How Liquid Death Reinvented Premium Water with Killer Branding - A Savvypreneurship Edition

In this episode, I dive into the world of premium water and explore how one brand, Liquid Death, has managed to disrupt this saturated category with its creative and unconventional approach.
The premium water market is a highly competitive space, with countless brands vying for consumer attention and shelf space. From artisanal spring waters to alkaline and electrolyte-enhanced varieties, the options can be overwhelming for consumers. The U.S. Bottled Water Industry Database contains approximately 2,737 bottled water companies covering both the distribution and manufacturing sides of the industry. In such a crowded market, it's easy for brands to get lost in the noise.
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