching what you buy, and how you handle certain situations, is beneficial. Love your channel and the fact that you’re starting to desire, consuming less, that’s not a bad thing! Your content is still beneficial, still inspiring, and out of most influencers, you’re right up there with being authentic and beautiful. So here’s to a new you and a new direction with your channel! I will still be watching!
I like makeup videos still . I like how you do a mix of content now. It’s nice because you don’t get bored of the same video idea every single time . Keep up the good videos ❤
I totally get where you're coming from, and I love to watch you and your channel grow. Declutters are actually my favorite content, but I'll follow and support any content you make! ❤😂
I still love the amount of makeup videos you do. They’re Simple and it’s not like every other person doing the same PR video, it was over whelming and everyone was “obsessed” with the new product, if that makes sense. I also love that you’ll just put a “do not want bin” for the end of the month or every quarter of things that don’t work. Great idea. Just like you would do a empties bin. You’re my fav so I’m here for it all!
You are the first channel I subscribed to in 2018. I’m still watching no matter how little makeup content you post. I’m so glad to hear you and others say this, it really has gotten to be too much. I have purchased so many things based on influencers that I have wasted my money on and ended up with stuff everywhere. I still need recommendations and will watch makeup videos from time to time, but in my 40’s I’m finding things that work for me and just stick with them.
Since I become a mum I have less free time and I become more picky with what videos I am watching. I still watch yours but not all of them. I like speedy reviews and declutter videos. I am also so pleased you are considering and seeing the impact on the environment the make up industry have. We throw out so much on a daily basis. Unrecyclable and fancy packaging is not needed!
I love where you're going, and I agree with you on future makeup. I never wore a lot of makeup and still don't. I watch fewer makeup channels, just don't care. I agree with ALL checkpoints! BAM! 😎
Jess-I think we are all trying to be mindful-and even using what we have with the new techniques that we all are trying. I am proud of you-lets do it together!
Hey Jess! I still absolutely love makeup videos and watch them all the time, but I definitely gravitate to videos about older products. I think it's a great idea to be thoughtful about what you keep and bring into your collection 😊 Just a few thoughts about some possible video ideas with products already in your collection: shop my stash/full face of nothing new, recreating makeup looks with products you already own, updated reviews on older products, revisiting old favorites to see if they are as great as you remember, products you love to use during a specific season or time of the year 💜
Sweetheart I totally get what your saying!!! I don't have your job but as I have gotten older , I wear minimal makeup and when I find something I love I just stick with it!!! You just keep doing you ,I totally appreciate your honesty and I would watch you no matter what!!! Love you Jess ❤
I enjoy all your videos, Iam not to good at putting on makeup ( one reason I like your videos ) and I try to do it like you do, and love your cooking videos with Tyler 🥰 Thanks Jessica ❤
As far as watching makeup videos, I don't really watch them anymore - you and Hannah Louise Poston are the two whose makeup videos I will watch, but really my favorite of both your videos are the non-makeup ones. I do still love makeup, but over the years I have found what I like and don't need to consume content about it nearly as often. Love all your videos, and I totally get you on this one!
Thanks Express for sponsoring! Shop all of the items I tried on from Express:
➙ sparkly black skirt: go.magik.ly/ml/287zj/
sizing: M, true to size
➙ sparkly black shirt with feather sleeves: go.magik.ly/ml/287zk/
sizing: M, true to size
➙ tweed skirt/skort: go.magik.ly/ml/287zc/
sizing: 8, true to size
➙ sweater with bows: go.magik.ly/ml/287zi/
sizing: M, true to size
➙ jeans : go.magik.ly/ml/287zb/
sizing: L, I would order your normal size, these are a bit looser - I may exchange for a size down
➙ lacy black shirt: go.magik.ly/ml/287ze/
sizing: M, true to size
➙ black pants: go.magik.ly/ml/287zh/
sizing: L, I would order your normal size, these are a bit looser - I may exchange for a size down
➙ lounge top: go.magik.ly/ml/287zd/
sizing: M, true to size
➙ lounge bottoms: go.magik.ly/ml/287z4/
sizing: M, true to size, definitely a baggier/comfy fit
#ExpressPartner #EXPRESSLOVE @Express
Silent watcher here, but Jess, please NEVER stop talking about makeup. I literally ALWAYS love your recommendations, everything I've bought because of you is on my top shelf. You know what you're doing so if slowing down makeup content makes you happy that's great but don't get rid of it all together please please please 💜
I still like makeup videos. I love honest makeup reviews, makeup hauls declutter. I like all of it
Yes!!!
Same here girly ❤
Yes, I don’t watch any other makeup UA-camrs as consistently as Jessie. ❤ give me all the makeup vids I wouldn’t change anything. I love the balance.
Yes, I do too!
I miss makeup tutorial videos. Not only are they like watching live art, they always gave me inspiration to try something out of my everyday boring comfort zone or gave me ideas on ways to use products I already had in different ways.
100% agree.
Please please don’t stop making makeup videos. I love all your content, but you are the one person who I trust when it comes to recommendations. I have discovered so many amazing products because of you. Hope you and your family have a wonderful Christmas 💕
Please don’t stop talking about makeup!! When you do videos, we trust your views and opinions. Makeup is what brought and keeps me here.
I appreciate the conscious consumerism mindset that I hear from this and from some other creators lately! I find makeup videos in general very relaxing and de-stressing, but I find stop my stash and tag-style videos, just as compelling, if not more so, then the ones about new products.😊
I love your content, whether it be makeup, grocery hauls, vlogs..etc. I’m even happy just watching coffee chats with you using the same makeup over and over again.
Would you ever consider doing declutters of non-makeup items? I absolutely LOVE your makeup declutters but totally understand that you're in a different stage of life now. It would be amazing and so inspiring to see you declutter other things around the home, e.g., kids' toys, household products, clothes, etc. Lots of love from a nearly decade-long subscriber!!
I love any and all makeup content, whatever you got! I love shop my stash type content too. One thing i occasionally do is at the start of the week, I pick 3-5 things from my makeup drawers I rarely use but do like, and set them out where I’ll see them so I will use them that week. That might be a fun germ of an idea for a video maybe?
I still love watching makeup videos, a good grwm and makeup hauls are my faves. Funny enough I rarely wear makeup myself, I just enjoy those kinds of videos.
Me too. I would have to wake up an hour and a half earlier to wear makeup properly to work lol. I just can’t but I love makeup and makeup videos lol. Idk why.
Still love watching good old make up videos.❤
You look absolutely gorgeous ❤ I have watched your videos for 9 years, and you have blossomed. I would love a video about your health/beauty "secrets" that have improved your life, mind, and body. You look healthy and glowing.
What an incredibly kind comment, thank you Jacquelyn!!!
Jess- To be honest, you are the only OG beauty guru that I still watch. I still love makeup, but now I just have so many more priorities and interests in my life. I have always/will always watch you because you are always honest and genuine (and because I’m also from Indiana- I feel like we’re friends haha) Thanks for continuing to be true to yourself and loop us into the conversation- it shows how much you respect your audience!
@Danielleonthedaily Me too ❤. I also like Tati......the 2 from back in the day 😊x
One of the things that I really like about you is that you give honest reviews, good or bad. Too many influencers don't give honest reviews and "love" everything. I prefer honest reviews and that helps me buy products that are worth my money.
I still love makeup videos and have several content creators I follow all the time. But you are right makeup has a shelf life and we all have too much most likely. Buy what you like and review it for us 😊
Honestly don't really care much about makeup focused videos anymore. I'll put the ones from my favorite youtubers on in the background to support but don't really care much about all the new products anymore. I like your coffee chats with getting ready involved or vlogs with a little makeup portion or a cpuple new products you're loving. I've completely unsubscribed to most purely makeup channels. So glad you've moved to more vlogs over the past several years!
I have no idea how I got here but I feel the same way. Maybe with age lol
Yes, same!
Same
I also watch every single video she posts, but I’m in the same boat. I love makeup and always want to know what she’s wearing and still highly value her opinion, but it’s sort of nice to feel like I get to go through life and motherhood with a UA-camr on the Internet who states away from me.
Same!
I love makeup videos and I’d be so bummed if you stopped doing makeup content, your recommendations are the best
I really don’t watch makeup videos like back in-the day. I am around your age and also a mom and although I absolutely love makeup I am focused on other things. You are the only one I watch with makeup related content and I understand 100% what it is you are trying to say. As your internet bestie, thanks for keeping it real.
I'm very excited by this new direction. Being shown so many products by so many people so frequently is overwhelming. I rather have the occasional, curated makeup review/haul with follow ups on those products.
Jess, I enjoy watching the variety in your videos. The Estee Lauder skin tint looks nice on you, it evens out your skin and provides a fresh appearance without looking overdone. Do not put pressure on yourself to declutter a certain amount, or to maintain a certain number of products for your channel. I personally have decluttered makeup and skincare (both affordable and high end) that I regretted a month or two later, and kept products because others told me they were great. We all fall into that trap at some point and not only makeup. There is nothing wrong with PR in your profession, realistically most people want to know if the latest products are as good or bad as others have stated. It saves the viewers time and money. You alone are the only one that can make the determination as to what brands or amount you are willing to accept. If you truly enjoy a product then keep it and if you do not let it go. Focus less on the number and more on the enjoyment, I appreciate it when influencers/you tubers use the same products repeatedly either because that is what they enjoy or they feel works well for them. For reference I am 60 years old and you are a breath of fresh air. You are honest, personable and can laugh at yourself. Merry Christmas and Happy New Year to the Braun Family.
❤❤❤❤honestly i just enjoy good old GRWM videos especially from you so if you can do that more that would be awesome
Definitely can! :)
I SO SO appreciate that you dont get PR. So many influencers are out of touch with how much the products they talk about cost!! I feel like you are not that way, becuase you spend your own hard earned money on everything you talk about. Thanks for keeping it real for us Jessie!
The Express haul took me straight back to the 90’s. It’s funny how trends always come back around. Love it 😊
I decluttered most of my makeup recently. I gave it all to my housekeeper. She shared it with her daughters and sisters. They were all thrilled. So fun. Thanks for another great video. Tami.
Love makeup content AND love seeing someone that actually uses a smaller collection. Thanks for keeping it real. I’m looking forward to your 2025 videos!
I personally gravitate towards drugstore makeup reviews and dupe videos!!
Listening to your reason why you’re making that decision was so refreshing and so smart! You’re switching from trying everything that comes to you just because, to actually looking into if you WANT to try it, which is how regular people make their purchases. I love it! And I do watch makeup videos. I put on this video because I was going to do my makeup as well and I love listening to it and watching it.
I enjoy watching whatever vids you make. Just want you to be happy and enjoy what you’re doing.
For me now in my life, I don't care what you're putting on your face while you're talking to us. BUT I do find any skin care/makeup routine relaxing while i'm listening. Doesn't matter if I've seen the same thing 10 times.
I am 65, and I feel I have changed a ton through time. So I completely understand that. I am sad because I have had some of my favorite creators leave the beauty space for fashion or some other thing that I'm just not interested in. I love your content, Jessica. All of it. However, I do still love beauty. I will follow your
journey and see where it goes. ❤ God bless
Jessica I love your makeup videos and just the way you keep it real that as a older woman (57) can still wear and apply makeup to make us still feel beautiful but not overly done. Keep up the great content, we’re all here for you. Love from Australia
When I was working, I wore makeup every day (very amaturely applied). After retiring, I would still wear makeup when leaving the house, but then COVID arrived. I most recently started wearing makeup again, and I am learning a lot from your videos and those of other's. You are one of my favorites to watch, even though you are much younger than me.
I loved this video and I understand it in the way you meant it.
I think you should just keep doing the videos that you’ve been doing the past few months.
They’re so good and makeup UA-cam has evolved.
Love your vlogs, your “Jessie” day videos, any clothing hauls and your speed reviews are fantastic. Declutter all that makeup! I think that it will inspire me to do the same. Clutter breeds clutter! I truly love how real you are. It’s a special gift that lots don’t have!
❤❤
Your Express haul is so cute!! So trendy, so cute - you look beautiful!!
I don’t get on UA-cam much anymore and I got excited when I saw you just posted! Really, I don’t watch the makeup. I fell out of that hobby a long time ago. (BB cream, mascara, brow only) I guess that means do whatever makeup stuff you want and yapp your heart out. I like the chit chatting and lifestyle stuff. Weirdly, we are just about birthday twins down to the year so I like seeing what you’re up to. Take care ❤
I love watching everyday makeup bags. What is your favourite items and just keep replacing with your ultimate makeup products. But I love anything you film for us to watch. Like getting ready with a friend.
You are truly the best! I appreciate your transparency and authenticity
I've watched UA-cam forever, and I have to say, the last few years, it's changed ALOT, especially content wise. I love that, branching out from makeup and just being real-life too.😊
You are THE ONLY ONE makeup channel I watch. I stopped watching everyone else because I feel you are the only honest one I followed.
@jenphelps is also very honest
I love make up videos but personally I was buying all kinds of make up trying to find the “perfect” everything but lately I think I’m with you… I know what I like and works and I’m trying to buy more intentionally not trying every new thing that I know won’t work on me.
Good point about too much makeup and being more selective, Jess. Suggestion: you could try a set of products for a full face, put them in a basket, try them for a month and then declutter at the end of the month. Each month you have your basket of products to try and make a decision about them. They can be older products that you haven't used in a while or new ones.
I found you through your “hospital bag” episodes 😂 As a first time mom it was so helpful! Then I fell in love with your makeup reviews and vlogs. Also book lover so I enjoy hearing recommendations.
Spot on!! And a journey I will be taking after New Year's. I retired in February, and am now overwhelmed by my two vanities, 6 drawer Alex system all full of skin care, and make up. Not to mention over 80 nail polishes and 30+ perfumes. Thanks for the inspiration, and courage to make the change.
Jessica, that was a great video! I really loved your candid view about starting a UA-cam channel. The clothes from express looks so cute on you! Great job.
I just love you. I’ve been watching you since the beginning, Jessica. Through many different situations and seasons of my life. Sometimes I’m like, “Man! I wish we were friends.” 💖 You are wonderful, and someone I never tire of.
Just wanted to pop on here and say that.
This means more to me than you realize! Thank you so much!!
Completely understand where you’re coming from and it makes sense. I will still watch every one of your videos lol
Jess, I love the try on!!! Such cute pieces on you! Also love your makeup declutters. They speak to me and have me re-evaluating my shopping habits/purchases. I'm always battling with wanting to try stuff out just like you.
i’ve really been enjoying haute mess tom’s series “critical sass” and hannah louise poston’s “new makeup hot takes” because it’s an outlet to discuss new makeup releases without promoting overspending on those items
I always love seeing your face on my screen, I put your videos on a lot when I can’t sleep and your voice calms the anxiety. I don’t have the money or time/desire for make up anymore in my own life, it just doesn’t resonate anymore. I have a blush, a mascara and a few fav lip products and that’s really all I wear anymore. I don’t even have concealer or foundation! I’m really living for your lifestyle, coffee chats and real talk stuff, as well as your travels on Tyler’s channel.
PLEASE never stop your makeup content. It is nice to see real life, family interactions too. Being overwhelmed with too much product can be distressing so I definitely understand that.
Thanks for the advice on makeup products ! Both high end and budget alternatives!
I do love love the make up videos. The de clutter too..... love hearing why. You save me from buying things that won't work for me. Make up is so much fun.
This video made me want to declutter my own collection (mind you I don't really have MUCH) but the way you explained owning and keeping just the ones I really love and use -- that hit HARD. Like, I have a ton of lippies and I know I only use the same few. I used to consume a ton of makeup related content that would just make me purchase more and more and more and I end up with a ton of makeup I don't really use. Right now I still do love watching makeup videos, but you're absolutely right -- just like other people, I've evolved in terms of the type of makeup videos that I now choose to watch (I no longer watch them all) because I KNOW WHAT I WANT! I will definitely be watching your final, big reveal, declutter video -- while decluttering my own mini collection. Thanks Jess. Much love as always ❤
I love makeup and skincare content! I want you to keep making it for sure! I love empties because you get a full out, real review of the product. Maybe you should consider a project pan for 2025 or something similar like a monthly shop my stash to use what you have. You also need to do about video where Tyler picks your makeup for a get ready with me style video. That was a fun watch! Or maybe Gigi could choose the makeup! ♥️
I enjoy the transition with your channel. I love all of the variety and you sponsoring and trying new brands. There has been a lot of cute stuff I have been wanting to try or I wondered about. I like makeup but I don’t watch a lot of makeup videos any more. I don’t use a ton of it anymore. As I age my skin looks better with less. You are my favorite you tuber.
6 days postpartum. Clicked right over while nursing 😅💕
Congratulations!!!!!
My baby turned 9 months today and I remember those days. It was brutal but golly I miss her being so small and snuggly. Congratulations!
I’m 8 days pp!! Hope everything is going well for you!🥰 these are the best breastfeeding videos😁🙌
@@emmadorland4141 aww how fun. Congrats to you too! Rest well!
Congratulations 🎉!
I really appreciate what you’re saying in this video! To be honest, as much as I love beauty context, it’s getting a bit frustrating to see everything just be the latest product reviews. It’s like, what do you actually like and recommend?? Hopefully we’ll see a shift away from this. Thanks for being so realistic!
Ooh caught it right when it dropped! Yay! Always love watching a Jessie GRWM 🥰
I originally found your channel from your declutters back when you were still teaching! I watch makeup videos for the commentary instead of the makeup since I already have my favorites, and everything fits in a travel bag. It’s the perfect time to do a declutter going into the new year and if you film another clothing declutter after the makeup series i would love that!
I don’t care much about makeup but I love watching my your videos. I don’t think you are ungrateful at all- but I’m also very minimal and I am very intentional about everything that comes into my home and we declutter all the time to keep our home minimal.
Can’t wait to watch your declutter video!
Your hair looks so amazing in the video! So pretty! Love your videos and thanks for being you! It's so hard to find these days!
I still love and will always watch makeup videos but you make some great points, we all definitely have more than we probably need and things sit and then become expired.
I totally get where you are coming from. I love make up but have so much, a lot of which I don’t use. It’s time for me to get real and think about how much I spend, what I really need etc. thanks Jess, love your videos, you are such a genuine person. Xx
5:15 love it!!!!! U love your gold lamp to your right lol
Thanks for communicating where you’re at and where you want to go. 😊 I was thinking about all the experience you have with makeup and how it’s so cool that it’s given you the knowledge to be able to know what you really like and be pickier. I like that you want to pick makeup that you’re interested in because your interest is of value to me. 😊 If someone doesn’t value your interest, there are plenty of other people they can watch! 😁 Thanks for being transparent, authentic, and genuine ❤
I so appreciate this mindset, and welcome the change in content! I've become a bit burned out on makeup, and I know it's because I bought too much I will never use, kept chasing the new releases looking for the next holy grail (and wasting a TON of money doing it), and looking to 'complete' my collection. I am consuming far less beauty content from creators where that's all they do, and haven't bought any at all in several months. I do still eyeball the makeup aisles when I walk by, but I'm just not ready yet. I want to get back to where I am buying things because something about the product itself caught my eye. I do very much enjoy try-on videos and periodic small hauls and small declutters, but am no longer consuming videos of large hauls, giant PR unboxings, or organization of huge collections.
Hi Jess, I had to pause the video and say.. these outfits are so cute!!
Been a subscriber since you were on your bedroom floor. And this is so refreshing! Over consumption is at a level that is so unsustainable. I did a no-buy in 2020 and overall it went great. I’m doing another in 25!!!
One thing that has helped me with over consumption is actually shopping in store! I still love online ordering when I know the brand or item… but for new things it’s so nice to try on a coat or new jeans or swatch makeup first! Totally on the same page as you! ❤
Happy you’re staying true to how you feel, and continuing to grow & adapt. I still enjoy makeup videos and grwm’s…but my fave videos of yours are when you talk about real life things (maybe over a grwm coffee chat haha). You have a refreshing way of being real, genuine and sincere 💕
I totally support your choice about how you feel toward your makeup. It’s a good reminder also to use what you have and not just buy the most popular product. ❤
You are my number one favorite UA-camr, and I started watching you because of makeup but stayed for your personality. ❤ I actually still watch mainly makeup videos but I now watch vlogs because of you. I currently love watching your vlogmas while i nursing. Thanks for keeping me company with my newborn in the wee hours. I don't comment much but I'm always here watching all of your videos. My husband even knows you by name! Thank you for sharing your life and funny, sweet self with the world. You're a gem, no matter what content you're posting.
Great for you. I love your clothing when you show us and love the target hauls. Love everything about your channel.
This topic and the way you delivered it was just fine! Nothing at all wrong with what you said and I think you are probably feeling the way you feel because you know its time for a little shift. Hopefully, we all grow and change in positive ways. I will be here for it!
I’m glad that you shared your thoughts and intentions, & I respect your decision. I’m in a similar boat (except with a wayyyy smaller collection). It just doesn’t bring me joy to open my lip liner container and see 6 basically identical colors. I’m tired of FOMO culture! I also have a great desire to reduce decision fatigue each day. So, as things expire or I realize that it’s been so long since I’ve used a product that I can’t even remember, I’ll toss it. I’m trying to be much more choosy about the quality of things like skincare products, but I’m still keeping it as simple as possible. I don’t need several similar things. I just need the right options for the season of life that I’m actually in. I’m sure I’ll never have a truly minimalist makeup collection. I still want to try new things and have some options.
Having honest conversations with oneself about why we are buying things and being mindful about what is really adding value is an important part of the process. I like the dopamine rush of buying things. But now I try to let things sit in the online cart for as long as possible. Soooo often I change my mind and am grateful that I didn’t purchase spontaneously.
It’ll be really interesting to see what happens next spring and summer. How the brands handle their launches and how will consumers respond.
Still love makeup content and i search them out especially when new products launch and i want to see reviews and application from multiple ppl. But I like the variety of content that you are sharing.
It’s been a few years and I am back now. So glad I found you again. I am changing too. I am 37 now, things change. If I am going to watch someone talking about makeup and products, it will be you.
I applaud 👏🏻 you for your growth.
I don’t watch as many make up videos as I used to but I think it goes in phases, as the season changes.. I’m not wearing as much lately and have found products I really like .. I love the mix, make up, life style, reflection videos.. your a favorite of mine
I appreciate hearing your thoughts on your personal evolution and on your channel. I’ve watched your channel for almost 10 years, and appreciate watching your growth. I do hope you don’t completely change your original content (eg. Makeup reviews, testing new makeup, dupes, etc). I love the vlogs, and other content, but I enjoy the makeup videos. I hear you saying you’re not completely walking away from it, but I feel you are on the precipice, and it kind of makes me sad. No matter what, you need to do whatever brings you joy. Best of luck and Merry Christmas!
I still love makeup videos. Even ones like this are great. Doesn't have to be new makeup, and I am not really looking for dupes these days. If there is something I am really interested in, I'll splurge for it. I like to hear your thoughts about things. The videos you did a couple months ago on the top 5 of this or that and ranking them by stars was good. Ill take whatever I get from you though, you are enjoyable to watch!
Liked all the Express outfits BUT the second one with the skort was my favorite! Oh AND I Love your white Go-Go Boots! So freakin’ cool!
i completely agree with you , and i want to say that i am in the same fase and not just with makeup but also with the clothes , accessories etc.. i think there is a shared vibe between the people that follow one person for a long time and that person actually and that is kind of the vibe. so happy about the changes that you are making and wish you the best.
I love makeup videos & that’s all you were doing when I first started following you.
I really appreciate your makeup reviews. I trust your opinions more than pretty much anyone else I follow in this space. For lack of a better term, I am BROKE! Lol so it’s really nice I can come here and check your reviews on something before trying it so I am never wasting my money. There are just sooooo many products out there between makeup, skincare, haircare, beauty, wellness etc. So, it’s great to have you basically filtering through all of that for us! ❤
I started watching you in high school when I was obsessed with makeup. Now I’m 25 and still here! You’re the only makeup UA-camr I still watch. I watch pretty much only lifestyle now.
Jessica, I have enjoyed your videos for years! And I’ve seen so much growth from you. And the closer you grow to God, the closer you become to noticing worldly clutter can be stressful. I gravitate towards your make up videos because you are sensitive to those who don’t go out and spend a lot of money on make up. Your skin tone and hair color is a lot like mine, and so is your personality. Therefore, watching what you buy, and how you handle certain situations, is beneficial. Love your channel and the fact that you’re starting to desire, consuming less, that’s not a bad thing! Your content is still beneficial, still inspiring, and out of most influencers, you’re right up there with being authentic and beautiful. So here’s to a new you and a new direction with your channel! I will still be watching!
I like makeup videos still . I like how you do a mix of content now. It’s nice because you don’t get bored of the same video idea every single time . Keep up the good videos ❤
I totally get where you're coming from, and I love to watch you and your channel grow. Declutters are actually my favorite content, but I'll follow and support any content you make! ❤😂
I still love the amount of makeup videos you do. They’re Simple and it’s not like every other person doing the same PR video, it was over whelming and everyone was “obsessed” with the new product, if that makes sense. I also love that you’ll just put a “do not want bin” for the end of the month or every quarter of things that don’t work. Great idea. Just like you would do a empties bin. You’re my fav so I’m here for it all!
You are the first channel I subscribed to in 2018. I’m still watching no matter how little makeup content you post. I’m so glad to hear you and others say this, it really has gotten to be too much. I have purchased so many things based on influencers that I have wasted my money on and ended up with stuff everywhere. I still need recommendations and will watch makeup videos from time to time, but in my 40’s I’m finding things that work for me and just stick with them.
Since I become a mum I have less free time and I become more picky with what videos I am watching. I still watch yours but not all of them. I like speedy reviews and declutter videos. I am also so pleased you are considering and seeing the impact on the environment the make up industry have. We throw out so much on a daily basis. Unrecyclable and fancy packaging is not needed!
I love where you're going, and I agree with you on future makeup. I never wore a lot of makeup and still don't. I watch fewer makeup channels, just don't care.
I agree with ALL checkpoints! BAM! 😎
Jess-I think we are all trying to be mindful-and even using what we have with the new techniques that we all are trying. I am proud of you-lets do it together!
Hey Jess! I still absolutely love makeup videos and watch them all the time, but I definitely gravitate to videos about older products. I think it's a great idea to be thoughtful about what you keep and bring into your collection 😊 Just a few thoughts about some possible video ideas with products already in your collection: shop my stash/full face of nothing new, recreating makeup looks with products you already own, updated reviews on older products, revisiting old favorites to see if they are as great as you remember, products you love to use during a specific season or time of the year 💜
Love your content all of it please don’t stop
Sweetheart I totally get what your saying!!! I don't have your job but as I have gotten older , I wear minimal makeup and when I find something I love I just stick with it!!! You just keep doing you ,I totally appreciate your honesty and I would watch you no matter what!!! Love you Jess ❤
I enjoy all your videos, Iam not to good at putting on makeup ( one reason I like your videos ) and I try to do it like you do, and love your cooking videos with Tyler 🥰 Thanks Jessica ❤
As far as watching makeup videos, I don't really watch them anymore - you and Hannah Louise Poston are the two whose makeup videos I will watch, but really my favorite of both your videos are the non-makeup ones. I do still love makeup, but over the years I have found what I like and don't need to consume content about it nearly as often. Love all your videos, and I totally get you on this one!